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* …→
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Business Analytics
BUSINESS ANALYTICS
Apply Fundamental Data Analysis to Real Business Problems
Business Analytics will help demystify data and strengthen your analytical
skills. Beginning with basic descriptive statistics and progressing to
regression analysis, you’ll implement analytical techniques in Excel and apply
fundamental quantitative methods to real business problems—from performing A/B
testing on a website to using sampling to check warehouse inventory.
Apply Now
WHAT YOU'LL LEARN
Go to Course Syllabus
* Interpret data to inform business decisions
* Recognize trends, detect outliers, and summarize data sets
* Analyze relationships between variables
* Develop and test hypotheses
* Craft sound survey questions and draw conclusions from population samples
* Implement regression analysis and other analytical techniques in Excel
ABOUT THE PROFESSOR
Janice Hammond is the Jesse Philips Professor of Manufacturing and Senior
Associate Dean for Culture and Community at Harvard Business School. She
currently teaches Supply Chain Management in the MBA program and is program
chair for the HBS Executive Education International Women’s Foundation and
Women’s Leadership Programs. Her research focuses on speed and flexibility in
manufacturing and logistics systems to respond to changing customer demand.
WHO WILL BENEFIT
COLLEGE STUDENTS AND RECENT GRADUATES
Prepare for your next opportunity by learning how to apply basic statistics to
real business problems.
THOSE CONSIDERING GRADUATE SCHOOL
Strengthen your analytical skills before pursuing an MBA or other graduate
program.
MID-CAREER PROFESSIONALS
Gain data literacy and hands-on practice interpreting data and implementing
analyses in Excel.
PROGRAM STRUCTURE
Business Analytics consists of approximately 40 hours of material delivered over
an eight-week period. You can complete the coursework on your own time while
meeting regular deadlines.
March 2022
* Length: 8 Weeks
* Program Dates: 3/23/22 – 5/18/22
* Cost: $1,600
* Application Deadline: March 14
* Detailed Calendar (pdf)
*
*
Apply Now
June 2022
* Length: 8 Weeks
* Program Dates: 6/1/22 – 7/27/22
* Cost: $1,600
* Application Deadline: May 23
* Detailed Calendar (pdf)
*
*
Apply Now
This course is also part of our three-course Credential of Readiness (CORe)
program—consisting of Business Analytics, Economics for Managers, and Financial
Accounting—available for $2,250.
Interested in mastering business essentials in CORe?
Learn More
Note: Participants that enroll in the Business Analytics course are not eligible
to enroll in the CORe program. And if enrolling in the CORe program,
participants are not eligible to enroll separately in the Business Analytics
course.
SYLLABUS
Business Analytics introduces quantitative methods used to analyze data and make
better management decisions. This course is not based on rote memorization of
equations or facts, but focuses on honing your understanding of key concepts,
your managerial judgment, and your ability to apply course concepts to real
business problems.
Learning requirements: In order to earn a Certificate of Completion,
participants must thoughtfully complete all 5 modules, including satisfactory
completion of associated quizzes, by stated deadlines.
Download Syllabus (pdf)
Modules Case Studies Takeaways Key Exercises Module 1: Describing and
Summarizing Data
* N/A
* Recognize trends in data and detect outliers
* Summarize data sets concisely
* Analyze relationships between variables
* Create visual representations of data in Excel
* Define and calculate descriptive statistics
* Create scatter plots and calculate the correlation coefficient
* Quiz
Module 2: Sampling and Estimation
* Amazon
* Create representative samples and draw conclusions about the larger
population
* Craft sound survey questions
* Calculate sample statistics and apply the properties of the normal
distribution
* Calculate confidence intervals to estimate the accuracy of statistics
* Quiz
Module 3: Hypothesis Testing
* Amazon
* Quantify the evidence in favor of or against your hypothesis in order to make
managerial decisions
* Develop and test hypotheses in Excel to assess the impact of changes on an
entire population or estimate differences between populations
* Interpret the results of a series of website A/B tests
* Quiz
Module 4: Single Variable Linear Regression
* Walt Disney Studios
* Analyze the relationship between two variables and develop forecasts for
values outside the data set
* Identify the best fit line for a data set and interpret its equation through
an analysis of housing data
* Perform a regression analysis of box office and home video sales using Excel
and interpret the output
* Quiz
Module 5: Multiple Regression
* Caesars Entertainment
* Identify relationships among three or more variables to improve understanding
of data and provide better forecasts
* Estimate the relative predictive power of different combinations of variables
by performing and interpreting a multiple variable regression analysis using
Excel
* Apply multiple regression analysis to a staffing challenge faced by a hotel
* Expand the range of your analysis by using dummy and lagged variables
* Quiz
Syllabus
Module 1: Describing and Summarizing Data
Case Studies
* N/A
Takeaways
* Recognize trends in data and detect outliers
* Summarize data sets concisely
* Analyze relationships between variables
Key Exercises
* Create visual representations of data in Excel
* Define and calculate descriptive statistics
* Create scatter plots and calculate the correlation coefficient
* Quiz
Module 2: Sampling and Estimation
Case Studies
* Amazon
Takeaways
* Create representative samples and draw conclusions about the larger
population
* Craft sound survey questions
Key Exercises
* Calculate sample statistics and apply the properties of the normal
distribution
* Calculate confidence intervals to estimate the accuracy of statistics
* Quiz
Module 3: Hypothesis Testing
Case Studies
* Amazon
Takeaways
* Quantify the evidence in favor of or against your hypothesis in order to make
managerial decisions
Key Exercises
* Develop and test hypotheses in Excel to assess the impact of changes on an
entire population or estimate differences between populations
* Interpret the results of a series of website A/B tests
* Quiz
Module 4: Single Variable Linear Regression
Case Studies
* Walt Disney Studios
Takeaways
* Analyze the relationship between two variables and develop forecasts for
values outside the data set
Key Exercises
* Identify the best fit line for a data set and interpret its equation through
an analysis of housing data
* Perform a regression analysis of box office and home video sales using Excel
and interpret the output
* Quiz
Module 5: Multiple Regression
Case Studies
* Caesars Entertainment
Takeaways
* Identify relationships among three or more variables to improve understanding
of data and provide better forecasts
Key Exercises
* Estimate the relative predictive power of different combinations of variables
by performing and interpreting a multiple variable regression analysis using
Excel
* Apply multiple regression analysis to a staffing challenge faced by a hotel
* Expand the range of your analysis by using dummy and lagged variables
* Quiz
THE HBS ONLINE ADVANTAGE
* World-class faculty
* Edge-of-your-seat online learning
* Global peer collaboration and networking
* Real-world, case-based learning
Harvard Business School Online offers a unique and highly engaging way to learn
vital business concepts. Immerse yourself in real challenges faced by business
leaders across a variety of industries—from how to accurately predict home video
sales based on box office performance to forecasting staffing needs for a hotel
front desk. You’ll wrestle with the same issues and imperfect information, while
problem-solving and interacting with fellow learners from around the world.
STORIES FROM OUR LEARNERS
* > I am applying concepts from the Business Analytics course in my current
> venture. From designing surveys to hypothesis testing, every aspect of data
> collection and analysis informs our customer validation process.
Yefei Jin,
CEO and Founder of LessonPick
* > The way Business Analytics blended numbers with the impact on business
> forecasting and improvement of business processes was simply amazing. The
> real-life cases from different spheres made the learning more insightful.
> The subject further helped affirm the power of data/numbers in analyzing
> and forecasting about a particular business initiative.
Ankur Dhanuka,
Business Development at Indian Oil Corporation, Ltd.
*
* •
* •
*
REQUEST MORE INFORMATION
Sign up to receive additional information about this course. Find out what other
learners are doing with the skills they gained, and evaluate if this course is
the right fit for you.
Learn More
Learn More
FREQUENTLY ASKED QUESTIONS
Do I have to log in at a set time? How does the grading process work? At this
point, you probably have a few questions, and we’ve got answers.
Learn More
Learn More
ENROLLMENT ELIGIBILITY
Our easy online application is free, and no special documentation is required.
All applicants must be at least 18 years of age, proficient in English, and
committed to learning and engaging with fellow participants throughout the
course. We confirm enrollment eligibility within one week of your application.
Apply Now
Apply Now
Earn Your Certificate
Enroll today in Harvard Business School Online's Business Analytics course.
Apply Now
All FAQs
TOP FAQS
HOW ARE HBS ONLINE COURSES DELIVERED?
+–
We offer self-paced programs (with weekly deadlines) on the HBS Online course
platform.
Our platform features short, highly produced videos of HBS faculty and guest
business experts, interactive graphs and exercises, cold calls to keep you
engaged, and opportunities to contribute to a vibrant online community.
DO I NEED TO COME TO CAMPUS TO PARTICIPATE IN HBS ONLINE PROGRAMS?
+–
No, all of our programs are 100 percent online, and available to participants
regardless of their location.
HOW DO I ENROLL IN A COURSE?
+–
All programs require the completion of a brief application. The applications
vary slightly from program to program, but all ask for some personal background
information. You can apply for and enroll in programs here. If you are new to
HBS Online, you will be required to set up an account before starting an
application for the program of your choice.
Our easy online application is free, and no special documentation is required.
All applicants must be at least 18 years of age, proficient in English, and
committed to learning and engaging with fellow participants throughout the
program.
After submitting your application, you should receive an email confirmation from
HBS Online. If you do not receive this email, please check your junk email
folders and double-check your account to make sure the application was
successfully submitted.
Updates to your application and enrollment status will be shown on your
Dashboard. We confirm enrollment eligibility within one week of your
application.
DOES HARVARD BUSINESS SCHOOL ONLINE OFFER AN ONLINE MBA?
+–
No, Harvard Business School Online offers business certificate programs.
WHAT ARE MY PAYMENT OPTIONS?
+–
We accept payments via credit card, Western Union, and (when available) bank
loan. Some candidates may qualify for scholarships or financial aid, which will
be credited against the Program Fee once eligibility is determined. Please refer
to the Payment & Financial Aid page for further information.
We also allow you to split your payment across 2 separate credit card
transactions or send a payment link email to another person on your behalf. If
splitting your payment into 2 transactions, a minimum payment of $350 is
required for the first transaction.
In all cases, net Program Fees must be paid in full (in US Dollars) to complete
registration.
WHAT ARE THE POLICIES FOR REFUNDS AND DEFERRALS?
+–
After enrolling in a program, you may request a withdrawal with refund (minus a
$100 nonrefundable enrollment fee) up until 24 hours after the start of your
program. Please review the Program Policies page for more details on refunds and
deferrals. If your employer has contracted with HBS Online for participation in
a program, or if you elect to enroll in the undergraduate credit option of the
Credential of Readiness (CORe) program, note that policies for these options may
differ.
SIGN UP FOR NEWS & ANNOUNCEMENTS
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* Entrepreneurship & Innovation
* Strategy
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