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Your legacy is our mission
Born from the minds of world-renowned scientists and engineers, NFtrends’
patented technology provides the art and luxury worlds with innovative and
proven solutions that protect the value and integrity of high-end creations.
Discover more
About
NFtrends is a pioneering technology company dedicated to preserving the legacies
behind the art and luxury worlds’ most valued creations. Created by
world-renowned scientists and engineers, and led by art and luxury market
experts, NFtrends offers a patented suite of non-invasive, AI-powered digital
fingerprinting and blockchain product passport technologies that tackle the
global collectible market’s most critical challenges—authentication and
provenance.
NFtrends offers solutions that are as easy to use as they are powerful: their
patented technology integrates seamlessly with existing systems, providing a
turnkey solution that supports a sustainable circular economy and fosters trust.
Designed for everyone from creators and collectors to luxury brands and cultural
institutions, NFtrends empowers stakeholders to navigate the complexities of the
modern market with confidence, knowing that their assets—and the legacies they
carry—are secure.

Your browser does not support the video tag.
Our solutions: unlocking the digital realm with advanced authentication and
ownership verification
Tangible Object AI Fingerprint

Whether you are a creator, brand, or owner of a precious object, NFtrends
patented and proprietary AI digital fingerprints embedded into blockchain
Digital Product Passports forge an unbreakable link between a physical asset and
its digital twin.

Our technology was developed by the world’s top data scientists to ensure your
valuables, from paintings to luxury watches, are protected from counterfeiting
and swapping.

Next generation authentication with tamperproof digital fingerprints and
immutable documentation of  provenance increases trust in both physical and
virtual marketplaces — in both on and off chain transactions — paving the way
for creators and brands to participate in their circular economy with verifiable
authenticated creations.

Our solution was designed for all stakeholders of the art & collectibles
ecosystem: creators, collectors, platforms, and marketplaces.

Digital Art Real-Time Authentication

Our proprietary solutions tackle digital scarcity challenges. NFtrends's
authentication system ensures that only legitimate users can access authorized
digital assets and artworks, enhancing trust and protecting artists' copyrights.

While artists want to sell their digital works as NFTs on the blockchain, they
often struggle with unauthorized copying. Our solution guarantees that only
authorized copies are displayed, with continuous synchronization to NFtrends’
infrastructure.

Additionally, museums can use this technology to create and sell
high-resolution, limited-edition digital reproductions of their physical
artworks.

Digital Product Passport

Unlike other Digital Product Passports, our DPPs are embedded with Object AI
Fingerprints, leveraging advanced cryptographic and AI technologies to capture
the unique, unforgeable surface structure of the object itself.

Similar to biometrics in your passport, these AI fingerprints non-invasively and
immutably link the object to its passport, ensuring authenticity and security.

Additionally, our DPPs are tokenized for security within a digital asset wallet
or custodian, preserving the chain of ownership for the future. This guarantees
the object’s provenance is securely recorded, ensuring long-term protection and
verifiability.

Featured story
01/10/2024
Colloboration with OUCHHH, the Leading Innovative New Media Studio
Discover more See all news
Meet the team
Strategy & Business
Marsha Lipton, PhD
CO-FOUNDER & CHIEF EXECUTIVE OFFICER
In addition to her Founding CEO role at NFtrends, Marsha is also a Managing
Partner at Numéraire Financial, Inc., with over 25 years of distinguished
experience in capital markets across the U.S. and Europe. Her previous roles
include Managing Director at JPMorgan Chase, Head Trader at DLJ, and Manager of
the hedge fund Thor Capital Management. In collaboration with renowned MIT
professors, Marsha has co-authored several patents on cutting-edge technologies
such as Digital Product Passports and Digital Product Fingerprints. Marsha holds
a PhD in Physical Chemistry and an MBA from the University of Chicago Booth
School of Business.
Read more
Juli Cho Bailer
CHIEF STRATEGY OFFICER
Juli is a Korean-American curator and a pioneer in integrating deep technologies
within the art world. In 2018, she co-founded and served as CEO of SmartStamp, a
Swiss AI and blockchain startup dedicated to driving innovation in the art
sector. Prior to her ArtTech journey, Juli held leadership roles at prestigious
institutions, including the Whitney Museum and the Jewish Museum in New York,
where she served as Collections Manager. As the Curator of the Museum of Glass
in Washington, she played a pivotal role in shaping the museum's curatorial
direction. Juli's portfolio includes exhibitions and installation commissions
featuring acclaimed artists such as Fred Wilson, Kiki Smith, Mona Hatoum, Maya
Lin, Hans Op de Beeck, Jean Michel Othoniel, and Daniel Arsham. Her work has
been documented in three museum-published catalogues, available on Amazon.
Read more
HE Hikmat Al Kaitoob
Chief Advisor to the CEO
Hikmat Al Kaitoob is the Founder of Hikmat Al Kaitoob Holding and Hikmat Al
Kaitoob Marketing, renowned for her extensive expertise in luxury brand
consulting and leadership. She has served as an ambassador and consultant for
prestigious global brands, including Piaget, Tiffany, and Gucci. Beyond her work
in luxury, Hikmat advises cultural institutions such as the Ansorena Museum and
Esmod Fashion University. A key figure at the Arab Fashion Council, she holds
the roles of Chief Committee Officer and Board Advisor. Her contributions to the
industry have earned her recognition as one of the Best 50 GCC Leaders, and she
proudly serves as a UN Goodwill Peace Ambassador. Hikmat holds an MBA in
Leadership and Management.
Read more
Patrick Foret
Advisory Board Member
Founder of Cultural Enterprise Ltd, Patrick advises various organizations,
destinations, and brands on driving impact through the arts. With a history of
C-level roles in leading arts organizations, he notably created and developed
the Art Basel global partnerships and the Art Basel Cities programs (2010 to
2020), played a central role at TDIC on the Louvre and Guggenheim Abu Dhabi
projects, and served as CEO of Aorist, a next-generation cultural institution
fusing art with technology. As a Strategic Advisor, Patrick contributed to many
organizations' engagement in the arts, including the Boston Consulting Group and
Bain & Company on cultural development advisory projects, and supported the
global expansion of Design Miami. Patrick focuses on high-impact cultural
projects across Asia, the Middle East, Europe, and the Americas.
Read more
Frank Lasry
Advisory Board Member
Raised between France and Morocco, Frank joined Christie's, where he held senior
positions across Paris, London, Dubai, and Hong Kong, specializing in Operations
and Business Management. In 2015, he joined Phillips, in London, as Chief
Operating Officer, then joined Art Basel in charge of all operations, financial
management and human resources. Within Art Basel, Frank led the launch of Art
Basel in Paris. A seasoned executive, Frank has extensive experience in
operations management, financial strategy, international team leadership, and
the execution of large-scale projects, including M&A. His career spans Europe,
New York, the Middle East, and Asia. His previous leadership roles include
positions at MCH Group, Phillips, and numerous projects as an independent
consultant. He holds an MBA from Cass Business School and brings expertise in
art exhibitions, event management, and museums.
Read more
Sarah Malik, FCIArb
Advisory Board Member
Sarah is an accomplished lawyer and the founder of SOL International Ltd. A
passionate advocate for female entrepreneurs, she advises tech startups through
She Wins Arabia, a joint initiative between the International Finance
Corporation and Abu Dhabi Global Market. Her leadership and expertise have
earned her recognition as a finalist for the 'Most Influential Woman in
Blockchain and Crypto' at the 2022 Middle East Blockchain Awards. As a highly
sought-after speaker, Sarah regularly presents at prominent conferences across
the UAE, GCC, and internationally. Beyond her speaking engagements, she trains
institutions and judiciaries worldwide and serves as a visiting lecturer in the
LLM program at Middlesex University, Dubai.
Read more
Technology
Thomas Hardjono, PhD
Co-Founder & Chief Technology Officer
In addition to his role at NFtrends, Thomas is also the Chief Technology Officer
of MIT Connection Science and the MIT Trust-Data Consortium, and Director of MIT
Kerberos Network Authentication Systems—used by 70% of enterprise systems
globally. Thomas brings over 25 years of experience in cutting-edge technology.
His previous roles include Principal Scientist at Verisign/Symantec, Chief
Scientist at Wave Trusted Hardware, and CTO at SignaCert / Harris Defense. A
recognized leader in Web3 decentralized infrastructures and cyber-resilient
protocols, Thomas has guided innovative startups through standardization efforts
across major industry forums, including the IETF and the Trusted Computing
Group. A prolific author, he has published over 80 technical papers, written
five books on cybersecurity, and holds more than 40 issued patents.
Read more
Prof. Alexander Lipton, PhD
Advisory Board Member
Alexander is widely regarded as one of the most respected quants of his
generation. He currently serves as Global Head of Quantitative Research and
Development and Portfolio Oversight at the Abu Dhabi Investment Authority
(ADIA). His previous roles include Managing Director and Co-Head of the Quant
Solutions Group at Bank of America, as well as executive positions at Citadel,
Credit Suisse, and Bankers Trust. An MIT Connection Science Fellow and two-time
recipient of Risk Magazine's Quant of the Year award, Alexander has authored
several influential books on subjects ranging from magnetohydrodynamics to
financial engineering and blockchain technology.
Read more
Prof. Alexander Pentland, PhD
Advisory Board Member
Sandy is one of the most-cited computational scientists and authors globally,
recognized by Forbes in 2012 as one of the "seven most powerful data scientists
in the world," alongside the founders of Google. He is the founding faculty
director of the MIT Connection Science Research Initiative and the creator and
director of MIT’s Media Lab and the Center for Future Health. Sandy's
distinguished accolades include being named a Stanford HAI Fellow, holding the
MIT Toshiba Chair, serving as a Board Member of the UN Global Partnership for
Sustainable Development Data, and advising on the ADIA Lab Advisory Board. His
groundbreaking work with the World Economic Forum contributed to the creation of
the EU GDPR privacy regulation, and his Data for Development experiments played
a key role in shaping the UN’s Sustainable Development Goals.
Read more
Stuart Haber, PhD
Advisory Board Member
Widely regarded as one of the greatest cryptographers of our time, Stuart is a
renowned cryptographer and computer scientist. He co-invented the blockchain
technique that provided the foundational timestamping and authentication for
digital records, paving the way for Bitcoin and modern blockchain technology.
Stuart also co-founded Surety, a Bellcore spinoff and the first commercial
application of blockchain technology. His expertise and leadership in the field
have led him to serve on the Board of Directors of the International Association
for Cryptologic Research (IACR).
Read more
Christina Mesropian, PhD
VP of AI & Machine Learning
Christina is a scientific researcher with over 20 years of experience in
artificial intelligence, machine learning, advanced feature engineering, and big
data management at Fermi National Laboratory in the USA and CERN in Switzerland.
She is also the Founder of Quant Data Solutions and has authored numerous
publications in major scientific journals on particle physics, gravitation, and
cosmology. An invited speaker at over 30 international conferences, Christina
holds a Ph.D. in High Energy Physics from Rockefeller University, NY.
Read more
Alex Boiko
VP of Engineering
Alex is a seasoned Senior Manager with over six years of extensive industrial
experience. He is also a Co-Founder of TAG, a software development group, and
has played a pivotal role in co-founding and leading engineering efforts at
several companies. With expertise in strategic planning, resource allocation,
and performance management for high-profile technology projects, Alex holds an
MSc in Engineering with a specialization in Technical Data Protection from
Donetsk National Technical University.
Read more

Empowering every stakeholder
in the art ecosystem
1

Creators & Artists Estates
Provide buyers with cutting-edge proof of authenticity using AI-generated
digital fingerprints of your work, connected to an immutable blockchain digital
product passport. This ensures ownership verification and a transparent chain of
custody. Integrate with smart contract platforms that enforce resale rights.
2

Private Collectors, Museums, Corporate Collections
Protect your investment by guaranteeing the authenticity of acquired artworks 
and collectibles and preventing any swaps when your valuable piece is on loan.
3

Galleries, Art Fairs, Auction Houses
Enhance transparency and credibility with tamperproof digital product passports
for valuable collectibles and art. Accurately identify incoming and outgoing
objects while creating permanent documentation for unquestionable history and
provenance.
4

Ecosystem Professionals
Ensure precise identification of incoming and outgoing objects. Seamlessly
integrate with your system databases using our enterprise API to streamline
tracking throughout the transport process.
Recent news & press
01/10/2024
Colloboration with OUCHHH, the Leading Innovative New Media Studio
07/10/2024
Collaboration with Hilton Contemporary, a leading gallery in Сhicago
21/05/2024
Top 10 Women Entrepreneurs to Watch in 2024: Uncovering Revolutionary Stories
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 * 21/05/2024
   Top 10 Women Entrepreneurs to Watch in 2024: Uncovering Revolutionary Stories
 * 01/10/2024
   Colloboration with OUCHHH, the Leading Innovative New Media Studio
 * 07/10/2024
   Collaboration with Hilton Contemporary, a leading gallery in Сhicago
 * 21/05/2024
   Top 10 Women Entrepreneurs to Watch in 2024: Uncovering Revolutionary Stories
 * 01/10/2024
   Colloboration with OUCHHH, the Leading Innovative New Media Studio

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