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ACTIVATE

Surpercharge ad campaigns that grab audience attention at the right time, in the
right place

Remove the doubt from digital advertising and guarantee attention with our
unique media format

Make sure your ads are delivered to your target consumers every time, thanks to
powerful audience segmentation built from zero-party data or scaled from
YouGov’s 24 million + strong panel.

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SCALED TARGET AUDIENCES


AUDIENCE DATA

Research-based addressable audiences

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 * Single audience view from planning to execution

 * Seed audiences created using precise lookalike modelling

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INTERACTIVE ADS WITH 100% VIEWABILITY

Guarantee 100% attention, engagement and viewability with your ads in a premium,
brand-safe, environment with YouGov FreeWall.

Eliminate ad fraud and waste with our unique and highly effective media format.

Audiences interact directly with YouGov’s FreeWall in order to unlock premium
content from across our publisher network, including Hearst, ESi Media and 1XL.

Deliver memorable, measurable and impactful advertising, paying only on a cost
per engagement basis.




PRECISION AUDIENCES

Maximise the effectiveness of your advertising spend with purpose-built,
precision audiences.

100% verified, zero-party consumer data enables you to target your audience with
granularity and precision, even in a cookieless environment.

Target exactly who you want to regardless of device, browser or cookie settings
with permission data for unrivalled cookieless targeting.

Build high quality audiences with maximum data integrity to outperform other
in-market data providers.

Unlock and personalise ads to those who live in the cookieless present and start
using a solution designed for the cookieless future.




REACH YOUR AUDIENCES

Build the bridge between your media planning and execution – any audience built
in YouGov data  can be turned into an addressable audience for ad targeting.

Make your data more actionable and make it work harder for you. Create any
audience you can think of using YouGov’s syndicated data or your own custom
research.

Take your attitudinal and behavioural segmentation into the real world and
create bespoke campaigns that will resonate with your ideal audience.




BETTER FIRST PARTY DATA FOR BETTER DECISION MAKING

Improve and enrich your own first party data asset by collecting data from your
audience with our innovative ad technology.

Import YouGov data to your environment using a deterministic match to open-up a
wide range of use cases, including further insight to audience targeting and the
next best action for your consumers.

Build out your first party data asset with new consumers that want your
products.


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EXPLORE OUR CONNECTED LIVING DATA SOLUTIONS


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Meet objectives with addressable audiences made available for ad targeting.


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100% bespoke market research intelligence, with full end-to-end support.


PROFILES

Unparalleled audience intelligence with thousands of data points.

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At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.

COMPANY
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GLOBAL SITES
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