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Madison Logic Named a Leader in The Forrester Wave™: B2B Intent Data Providers,
Q2 2023! Read the Wave Report
 * Solutions
   
   * ML INSIGHTS
     
     Make data-driven decisions that drive conversions and ROI.
     
     ABM DISPLAY ADVERTISING
     
     Advertise to the accounts showing in-market activity.
     
     ABM CONNECTED TV
     
     Drive demand with hyper-targeted video advertising.
     
     ABM CONTENT SYNDICATION
     
     Put your best content in front of top global accounts.
     
     ABM SOCIAL ADVERTISING WITH LINKEDIN ADS
     
     Maximize exposure on the largest B2B social network.
     
     ML MEASUREMENT
     
     Get full visibility into revenue and pipeline impact.
     
     INTEGRATIONS
     
     Streamline collaboration with MAP, CRM, and LinkedIn integrations.
 * Customers
   
   * ABM SUCCESS SERIES
     
     Discover how leading marketing teams execute data-driven, multi-channel ABM
     strategies
   
   * CUSTOMER STORIES
     
     Learn how B2B marketers drive higher engagement across the sales cycle
 * Resources
   * Blog
   * Resource Library
   * Press & News
 * Company
   * About Us
   * Executive Team
   * Careers
   * Partners
 * Request Demo

Madison Logic Named a Leader in The Forrester Wave™: B2B Intent Data Providers,
Q2 2023!
Read the Wave Report


CONVERT YOUR BEST ACCOUNTS FASTER

Madison Logic is the only ABM activation solution that combines three sources of
intent signals, four leading media channels, and real-time measurement to drive
quality conversions faster for exceptional ROI.

See It For Yourself



THE WORLD’S LARGEST COMPANIES GROW FASTER WITH MADISON LOGIC





The Opportunity


GENERATE THE ACCOUNT ENGAGEMENT THAT DRIVES REVENUE IMPACT

According to LinkedIn, with only 5% of potential customers actively in market
and buying groups larger than ever, traditional ABM strategies won’t work.



PRIORITIZE THE
ACCOUNTS
READY TO BUY

Reach the audiences most likely to convert by focusing on the highest-scoring
accounts and personas at scale.

STAY TOP OF
MIND WHILE YOUR
BUYERS RESEARCH

Progress buyers through the pipeline using the most relevant messaging at every
stage of the sales cycle.

OPTIMIZE
ENGAGEMENT ACROSS
THE BUYING JOURNEY

Track multi-channel impact on every stage of the sales cycle, fueling deeper
customer connections and faster growth.


Request Demo

THE SOLUTION


ACCELERATE THE BUYING JOURNEY WITH A
UNIFIED, MULTI-CHANNEL APPROACH




IDENTIFY HIGH-VALUE ACCOUNTS TO DRIVE HIGHER ENGAGEMENT AND GREATER ROI

TARGET ACCOUNTS GLOBALLY

Engage the entire buying committee across target industries, functions and
regions on a global scale.

PRIORITIZE THE RIGHT ACCOUNTS

Leverage industry-leading ML Insights to uncover the best accounts, personas, &
content for your ABM strategy.


ACTIVATE PERSONALIZED ABM CAMPAIGNS ACROSS 
CHANNELS TO INCREASE REACH AND
CONVERSION

Become the category expert with your best content


ABM Content Syndication
Drive demand with hyper-targeted video advertising


ABM Connected TV
Stay top-of-mind across the sales cycle


ABM Display Advertising
Turn the entire influencer circle into your brand advocate


ABM Social with LinkedIn


MEASURE IMPACT ON PIPELINE VALUE, VOLUME, AND VELOCITY.

Track every touchpoint, every engagement, every dollar’s impact on pipeline and
revenue. Confidently optimize your strategy and accelerate the buying journey –
all from a single, powerful platform.

See It For Yourself



IT’S NOT MAGIC, IT’S LOGIC

Multi-channel ABM activation strategies deliver clear
impact on pipeline creation and conversion.



32%

Lift in account engagement

17%

Increase in pipeline

28%

Faster pipeline velocity


Traditional Demand Gen
With Madison Logic
Your generalized messaging strategy isn’t resonating with your audience
Gain the insights to engage buyers with personalized content aligned to their
needs
Your prospects go cold and you struggle to convert them into pipeline
Leverage leading digital advertising channels to increase engagement and
maximize exposure
Your opportunities stall throughout the sales cycle
Access real-time data to optimize campaign performance and move best-fit
accounts faster

Ready to maximize your ABM success?


MARKETERS BEHIND THE FASTEST-GROWING
COMPANIES IN THE WORLD LOVE MADISON LOGIC



“Madison Logic allowed us to leverage additional KPIs that we previously weren’t
able to obtain, like the actual pipeline value or revenue value. Our engagement
rates have definitely increased, our cost per opportunity value has definitely
decreased.”

Thomas Matthew
Senior Marketing Manager

“Madison Logic has really helped in the top funnel contact lead acquisition.
We
have achieved above benchmark lead to contact conversions, as well as working
with sales to nurture those leads so we get that above benchmark pipeline. We’ve
been really fortunate to be working with Madison Logic.”

Claudia Wong
Senior Manager, Digital Marketing APJ

“We’ve been working with Madison Logic for some time now and developed a
fabulous partnership with them. We continue to work with Madison Logic because
they deliver results at the end of the day.”

Andrew Ward
Marketing Director

“When we look at the results of these programs, it was so nice to see direct
impact on pipeline and at a massive level.
We can actually see the impact on the
pipeline and how we’re influencing it. It’s going to help push those
opportunities to
close faster, or with a higher ROI.”

Ian Michiels
Sr. Director of Global Field & Partner Marketing



TRUSTED ACROSS THE GLOBE TO ACCELERATE GROWTH ACROSS THE BUYING JOURNEY




CUSTOMERS RANK MADISON LOGIC
A LEADER AT EVERY STEP
OF THEIR ABM STRATEGY:

 * Account-Based Advertising
 * Account-Based Orchestration Platforms
 * Account-Based Analytics
 * Account-Data Management




READY TO RUN ABM
THE RIGHT WAY?

See how Madison Logic helps enterprise marketers convert more ideal accounts
with fewer resources

Request Demo

Solutions
 * ML Insights
 * ABM Display Advertising
 * ABM Connected TV
 * ABM Content Syndication
 * ABM Social Advertising with LinkedIn Ads
 * ML Measurement
 * Integrations

Resources
 * ABM Success Series
 * Blog
 * Resource Library
 * Case Studies
 * Press & News

Company
 * About Us
 * Executive Team
 * Partners
 * Careers
 * Trust Center


contact@madisonlogic.com
© 2024 Madison Logic. All rights reserved. Terms of Use | Privacy Policy | Do
not sell or share my personal information System Status
 * Solutions
   * ML Insights Make data-driven decisions that drive conversions and ROI.
   * ABM Display Advertising Maximize exposure on the largest B2B social
     network.
   * ABM Connected TV Drive demand with hyper-targeted video advertising.
   * ABM Content Syndication Put your best content in front of top global
     accounts.
   * ABM Social Advertising with LinkedIn Ads Advertise to the accounts showing
     in-market activity.
   * ML Measurement Get full visibility into revenue and pipeline impact.
   * Integrations Streamline collaboration with MAP, CRM, and LinkedIn
     integrations.
 * Customers
   * ABM Success Series Discover how leading marketing teams execute
     data-driven, multi-channel ABM strategies
   * Customer Stories Learn how B2B marketers drive higher engagement across the
     sales cycle
 * Resources
   * Blog
   * Resource Library
   * Press & News
 * Company
   * About Us
   * Executive Team
   * Partners
   * Careers
   * Trust Center
 * Request Demo
 * Client Login
 * Contact us





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