www.tomorrow.io
Open in
urlscan Pro
2606:4700::6812:1d2a
Public Scan
Submitted URL: https://email.tomorrow.io/e3t/Ctc/RF*113/cr-zm04/VWpv2w7QM7XLW4ZCVgd3fdbCbW7swsJQ55fT6ZKqRz3lYMRW95jsWP6lZ3lpW4xQdhw1n22LQ...
Effective URL: https://www.tomorrow.io/winter-business-preparation-mitigating-winter-risks-with-weather-intelligence/?utm_medium=email&...
Submission: On October 30 via manual from FR — Scanned from FR
Effective URL: https://www.tomorrow.io/winter-business-preparation-mitigating-winter-risks-with-weather-intelligence/?utm_medium=email&...
Submission: On October 30 via manual from FR — Scanned from FR
Form analysis 8 forms found in the DOM
<form data-hs-cf-bound="true">
<fieldset>
<legend class="visuallyhidden">Consent Selection</legend>
<div id="CybotCookiebotDialogBodyFieldsetInnerContainer">
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonNecessary"><span
class="CybotCookiebotDialogBodyLevelButtonDescription">Necessary</span></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper CybotCookiebotDialogBodyLevelButtonSliderWrapperDisabled"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessary"
class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonPreferences"><span
class="CybotCookiebotDialogBodyLevelButtonDescription">Preferences</span></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferences" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonPreferencesInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonStatistics"><span
class="CybotCookiebotDialogBodyLevelButtonDescription">Statistics</span></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatistics" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonStatisticsInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonMarketing"><span
class="CybotCookiebotDialogBodyLevelButtonDescription">Marketing</span></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketing" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonMarketingInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
</div>
</fieldset>
</form><form data-hs-cf-bound="true"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span
class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form data-hs-cf-bound="true"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonPreferences" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form data-hs-cf-bound="true"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonStatistics" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form data-hs-cf-bound="true"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonMarketing" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form><form class="CybotCookiebotDialogBodyLevelButtonSliderWrapper" data-hs-cf-bound="true"><input type="checkbox" id="CybotCookiebotDialogBodyContentCheckboxPersonalInformation" class="CybotCookiebotDialogBodyLevelButton"> <span
class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/3777859/b844d333-93bb-4262-a034-c026632e6773
<form id="hsForm_b844d333-93bb-4262-a034-c026632e6773" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/3777859/b844d333-93bb-4262-a034-c026632e6773"
class="hs-form-private hsForm_b844d333-93bb-4262-a034-c026632e6773 hs-form-b844d333-93bb-4262-a034-c026632e6773 hs-form-b844d333-93bb-4262-a034-c026632e6773_399c6994-e7b6-4da4-97a7-a5b02815e037 hs-form"
target="target_iframe_b844d333-93bb-4262-a034-c026632e6773" data-instance-id="399c6994-e7b6-4da4-97a7-a5b02815e037" data-form-id="b844d333-93bb-4262-a034-c026632e6773" data-portal-id="3777859" data-hs-cf-bound="true">
<fieldset class="form-columns-2">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-b844d333-93bb-4262-a034-c026632e6773" class="" placeholder="Enter your "
for="firstname-b844d333-93bb-4262-a034-c026632e6773"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-b844d333-93bb-4262-a034-c026632e6773" name="firstname" required="" placeholder="First Name*" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-b844d333-93bb-4262-a034-c026632e6773" class="" placeholder="Enter your "
for="lastname-b844d333-93bb-4262-a034-c026632e6773"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="lastname-b844d333-93bb-4262-a034-c026632e6773" name="lastname" required="" placeholder="Last Name*" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-b844d333-93bb-4262-a034-c026632e6773" class="" placeholder="Enter your " for="email-b844d333-93bb-4262-a034-c026632e6773"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-b844d333-93bb-4262-a034-c026632e6773" name="email" required="" placeholder="Business Email *" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-b844d333-93bb-4262-a034-c026632e6773" class="" placeholder="Enter your " for="company-b844d333-93bb-4262-a034-c026632e6773"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="company-b844d333-93bb-4262-a034-c026632e6773" name="company" required="" placeholder="Company name*" type="text" class="hs-input" inputmode="text" autocomplete="organization" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_numemployees hs-numemployees hs-fieldtype-select field hs-form-field"><label id="label-numemployees-b844d333-93bb-4262-a034-c026632e6773" class="" placeholder="Enter your "
for="numemployees-b844d333-93bb-4262-a034-c026632e6773"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><select id="numemployees-b844d333-93bb-4262-a034-c026632e6773" required="" class="hs-input is-placeholder" name="numemployees">
<option disabled="" value="">Number of Employees*</option>
<option value="1-10">1-10</option>
<option value="11-50">11-50</option>
<option value="51-200">51-200</option>
<option value="201-500">201-500</option>
<option value="501-1,000">501-1,000</option>
<option value="1,001-5,000">1,001-5,000</option>
<option value="5,001-10,000">5,001-10,000</option>
<option value="10,001+">10,001+</option>
</select></div>
</div>
<div class="hs_industry_new hs-industry_new hs-fieldtype-select field hs-form-field"><label id="label-industry_new-b844d333-93bb-4262-a034-c026632e6773" class="" placeholder="Enter your "
for="industry_new-b844d333-93bb-4262-a034-c026632e6773"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><select id="industry_new-b844d333-93bb-4262-a034-c026632e6773" required="" class="hs-input is-placeholder" name="industry_new">
<option disabled="" value="">Select Industry*</option>
<option value="Aerospace & Defense">Aerospace & Defense</option>
<option value="Agriculture">Agriculture</option>
<option value="Automotive">Automotive</option>
<option value="Aviation">Aviation</option>
<option value="Business Services">Business Services</option>
<option value="Cities, Towns & Municipalities">Cities, Towns & Municipalities</option>
<option value="Construction">Construction</option>
<option value="Drones">Drones</option>
<option value="Education">Education</option>
<option value="Energy + Utilities">Energy + Utilities</option>
<option value="ESG">ESG</option>
<option value="Finance & Financial Services">Finance & Financial Services</option>
<option value="Food/Beverage">Food/Beverage</option>
<option value="Government">Government</option>
<option value="Healthcare">Healthcare</option>
<option value="Hospitality">Hospitality</option>
<option value="INSURANCE">Insurance</option>
<option value="Intermodal">Intermodal</option>
<option value="Logistics / Transportation">Logistics & Supply Chain</option>
<option value="Maritime & Port Operations">Maritime & Port Operations</option>
<option value="Media & Internet">Media & Internet</option>
<option value="Metals & Mining">Metals & Mining</option>
<option value="On-Demand">On-Demand</option>
<option value="Other">Other</option>
<option value="Outdoor & Sports">Outdoor & Sports</option>
<option value="Railroads">Railroads</option>
<option value="Retail">Retail</option>
<option value="Telecommunications">Telecommunications</option>
<option value="Trucking">Trucking</option>
<option value="Warehouses">Warehouses</option>
</select></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="hs_i_agree_to_climacell_s_terms_of_service hs-i_agree_to_climacell_s_terms_of_service hs-fieldtype-booleancheckbox field hs-form-field">
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input">
<ul class="inputs-list">
<li class="hs-form-booleancheckbox"><label for="i_agree_to_climacell_s_terms_of_service-b844d333-93bb-4262-a034-c026632e6773" class="hs-form-booleancheckbox-display"><input
id="i_agree_to_climacell_s_terms_of_service-b844d333-93bb-4262-a034-c026632e6773" class="hs-input" type="checkbox" name="i_agree_to_climacell_s_terms_of_service" value="true" checked=""><span>I agree to Tomorrow.io's
<a href="https://www.tomorrow.io/legal/terms-of-service/" target="_blank" rel="noopener">Terms of Service</a> and
<a href="https://www.tomorrow.io/legal/website-privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a></span></label></li>
</ul>
</div>
</div>
</fieldset>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Get Demo"></div>
</div><input name="hs_context" type="hidden"
value="{"embedAtTimestamp":"1698691420772","formDefinitionUpdatedAt":"1692977691275","lang":"en","clonedFromForm":"0aeeaf36-d2cc-4600-adde-59afdf924c0e","notifyHubSpotOwner":"true","renderRawHtml":"true","isLegacyThemeAllowed":"true","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/118.0.5993.117 Safari/537.36","pageTitle":"How Businesses Can Mitigate and Prepare For Winter Risks With Data-Driven Insights","pageUrl":"https://www.tomorrow.io/winter-business-preparation-mitigating-winter-risks-with-weather-intelligence/?utm_medium=email&_hsmi=280342451&_hsenc=p2ANqtz-9kd3GLJToOev9jpq2-yViZw0Mmkzeao-S2pu0EGL2XB9ioZLwk7QZ5zoJC2YklIZx5IJttUA2nVZSn-jCvNj8oyCqkPIzsNarORxPdRvfd-4-2FOA&utm_content=280342949&utm_source=hs_email","urlParams":{"utm_medium":"email","_hsmi":"280342451","_hsenc":"p2ANqtz-9kd3GLJToOev9jpq2-yViZw0Mmkzeao-S2pu0EGL2XB9ioZLwk7QZ5zoJC2YklIZx5IJttUA2nVZSn-jCvNj8oyCqkPIzsNarORxPdRvfd-4-2FOA","utm_content":"280342949","utm_source":"hs_email"},"isHubSpotCmsGeneratedPage":false,"contentType":"blog-post","hutk":"1d4c0150b1f336628097b0ee40036067","__hsfp":699552306,"__hssc":"132456465.1.1698691422251","__hstc":"132456465.1d4c0150b1f336628097b0ee40036067.1698691422251.1698691422251.1698691422251.1","formTarget":"#hbspt-form-1698691418000-0083807358","boolCheckBoxFields":"i_agree_to_climacell_s_terms_of_service","locale":"en","timestamp":1698691422276,"originalEmbedContext":{"portalId":"3777859","formId":"b844d333-93bb-4262-a034-c026632e6773","region":"na1","target":"#hbspt-form-1698691418000-0083807358","isBuilder":false,"isTestPage":false,"isPreview":false,"isMobileResponsive":true},"correlationId":"399c6994-e7b6-4da4-97a7-a5b02815e037","renderedFieldsIds":["firstname","lastname","email","company","numemployees","industry_new","i_agree_to_climacell_s_terms_of_service"],"captchaStatus":"NOT_APPLICABLE","emailResubscribeStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.4060","sourceName":"forms-embed","sourceVersion":"1.4060","sourceVersionMajor":"1","sourceVersionMinor":"4060","_debug_allPageIds":{},"_debug_embedLogLines":[{"clientTimestamp":1698691420985,"level":"INFO","message":"Retrieved pageContext values which may be overriden by the embed context: {\"pageTitle\":\"How Businesses Can Mitigate and Prepare For Winter Risks With Data-Driven Insights\",\"pageUrl\":\"https://www.tomorrow.io/winter-business-preparation-mitigating-winter-risks-with-weather-intelligence/?utm_medium=email&_hsmi=280342451&_hsenc=p2ANqtz-9kd3GLJToOev9jpq2-yViZw0Mmkzeao-S2pu0EGL2XB9ioZLwk7QZ5zoJC2YklIZx5IJttUA2nVZSn-jCvNj8oyCqkPIzsNarORxPdRvfd-4-2FOA&utm_content=280342949&utm_source=hs_email\",\"userAgent\":\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/118.0.5993.117 Safari/537.36\",\"urlParams\":{\"utm_medium\":\"email\",\"_hsmi\":\"280342451\",\"_hsenc\":\"p2ANqtz-9kd3GLJToOev9jpq2-yViZw0Mmkzeao-S2pu0EGL2XB9ioZLwk7QZ5zoJC2YklIZx5IJttUA2nVZSn-jCvNj8oyCqkPIzsNarORxPdRvfd-4-2FOA\",\"utm_content\":\"280342949\",\"utm_source\":\"hs_email\"},\"isHubSpotCmsGeneratedPage\":false}"},{"clientTimestamp":1698691420986,"level":"INFO","message":"Retrieved countryCode property from normalized embed definition response: \"FR\""},{"clientTimestamp":1698691422271,"level":"INFO","message":"Retrieved analytics values from API response which may be overriden by the embed context: {\"hutk\":\"1d4c0150b1f336628097b0ee40036067\",\"contentType\":\"blog-post\"}"}]}"><iframe
name="target_iframe_b844d333-93bb-4262-a034-c026632e6773" style="display: none;"></iframe>
</form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/3777859/f9bc898e-9c8f-426f-86b8-c1a8e533991d
<form id="hsForm_f9bc898e-9c8f-426f-86b8-c1a8e533991d" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/3777859/f9bc898e-9c8f-426f-86b8-c1a8e533991d"
class="hs-form-private hsForm_f9bc898e-9c8f-426f-86b8-c1a8e533991d hs-form-f9bc898e-9c8f-426f-86b8-c1a8e533991d hs-form-f9bc898e-9c8f-426f-86b8-c1a8e533991d_6a479266-9dc9-42a9-b39c-6c370627f2e8 hs-form stacked"
target="target_iframe_f9bc898e-9c8f-426f-86b8-c1a8e533991d" data-instance-id="6a479266-9dc9-42a9-b39c-6c370627f2e8" data-form-id="f9bc898e-9c8f-426f-86b8-c1a8e533991d" data-portal-id="3777859" data-hs-cf-bound="true">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-f9bc898e-9c8f-426f-86b8-c1a8e533991d" class="" placeholder="Enter your " for="email-f9bc898e-9c8f-426f-86b8-c1a8e533991d"><span></span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-f9bc898e-9c8f-426f-86b8-c1a8e533991d" name="email" required="" placeholder="Email*" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_utm_campaign hs-utm_campaign hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_campaign-f9bc898e-9c8f-426f-86b8-c1a8e533991d" class="" placeholder="Enter your utm_campaign"
for="utm_campaign-f9bc898e-9c8f-426f-86b8-c1a8e533991d"><span>utm_campaign</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_campaign" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_utm_source hs-utm_source hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_source-f9bc898e-9c8f-426f-86b8-c1a8e533991d" class="" placeholder="Enter your utm_source"
for="utm_source-f9bc898e-9c8f-426f-86b8-c1a8e533991d"><span>utm_source</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_source" class="hs-input" type="hidden" value="hs_email"></div>
</div>
<div class="hs_utm_medium hs-utm_medium hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_medium-f9bc898e-9c8f-426f-86b8-c1a8e533991d" class="" placeholder="Enter your utm_medium"
for="utm_medium-f9bc898e-9c8f-426f-86b8-c1a8e533991d"><span>utm_medium</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_medium" class="hs-input" type="hidden" value="email"></div>
</div>
<div class="hs_utm_term hs-utm_term hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_term-f9bc898e-9c8f-426f-86b8-c1a8e533991d" class="" placeholder="Enter your utm_term"
for="utm_term-f9bc898e-9c8f-426f-86b8-c1a8e533991d"><span>utm_term</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_term" class="hs-input" type="hidden" value=""></div>
</div>
<div class="hs_utm_content hs-utm_content hs-fieldtype-text field hs-form-field" style="display: none;"><label id="label-utm_content-f9bc898e-9c8f-426f-86b8-c1a8e533991d" class="" placeholder="Enter your utm_content"
for="utm_content-f9bc898e-9c8f-426f-86b8-c1a8e533991d"><span>utm_content</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input name="utm_content" class="hs-input" type="hidden" value="280342949"></div>
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Subscribe"></div>
</div><input name="hs_context" type="hidden"
value="{"embedAtTimestamp":"1698691420754","formDefinitionUpdatedAt":"1694137634340","lang":"en","renderRawHtml":"true","isLegacyThemeAllowed":"true","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/118.0.5993.117 Safari/537.36","pageTitle":"How Businesses Can Mitigate and Prepare For Winter Risks With Data-Driven Insights","pageUrl":"https://www.tomorrow.io/winter-business-preparation-mitigating-winter-risks-with-weather-intelligence/?utm_medium=email&_hsmi=280342451&_hsenc=p2ANqtz-9kd3GLJToOev9jpq2-yViZw0Mmkzeao-S2pu0EGL2XB9ioZLwk7QZ5zoJC2YklIZx5IJttUA2nVZSn-jCvNj8oyCqkPIzsNarORxPdRvfd-4-2FOA&utm_content=280342949&utm_source=hs_email","urlParams":{"utm_medium":"email","_hsmi":"280342451","_hsenc":"p2ANqtz-9kd3GLJToOev9jpq2-yViZw0Mmkzeao-S2pu0EGL2XB9ioZLwk7QZ5zoJC2YklIZx5IJttUA2nVZSn-jCvNj8oyCqkPIzsNarORxPdRvfd-4-2FOA","utm_content":"280342949","utm_source":"hs_email"},"isHubSpotCmsGeneratedPage":false,"contentType":"blog-post","hutk":"1d4c0150b1f336628097b0ee40036067","__hsfp":699552306,"__hssc":"132456465.1.1698691422251","__hstc":"132456465.1d4c0150b1f336628097b0ee40036067.1698691422251.1698691422251.1698691422251.1","formTarget":"#hbspt-form-1698691418000-4202129073","locale":"en","timestamp":1698691422271,"originalEmbedContext":{"portalId":"3777859","formId":"f9bc898e-9c8f-426f-86b8-c1a8e533991d","region":"na1","target":"#hbspt-form-1698691418000-4202129073","isBuilder":false,"isTestPage":false,"isPreview":false,"isMobileResponsive":true},"correlationId":"6a479266-9dc9-42a9-b39c-6c370627f2e8","renderedFieldsIds":["email","utm_campaign","utm_source","utm_medium","utm_term","utm_content"],"captchaStatus":"NOT_APPLICABLE","emailResubscribeStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.4060","sourceName":"forms-embed","sourceVersion":"1.4060","sourceVersionMajor":"1","sourceVersionMinor":"4060","_debug_allPageIds":{},"_debug_embedLogLines":[{"clientTimestamp":1698691420936,"level":"INFO","message":"Retrieved pageContext values which may be overriden by the embed context: {\"pageTitle\":\"How Businesses Can Mitigate and Prepare For Winter Risks With Data-Driven Insights\",\"pageUrl\":\"https://www.tomorrow.io/winter-business-preparation-mitigating-winter-risks-with-weather-intelligence/?utm_medium=email&_hsmi=280342451&_hsenc=p2ANqtz-9kd3GLJToOev9jpq2-yViZw0Mmkzeao-S2pu0EGL2XB9ioZLwk7QZ5zoJC2YklIZx5IJttUA2nVZSn-jCvNj8oyCqkPIzsNarORxPdRvfd-4-2FOA&utm_content=280342949&utm_source=hs_email\",\"userAgent\":\"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/118.0.5993.117 Safari/537.36\",\"urlParams\":{\"utm_medium\":\"email\",\"_hsmi\":\"280342451\",\"_hsenc\":\"p2ANqtz-9kd3GLJToOev9jpq2-yViZw0Mmkzeao-S2pu0EGL2XB9ioZLwk7QZ5zoJC2YklIZx5IJttUA2nVZSn-jCvNj8oyCqkPIzsNarORxPdRvfd-4-2FOA\",\"utm_content\":\"280342949\",\"utm_source\":\"hs_email\"},\"isHubSpotCmsGeneratedPage\":false}"},{"clientTimestamp":1698691420938,"level":"INFO","message":"Retrieved countryCode property from normalized embed definition response: \"FR\""},{"clientTimestamp":1698691422266,"level":"INFO","message":"Retrieved analytics values from API response which may be overriden by the embed context: {\"hutk\":\"1d4c0150b1f336628097b0ee40036067\",\"contentType\":\"blog-post\"}"}]}"><iframe
name="target_iframe_f9bc898e-9c8f-426f-86b8-c1a8e533991d" style="display: none;"></iframe>
</form>Text Content
Powered by Cookiebot
* Consent
* Details
* [#IABV2SETTINGS#]
* About
THIS WEBSITE USES COOKIES
Tomorrow.io uses cookies to personalize content/ads, analyze traffic, and share
data with our partners. Learn more and adjust anytime via our Privacy Policy.
Consent Selection
Necessary
Preferences
Statistics
Marketing
Show details
* Necessary 18
Necessary cookies help make a website usable by enabling basic functions like
page navigation and access to secure areas of the website. The website cannot
function properly without these cookies.
* Cookiebot
1
Learn more about this provider
CookieConsentStores the user's cookie consent state for the current domain
Expiry: 1 yearType: HTTP
* Google
3
Learn more about this provider
test_cookieUsed to check if the user's browser supports cookies.
Expiry: 1 dayType: HTTP
rc::eThis cookie is used to distinguish between humans and bots.
Expiry: SessionType: HTML
google_auto_fc_cmp_settingStores the user's cookie consent state for the
current domain
Expiry: PersistentType: HTML
* LinkedIn
2
Learn more about this provider
li_gcStores the user's cookie consent state for the current domain
Expiry: 180 daysType: HTTP
bscookiePending
Expiry: 1 yearType: HTTP
* Matomo
1
Learn more about this provider
mtm_consent_removedStores the user's cookie consent state for the current
domain
Expiry: SessionType: HTTP
* axios.com
economist.com
hubspot.com
postman.com
zoominfo.com
5
__cf_bm [x5]This cookie is used to distinguish between humans and bots.
This is beneficial for the website, in order to make valid reports on the
use of their website.
Expiry: 1 dayType: HTTP
* cdn.ampproject.org
1
CONSENTUsed to detect if the visitor has accepted the marketing category
in the cookie banner. This cookie is necessary for GDPR-compliance of the
website.
Expiry: 2 yearsType: HTTP
* economist.com
postman.com
zoominfo.com
3
_cfuvid [x3]This cookie is a part of the services provided by Cloudflare -
Including load-balancing, deliverance of website content and serving DNS
connection for website operators.
Expiry: SessionType: HTTP
* ws.zoominfo.com
1
visitorIdPreserves users states across page requests.
Expiry: 1 yearType: HTTP
* www.tomorrow.io
1
elementorUsed in context with the website's WordPress theme. The cookie
allows the website owner to implement or change the website's content in
real-time.
Expiry: PersistentType: HTML
* Preferences 4
Preference cookies enable a website to remember information that changes the
way the website behaves or looks, like your preferred language or the region
that you are in.
* Bizzabo.com
1
Learn more about this provider
bz-cookiePending
Expiry: 1 dayType: HTTP
* Hubspot
1
Learn more about this provider
messagesUtkStores a unique ID string for each chat-box session. This
allows the website-support to see previous issues and reconnect with the
previous supporter.
Expiry: 180 daysType: HTTP
* www.tomorrow.io
2
loglevelMaintains settings and outputs when using the Developer Tools
Console on current session.
Expiry: PersistentType: HTML
wistia-video-progress-#Contains a timestamp for the website’s
video-content. This allows the user to resume watching without having to
start over, if the user leaves the video or website.
Expiry: PersistentType: HTML
* Statistics 43
Statistic cookies help website owners to understand how visitors interact
with websites by collecting and reporting information anonymously.
* Google
6
Learn more about this provider
collectUsed to send data to Google Analytics about the visitor's device
and behavior. Tracks the visitor across devices and marketing channels.
Expiry: SessionType: Pixel
_gaRegisters a unique ID that is used to generate statistical data on how
the visitor uses the website.
Expiry: 2 yearsType: HTTP
_ga_#Used by Google Analytics to collect data on the number of times a
user has visited the website as well as dates for the first and most
recent visit.
Expiry: 2 yearsType: HTTP
_gatUsed by Google Analytics to throttle request rate
Expiry: 1 dayType: HTTP
_gidRegisters a unique ID that is used to generate statistical data on how
the visitor uses the website.
Expiry: 1 dayType: HTTP
tdRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator.
Expiry: SessionType: Pixel
* Hotjar
10
Learn more about this provider
_hjRecordingEnabledCollects data on the user’s navigation and behavior on
the website. This is used to compile statistical reports and heatmaps for
the website owner.
Expiry: SessionType: HTML
_hjRecordingLastActivitySets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.
Expiry: SessionType: HTML
hjActiveViewportIdsThis cookie contains an ID string on the current
session. This contains non-personal information on what subpages the
visitor enters – this information is used to optimize the visitor's
experience.
Expiry: PersistentType: HTML
hjViewportIdSaves the user's screen size in order to adjust the size of
images on the website.
Expiry: SessionType: HTML
_hjAbsoluteSessionInProgressThis cookie is used to count how many times a
website has been visited by different visitors - this is done by assigning
the visitor an ID, so the visitor does not get registered twice.
Expiry: 1 dayType: HTTP
_hjFirstSeenThis cookie is used to determine if the visitor has visited
the website before, or if it is a new visitor on the website.
Expiry: 1 dayType: HTTP
_hjIncludedInSessionSample_#Collects statistics on the visitor's visits to
the website, such as the number of visits, average time spent on the
website and what pages have been read.
Expiry: 1 dayType: HTTP
_hjSession_#Collects statistics on the visitor's visits to the website,
such as the number of visits, average time spent on the website and what
pages have been read.
Expiry: 1 dayType: HTTP
_hjSessionUser_#Collects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website
and what pages have been read.
Expiry: 1 yearType: HTTP
_hjTLDTestRegisters statistical data on users' behaviour on the website.
Used for internal analytics by the website operator.
Expiry: SessionType: HTTP
* Hubspot
4
Learn more about this provider
__hsscIdentifies if the cookie data needs to be updated in the visitor's
browser.
Expiry: 1 dayType: HTTP
__hssrcUsed to recognise the visitor's browser upon reentry on the
website.
Expiry: SessionType: HTTP
__hstcSets a unique ID for the session. This allows the website to obtain
data on visitor behaviour for statistical purposes.
Expiry: 180 daysType: HTTP
hubspotutkSets a unique ID for the session. This allows the website to
obtain data on visitor behaviour for statistical purposes.
Expiry: 180 daysType: HTTP
* LinkedIn
1
Learn more about this provider
AnalyticsSyncHistoryUsed in connection with data-synchronization with
third-party analysis service.
Expiry: 30 daysType: HTTP
* Matomo
2
Learn more about this provider
_pk_id#Collects statistics on the user's visits to the website, such as
the number of visits, average time spent on the website and what pages
have been read.
Expiry: 1 yearType: HTTP
_pk_ses#Used by Piwik Analytics Platform to track page requests from the
visitor during the session.
Expiry: 1 dayType: HTTP
* Twitter Inc.
1
Learn more about this provider
personalization_idThis cookie is set by Twitter - The cookie allows the
visitor to share content from the website onto their Twitter profile.
Expiry: 400 daysType: HTTP
* VWO
11
Learn more about this provider
_vis_opt_exp_#_combiUsed by Visual Website Optimizer to ensure that the
same user interface variant is displayed for each visit, if the user is
participating in a design experiment.
Expiry: 100 daysType: HTTP
_vis_opt_sUsed by Visual Website Optimizer to determine if the visitor is
participating in a design experiment.
Expiry: 100 daysType: HTTP
_vis_opt_test_cookieUsed to check if the user's browser supports cookies.
Expiry: SessionType: HTTP
_vwo_dsCollects data on the user's visits to the website, such as the
number of visits, average time spent on the website and what pages have
been loaded with the purpose of generating reports for optimising the
website content.
Expiry: 3 monthsType: HTTP
_vwo_referrerRegisters data on visitors' website-behaviour. This is used
for internal analysis and website optimization.
Expiry: SessionType: HTTP
_vwo_snCollects statistics on the visitor's visits to the website, such as
the number of visits, average time spent on the website and what pages
have been read.
Expiry: 1 dayType: HTTP
_vwo_uuidUsed by Visual Website Optimizer to ensure that the same user
interface variant is displayed for each visit, if the user is
participating in a design experiment.
Expiry: 10 yearsType: HTTP
_vwo_uuid_v2This cookie is set to make split-tests on the website, which
optimizes the website's relevance towards the visitor – the cookie can
also be set to improve the visitor's experience on a website.
Expiry: 1 yearType: HTTP
l.gifThis cookie is used by the website’s operator in context with
multi-variate testing. This is a tool used to combine or change content on
the website. This allows the website to find the best variation/edition of
the site.
Expiry: SessionType: Pixel
v.gifThis cookie is set to make split-tests on the website, which
optimizes the website's relevance towards the visitor – the cookie can
also be set to improve the visitor's experience on a website.
Expiry: SessionType: Pixel
vwoSnThis cookie is set to make split-tests on the website, which
optimizes the website's relevance towards the visitor – the cookie can
also be set to improve the visitor's experience on a website.
Expiry: PersistentType: HTML
* embed-cdn.spotifycdn.com
1
sentryReplaySessionRegisters data on visitors' website-behaviour. This is
used for internal analysis and website optimization.
Expiry: SessionType: HTML
* ws.zoominfo.com
2
ziwsSessionCollects statistics on the user's visits to the website, such
as the number of visits, average time spent on the website and what pages
have been read.
Expiry: SessionType: HTML
ziwsSessionIdCollects statistics on the user's visits to the website, such
as the number of visits, average time spent on the website and what pages
have been read.
Expiry: SessionType: HTML
* www.datadoghq-browser-agent.com
2
_dd_sRegisters the website's speed and performance. This function can be
used in context with statistics and load-balancing.
Expiry: 1 dayType: HTTP
dd_cookie_test_#Registers data on visitors' website-behaviour. This is
used for internal analysis and website optimization.
Expiry: 1 dayType: HTTP
* www.tomorrow.io
3
browserIdSets a ID for the visitor. This serves to count the number of
specific visitors on the website.
Expiry: PersistentType: HTML
undefinedCollects data on visitor interaction with the website's
video-content. This data is used to make the website's video-content more
relevant towards the visitor.
Expiry: PersistentType: HTML
wistiaUsed by the website to track the visitor's use of video-content -
The cookie roots from Wistia, which provides video-software to websites.
Expiry: PersistentType: HTML
* Marketing 48
Marketing cookies are used to track visitors across websites. The intention
is to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.
* Meta Platforms, Inc.
3
Learn more about this provider
lastExternalReferrerDetects how the user reached the website by
registering their last URL-address.
Expiry: PersistentType: HTML
lastExternalReferrerTimeDetects how the user reached the website by
registering their last URL-address.
Expiry: PersistentType: HTML
_fbpUsed by Facebook to deliver a series of advertisement products such as
real time bidding from third party advertisers.
Expiry: 3 monthsType: HTTP
* Chilipiper
1
Learn more about this provider
CHILI_PIPER_CLUSTERCollects information on user preferences and/or
interaction with web-campaign content - This is used on
CRM-campaign-platform used by website owners for promoting events or
products.
Expiry: PersistentType: HTML
* Google
12
Learn more about this provider
IDEUsed by Google DoubleClick to register and report the website user's
actions after viewing or clicking one of the advertiser's ads with the
purpose of measuring the efficacy of an ad and to present targeted ads to
the user.
Expiry: 1 yearType: HTTP
pagead/landingCollects data on visitor behaviour from multiple websites,
in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same
advertisement.
Expiry: SessionType: Pixel
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are
likely to convert to customers based on the visitor's online behaviour
across websites.
Expiry: SessionType: Pixel
NIDRegisters a unique ID that identifies a returning user's device. The ID
is used for targeted ads.
Expiry: 6 monthsType: HTTP
pagead/1p-user-list/#Tracks if the user has shown interest in specific
products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement
efforts and facilitates payment of referral-fees between websites.
Expiry: SessionType: Pixel
rc::hPending
Expiry: PersistentType: HTML
pagead/gen_204Collects data on visitor behaviour from multiple websites,
in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same
advertisement.
Expiry: SessionType: Pixel
csiCollects data on visitors' preferences and behaviour on the website -
This information is used make content and advertisement more relevant to
the specific visitor.
Expiry: SessionType: Pixel
__gadsUsed to register what ads have been displayed to the user.
Expiry: 1 yearType: HTTP
__gpiCollects information on user behaviour on multiple websites. This
information is used in order to optimize the relevance of advertisement on
the website.
Expiry: 1 yearType: HTTP
_gcl_auUsed by Google AdSense for experimenting with advertisement
efficiency across websites using their services.
Expiry: 3 monthsType: HTTP
GoogleAdServingTestUsed to register what ads have been displayed to the
user.
Expiry: SessionType: HTTP
* Hubspot
1
Learn more about this provider
__ptq.gifSends data to the marketing platform Hubspot about the visitor's
device and behaviour. Tracks the visitor across devices and marketing
channels.
Expiry: SessionType: Pixel
* LinkedIn
4
Learn more about this provider
bcookieUsed by the social networking service, LinkedIn, for tracking the
use of embedded services.
Expiry: 1 yearType: HTTP
li_sugrCollects data on user behaviour and interaction in order to
optimize the website and make advertisement on the website more relevant.
Expiry: 3 monthsType: HTTP
lidcUsed by the social networking service, LinkedIn, for tracking the use
of embedded services.
Expiry: 1 dayType: HTTP
UserMatchHistoryEnsures visitor browsing-security by preventing cross-site
request forgery. This cookie is essential for the security of the website
and visitor.
Expiry: 30 daysType: HTTP
* Spotify
2
Learn more about this provider
sp_landingUsed to implement audio-content from Spotify on the website. Can
also be used to register user interaction and preferences in context with
audio-content - This can serve statistics and marketing purposes.
Expiry: 400 daysType: HTTP
sp_tUsed to implement audio-content from Spotify on the website. Can also
be used to register user interaction and preferences in context with
audio-content - This can serve statistics and marketing purposes.
Expiry: 400 daysType: HTTP
* Twitter Inc.
3
Learn more about this provider
i/adsct [x2]The cookie is used by Twitter.com in order to determine the
number of visitors accessing the website through Twitter advertisement
content.
Expiry: SessionType: Pixel
muc_adsCollects data on user behaviour and interaction in order to
optimize the website and make advertisement on the website more relevant.
Expiry: 400 daysType: HTTP
* VWO
1
Learn more about this provider
s.gifRegisters user behaviour and navigation on the website, and any
interaction with active campaigns. This is used for optimizing
advertisement and for efficient retargeting.
Expiry: SessionType: Pixel
* YouTube
18
Learn more about this provider
LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded
content.
Expiry: SessionType: HTTP
LogsDatabaseV2:V#||LogsRequestsStorePending
Expiry: PersistentType: IDB
nextIdUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
remote_sidNecessary for the implementation and functionality of YouTube
video-content on the website.
Expiry: SessionType: HTTP
requestsUsed to track user’s interaction with embedded content.
Expiry: SessionType: HTTP
TESTCOOKIESENABLEDUsed to track user’s interaction with embedded content.
Expiry: 1 dayType: HTTP
VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Expiry: 180 daysType: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube
the user has seen.
Expiry: SessionType: HTTP
yt.innertube::nextIdRegisters a unique ID to keep statistics of what
videos from YouTube the user has seen.
Expiry: PersistentType: HTML
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences
using embedded YouTube video
Expiry: PersistentType: HTML
YtIdbMeta#databasesUsed to track user’s interaction with embedded content.
Expiry: PersistentType: IDB
yt-remote-cast-availableStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-cast-installedStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-connected-devicesStores the user's video player preferences
using embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-device-idStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-fast-check-periodStores the user's video player preferences
using embedded YouTube video
Expiry: SessionType: HTML
yt-remote-session-appStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-session-nameStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
* cdn.ampproject.org
1
VISITOR_PRIVACY_METADATAPending
Expiry: 180 daysType: HTTP
* edge.fullstory.com
1
_fs_tab_idTracks the individual sessions on the website, allowing the
website to compile statistical data from multiple visits. This data can
also be used to create leads for marketing purposes.
Expiry: SessionType: HTML
* tribl.io
1
ti_Used in context with Account-Based-Marketing (ABM). The cookie
registers data such as IP-addresses, time spent on the website and page
requests for the visit. This is used for retargeting of multiple users
rooting from the same IP-addresses. ABM usually facilitates B2B marketing
purposes.
Expiry: 400 daysType: HTTP
* Unclassified 8
Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
* cdn.ampproject.org
1
amp-store:https://#.#Pending
Expiry: PersistentType: HTML
* weather-website-client.tomorrow.io
5
mapbox.eventData.uuid:Y2xpbWFjZWxsPending
Expiry: PersistentType: HTML
mapbox.eventData:Y2xpbWFjZWxsPending
Expiry: PersistentType: HTML
PAY_TM_ENVIRONMENTPending
Expiry: SessionType: HTML
SEARCH_HISTORYPending
Expiry: PersistentType: HTML
WEB_USER_IDPending
Expiry: 7976 yearsType: HTTP
* www.tomorrow.io
2
popup-49787-impressions-countPending
Expiry: SessionType: HTML
undefined(undefined)Pending
Expiry: PersistentType: HTML
Cross-domain consent[#BULK_CONSENT_DOMAINS_COUNT#] [#BULK_CONSENT_TITLE#]
List of domains your consent applies to: [#BULK_CONSENT_DOMAINS#]
Cookie declaration last updated on 15/10/2023 by Cookiebot
[#IABV2_TITLE#]
[#IABV2_BODY_INTRO#]
[#IABV2_BODY_LEGITIMATE_INTEREST_INTRO#]
[#IABV2_BODY_PREFERENCE_INTRO#]
[#IABV2_LABEL_PURPOSES#]
[#IABV2_BODY_PURPOSES_INTRO#]
[#IABV2_BODY_PURPOSES#]
[#IABV2_LABEL_FEATURES#]
[#IABV2_BODY_FEATURES_INTRO#]
[#IABV2_BODY_FEATURES#]
[#IABV2_LABEL_PARTNERS#]
[#IABV2_BODY_PARTNERS_INTRO#]
[#IABV2_BODY_PARTNERS#]
Cookies are small text files that can be used by websites to make a user's
experience more efficient.
The law states that we can store cookies on your device if they are strictly
necessary for the operation of this site. For all other types of cookies we need
your permission.
This site uses different types of cookies. Some cookies are placed by third
party services that appear on our pages.
You can at any time change or withdraw your consent from the Cookie Declaration
on our website.
Learn more about who we are, how you can contact us and how we process personal
data in our Privacy Policy.
Please state your consent ID and date when you contact us regarding your
consent.
Do not sell or share my personal information
Deny Allow selection Customize
Allow all
Powered by Cookiebot by Usercentrics
Tomorrow.io’s Satellite Data is Now Available: Request a Sample Today
X
Skip to content
* Products
* FOR ORGANIZATIONS
* Weather Intelligence Platform
Your single source of weather truth & decisioning.
* Weather API
Hyper-accurate weather data with 80+ layers and insights.
* Satellite Data
Exclusive data products direct from our first-of-its-kind constellation
* See Documentation
* FOR CONSUMERS
* Consumer App
Take cutting-edge weather with you on the go.
* Weather Forecast
Your hyperlocal personal weather forecast.
* Widgets
The most reliable forecast embedded
directly into your app or website.
* Solutions
* Enterprise
* Aviation
* Transportation
* Construction
* Mining
* Retail
* See All Solutions
* Government & Defense
* Overview
* Civil/Federal
* National Security
* State/Local
* Developers
* Documentation
* Weather Forecast
* Real-Time Weather
* Historical Weather API
* Map Visualization
* Localized Severe Weather Alerts
* Air Quality
* See All Docs
* Resources
* API Playground
* GitHub
* Postman
* API Status
* Community
* Slack
* Blog
* Learn More on Weather API
* Space & Technology
* Space & Sensors
* Space
* Products
* Arena
* Pathfinder
* Satellite Data
* Technology
* Overview
* CBAM
* Watch “6 Years to Launch” Documentary
* Learn
* Company
* About Us
* Careers
* ESG
* ClimaCon
* Industry Templates
* Resources
* Blog
* Newsroom
* Video Library
* Customer Stories
* Help Center
* Weather API FAQ
* Differentiators
*
* TomorrowNow.org
* Log In
* Get Demo
Get Demo
Ruth Favela
Oct 16, 2023· 8 min, 12 sec
Ruth Favela
Ruth Favela is Tomorrow.io's AI Marketing Specialist. She draws on more than 5
years of experience as an editor, writer, and social media specialist for a
handful of AI startups.
*
*
*
*
HOW BUSINESSES CAN MITIGATE AND PREPARE FOR WINTER RISKS WITH DATA-DRIVEN
INSIGHTS
TABLE OF CONTENTS
1. The Most Impactful Storms of 2022/23
* February 24, 2023 Blizzard
* December 21-26, 2022 Holiday Storm
2. The Need for Hyperlocal Weather Data
3. Customizable Parameters for Each Industry
4. Transitioning to a Proactive Mindset with Advanced Notice
5. The Future of Weather Intelligence
6. Weathering Any Storm with Tomorrow.io
7. AI-Powered Weather Intelligence for Every Industry
8. Advice for Business Leaders Relying on Traditional Forecasts
9. Innovations on the Horizon
10. Key Takeaways
Bitter cold, frosty mornings, and snow-drenched landscapes — breathtaking
scenery that winter brings to the U.S. Winter carries an air of enchantment but
also breeds a host of challenges businesses often grapple with.
A bitter reality that prompts the question – how can businesses across sectors
mitigate severe winter weather hazards?
Before diving into potential safeguards, let’s first examine the two most
impactful winter storms from last season, which generated the highest volume of
alerts across industries. Analyzing these disruptive events illustrates why
resilience strategies are crucial.
THE MOST IMPACTFUL STORMS OF 2022/23
As highlighted in our recent Operator’s Winter Almanac, two severe winter storms
stood out for generating the highest volume of alerts across industries this
past winter. By examining the impacts of these disruptive events, we can
understand why resilience strategies are crucial.
FEBRUARY 24, 2023 BLIZZARD
What Happened: This far-reaching winter storm brought heavy snow, blizzard
conditions, and bitter cold to much of the central and eastern U.S. Snowfall
exceeding a foot paralyzed travel from the Dakotas through the Great Lakes, with
whiteout conditions forcing closures of major interstates. Nearly 500,000 lost
power in Michigan as ice accumulation downed trees and power lines. Further
east, a messy mix of freezing rain and ice pellets caused thousands of flight
cancellations before changing to rain.
The Impacts: The storm’s expansive reach disrupted operations and supply chains
nationwide. Travel was halted, supply chains interrupted, and infrastructure
damaged across sectors.
How Tomorrow Helped Teams Adapt:
* Hyperlocal weather alerts enabled proactive planning and mitigation based on
impacts to specific assets.
* Predictive power outage forecasts optimized utility restoration.
* Wind alerts prevented crane mishaps and ensured construction site safety.
DECEMBER 21-26, 2022 HOLIDAY STORM
What Happened: In the days leading up to Christmas, a sprawling winter storm
brought snow, high winds, extreme cold, and near-blizzard conditions from the
Midwest through the Northeast. Minneapolis, Chicago, and Detroit faced hours of
heavy snowfall amid frigid temperatures. Snowfall of 6-12″ accumulated from
Minnesota to Ohio, with upwards of 4-5 feet in the Buffalo, NY area. An arctic
blast followed, with temps plunging below zero. Whiteout conditions closed
interstates as gusts exceeded 50 mph.
The Impacts: Ultimately, over 6 million lost power, thousands of flights were
canceled, and rail service was suspended. This disruptive storm heavily impacted
holiday travel and logistics.
How Tomorrow Helped Teams Adapt:
* Pinpointed snow depth forecasts optimized sidewalk/runway treatment and
clearing.
* Cold weather alerts prevented mechanical failures and infrastructure damage.
* Route optimization navigation avoided dangerous road segments.
Now let’s explore potential safeguards businesses can implement to avoid the
catastrophic consequences of extreme winter weather scenarios.
To gain insights into practical strategies for leveraging advanced weather
analytics, we spoke with Vinny Renaldi, Manager of Customer Success at
Tomorrow.io.
In this blog are key insights from our in-depth interview. You can watch the
entire discussion below.
THE NEED FOR HYPERLOCAL WEATHER DATA
In the past, many organizations have relied on basic apps and public weather
information to prepare for winter hazards. However, these generic forecasts are
often precisely that: generic. They lack the nuanced, hyperlocal data needed to
make operational decisions.
As Vinny explained: “A lot of times, organizations are using a weather app that
repackages governmental data. And what [Tomorrow.io] does is we provide
proprietary data that brings safety protocols to life. When I say that, most of
the time, when you’re receiving an alert, it’s based on a county-level advisory.
We’re making this customized, actionable solution based on their protocols.”
Public weather reports typically cover entire counties. But conditions can vary
drastically within a few miles. For businesses to drive real value from a
weather forecast, they need location-specific weather insights tied to their
internal protocols. When organizations know how weather impacts their daily
operations and desired outcomes, we can change how we proactively prepare for
the incoming weather.
CUSTOMIZABLE PARAMETERS FOR EACH INDUSTRY
The impacts of winter weather differ across industries: A light dusting of snow
may shut down a Texas airport, while a Massachusetts logistics company continues
deliveries unphased by the weather. What these businesses monitor for will also
differ; transportation companies may focus on monitoring ice accumulation,
snowfall totals, and wind chill to ensure safety. Aviation companies will watch
for frost and wind to protect ground workers.
To account for these differences, Tomorrow.io offers fully customizable weather
parameters based on each business’s unique needs. Clients can track metrics
like:
* Snow accumulation
* Freezing rain
* Ice accumulation
* Wind chill
* Frost
Vinny explains: “We break it down into different varieties of freezing rain,
sleet, windchill. And I think looking at those specific data layers is what
allows them to be more robust when it comes to the actual reporting to improve
overall safety and improve operational decision making.”
This tailored approach provides actionable insights instead of blanket
advisories.
Tomorrow.io helps customers identify the weather data layers most relevant to
their business activities. If a business needs to stop operations when snow
depth hits a certain threshold, Tomorrow.io enables setting custom alerts based
on that criteria. Enabling this alert allows companies to make data-driven
decisions to mitigate risks and reduce disruptions.
TRANSITIONING TO A PROACTIVE MINDSET WITH ADVANCED NOTICE
Advanced notice is critical for mitigating winter weather risks. However,
sifting through advisories can be time-consuming. Advanced weather tech offers
customized alerts triggered by location-specific thresholds.
As Vinny described, “We were setting an alert configuration in place where they
were receiving alerts 12 hours out and then one hour out. And what that did was
the 12 hour alert went to the supervisor; he was able to then be aware of an
impactful weather event. And then the one-hour advisory went to a user group
within the platform, so that way they were able to be proactive and get a heads
up.”
With automated notifications, your team eliminates guesswork and keeps all
stakeholders aligned. Users can also opt for consolidated email digests rather
than constant pings.
This advanced notice allows managers to implement safety protocols and make
necessary resource adjustments proactively. It gives them time to confirm
procedures, equipment needs, scheduling changes, etc. When you have the
information ahead of time, even if it’s just a few hours, you improve your
team’s ability to be proactive about the weather rather than reactive to it,
giving you a leg up against the competition and the ability to maintain employee
safety and operations in the future.
Near-term alerts shortly before a storm keep staff updated on conditions as
events unfold and help businesses understand the impact the weather will have on
them.
THE FUTURE OF WEATHER INTELLIGENCE
While Tomorrow.io already provides robust winter weather support, they
continually refine capabilities based on customer feedback.
Some exciting features on the horizon, according to Vinny, include:
* Animated snow accumulation mapping
* Enhanced snow depth tracking
* Additional customization of alert triggers
The company also noted investments in API integrations that pipe Tomorrow.io
data into third-party apps and systems.
WEATHERING ANY STORM WITH TOMORROW.IO
As Vinny summarizes, Tomorrow.io offers end-to-end weather intelligence: “We
help [organizations] identify which weather data, which weather data layers are
gonna be most important to their operations, and then align with that single
source of truth and help them send out alerts for the weather in regards to
their desired business outcomes.”
With real-time tracking, customizable parameters, and proactive alerts,
businesses can tackle volatile winter conditions head-on. Weather intelligence
transforms reactive scenarios into data-driven strategies for mitigating risk
and maximizing operations despite the weather.
Now more than ever, organizations need reliable weather insights tailored to
their unique needs. By leveraging AI-powered solutions like Tomorrow.io, leaders
can weather any storm.
AI-POWERED WEATHER INTELLIGENCE FOR EVERY INDUSTRY
While winter weather affects every industry, Vinny noted that transportation,
logistics, and aviation are often most severely impacted due to public safety
risks. However, any company can experience substantial revenue, scheduling, and
resourcing effects from winter storms.
One key point he emphasized is that ideal weather data parameters and risk
thresholds are heavily dependent on geographic location. A moderate snow event
in one region could significantly disrupt another area less accustomed to winter
conditions. Tomorrow.io helps customers define location-specific alerts tailored
to their risk tolerance.
ADVICE FOR BUSINESS LEADERS RELYING ON TRADITIONAL FORECASTS
For organizations still using consumer weather apps or public forecasts, Vinny
stressed the importance of aligning with a centralized weather data source.
Relying on different forecasts and data can lead to communication breakdowns and
inconsistent decision-making.
Tomorrow.io provides a “single source of truth” for tailored weather
intelligence. However, Renaldi noted it can be good to have supplementary
sources. Within Tomorrow.io, customers can view National Weather Service alerts
layered on top of proprietary forecast data. This feature allows comparing data
sets while maintaining alignment on actions driven by the core system.
INNOVATIONS ON THE HORIZON
Looking ahead, Vinny highlighted several exciting innovations in development
that will bring even more value to Tomorrow.io customers. One example is
enhancing snow accumulation data by animating the forecasted buildup over time,
giving a clear visualization of the magnitude of an approaching winter storm.
Additional improvements will continue expanding the weather parameters
available, driven by direct customer feedback on their greatest operational
needs. The platform’s flexibility enables Tomorrow.io to continually add new
capabilities as businesses identify ways to leverage weather insights.
KEY TAKEAWAYS
As Vinny summarized, Tomorrow.io aims to provide end-to-end weather intelligence
– from identifying the most valuable data parameters to configuring alerts
optimized for business outcomes. By leveraging AI and machine learning,
Tomorrow.io transforms raw weather forecasts into actionable insights tailored
to each company’s risk tolerance, safety protocols, and operations.
With the ability to make data-driven decisions, take proactive precautions, and
streamline communication, organizations using Tomorrow.io are better positioned
to mitigate risks and minimize disruptions from volatile winter weather.
*
*
*
*
FIND OUT HOW MUCH WEATHER IS COSTING YOU & START ADAPTING TODAY
Number of
Employees*1-1011-5051-200201-500501-1,0001,001-5,0005,001-10,00010,001+
Select Industry*Aerospace & DefenseAgricultureAutomotiveAviationBusiness
ServicesCities, Towns & MunicipalitiesConstructionDronesEducationEnergy +
UtilitiesESGFinance & Financial
ServicesFood/BeverageGovernmentHealthcareHospitalityInsuranceIntermodalLogistics
& Supply ChainMaritime & Port OperationsMedia & InternetMetals &
MiningOn-DemandOtherOutdoor &
SportsRailroadsRetailTelecommunicationsTruckingWarehouses
* I agree to Tomorrow.io's Terms of Service and Privacy Policy
Sign Up for the Tomorrow.io Weather API for Free
Try Now
MORE FROM TOMORROW.IO:
Weather and Climate Security
TOMORROW.IO ON MICROSOFT LATAM PODCAST: HOW WEATHER TECHNOLOGY CAN IMPROVE YOUR
BUSINESS
Aug 21, 2023· 0 min, 29 sec
Weather and Climate Security
THE FUTURE OF FLOOD FORECASTING
Aug 11, 2023· 9 min, 30 sec
Weather and Climate Security
THE OPERATIONAL GUIDE TO WEATHER EXCELLENCE: MINING
Aug 3, 2023· 14 min, 14 sec
YOU MAY ALSO LIKE:
Weather and Climate Security
TOMORROW.IO ON MICROSOFT LATAM PODCAST: HOW WEATHER TECHNOLOGY CAN IMPROVE YOUR
BUSINESS
Aug 21, 2023· 0 min, 29 sec
Weather and Climate Security
HOW TO LEVERAGE WEATHER AI FOR HURRICANE AND CYCLONE PREPAREDNESS: HURRICANE
HILLARY 2023
Aug 18, 2023· 2 min, 17 sec
Weather and Climate Security
EARLY WARNING SYSTEMS AND DISASTER RISK REDUCTION: A COMPREHENSIVE GUIDE
Jul 4, 2023· 17 min, 9 sec
Weather and Climate Security
BRACE FOR WINTER EXTREMES WITH THE OPERATOR’S WINTER ALMANAC
Oct 25, 2023· 4 min, 1 sec
SUBSCRIBE
FOR WEATHER INTELLIGENCE INSIGHTS
utm_campaign
utm_source
utm_medium
utm_term
utm_content
* PRODUCTS
* Weather Intelligence Platform
* Weather API
* Weather Widgets
* Weather Forecast
* DIFFERENTIATORS
* Tomorrow.io vs DTN
* Tomorrow.io vs IBM
* Tomorrow.io vs WSI Fusion
* RESOURCES
* Blog
* Help Center
* Weather API Docs
* Video Library
* Customer Stories
* COMPANY
* About
* Careers
* Space Mission
* Newsroom
* ESG
Contactsales@tomorrow.ioHQ9 Channel Center St, 7th Floor,
Boston, MA 02210TLVPlatinum Tower, 21 Ha’Arba’a St.,
20th floor, Tel Aviv, 6473921
Legal | Copyright © 2023 The Tomorrow Companies Inc. All rights reserved
*
*
*
*
Go to mobile version