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Resources | Case Study
Case Study


DOMINO’S INDONESIA DROVE 29% NEW USER GROWTH AT HALF THE COST USING BRANCH



By partnering with Branch, Domino’s Indonesia has had 29% new user growth on
average each quarter since Q1 2021. They have clear visibility into each of
their marketing channels, which allows them to analyze high-performing platforms
and double down on those to maintain the desired CPR.

Domino’s Indonesia also reduced their CPR by half after the geofencing setup
changes for targeting. They’ve maintained a strong range of 10% to 20% CPR in
the past six months.

 * 29% new user growth on average each quarter since Q1 2021
 * 10% to 20% CPR in the past six months



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