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HOW MANUFACTURERS CAN CUT COMPLEXITY WITH INTEGRATION TECHNOLOGY

Dec. 15, 2023

The best integration deployments provide a unified approach that can seamlessly
connect diverse systems and applications across multi-cloud and disparate
on-premises environments.
Rowan Scranage
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In today’s manufacturing world, staying competitive means adopting “smart”
technology strategies. However, one key challenge remains common: Manufacturers
need access to all past, present, and future data to innovate and grow. For
example, according to Intoware, 74% of manufacturers claim to be held back by
disconnected data.

The solution to this pain point looks easy—seamless flow of data across
applications and data stores—on-demand, centrally, and securely available to
everyone in the organization whether in the cloud or on-premises. However,
integration platforms, especially cloud-focused Integration
Platform-as-a-Service (iPaaS) solutions, are not created equally.



A poorly implemented integration platform, or one with inadequate capabilities,
often can increase complexity, require a steep learning curve, and leave out
crucial sources of data. Organizations are then left with a price tag that is
hard to swallow, and they still haven’t solved their integration problems.

See also: How important is cybersecurity preparedness in your company's digital
transformation? Tell SI about it

The best integration deployments provide a unified approach that can seamlessly
connect diverse systems and applications across multi-cloud and disparate
on-premises environments to enable organizations to thrive. For manufacturers
looking to ensure they’ve got the best-in-class capabilities, start by looking
at how their integration solutions provide benefits for vital components of the
platform, such as supply chain management, customer experience, and streamlining
IT efficiency.


SUPERCHARGING THE SUPPLY CHAIN

Efficiency in the supply chain is a top priority for manufacturers on the
integration front that requires a unified network—connecting suppliers,
distributors, and your production team with centralized visibility.
Decision-makers will need a single pane of glass that enables administering and
monitoring of integrations and APIs deployed across hybrid and multi-cloud
infrastructures.

What’s the benefit? Real-time visibility into inventory levels, production
status and delivery schedules. Automation kicks in, speeding up information flow
and simplifying complex supply chain operations. This level of integration
optimizes your production lines, enhances demand forecasts, and reduces waste.





Plus, end-to-end visibility means you get a holistic view of your manufacturing
operations, from sourcing raw materials to delivering the final product. With
these insights, you can identify bottlenecks, fine-tune workflows, and maintain
quality control throughout production. This enhances internal operations and
results in a more agile and responsive supply chain network.


ELEVATING CUSTOMER EXPERIENCES

As consumer digital expectations continue to soar, both B2B and B2C
manufacturers are feeling the pressure to step up their game and deliver
personalized digital experiences.

However, critical data on customer behavior, acquisition costs, CRM
functionality, customer lifetime value, and recent interactions often reside in
separate silos with different departments and across different environments
(on-prem, hybrid, cloud, multi-cloud, etc.).

See also: AI adoption crawling among manufacturers, new report finds

This fragmented view of customer data hinders effective customer service
interactions and fails to deliver real value to customers and vendors.
Integrations can unlock substantial value by creating connected digital
experiences and tailored product offerings that cater to B2B and B2C customers'
unique needs.



Examples of ideal CX integrations include straightforward solutions like
automating scheduling for service technicians or equipping customer service
representatives with a comprehensive view of all customer activities. These
seemingly small changes can substantially enhance customer loyalty and
retention, all while providing all relevant customer information at your
fingertips.


STREAMLINING IT TO EMPOWER BUSINESS USERS

Integration can also provide consistent solutions to a wide range of end-users,
significantly enhancing operations on and off the manufacturing floor. Ensure
that whatever solution gets deployed offers an intuitive visual interface that
allows quick and easy adjustments without the heavy reliance on developers’
time.

The goal is to develop anywhere and deploy anywhere: build integrations with
your preferred tooling (online or offline) and execute them across runtimes in
any location (public cloud, private cloud, on-premises). This will free up the
time of company IT and developer teams, who would have spent time setting up new
or connecting old systems and their corresponding integration requirements.

See also: Making the business case for PLM to SaaS deployment

This means looking for solutions that can empower business users so more of your
organization can improve operations. Low code allows citizen developers to
create integrations effortlessly through drag-and-drop functionality,
user-friendly toolkits, and pre-built templates. The most advanced solutions
will also deploy generative AI to automate integrations using natural language,
with no IT dependency or learning of any visual tool.



The result is a manufacturer that can leverage integration to connect data with
customers, opening up new opportunities and innovative possibilities, such as
upselling, cross-selling, exploring new revenue streams and tapping into new
markets.


FULL INTEGRATION IS A FOUNDATION FOR SUCCESS

Faced with more and more challenging external factors, manufacturers need
strategic technology assets that can help drive success in this environment. As
more of a manufacturing operation moves to the cloud and embraces AI, effortless
connectivity as well as free, secure, and constant data flow are characteristics
of successful business.

See also: Q&A: Getting help: Why Seeq and other tech providers leverage so many
partnerships

An integration platform is the strategic center of this new way of working, but
ensuring it’s fit for purpose and can handle the complex demands of modern
organizations is the only way to manage the chaotic and dynamic
environment—ensuring agility, governance, and productivity.




About the Author


ROWAN SCRANAGE

Rowan Scranage is president of Americas for Software AG, a multinational
software company that develops enterprise software for business process
management, integration, and big data analytics. Previously, he served as chief
revenue officer at StreamSets, where he led go-to-market activities globally for
more than two years. Before StreamSets, he ran sales, marketing, and business
development for Alluxio.


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