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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope EMARKETER Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → BLACK FRIDAY ECOMMERCE SALES SOAR NEARLY 15% Article | Nov 30, 2024 CYBER MONDAY DOMINATES THE CYBER FIVE Article | Nov 27, 2024 YOUNG CONSUMERS MUST RESET THEIR FINANCIAL EXPECTATIONS—AND BANKS CAN HELP Article | Nov 27, 2024 FINTECHS ARE ANTICIPATING A BOOM: WHAT THAT MEANS FOR BANKS Article | Nov 27, 2024 KOHL’S DIFFICULT Q3 IS A BAD SIGN FOR ITS HOLIDAY PROSPECTS Article | Nov 27, 2024 TARIFFS, EXTREME WEATHER WEIGH ON RETAILERS IN Q3 Article | Nov 27, 2024 SPORTS MEDIA BETS BIG ON STREAMING AND GAMBLING Article | Nov 27, 2024 ROBOTIC-ASSISTED SURGERY BECOMES MORE MAINSTREAM AT US HEALTH SYSTEMS Article | Nov 27, 2024 PHYSICIANS CHANGE THEIR PRESCRIBING CHOICES BASED ON HEALTH INFLUENCERS’ SOCIAL MEDIA CONTENT Article | Nov 27, 2024 WORLDWIDE SALES OF PERSONAL LUXURY GOODS ARE ON TRACK TO SURPASS THE HALF-TRILLION MARK IN 2028 Article | Nov 27, 2024 Explore our Research → PRODUCTS EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. PRO+ New data sets, deeper insights, and flexible data visualizations. Learn More → Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT EMARKETER Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. 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Learn More → Open Menu Menu Search EMARKETER Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products PRO+ New data sets, deeper insights, and flexible data visualizations. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. 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InsightsEventsLatest Articles Black Friday ecommerce sales soar nearly 15%Cyber Monday dominates the Cyber FiveYoung consumers must reset their financial expectations—and banks can helpFintechs are anticipating a boom: What that means for banksKohl’s difficult Q3 is a bad sign for its holiday prospectsBrowse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroomClient Testimonials User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close EMARKETER Search Articles Menu Navigate Articles * Trending * Advertising & Marketing * Artificial Intelligence * Demographics * Email * Financial Services * Marketing Technology * Media Buying * Mobile * Retail & Ecommerce * Social Media * Video * Industries * Podcasts * Roundups * Videos TRENDING FeaturedRetail & Ecommerce BLACK FRIDAY ECOMMERCE SALES SOAR NEARLY 15% NOVEMBER 30 Steep discounts drove shoppers to splurge on Black Friday: Consumers scooped up bargains across several categories, helping online sales jump 14.6% YoY the day after Thanksgiving. POWERFUL DATA AND ANALYSIS ON NEARLY EVERY DIGITAL TOPIC The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions. Become a Client Retail & Ecommerce CYBER MONDAY DOMINATES THE CYBER FIVE NOVEMBER 27 Cyber Monday will generate $13.93 billion in US ecommerce sales this year, the highest of any Cyber Five day, according to a July 2024 EMARKETER forecast. Retail & Ecommerce KOHL’S DIFFICULT Q3 IS A BAD SIGN FOR ITS HOLIDAY PROSPECTS NOVEMBER 27 Kohl’s is in trouble: The struggling department store hopes a new CEO will rescue it from a series of missteps that weighed heavily on its Q3 performance. Retail & Ecommerce TARIFFS, EXTREME WEATHER WEIGH ON RETAILERS IN Q3 NOVEMBER 27 In Q3, retailers struggled with shopping trends upended by extreme summer weather along with a threat of incoming tariffs. Here’s how they addressed these challenges in their Q3 earnings calls and what it could mean for the industry heading into 2025. Financial ServicesAdvertising & Marketing FINTECHS ARE ANTICIPATING A BOOM: WHAT THAT MEANS FOR BANKS NOVEMBER 27 Fintech leaders expect that relaxed regulations under Trump will benefit them—which means more competition for banks. Financial ServicesAdvertising & Marketing YOUNG CONSUMERS MUST RESET THEIR FINANCIAL EXPECTATIONS—AND BANKS CAN HELP NOVEMBER 27 Retail & Ecommerce CONSUMERS AREN’T USING DIGITAL WALLETS’ NON-PAYMENT FEATURES NOVEMBER 27 Despite Google Wallet and Apple Wallet’s investments in travel and ID features, adoption has been tepid Financial ServicesAdvertising & Marketing HOW A MINNESOTA BANK PLANS TO BECOME THE GO-TO INSTITUTION FOR WOMEN NOVEMBER 27 Retail & Ecommerce WHY CREDIT CARD DELINQUENCIES ARE RISING FOR HIGH-INCOME CONSUMERS NOVEMBER 27 They’re still well below the overall average but could impede the already sluggish credit card recovery. WANT MORE MARKETING INSIGHTS? Sign up for EMARKETER Daily, our free newsletter. Sign Up Retail & Ecommerce WALMART CONNECT IS MAKING SIGNIFICANT STRIDES IN RETAIL MEDIA NOVEMBER 27 Walmart Connect attracts marketers, gaining ground over Amazon: Digiday data shows that marketers are enticed by Walmart’s growth and unique ad space. 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