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5 LESSONS IN LIFE COACHING
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Brendon Burchard
admin
20 hours ago
This marks my 16th year as a full-time life coach. (I always say that it's
actually been 20 years, but only 16 paid! My first 4 were just figuring it out,
and I didn't realize it could be such a huge career. We all start somewhere).
I've also had so many great coaches in the last decade, and I've certified and
employed the world's best coaches. Working with a coach and this community
changed my life more than anything else.
And in May, I'll be certifying a new group of high-performance coaches. These
are the world's best life coaches and performance coaches, who all practice the
same research-backed framework that has led to the world's best-rated coaching
program. (Over 100,000 sessions independently measured have shown a 9.7 client
satisfaction rating, across 80 countries - the highest rated coaching curriculum
in history).
So the coaching industry is on my mind today, and I'd like to share 5 lessons
about the state of the industry.
1. It's WAY BIGGER than people know... a $700 billion+ market now.
Life coaching used to get bucketed into the 41 billion-dollar
self-improvement market. But now, it's also in the $300+ billion mental
health market and the $350+ billion corporate learning market. It's become
THE most powerful role in most CEOs lives, and THE most effective tool for
human behavior change. I've never read anything or experienced anything that
changes lives more than 1-to-1 life coaching in terms of getting clarity
about your future, setting and achieving goals, deepening relationships and
influence, and improving overall life satisfaction. That's why this will
remain one of the fastest growing careers and fields into the next decade.
The REASON the market is bigger than most understand is because life coaches
today ALSO offer continuing education: courses, books, groups, training,
etc. Not all, but the best do and they're expanding the entire concept of
the industry.
2. It's WAY simpler now.
When I began 16 years ago, people didn't get the concept of
life/wellness/executive coaching, and the tools for marketing yourself were
expensive. Now, getting clients is easier bc everyone knows about the power
of coaching, and the marketing tools are basically free. Thank you social
media, thank you Zoom, thank you Facetime and video calls, thank you free
trials to almost any marketing platform.
3. It's a VIRTUAL and a GROUP model now (and thus, WAY more lucrative).
Every successful coach I know that wants to make real impact has added group
coaching to their arsenal. They're coaching groups of people (customers,
clients, enterprise) via Zoom and live video, and they're earning just as
much doing that as they are 1-on-1. This means coaches are reaching scaled
impact now. I began doing this in 2010 and was, to my knowledge, the first
to hit 7 figures with a research-driven, curriculum-based virtual group life
coaching offering. What's different in the last decade? Points #1 and #2
above! Bigger market, easier entry.
4. The OLD WAY is totally dead.
The old way of coaching (amazingly, it's still taught ugh) is basically
this: Call your client and ask, "How's it going? What are your goals? What's
getting in your way? How will you cope and advance? What's your plan and
commitment? Ok.... byeeee, talk next time yay!". That "get-goals-make-plan"
model is... commoditized. It bores clients. It fails to elevate them beyond
short-term goals. It makes coaches mediocre accountability coaches versus
LIFE coaches that elevate human experience and challenge clients in
meaningful ways. There's a higher expectation now. Coaching sessions need to
be based on a challenging curriculum, and more and more companies and
clients insist on research-backed frameworks for holistic and long-term
support. This is why certifications and coaching models that are based on
curriculum (like Certified High Performance Coaching) continue to set the
bar and command higher fees. It's also why so many coaches go beyond just
the session with follow-up worksheets, recommendations, training and tools.
5. It's not about personality now.
You used to have to "be known" and have certain background to become a
credible or highly-paid life coach. Now, it's not about the coach as it is
the process, or what I've taught as "the framework" since 2008. People don't
hire you because your personality, your success, your background... they
hire you because of the process you use to take them to the next level. It's
not to say that we shouldn't all develop our personal brands, but trust me
when it comes to marketing and client acquisition it's all about the
curriculum/process/framework. This is good news for those just starting out
- you don't have to be famous on social media. You need a proven framework
and that's what you're marketing as much as "you." Further, the coaching
industry is no longer obsessed with "personality profiles" or "strengths
preferences." It's now based on progressive challenging sessions that lead
to outcomes even greater than the client's personal style, preference or
event goals -- it's about the big picture, one's full life and life
satisfaction and their real GROWTH. It's about real personal change not just
a singular goal at work. It's about high performance in every area of life,
and those who can deliver that are winning at previously unimagined levels
of income and influence.
Like this? Want more?
I'll be teaching a 60-minute webinar on how the modern coaching industry works:
who gets paid the most, what marketing strategies work to launch your career,
what's the best business model, and how to have maximum impact with clients.
Join me 4/27/22 at 12pm-1pm Pacific.
Save to calendar: https://www.addevent.com/event/uh13566614
Want to get certified?
Join me May 16-19th for our 4-day virtual Certification Week!
CK
KD
TG
Liked by Cyrielle and 17 others
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2 comments
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Susanne Richter
58 minutes ago
Project Manager
I'd love to join the live zoom, but I do have a scheduled Coaching session at
that time. Will there be replay?
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cameliagugiuman@yahoo.ca
10 hours ago
You and your team are awesome! Way to go!
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