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34.206.228.156  Public Scan

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Text Content

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https://www.disneyadvertising.com/wp-content/uploads/2023/01/Logo_TechData_10sec_Loop_2_1.mp4


A MESSAGE FROM DISNEY ADVERTISING SALES PRESIDENT RITA FERRO


Read More


PARTNERS,



Over the years, we’ve celebrated a lot of firsts together and I couldn’t be more
excited to mark our newest milestone on December 8th, the launch of advertising
on Disney+.

Disney+ with ads provides greater accessibility to a broader audience and gives
consumers ultimate choice and control, which is consistent with all of the ways
Disney connects brands with its fans.

This is far from uncharted territory for us – Hulu and ESPN+ are leaders among
all ad-supported subscription services, which further bolsters our portfolio of
entertainment, news and sports offerings.

Streaming has opened the door for increased accessibility, connecting a more
diverse audience with our content and storytelling in the process, and we’re
thrilled to bring brands like yours into the story with us.

To our Disney+ launch partners who are embarking on this new journey with us,
thank you for your trust. Your commitment and collaboration is what makes magic
possible and we look forward to taking our relationship to new heights.

Warmest regards,




PARTNERS,



Over the years, we’ve celebrated a lot of firsts together and I couldn’t be more
excited to mark our newest milestone on December 8th, the launch of advertising
on Disney+.

Disney+ with ads provides greater accessibility to a broader audience and gives
consumers ultimate choice and control, which is consistent with all of the ways
Disney connects brands with its fans.

This is far from uncharted territory for us – Hulu and ESPN+ are leaders among
all ad-supported subscription services, which further bolsters our portfolio of
entertainment, news and sports offerings.

Streaming has opened the door for increased accessibility, connecting a more
diverse audience with our content and storytelling in the process, and we’re
thrilled to bring brands like yours into the story with us.

To our Disney+ launch partners who are embarking on this new journey with us,
thank you for your trust. Your commitment and collaboration is what makes magic
possible and we look forward to taking our relationship to new heights.





We have a bold new vision for the future…to unlock the power of the portfolio to
drive the outcomes that matter most to our partners.




Rita Ferro



President, Disney Advertising




Meet





Generation Stream is Disney Advertising's commitment to deeply understanding the
people behind the shift to streaming.


Meet Generation Stream


--------------------------------------------------------------------------------


IN THE NEWS



Discover the latest articles across the digital ecosphere on the impact of
Disney’s Media and Entertainment brands.

February 20, 2023

DISNEY AND ALLY CREATE UNPRECEDENTED MEDIA AND COLLEGIATE COLLABORATION TO
ADVANCE PARITY FOR WOMEN’S SPORTS

February 14, 2023

TONY VINCIQUERRA, TOM RYAN, RITA FERRO, JEREMY ZIMMER TO HEADLINE NXSTREAM
GLOBAL

January 23, 2023

DISNEY PLANS TO EXTEND HULU’S AD TARGETING OPTIONS TO DISNEY+’S AD TIER

January 22, 2023

WHY DISNEY BUILT ITS OWN AD SERVER FOR DISNEY+ AND HULU — AND WHAT THE YODA DOES

December 8, 2022

AD-SUPPORTED DISNEY+ PLAN NOW AVAILABLE IN THE U.S. WITH MORE THAN 100
ADVERTISERS ACROSS ALL MAJOR CATEGORIES AT LAUNCH

November 15, 2022

HYUNDAI JOINS DISNEY 100 YEARS OF WONDER CELEBRATION AS FIRST OFFICIAL SPONSOR





DISNEY ADVERTISING



Disney Advertising is responsible for advertising sales and integrated marketing
for The Walt Disney Company’s entertainment and sports offerings through linear,
digital, social, audio and ad-supported streaming businesses. This includes ABC,
ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks,
ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local
stations.



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GENERAL INFO



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EMAIL
Disney.Advertising@disney.com


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