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Check out the brand guidelines below


CASE STUDY:

In early December Authentic Style were approached by a portly fellow in a red
suit to help re-brand his global toy manufacturing and distribution business.

The company had seen competition in the form of many imposters frequenting
grottos in large shopping centres.

We got to work creating a set of digital brand guidelines that could be
distributed to all company employees (including elves) to help ensure brand
consistency and authenticity throughout the company’s busiest time of the
year…introducing Authentic Santa.


AUTHENTIC SANTA ™
BRAND GUIDELINES


1. LOGOTYPE


LOGO PLACEMENT - DO'S & DON'TS

Wrong - too much unnecessary tinsel

Wrong - logo obscured by Christmas tree

Right - logo displayed clearly on company equipment (eg large sack of presents)

Wrong - covered in snow


2. COLOURS


REINDEER RED

Pantone 186 U
Hex #CE4242
CMYK 13 85 71 3




HOLLY GREEN

Pantone 334 U
Hex #1B8B6B
CMYK 82 22 67 6




SNOW WHITE

Pantone 11 -0602
Hex #FCF5F5
CMYK 1 5 3 0




3. FACIAL HAIR

Right - beard at least 30cms long

Wrong - too untidy

Wrong - too hipster


4. TYPEFACE


- SANTA SANS REGULAR


- SANTA SANS BOLD


5. UNIFORM

Right - hat to remain pointy at all times

Wrong - too droopy

Wrong - not traditional

Wrong - too Jacob Rees-Mogg

Right -
good, sturdy footwear

Wrong -
impractical for snow covered roof tiles


6. TONE OF VOICE

Brand communication must be kept light and jolly at all times. IE:


7. WIDTH

Right - ensure width remains considerable at all times of year

Wrong - not enough mince pies


MERRY CHRISTMAS AND A
HAPPY NEW YEAR FROM
US ALL AT...

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