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Trending
 * iPhone 15
 * iPhone 15 Pro
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 1. Phones
 2. iPhone


IPHONE 15 PRO PRICE HIKE COULD BE WORSE THAN FEARED

News
By Darren Allan
published 1 day ago

The iPhone 15 Pro (and Pro Max) could rise more than expected

 * 
 * 
 * 
 * 
 * 
 * 


The iPhone 14 Pro uses a 1/1.28-inch Sony IMX803 sensor (Image credit:
Shutterstock / Kaspars Grinvalds)


Thinking of treating yourself to an iPhone 15 Pro when it comes out? Here’s some
bad news from the rumor mill: the smartphone, doubtless set to rank highly among
Apple’s best iPhones, and its Pro Max sibling, might be $100 (around £80 /
AU$155) more expensive than the equivalent iPhone 14 models – or possibly
pricier still.



Yes, this is not the news would-be buyers want to hear, though we should bear
firmly in mind that it is just chatter on the grapevine, as reported by
DigiTimes (a hit-and-miss source in our experience, so extra skeptical mode
should be activated here).



The theory is that Apple might ask between $1,099 to $1,199 in the US for the
iPhone 15 Pro, compared to $999 for the iPhone 14 Pro. With the ‌iPhone 15 Pro‌
Max the asking price is purportedly set to be pinned at $1,199 or $1,299, as
opposed to $1,099 for the current-gen model.




So, that’s either a $100 or $200 price hike in the US for both Pro models of the
next-gen iPhone – and the latter level of increase would be a bit of a shocker
indeed.

RECOMMENDED VIDEOS FOR YOU... Tech Radar



We can presume Apple would plump for similarly proportional price rises across
the board in other regions, if this happens.



--------------------------------------------------------------------------------


ANALYSIS: LET’S HOPE THIS ONE’S OFF THE MARK



(Image credit: Apple)

What’s worth remembering is that even if this is Apple’s plan now, it may still
be under discussion, and the final launch price could still change.

But sadly, this is not the first time rumors of price hikes have been mentioned
regarding the Pro models of Apple’s iPhone 15 range – far from it. In fact,
there has been chatter for quite some time now that Apple will finally price the
Pro phone to break the $1,000 barrier, and the most common rumor we’ve heard is
a $100 price hike (for the Pro Max, too).  

The idea of Apple going further, and upping pricing by $200, is a rather scary
prospect, but one that we’d treat especially carefully at this stage.

As we chew over in our discussion of iPhone 15 price predictions, the most
likely route for Apple to take is a $100 price rise based on multiple past
rumors. It is also possible only the iPhone 15 Pro Max will jump in price – but
the general consensus seems to be that both Pro versions will.

Those increases could well be wrapped up in the extra cost for Apple to produce
the Pro version of the iPhone 15 compared to the iPhone 14. Fancy new features
like titanium sides, super-thin bezels, a superfast CPU, more memory, and a
larger battery don’t come cheap, of course. (Those are the main rumors, among
other potential upgrades for the iPhone 15 Pro).

Broadly, then, the weight of speculation points to a price rise for Pro
handsets, but not one of the gravity that DigiTimes presents in a worst-case
scenario.

The better news is that the usual Apple experts and leakers are equally united
in the belief that Apple probably won’t hike the price of the base iPhone 15,
although again, apply some seasoning there – we can’t be sure of anything until
these phones are actually launched.

Via MacRumors


YOU MIGHT ALSO LIKE

 * iPhone 15 preorders: everything we know and what to expect
 * iPhone 15 vs iPhone 15 Pro Max: the rumored key differences
 * iPhone 15 deals: our predictions and what to expect next month


TECHRADAR NEWSLETTER

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Darren Allan
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Darren is a freelancer writing news and features for TechRadar (and occasionally
T3) across a broad range of computing topics including CPUs, GPUs, various other
hardware, VPNs, antivirus and more. He has written about tech for the best part
of three decades, and writes books in his spare time (his debut novel - 'I Know
What You Did Last Supper' - was published by Hachette UK in 2013).

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