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Text Content

Prepare for a season full of sales.Amazon holiday readiness guide.
EnglishLog in

 * Back
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 * Start
   * Back
   * 
   * Start
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Advertising


INCREASE VISIBILITY AND SALES ON AMAZON WITH ADVERTISING

Sponsored ads can help you boost your visibility, reach more shoppers and
increase your sales. Campaigns are easy to set up, and we’ll give you up to $50
in free clicks* to help you get started with our New Seller Incentives. Learn
more.

Already selling on Amazon?

Start advertising

 

New to Amazon?

Sign up

$39.99 a month + selling fees





ACHIEVE YOUR BUSINESS GOALS

Get discovered
Advertising provides a visibility boost to your brand and products. Ads appear
in highly visible placements, within shopping results or on product detail
pages.
Increase sales
Many shoppers come to Amazon ready to buy. Advertising can help you reach
customers who are looking for products like yours.
Control costs
Pay only for the clicks your ads receive. Campaign reports track ad spend and
performance, so you can learn what’s working and fine-tune your campaigns.
> Amazon Advertising is an essential part of our growth strategy.
> Mike ReeveIndigo Jamm

View case study


ADVERTISING SOLUTIONS WITH SPONSORED ADS

Start using sponsored ads to help you meet your goals


SPONSORED PRODUCTS

Sponsored Products are ads for individual product listings on Amazon. They
appear within shopping results pages and on product detail pages.
Sponsored Products can help you reach high-intent shoppers who are actively
looking for products related to theirs.
Learn about Sponsored Products


SPONSORED BRANDS

Sponsored Brands showcase your brand and product portfolio. Featuring your brand
logo, a custom headline, and a selection of your products, these ads appear in
shopping results pages, helping drive sales and product visibility.
Sponsored Brands give you the opportunity to quickly grow consideration for your
brand and collection of products from shoppers who have expressed an interest in
similar products.
Learn about Sponsored Brands


SPONSORED DISPLAY

Sponsored Display is a new self-service advertising solution that helps
advertisers reach relevant audiences across the shopper journey, with ad
placements that appear on and off Amazon.
Sponsored Display helps you reach the right audience for your business—beyond
those actively shopping on Amazon—with display advertising that is easy to
create and manage.
Learn about Sponsored Display


STORES

Stores are custom multipage shopping destinations on Amazon for individual
brands that let you showcase your brand story and product offering. They require
no website experience to use and it’s free.
With Stores, you can choose from a rich set of easy to-create content templates
and tiles, rearrange them with easy drag-and-drop functionality, and make a
professional-looking website without any coding or design skills.
Learn about Stores


READY TO GET STARTED? HERE’S HOW IT WORKS


STEP 1

Log in to Seller Central. If you’re new to selling on Amazon, sign up now
Click the ‘Advertising’ tab then follow the prompt to get started. Choose your
campaign type and follow the steps to create your campaign. If you want to set
up a Store, click the ‘Stores’ tab and follow the steps to build your first
page.


STEP 2

Create your campaign
Creating a campaign can take as little as 5 minutes. To create a Sponsored
Products campaign, pick the products you want to advertise, choose between
automatic and manual targeting and decide how much you want to pay per click.
For a Sponsored Brands ad, choose at least 3 products you want to advertise, add
your logo and a custom headline, and decide which keywords to target and how
much you want to spend. For Stores, use our pre-built templates, drag-and-drop
tiles, and dynamic widgets to create your customized Store for free. For
Sponsored Display, select your audience, set your bid and daily budget, choose
your products to advertise, and create your campaign.


STEP 3

Reach more shoppers with sponsored ads
Sponsored Products launch immediately, while Sponsored Brands, Sponsored
Display, and Stores undergo a moderation review. Based on relevance and bid, ads
are shown to customers in high-visibility placements within shopping results and
on product detail pages. With Sponsored Display, you also have the option to
show your ads off Amazon, reaching shoppers who viewed the detail pages of
products sold by your brand, and encourage them to come back to those pages.

When shoppers click your Sponsored Products or Sponsored Display ads, they’re
taken to your product detail page. Your Sponsored Brands ad will take shoppers
to your Store or a custom landing page that displays your products.


STEP 4

Control your costs
Most sponsored ads are cost-per-click solutions, meaning Amazon charges for the
number of clicks you receive on your ads. You choose how much you want to spend
for a click, and set a budget for the maximum amount you are willing to spend on
your ads in a day.


STEP 5

Measure success
You will be able to track your impressions, clicks, click-through-rate,
new-to-brand customers, traffic to your Store, advertising spend, and more.
These insights will help you monitor performance and optimize your campaigns.



REQUIREMENTS TO CHECK BEFORE YOU START ADVERTISING


ACCOUNT

You must have an active Professional seller account and, to use Sponsored
Display, Sponsored Brands and Stores, be enrolled in the Amazon Brand Registry.


FEATURED OFFER

The products you advertise with Sponsored Products must be eligible for Featured
Offer placement.1 Sponsored Brands and Sponsored Display will be shown to
shoppers regardless of who is presenting the Featured Offer.


PRODUCTS

At this time, we don’t support adult products, used or refurbished products, and
products in closed categories. For a full list of permitted and prohibited
categories review the creative acceptance policies for Sponsored Products,
Sponsored Brands and Sponsored Display.
1If you create an ad for a product listing that is not eligible for Featured
Offer placement, your ad will not display to Amazon shoppers. Ads that are not
eligible are flagged in the campaign manager under the Advertising tab in Seller
Central.
Start advertising


ADVERTISE GLOBALLY

Selling in multiple countries? Don’t limit yourself to advertising only in your
domestic marketplace. Build your international business and get your brand in
front of Amazon customers around the world by advertising in all your eligible
countries.




1.

Find a country you’re eligible to advertise in below.


2.

Click the flag for that country to sign in to Seller Central.*


3.

Click on the ‘Advertising’ tab, visit Campaign Manager and select “Create a
campaign.”
Canada
United Kingdom
Spain
France
Italy
Germany
Australia
Japan
India
Brazil
Mexico
United States
United Arab Emirates
Saudi Arabia
Netherlands
Sweden
Poland
Singapore
*Registration required.
Learn more about global selling


HELPFUL RESOURCES


ADVERTISER SUCCESS GUIDES

Get step-by-step instructions on getting started with sponsored ads.
New advertiser success guide
Advertiser Best Practices
Advertising for brand owners


WEBINARS

Join our live advertising webinars to help optimize your campaigns and learn
advertising best practices and strategies. Marketing specialists will answer
questions during live Q&A sessions.
Learn more


VIDEOS

Start advertising with these quick instructional videos from Seller University.
View Seller University


SUCCESS STORIES

Learn how other sellers have used Amazon Advertising.
Read more


FREQUENTLY ASKED QUESTIONS

Get answers to frequently asked questions about Amazon Advertising.
What are Sponsored Products?
Sponsored Products are keyword- or product-targeted ads that promote your
individual listings and appear in shopping results and on product detail pages
on Amazon. To help you launch your first campaign in minutes, you can use
automatic targeting. You control how much you spend by setting your budget and
choosing how much to bid per click.

Why should I use Sponsored Products?
Sponsored Products can help you increase visibility and sales of your products
by displaying ads when shoppers are looking for products like yours. There are
no monthly fees; you pay only when shoppers click your ad, which takes them to
the product detail page where your offer is listed. Consider using Sponsored
Products for product visibility, new offers, unique selections, offers with low
glance views, clearance items, and seasonal promotions.

What are Sponsored Brands?
Sponsored Brands are keyword-targeted ads that appear in prominent locations
within shopping results and feature a custom headline, brand logo, and a
collection of products within the ad creative. When shoppers click the ad, they
are taken to a product listing page, custom landing page, or Store. Sponsored
Brands are available for sellers enrolled in Amazon Brand Registry.

Why should I use Sponsored Brands?
Sponsored Brands help visibility and sales for your brand and product portfolio
by appearing in high-visibility locations within shopping results.

What is Sponsored Display?
Sponsored Display enables you to set up display campaigns that run both on and
off Amazon in just a few clicks1. Simply select your audience, set your bid and
daily budget, choose your products to advertise, and create your campaign. Ad
creatives are automatically generated with the same familiar features as
sponsored ads, including a product image, pricing, badging, star rating, and
Shop now button that links back to your product detail page, making it easy for
customers to browse or buy2.
1Ad creative displays on or off Amazon depending on the targeting strategy and
audiences you choose.
2A "Shop now" button may be included in ad creative based on placement.

Who can use Sponsored Brands, Sponsored Display, and Stores?
Sponsored Brands, Sponsored Display, and Stores are available to professional
sellers enrolled in the Amazon Brand Registry, vendors, and agencies with
clients who sell products on Amazon in the U.S.

To enroll your brand, you must have a registered and active trademark submitted
and approved by Amazon. Learn more about enrolling your brand in the Amazon
Brand Registry.

What is Stores?
A free, customized multipage experience that showcases your brand and product
catalog.

How can I measure the performance of my Store?
The Stores insights dashboard includes metrics such as daily visitors, page
views, and sales generated from your Store. If you promote your Store in
external marketing activities, you can also add a tag to the URL to analyze
traffic sources to your Store.

Where will my ads be displayed?
Sponsored Products may be displayed at the top of, alongside, or within shopping
results and on product detail pages. Ads may appear on both desktop and mobile.

Sponsored Brands may be displayed on top of, alongside, or within shopping
results. Ads may appear on both desktop and mobile.

Sponsored Display ads may appear both on and off Amazon on desktop, mobile sites
and apps based on the audiences or product targeting strategy you choose.

Stores appear on the Amazon website on mobile, app, and desktop.

What products are not eligible for sponsored ads?
At this time, we don’t support adult products, used or refurbished products, and
products in closed categories. For a full list of permitted and prohibited
categories review the creative acceptance policies for Sponsored Products,
Sponsored Brands and Sponsored Display.

What are the requirements to advertise?
An active Professional seller account.
 * For Sponsored Brands, Sponsored Display, and Stores, enrollment in the Amazon
   Brand Registry.
 * For Sponsored Products, eligibility for the Featured Offer.

If you create a Sponsored Products ad for a product listing that is not eligible
for Featured Offer placement, your ad will not display to Amazon shoppers. Ads
that are not eligible are flagged in the campaign manager under the
‘Advertising’ tab in Seller Central. Sponsored Brands will be shown to shoppers
regardless of who is presenting the Featured Offer.

How much does it cost?
Most Sponsored Products, Sponsored Brands and Sponsored Display are
cost-per-click ads, meaning you pay only when your ad is clicked. You choose
your budget and how much you want to spend for a click.

Creating a Store is free.

What is a Featured Offer?
The Featured Offer is on a product detail page where customers begin the
purchase process by adding items to their shopping carts. A key feature of the
Amazon website is that multiple sellers can offer the same product, so you may
compete with other merchants for the Featured Offer. Sellers must meet
performance-based requirements to be eligible for Featured Offer placement.

What are keywords and how do they work?
A keyword is a single word or combination of words that you add to your
Sponsored Products and Sponsored Brands campaigns. Keywords are matched to
shopping queries that customers use to look for products on Amazon and determine
where your ads may appear. Note that keywords are only used for Sponsored
Products or Sponsored Brands.

What is CPC advertising?
Cost-per-click (CPC) advertising is a type of paid advertising where ads display
at no charge—ad impressions, or views, are free—and the advertiser is charged
only when customers click the ad. Sponsored ads, such as Sponsored Products and
Sponsored Brands, run on the CPC model.


INCREASE VISIBILITY AND SALES ON AMAZON

Sponsored ads can help you boost your visibility, reach more shoppers and
increase your sales.

Already selling on Amazon?

Start advertising

 

New to Amazon?

Sign up

$39.99 a month + selling fees


EnglishUnited States
✕


EXPLORE SELLING ON AMAZON AROUND THE WORLD

 * Australia
 * Brazil
 * Canada
 * China
 * France
 * Germany
 * India
 * Italy
 * Japan
 * Korea
 * Mexico
 * Netherlands
 * Poland
 * Saudi Arabia
 * Singapore
 * Spain
 * Sweden
 * Taiwan
 * Thailand
 * Turkey
 * United Arab Emirates
 * United Kingdom
 * United States
 * Vietnam

Amazon operates stores worldwide, allowing you to grow your business
internationally regardless of where you’re located.

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