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* About * Interview * Case Studies * Resume * About * Interview * Case Studies * Resume Let's Chat Bernard Pardieu * About * Interview * Case Studies * Resume * About * Interview * Case Studies * Resume Let's Chat HI, I’M BERNARD! PAID MEDIA MANAGER BASED IN DELRAY BEACH, FL Click for sound 2:06 Let's Chat ABOUT ME As a seasoned Paid Media Manager with hands-on expertise in Paid Search and Social, I bring a wealth of knowledge working with both B2B and B2C accounts, focusing on KPIs such as MER & CAC:LTV ratio in E-Commerce and CPA at each stage of the funnel in Lead Generation. I have successfully managed high-volume campaigns with monthly budgets exceeding $1 million in ad spend while hitting KPIs successfully. My skill set includes strategic budget planning, thorough forecasting analysis, and developing effective marketing campaigns. Skilled in navigating the marketing funnel, I excel in implementing A/B testing initiatives and leveraging advanced data analytics to make strategic, informed decisions. I am confident that my experience as a performance media manager will bring significant value to your company. I am eager to join your team and discuss how my skills and background can contribute effectively to your organization. SKILLS Google Ads Meta Ads Google Analytics Email Marketing Retargeting / Remarketing Landing Page Optimization Bid / Budget Optimization Copywriting Lead Generation A/B Testing Conversion Tracking Analytics & Reporting Funnel Optimization LTV Analysis CAC Optimization FREQUENT INTERVIEW QUESTIONS Please describe your experience with various paid media platforms? Audio Player https://bernardpardieu.com/wp-content/uploads/2024/06/Experience-Clip.mp3 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume. How do you measure the success of a paid media campaign? Audio Player https://bernardpardieu.com/wp-content/uploads/2024/06/Measuring-Success.mp3 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume. What’s the most difficult thing you’ve ever done and what did you learn? Audio Player https://bernardpardieu.com/wp-content/uploads/2024/06/Difficult.mp3 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume. How do you stay updated with the latest trends in paid media and digital marketing? Audio Player https://bernardpardieu.com/wp-content/uploads/2024/06/Latest-Trends.mp3 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume. What are you looking to get out of your next position & would your ideal company to work for look like? Audio Player https://bernardpardieu.com/wp-content/uploads/2024/06/Next-Role.mp3 00:00 00:00 00:00 Use Up/Down Arrow keys to increase or decrease volume. CASE STUDIES SKI RESORT BRAND – $1M OF ADDED REVENUE IN 6 MONTHS Despite the previous year’s remarkable success at this ski resort, the implementation of PMax and the expansion into broad match terms exceeded expectations – leading to a significant boost in volume (+21% clicks) at a substantially lower cost per click (-21%). The outcome was the resort’s best year to date, marked by an 11% revenue increase YoY coupled with a 5% reduction in total ad spend Campaign Date: JANUARY 1ST – JUNE 30TH, 2023 Cost -5.17% Revenue: +10.78% ROAS +16.82% Result: +$1,056,898.47 REVENUE PROTEIN SUPPLEMENT BRAND – $151K REVENUE GAIN IN 6 MONTHS This protein supplement brand faced challenges in achieving growth, relying heavily on shopping strategies to enhance performance. Upon transitioning to PMax, I successfully optimized traffic to the website, achieving an 18% reduction in CPC. This strategic shift not only led to a surge in brand searches but also contributed to a substantial 34% increase in revenue YoY, despite the decrease in overall ad spend (-10% cost). Campaign Date: JANUARY 1ST – JUNE 30TH, 2023 Cost -9.55% Revenue: +34.45% ROAS +48.66% Result: +$151,031.48 REVENUE RESUME Download Resume RESUME LET’S WORK TOGETHER! Thank you so much for checking out my page! I’m currently looking for a great team to join, and I would love to hear from you. Please use the link below to set up a time to chat. I promise you’ll be glad you did. Let's Chat ABOUT INTERVIEW CASE STUDIES RESUME © 2024 Bernard Pardieu