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Submission: On April 18 via api from US — Scanned from DE
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* Events
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Free Tickets
THE ANTI-CONFERENCE.
TACKLING ALL THINGS MARKETING TRANSFORMATION.
IN-PERSON - LONDON
22nd May | Marketing Leaders Dinner
23rd May | AntiCon - Main Event
ONLINE
20th May | AntiCon DialUp MENA
20th May | AntiCon DialUp APAC
21st May | AntiCon DialUp NOAM
*
Event tracks
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* Agenda
*
* Speakers
*
Sponsors
* Venue
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https://player.vimeo.com/progressive_redirect/playback/875979679/rendition/1080p/file.mp4?loc=external&signature=50a5d9a2d68c5727849341961e338f29a28533cf76cace90af3e2da398db4c88
WHAT'S IN STORE?
From AI to automation, data to DX, enablement to activation, martech to
salestech.
We'll be tackling all things:
* Transformation Strategy | Unpacking the blueprint to marketing transformation
excellence. From AI to ops, data to DX, tools to talent, enablement to
activation.
* AI & Automation | Envisioning & activating AI of the possible in marketing.
* Tools | Mapping & stacking the modern stack. From Martech to Ad tech,
ecommerce and salestech.
* Operations | Operations efficiency decoded for the AI era. From marketing and
data to content and sales ops.
* Start Ups | Meet the new era of martech, ad tech and salestech start ups.
* B2B | NextGen B2B Marketing. Integrating, embedding and elevating B2B
marketing and sales. From AI to ABM to ABS to ABX, activation to sales to CX.
Plus the underlying enablement, marketing ops to sales ops to power it all.
* Growth Marketing | The growth marketing playbook. From data driven to DX,
personalisation to performance marketing, tools to testing, CRO.
* Data | Architecting and plumbing your data ecosystem to embrace the latest
and greatest martech, adtech and salestech solutions.
* Marketing capabilities | Upskill, reskill and reinvent your marketing team's
capabilities. From program design to academy activation, training to talent
management, CoE to RACI.
ANTICONLX WEEK HEADLINE SPEAKERS
This October, AntiConLX Global Week is bringing you a whole host a heavy-hitters
who'll take the in-person and virtual stage to deep dive
on trend martech, ad tech, nexttech and salestech topics. Here's a sneak peek of
what's in store with more line up announcements coming very soon!
A FEW OF THE CONFIRMED SPEAKERS
SCOTT BRINKER
VP of Platform Ecosystems at Hubspot
ELFRIED SAMBA
CEO & Co Founder, Butterfly 3ffect, Ex Head of Social, Gymshark
AARON ROSS
Author and CEO of Predictable Revenue
SOPHIE DEVONSHIRE
CEO, The Marketing Society
DR. DEBBIE QAQISH
Principal & Chief Strategy Officer, The Pedowitz Group (online session)
KATHRYN CALDER
Director of Global Marketing Capabilities, Unilever
KELLY JO HORTON
Principal Consultant RevOps Solutions
CARLOS DOUGHTY
CEO, Founder & Martech Course Instructor, LXA
ERIKA
MINOR
Director of Audience Solutions, OMD
DANI OLDENMENGER
Platform Activation Lead & Marketing Automation, Accenture Song
COURTNY EDWARDS-JONES
Marketing Operations, Manager Zuora
VIRESH
NARAIN
Director, GrandVision (Ray-Ban & Oakley)
LARRY KIM
Founder and CEO, customers.ai (online session)
BRIAN WACHSMAN
Head of Sales Operations EU, Service Express
PABEL MARTIN
Principal Sales Consultant, Sprinklr
RICHARD NOLAN
COO and Martech Course Instructor, LXA
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THE ANTICON AGENDA
Check out the initial AntiCon agenda. More sessions and speakers will be added
soon!
Please note session timings are subject to change.
APPLY TO ATTEND ANTICON
Apply Now
A LITTLE MORE ABOUT ANTICON..
AntiCon sits in the magic middle of event experience. Not a conference, summit
or forum, not pretending to be a crazy festival.
AntiCon is the anti-conference that mixes the right content, with the right
speakers, with the right experience.
AntiCon is the anti-conference tackling all things marketing transformation.
From AI to automation, data to DX, talent to tools.
EVENT TRACKS
TRANSFORMATION
* Marketing Transformation
* Sales Transformation
* Digital Transformation
* CX Transformation
AI & AUTOMATION
* AI for Marketing
* Gen AI
* Creative Automation
* AI Powered Workflows
* AI for Sales
TOOLS
* Martech
* Ad Tech
* Madtech
* Ecommerce
* Salestech
OPERATIONS
* Marketing Operations
* Sales Operations
* Data Operations
* Content Operations
B2B
* Sales Enablement
* ABM
* ABS
* ABX
GROWTH MARKETING
* Omnichannel
* Personalisation
* Email Marketing
* Performance Marketing
* CRO
DATA
* CDP
* CRM
* AI & Data Privacy / Ethics
* AI & Data Compliance
* Data Governance
MARKETING CAPABILITIES
* Academy Design & Delivery
* Modern Marketing Teams
* Marketing Enablement
START UP
* Martech Start Ups
* Ad Tech Start Ups
* Salestech Start Ups
INTRODUCING 79+
AntiCon's exclusive martech, salestech & ad tech start up accelerator partner
Learn more
NOT TO BE MISSED
🔔 Headline session from Mr MarTech himself Scott Brinker
🤖 Don't miss sessions on AI marketing, the new frontier
👀 Hear from the social media master Elfried Samba, ex-Gymshark Head of Social
where he helped grow their Instagram following to 20m
🛠 Hit the shopping mall of Martech, Salestech & Ad tech tools
📚 Join best selling book author, Sophie Devonshire
🎤 Catch keynote session on driving martech effectiveness in 2024
💲 Catch sales legend Aaron Ross, the best selling author of 'Predictable
Revenue', and early employee at SalesForce where he scaled sales aggressively
⚡ Soak up more cracking sessions from Unilever, Shell, Ray-ban, Reckitt,
Marketing Society, Vodafone, WPP & HSBC
Plus...
👉 Meet our community, build your connections. Rant and rave with others facing
the same ups and downs
✔️ Gain CPD points towards your professional learning
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ANTICON PICS
What happens at AntiCon? Check out the snaps from our last few events
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ANTICON FEATURED TRACKS
DATA
Join the data track to access key insights and practical takeaways on:
* Building an audience data strategy for 2024
* AI + Data = Marketing transformation
* Navigating the Data landscape - Death of the 3rd party cookie, legislative
changes & privacy
* Data management & operations excellence
* Designing & managing your data marketing stack
Including sessions for the most recognised and respected data tech vendors in
the market including:
AI & AUTOMATION
👉 The event is packed with more great sessions on AI of the possible, from Gen
AI, AI decisioning, workflow management and more. Plus, education sponsor LXA,
will be presenting it’s latest research on the state of AI marketing.
🚀 The opportunity for AI to realise it’s potential relies on the ingestion of
data and activation through martech, ad tech and salestech tools, so naturally
these are also featured tracks. Don’t forget to check them out.
PRITI MHATRE
Managing Director Strategic Consulting & AI, Hogarth (WPP)
AI is transforming marketing as we know it. And few if any are more committed to
embracing the new AI era than WPP. They recently announced an annual investment
of £250m in data and technology to support their strategy to become AI first
organisation.
We will be joined by Priti Mhatre, Managing Director Strategic Consulting & AI,
Hogarth (WPP) to get her take on the future of AI marketing.
B2B | SALES ENABLEMENT & ABM/ABX
Previous
BRIAN
WACHSMAN
Head of Sales Operations EU
Service Express
NADER AHMED HAMAD
Snr Director Sales Enablement
Medallia
LISA
GIUSTO
Director Sales Enablement
iDeals
MICHAELA
JONES
Sales Enablement and Training Manager Vodafone
AARON
ROSS
Author and CEO of
Predictable Revenue
CARLOS
DOUGHTY
Founder & Sales Enablement Course Instructor LXA
PABEL
MARTIN
Principal Sales Consultant
Sprinklr
GEORGINA
BEARD
Head of Sales Enablement, SEON Fraud Fighters
BRIAN
WACHSMAN
Head of Sales Operations EU
Service Express
NADER AHMED HAMAD
Snr Director Sales Enablement
Medallia
LISA
GIUSTO
Director Sales Enablement
iDeals
MICHAELA
JONES
Sales Enablement and Training Manager Vodafone
AARON
ROSS
Author and CEO of
Predictable Revenue
CARLOS
DOUGHTY
Founder & Sales Enablement Course Instructor LXA
PABEL
MARTIN
Principal Sales Consultant
Sprinklr
GEORGINA
BEARD
Head of Sales Enablement, SEON Fraud Fighters
Next
🔔 Headline session from sales legend Aaron Ross, the best selling author of
'Predictable Revenue', and early employee at SalesForce where he scaled sales
aggressively.
💲 We will hear from sales enablement specialists at Sprinklr, iDeals, Vodafone,
and more.
🤖 Don't miss sessions on AI enabled selling, prospect intent and intelligence
optimisation, empowering revenue teams to move with speed and impact, and how to
build a predictable, scalable growth engine.
🎤 Catch ABM, sales enablement & sales ops case studies from the globes leading
B2B brands
⚙️ Sessions from CRO, CSO & CGOs of the market’s leading salestech, revenue and
growth tools. Everything from tools for sales enablement, prospecting, CRM,
meeting and events, video selling, ABM to sales engagement platforms including
Seismic & Gong, to name a few.
🛠 Hit the shopping mall of Salestech, revenue and growth tools
TOOLS | MARTECH, AD TECH, ECOMMERCE & SALESTECH
🎤 We have a packed agenda of Martech, Ad Tech and SalesTech sessions to help
best navigate the space in an AI era. Plus a keynote from Mr MarTech, the man
behind the landscape.
🛍️ Hit the shopping mall of MarTech, Ad Tech, Ecommerce and SalesTech tools at
AntiCon
👇 Catch sessions from the likes of:
MARKETING CAPABILITIES
The event has a strong focus marketing talent management, competency and
capability development.
Access key insights on:
* Building a marketing center of excellence
* The most in-demand marketing skills in 2024
* Marketing academy design & development effectiveness
* The power of marketing enablement
* Baking creativity, confidence and diversity into your marketing team DNA
BOOK SWAP
Education sponsor LXA will be hosting their #marketingbookclub activation with a
trade a book program. Bring a book, get a book.
Make sure you roll down to the event with your marketing book to trade in for a
new read.
WHY ANTICON?
BE INSPIRED
We hand pick, and ship in some of the greatest speakers on the planet just for
you. This May you can hear from Scott Brinker, Mr Martech, the man that
literally coined the word. He will unpack the impact of AI on martech and
marketing. He will be joined by a ton of amazing brands and thought leaders.
MAP & STACK
We run the ultimate event to help you to map and shop for your MarTech,
SalesTech and Ad Tech tools. You'll hear insightful cases studies plus meet with
the market's leading providers in the space to demo their tech.
THE CUTTING EDGE
Be where the puck is heading. We focus on the forefront of marketing and tech,
and where the two meet. It's here you can uncover your competitive advantage.
UNCOVER OPERATIONS EXCELLENCE
We bring you the practical, the bridge between vision and action. We pack our
event with sessions on marketing ops and sales ops so you can uncover what
efficiency and effectiveness looks like in your organisation
MEET YOUR TRIBE
Connect with people like you. We bring together our community of marketing,
sales and transformation leaders from brands like The Financial Times, Waitrose,
HubSpot, Sky Gaming & Betting, Mondelez, AWS, Facebook, Heineken & plenty more.
EXPERIENCE
We bring you an event you'd choose to attend even if it wasn't for work. From
barista coffee to street food pizza, burgers and beers. Plus our resident DJ
dropping 90s Hip Hop from when the doors open. And the experience doesn't stop
when the event does. Join our AntiCon After Dark Party.
WE PRIDE OURSELVES ON DELIVERING A UNIQUE ANTICON EXPERIENCE
Here's what some of our past attendees say...
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ANTICON COMMUNITY
THE ANTICON WEEK
A Hybrid & Global Event Experience.
While our event is global we understand not everyone can hop on a plane, but
fear not, we have you covered! You can still join us on the internet in advance
of the big day and on-demand. Registration for online events will be open soon.
For those that are joining in 3D, we have something extra for you. If you're a
marketing leader we also have an intimate dinner the night before the big day!
Previous
ANTICON DIALUP
NOAM
21st May | Online
LEADERS DINNER
LONDON
22nd May
ANTICON
LONDON
23rd May
ANTICON DIALUP
MENA
20th May | Online
ANTICON DIALUP
APAC
20th May | Online
ANTICON DIALUP
NOAM
21st May | Online
LEADERS DINNER
LONDON
22nd May
ANTICON
LONDON
23rd May
ANTICON DIALUP
MENA
20th May | Online
ANTICON DIALUP
APAC
20th May | Online
ANTICON DIALUP
NOAM
21st May | Online
Next
THE ANTICON PLEDGE
Trust us when we say, we'd go above and beyond to deliver our anti-conference
experience...
WE WOULD SOONER EAT OUR SALES MANAGER'S TIE THAN LET YOU EAT A SAD, STALE
SANDWICH.
We’ve got London’s finest street food trucks on speed dial plus bite sized
treats served throughout the day.
WE WOULD RATHER SEE OUR ACCOUNT EXEC'S PERFORM A DUET ON THE MAIN STAGE BEFORE
WE LET YOU NETWORK IN AWKWARD SILENCE.
You can bank on our resident DJ to deliver a 90s HipHop soundtrack to kick start
the convo.
WE’D HAPPILY GET OUR SPEAKERS TO JUMP THROUGH HOOPS OF FIRE, THEN LEAVE YOU
UNINSPIRED.
No ‘samey sessions’ here. Count on a range of session topics from Content &
Engagement, Data, Strategy & Trends and everything in between.
WE WOULD BRAID FRIENDSHIP BRACELETS A MILE LONG BEFORE WE LET OUR ATTENDEES
LEAVE UN-BONDED
Whether it’s a little healthy competition in the arcade, bonding over a beer or
sharing insights from sessions, we help bring attendees together inside and
outside of the office.
WE’D SOONER FUND OUR OWN ANTICON-THEMED SITCOM BEFORE WE LEAVE YOU WITH JUST ONE
CHANNEL.
We’ve got a jam-packed series of sessions across MarTech, Ad Tech, SalesTech
and NextTech. Book sessions across these channels to create your perfect agenda
for the day.
WE’D RATHER RE-SIT OUR MATHS EXAMS BEFORE WE LIMIT YOUR LEARNING EXPERIENCES.
AntiCon is a learning experience like no other. Expect sessions from the stage
transported to your screen, learning over lunch, author AMA’s and everything in
between.
ANTICON SPONSORS
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✔️Did we mention we're CPD Certified? Earn points towards your CPD learning.
TICKETS SALES CLOSED
AntiConLX Global for May is now sold out. We welcome you to join us in October
for round 2!
DOWNLOAD THE ANTICON BROCHURE
Email*
EVENT INFO & FAQS
Click to expand for more information
AGENDA
The AntiCon agenda is coming soon! Be sure to apply to register and be updated
as soon as it's released 🎉
TICKET INFORMATION
How do I get a ticket?
Apply here to attend AntiCon. If your application is approved you will be issued
a complimentary ticket to attend.
When will I receive my ticket?
Our team will aim to review your application within 24-48 hours. If it's a
perfect match you'll will receive an email confirming your ticket information 😍
Do need to print my ticket out?
Nope, you can simply show us your ticket on the event app to gain entry and
print your badge at check in.
Are tickets transferable?
Yes, they are. To transfer to a new name, search for your confirmation email
with the subject line ‘You're going to AntiCon’ and follow the link to amend
your registration details.
If you are unable to attend AntiCon please transfer your ticket to a colleague
or friend who works in marketing, sales or advertising. If you are unable to
transfer your ticket, please contact hello@lxahub.com.
GETTING TO THE VENUE
AntiCon takes place at Magazine London, which right next to the O2 and easy to
travel to.
Click here for directions and info on how to get to AntiCon.
GROUP BOOKINGS
Looking to book a large group? Get in touch directly to discuss bespoke group
ticket discounts via hello@lxahub.com
CHECK IN PROCESS
Upon arrival at MAGAZINE London you will be prompted to search your name and/or
email address at one of our many ticket kiosks.
Once your booking is located you can simply print your badge. We recommend
downloading our event app for a faster check-in experience.
Check-in attendants will be available should you need any assistance.
Check-in attendants may ask you for proof of ID or purchase.
DATA COLLECTION
At registration you will be asked to submit your details to confirm you agree to
the storing & processing of your personal data by LXA (formerly MarTech
Alliance) as described in the privacy statement:
https://www.martechalliance.com/privacy-policy
Please note, you will be issued with a bar coded name badge on entry to the
event. Exhibitors and other associates may have bar code readers. By allowing
your badge to be recorded you are deemed to have consented to ticketing over
your registration details. Allowing your badge to be scanned is akin to handing
over a business card.
CLOAK ROOM
Complimentary coat room facilities are provided to all attendees.
NOTICE OF FILMING AND PHOTOGRAPHY
When you enter AntiCon, you enter an area where photography, audio, and video
recording may occur. By entering the event premises, you consent to
interview(s), photography, audio recording, video recording and its/their
release, publication, exhibition, or reproduction to be used for news, web
casts, promotional purposes, telecasts, advertising, inclusion on websites,
social media, or any other purpose by LXA and its affiliates and
representatives. Images, photos and/or videos may be used to promote similar LXA
events in the future, highlight the event and exhibit the capabilities of LXA.
You release LXA, its officers and employees, and each and all persons involved
from any liability connected with the taking, recording, digitising, or
publication and use of interviews, photographs, computer images, video and/or or
sound recordings.
By entering the event premises, you waive all rights you may have to any claims
for payment or royalties in connection with any use, exhibition, streaming, web
casting, televising, or other publication of these materials, regardless of the
purpose or sponsoring of such use, exhibiting, broadcasting, web casting, or
other publication irrespective of whether a fee for admission or sponsorship is
charged. You also waive any right to inspect or approve any photo, video, or
audio recording taken by LXA or the person or entity designated to do so by LXA.
You have been fully informed of your consent, waiver of liability, and release
before entering the event.
FOOD & BEVERAGE
Food and beverage is available for purchase throughout the event. Please refer
to your ticket type for allocations of food and beverage tokens.
Gluten free, vegetarian, vegan & halal options will be available. For further
specific requests including catering for allergies, please get in touch with the
team at hello@lxahub.com
ACCESSIBILITY
The venue offers step free access to all spaces and onsite accessible toilet
facilities.
We would like to make your visit to AntiCon as enjoyable as possible. If you
have specific requirements, we are more than happy to assist. Please get in
touch via hello@lxahub.com to confidentially discuss your needs.
EVENT APP
An event app will be available where you can view the agenda and other useful
information. Following registration you will receive details on how to download
and use the event app.
WHERE THE MAGIC HAPPENS...
AntiCon is taking up residence in one of London's most exciting new venues!
Set to the breathtaking backdrop of Canary Wharf, the unique space is giving us
the chance to bring you even more amazing marketing technology content across
three stages. Plus even more of the street food, DJs, and networking spaces you
know and love.
LXA
🏠 | LXA HQ, 37 Cremer St, BK118, London E2 8HD
✉️ | hello@lxahub.com
☎️ | +44 (0) 203 2863766
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