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XTELLIGENT HEALTHCARE MARKETING

The intent data revolution comes to healthcare tech marketing




XTELLIGENT HEALTHCARE MARKETING

The intent data revolution comes to healthcare tech marketing

There’s been a revolution in tech marketing: the intent data revolution. It has
radically improved marketing efficiency and sales effectiveness. For healthcare
tech, this revolution is only just beginning. But legacy data providers don’t
supply person-level behavioral data for this category, so they can’t deliver
these advantages to you. Xtelligent Healthcare from TechTarget does.


THE XTELLIGENT HEALTHCARE DIFFERENCE

With our proprietary Prospect-Level Intent™ data, your marketing and sales teams
gain a whole new level of insight into current account needs. They can see what
each critical person inside a buying center actually cares about. They can
dramatically improve their activity prioritization. They can radically upgrade
their personalization effectiveness. They can identify, influence and accelerate
many more opportunities. And your teams can too. 




FUELED BY PROPRIETARY EDITORIAL AND OUR OWNED AUDIENCE

As part of TechTarget’s world-leading network of B2B buying decision-oriented
web properties, Xtelligent leverages an incredibly powerful formula. For more
than 20 years, we’ve been creating the editorial content that more tech buyers
use to make their solution purchase decisions. Xtelligent Healthcare extends
this to healthcare technology categories, leveraging AI and machine learning to
bring all the benefits of real purchase intent data to go-to-market teams
focused on the healthcare space.


CONTENT THAT BUILDS THE AUDIENCES YOU WANT

We make it easier for you to find, influence and convert more healthcare
technology buyers into your own pipeline. Because our editorial team delivers
the right content to healthcare tech buyers, Google prioritizes our material in
their search results. Thus, more and more buyers find our material – because
it’s both more findable and more useful in their decision-making process. Across
11 hyper-specific categories, we’ve got more than 400,000 opted-in healthcare
tech buyers who continuously return to us for guidance on their technology
purchases.  

Talk to an Xtelligent expert



AUDIENCES PROVIDE THE BUYING CONTEXT

Few serious buying committee members are likely to pay significant attention to
marketing that’s not embedded into the proper context. As a publisher
specifically supporting healthcare tech buying, we’ve created the context
necessary to maximize contextual relevance for your marketing outreach.
Marketing with us supports the pre-purchase research your target buyers are
already doing. And that can make working with us far more effective for you.


INTENT DATA POWERS MUCH BETTER PRODUCTIVITY

Because of our editorial quality, more buyers willingly opt in to consume it.
That’s how we know exactly who they are, what issues they’re grappling with and
what solutions they’re considering. We know their organization and what their
colleagues are reading as well, so we can see a buying team coalesce from the
earliest stages of their buyer’s journey. Far more precise than what’s available
elsewhere, this data gives you an understanding of your prospects that
substantively advances sales outreach performance. 


THE XTELLIGENT HEALTHCARE NETWORK

Granular web properties providing healthcare executives and IT professionals
with industry insight and expertise on the latest technology trends in the
healthcare market.

HEALTH IT AND EHR

HEALTHCAREEXECINTELLIGENCE

HEALTHTECH ANALYTICS

HEALTHPAYERINTELLIGENCE 

HEALTHTECH SECURITY 

HITINFRASTRUCTURE 

LIFESCIENCESINTELLIGENCE

PATIENT ENGAGEMENT 

PHARMANEWSINTELLIGENCE

REVCYCLEINTELLIGENCE 

VIRTUAL HEALTHCARE


TO SCALE THE ENGAGEMENT YOU SEEK

By supporting more than 3,000 clients in critical technology categories,
TechTarget has maximized GTM opportunity more than anyone else in B2B. Extending
those service capabilities and flexible delivery models to healthcare,
Xtelligent combines the very best in strategic guidance with the right platforms
and executional support services to address your marketing needs. Whether you’re
an established leader or a disruptive new entrant, with our proprietary
audiences, data and marketing capabilities, we can help you understand your
situation and take more product action more quickly.  

Learn about Xtelligent Product Offerings

Discover Xtelligent Virtual Events


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