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scripts in the client’s browser.SessionHTTPsfdc-streamDatabricks.comUsed to
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dayHTTPuc_sessionDropboxDetermines whether the user has accepted the cookie
consent box. SessionHTTPAWSELBSiteimproveUsed to distribute traffic to the
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This is beneficial for the website, in order to make valid reports on the use of
their website.PersistentHTMLrc::cGoogleThis cookie is used to distinguish
between humans and bots. SessionHTMLAI_bufferDatabricks.comUsed in context with
the "AI_sentBuffer" in order to limit the number of data-server-updates (Azure).
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data-server-updates. SessionHTMLAI_sentBufferDatabricks.comUsed in context with
the "AI_buffer" in order to limit the number of data-server-updates (Azure).
This synergy also allows the website to detect any duplicate
data-server-updates. SessionHTMLARRAffinityDatabricks.comUsed to distribute
traffic to the website on several servers in order to optimise response
times.SessionHTTPJSESSIONID [x2]LinkedIn
New RelicPreserves users states across page
requests.SessionHTTPli_gcLinkedInStores the user's cookie consent state for the
current domain2 yearsHTTPBIGipServer#Databricks.comUsed to distribute traffic to
the website on several servers in order to optimise response times.SessionHTTP

Preference cookies enable a website to remember information that changes the way
the website behaves or looks, like your preferred language or the region that
you are in.

NameProviderPurposeExpiryTypelang [x2]LinkedInRemembers the user's selected
language version of a
websiteSessionHTTPbynderDatabricks.comPendingSessionHTTPCookieConsentBulkSetting-#CookiebotEnables
cookie consent across multiple websitesPersistentHTMLcftokendataaisummit.comThis
cookie is used to determine which type of device the visitor is using, so the
website can be properly formatted - This information is stored in the "CFID"
cookie.20 daysHTTP@@scroll# [x2]Databricks.com
delta.ioPendingSessionHTML_omappvs [x4]Databricks.com
a.omappapi.comThis cookie is used to determine if the visitor has visited the
website before, or if it is a new visitor on the website.1
dayHTTPbrowserTabId [x2]Databricks.comPendingSessionHTMLipify.ipDatabricks.comPendingSessionHTMLsummit_attendee_cookieDatabricks.comPending1
yearHTTPtheme-ui-color-modeDatabricks.comRemembers the user's preferences in
terms of font size and colours on the
website.PersistentHTML_gz_sid [x2]databricks.searchunify.comCaptures and indexes
user search information to help improve search result relevance.1
dayHTTP_gz_taid [x2]databricks.searchunify.comCaptures and indexes user search
information to help improve search result relevance.1
yearHTTPi18nextLng [x2]databricks.searchunify.comDetermines the preferred
language of the visitor. Allows the website to set the preferred language upon
the visitor's re-entry. PersistentHTMLLTK__ec4ab66b13bb4a77b4e72932d2090ad2Adobe
Inc.PendingPersistentHTML__Host-logged-out-sessionDropboxUsed to implement or
transfer content through Dropbox. SessionHTTPgvcDropboxUsed to implement or
transfer content through Dropbox. 5 yearsHTTPlocaleDropboxThe cookie determines
the preferred language and country-setting of the visitor - This allows the
website to show content most relevant to that region and language.5
yearsHTTPlangDatabricks.comThe cookie determines the preferred language and
country-setting of the visitor - This allows the website to show content most
relevant to that region and
language.PersistentHTMLlanguageDatabricks.comDetermines the preferred language
of the visitor. Allows the website to set the preferred language upon the
visitor's re-entry. PersistentHTMLplayerVimeoSaves the user's preferences when
playing embedded videos from Vimeo.1 yearHTTPsync_activeVimeoContains data on
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NameProviderPurposeExpiryTypeHistory.storeAmazonContains an visitor ID - This is
used to track visitors' navigation and interaction on the website for internal
website-optimization. SessionHTMLc.gifMicrosoftCollects data on the user’s
navigation and behavior on the website. This is used to compile statistical
reports and heatmaps for the website owner.SessionPixelCLIDMicrosoftCollects
data on the user’s navigation and behavior on the website. This is used to
compile statistical reports and heatmaps for the website owner.1
yearHTTP1Databricks.comRegisters data on visitors' website-behaviour. This is
used for internal analysis and website optimization.
PersistentHTML_ga [x3]Google
Databricks.comRegisters a unique ID that is used to generate statistical data on
how the visitor uses the website.2 yearsHTTP_ga_# [x2]GoogleUsed by Google
Analytics to collect data on the number of times a user has visited the website
as well as dates for the first and most recent visit. 2
yearsHTTPcfiddataaisummit.comThis cookie is used in context with the "Cftoken"
cookie. The cookie stores a specific ID for the visitor and the visitor's device
and browser. 20 daysHTTP_clckMicrosoftCollects data on the user’s navigation and
behavior on the website. This is used to compile statistical reports and
heatmaps for the website owner.1 yearHTTP_clskMicrosoftRegisters statistical
data on users' behaviour on the website. Used for internal analytics by the
website operator. 1 dayHTTP_cltk [x2]Databricks.com
MicrosoftRegisters statistical data on users' behaviour on the website. Used for
internal analytics by the website operator. SessionHTML_gat [x2]Databricks.com
GoogleUsed by Google Analytics to throttle request rate1
dayHTTP_gid [x2]Databricks.com
GoogleRegisters a unique ID that is used to generate statistical data on how the
visitor uses the website.1 dayHTTP_hjAbsoluteSessionInProgressHotjarThis cookie
is used to count how many times a website has been visited by different visitors
- this is done by assigning the visitor an ID, so the visitor does not get
registered twice.1 dayHTTP_hjFirstSeenHotjarThis cookie is used to determine if
the visitor has visited the website before, or if it is a new visitor on the
website.1 dayHTTP_hjIncludedInPageviewSample [x3]Databricks.com
HotjarDetermines if the user's navigation should be registered in a certain
statistical place holder.1 dayHTTP_hjIncludedInSessionSample [x3]Databricks.com
HotjarRegisters data on visitors' website-behaviour. This is used for internal
analysis and website optimization. 1
dayHTTP_hjRecordingLastActivityDatabricks.comSets a unique ID for the session.
This allows the website to obtain data on visitor behaviour for statistical
purposes.SessionHTML_hjSession_#HotjarCollects statistics on the visitor's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been read.1 dayHTTP_hjSessionUser_#HotjarCollects
statistics on the visitor's visits to the website, such as the number of visits,
average time spent on the website and what pages have been read.1
yearHTTP_hjTLDTestHotjarDetects the SEO-ranking for the current website. This
service is part of a third-party statistics and analysis service.
SessionHTTP_hp2_idDatabricks.comstores user_id, identity, other ids2
yearsHTTP_omappvp [x4]Databricks.com
a.omappapi.comThis cookie is used to determine if the visitor has visited the
website before, or if it is a new visitor on the website.11
yearsHTTP_vis_opt_exp_#_combiDatabricks.comUsed by Visual Website Optimizer to
ensure that the same user interface variant is displayed for each visit, if the
user is participating in a design experiment.99
daysHTTP_vis_opt_sDatabricks.comUsed by Visual Website Optimizer to determine if
the visitor is participating in a design experiment.99
daysHTTP_vis_opt_test_cookieDatabricks.comUsed to check if the user's browser
supports cookies.SessionHTTP_vwo_dsDatabricks.comCollects data on the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been loaded with the purpose of generating reports
for optimising the website content.3 monthsHTTP_vwo_snDatabricks.comCollects
statistics on the visitor's visits to the website, such as the number of visits,
average time spent on the website and what pages have been read.1
dayHTTP_vwo_uuidDatabricks.comUsed by Visual Website Optimizer to ensure that
the same user interface variant is displayed for each visit, if the user is
participating in a design experiment.10 yearsHTTP_vwo_uuid_v2Databricks.comThis
cookie is set to make split-tests on the website, which optimizes the website's
relevance towards the visitor – the cookie can also be set to improve the
visitor's experience on a website.1 yearHTTPitm_data [x3]Databricks.com
GooglePendingSessionHTTPnmstatSiteimproveThis cookie contains an ID string on
the current session. This contains non-personal information on what subpages the
visitor enters – this information is used to optimize the visitor's
experience.999 daysHTTPomVisits [x3]Databricks.com
a.omappapi.comThis cookie is used to identify the frequency of visits and how
long the visitor is on the website. The cookie is also used to determine how
many and which subpages the visitor visits on a website – this information can
be used by the website to optimize the domain and its
subpages.PersistentHTMLomVisitsFirst [x3]Databricks.com
a.omappapi.comThis cookie is used to count how many times a website has been
visited by different visitors - this is done by assigning the visitor an ID, so
the visitor does not get registered
twice.PersistentHTMLpdfjs.historyDatabricks.comRemembers which and how many
PDF-documents have been downloaded or read by the user. This is used for
internal statistics. PersistentHTMLvidDatabricks.comCollects data on visitor
interaction with the website's video-content - This data is used to make the
website's video-content more relevant towards the visitor. 2
yearsHTTPvwoSnDatabricks.comThis cookie is set to make split-tests on the
website, which optimizes the website's relevance towards the visitor – the
cookie can also be set to improve the visitor's experience on a
website.PersistentHTMLSGoogleSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.1
dayHTTP__Host-js_csrfDropboxUsed to implement or transfer content through
Dropbox. 3 yearsHTTPtDropboxStores data on which websites the user has visited.3
yearsHTTPBrowserId_secSalesforceRegisters statistical data on users' behaviour
on the website. Used for internal analytics by the website operator. 1
yearHTTPimage.aspxSiteimproveRegisters statistical data on users' behaviour on
the website. Used for internal analytics by the website operator.
SessionPixelcollectGoogleUsed to send data to Google Analytics about the
visitor's device and behavior. Tracks the visitor across devices and marketing
channels.SessionPixelai_userDatabricks.comUsed by Microsoft Application Insights
software to collect statistical usage and telemetry information. The cookie
stores a unique identifier to recognize users on returning visits over time.1
yearHTTPprevPageVisitDataDatabricks.comCollects statistics on the user's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been read.SessionHTMLAnalyticsSyncHistoryLinkedInUsed in
connection with data-synchronization with third-party analysis service. 29
daysHTTPpersonalization_idTwitter Inc.This cookie is set by Twitter - The cookie
allows the visitor to share content from the website onto their Twitter profile.
2 yearsHTTPvuidVimeoCollects data on the user's visits to the website, such as
which pages have been read.2 yearsHTTPv.gifVWOThis cookie is set to make
split-tests on the website, which optimizes the website's relevance towards the
visitor – the cookie can also be set to improve the visitor's experience on a
website.SessionPixelyt-player-headers-readableYouTubeUsed to determine the
optimal video quality based on the visitor's device and network settings.
PersistentHTML

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

NameProviderPurposeExpiryType6suuidj.6sc.coRegisters user behaviour and
navigation on the website, and any interaction with active campaigns. This is
used for optimizing advertisement and for efficient retargeting. 2
yearsHTTPtotalCallsaka.msUsed in context with video-advertisement. The cookie
limits the number of times a user is shown the same advertisement. The cookie is
also used to ensure relevance of the video-advertisement to the specific user.
PersistentHTMLtotalCallsTimeoutaka.msUsed in context with video-advertisement.
The cookie limits the number of times a user is shown the same advertisement.
The cookie is also used to ensure relevance of the video-advertisement to the
specific user. PersistentHTMLrp.gifRedditNecessary for the implementation of the
Reddit.com's share-button function.SessionPixelv1/beacon/img.gifb.6sc.coUsed in
context with Account-Based-Marketing (ABM). The cookie registers data such as
IP-addresses, time spent on the website and page requests for the visit. This is
used for retargeting of multiple users rooting from the same IP-addresses. ABM
usually facilitates B2B marketing purposes.SessionPixelMRMicrosoftUsed to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences. 6 daysHTTPMUID [x2]MicrosoftUsed widely by
Microsoft as a unique user ID. The cookie enables user tracking by synchronising
the ID across many Microsoft domains.1 yearHTTPSRM_BMicrosoftTracks the user’s
interaction with the website’s search-bar-function. This data can be used to
present the user with relevant products or services. 1
yearHTTPANONCHKMicrosoftRegisters data on visitors from multiple visits and on
multiple websites. This information is used to measure the efficiency of
advertisement on websites. 1 dayHTTPSMMicrosoftRegisters a unique ID that
identifies the user's device during return visits across websites that use the
same ad network. The ID is used to allow targeted
ads.SessionHTTPComponentDefStorage__MUTEX_XDatabricks.comUsed to track visitors
on multiple websites, in order to present relevant advertisement based on the
visitor's preferences.
PersistentHTMLGlobalValueProviders__MUTEX_XDatabricks.comUsed to track visitors
on multiple websites, in order to present relevant advertisement based on the
visitor's preferences.
PersistentHTMLGlobalValueProviders__MUTEX_YDatabricks.comCollects data on
visitor behaviour from multiple websites, in order to present more relevant
advertisement - This also allows the website to limit the number of times that
they are shown the same advertisement. PersistentHTMLpctrkDatabricks.comTracks
the individual sessions on the website, allowing the website to compile
statistical data from multiple visits. This data can also be used to create
leads for marketing purposes.1 yearHTTP__pdst [x2]Databricks.com
cdn.pdst.fmUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences. 1
yearHTML_6senseCompanyDetails [x2]Databricks.com
GoogleUsed in context with Account-Based-Marketing (ABM). The cookie registers
data such as IP-addresses, time spent on the website and page requests for the
visit. This is used for retargeting of multiple users rooting from the same
IP-addresses. ABM usually facilitates B2B marketing
purposes.PersistentHTML_an_uid [x3]Databricks.com
j.6sc.coPresents the user with relevant content and advertisement. The service
is provided by third-party advertisement hubs, which facilitate real-time
bidding for advertisers.6 daysHTTP_fbpDatabricks.comUsed by Facebook to deliver
a series of advertisement products such as real time bidding from third party
advertisers.3 monthsHTTP_gac_UA-#Databricks.comStores information about ad
campaigns from Google Adwords to show targeted ads to the visitor.3
monthsHTTP_gcl_auGoogleUsed by Google AdSense for experimenting with
advertisement efficiency across websites using their services. 3
monthsHTTP_gcl_awDatabricks.comUsed to measure the efficiency of the website’s
advertisement efforts, by collecting data on the conversion rate of the
website’s ads across multiple websites.3
monthsHTTP_gd_session [x3]Databricks.com
j.6sc.coCollects visitor data related to the user's visits to the website, such
as the number of visits, average time spent on the website and what pages have
been loaded, with the purpose of displaying targeted ads.1
dayHTTP_gd_svisitor [x3]Databricks.com
j.6sc.coCollects visitor data related to the user's visits to the website, such
as the number of visits, average time spent on the website and what pages have
been loaded, with the purpose of displaying targeted ads.2
yearsHTTP_gd_visitor [x3]Databricks.com
j.6sc.coCollects visitor data related to the user's visits to the website, such
as the number of visits, average time spent on the website and what pages have
been loaded, with the purpose of displaying targeted ads.2
yearsHTTP_hjRecordingEnabledDatabricks.comThis cookie is used to identify the
visitor and optimize ad-relevance by collecting visitor data from multiple
websites – this exchange of visitor data is normally provided by a third-party
data-center or ad-exchange.SessionHTML_mkto_trkMarketoContains data on visitor
behaviour and website interaction. This is used in context with the email
marketing service Marketo.com, which allows the website to target visitors via
email. 2 yearsHTTP_rdt_uuidRedditUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 3
monthsHTTP_session_id [x2]Databricks.com
databricks.pathfactory.comStores visitors' navigation by registering landing
pages - This allows the website to present relevant products and/or measure
their advertisement efficiency on other websites. 2
yearsHTTP_uetsidMicrosoftCollects data on visitor behaviour from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
1 dayHTTP_uetsid_exp [x2]Databricks.com
MicrosoftContains the expiry-date for the cookie with corresponding name.
PersistentHTML_uetvidMicrosoftUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 1
yearHTTP_uetvid_exp [x2]Databricks.com
MicrosoftContains the expiry-date for the cookie with corresponding name.
PersistentHTMLsnowplowOutQueue_#_post2Databricks.comCollects statistical data
related to the user's website visits, such as the number of visits, average time
spent on the website and what pages have been loaded. The purpose is to segment
the website's users according to factors such as demographics and geographical
location, in order to enable media and marketing agencies to structure and
understand their target groups to enable customised online
advertising.PersistentHTMLsnowplowOutQueue_#_post2.expiresDatabricks.comCollects
statistical data related to the user's website visits, such as the number of
visits, average time spent on the website and what pages have been loaded. The
purpose is to segment the website's users according to factors such as
demographics and geographical location, in order to enable media and marketing
agencies to structure and understand their target groups to enable customised
online advertising.PersistentHTMLutm_mediumDatabricks.comCollects information on
user preferences and/or interaction with web-campaign content - This is used on
CRM-campaign-platform used by website owners for promoting events or
products.SessionHTTPutm_sourceDatabricks.comDetermines how the user accessed the
website. This information is used by the website operator in order to measure
the efficiency of their marketing. SessionHTTPCOMPASSGooglePending1
dayHTTPMicrosoftApplicationsTelemetryDeviceIdMicrosoftSets a specific device ID.
This ID is used by Microsoft to track users' website behaviour and the
interaction with Microsoft application on the specific device. 1
yearHTTPMSFPCMicrosoftUsed widely by Microsoft as a unique user ID. The cookie
enables user tracking by synchronising the ID across many Microsoft domains.1
yearHTTPIDEGoogleUsed by Google DoubleClick to register and report the website
user's actions after viewing or clicking one of the advertiser's ads with the
purpose of measuring the efficacy of an ad and to present targeted ads to the
user.1 yearHTTPpagead/landing [x2]GoogleCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement. SessionPixeltest_cookieGoogleUsed to check if the user's browser
supports cookies.1 dayHTTPtrMeta Platforms, Inc.Used by Facebook to deliver a
series of advertisement products such as real time bidding from third party
advertisers.SessionPixelads/ga-audiencesGoogleUsed by Google AdWords to
re-engage visitors that are likely to convert to customers based on the
visitor's online behaviour across websites.SessionPixelNIDGoogleRegisters a
unique ID that identifies a returning user's device. The ID is used for targeted
ads.6 monthsHTTPpagead/1p-user-list/#GoogleTracks if the user has shown interest
in specific products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement efforts
and facilitates payment of referral-fees between websites.SessionPixelhHeap
AnalyticsCollects data on user behaviour and interaction in order to optimize
the website and make advertisement on the website more relevant.
SessionPixel_uetsidMicrosoftUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences.
PersistentHTML_uetvidMicrosoftUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences.
PersistentHTMLbcookieLinkedInUsed by the social networking service, LinkedIn,
for tracking the use of embedded services.2 yearsHTTPbscookieLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.2
yearsHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences. 29 daysHTTPMC1MicrosoftUsed by Microsoft to
keep statistics on what pages the user has visited and how often an ad click
leads to a purchase or other actions on the advertiser's website.1
yearHTTPMS0MicrosoftUsed by Microsoft to keep statistics on what pages the user
has visited and how often an ad click leads to a purchase or other actions on
the advertiser's website.1 dayHTTPi/adsct [x2]Twitter Inc.The cookie is used by
Twitter.com in order to determine the number of visitors accessing the website
through Twitter advertisement content. SessionPixelmuc_adsTwitter Inc.Collects
data on user behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. 2 yearsHTTPRichHistoryTwitter
Inc.Collects data on visitors' preferences and behaviour on the website - This
information is used make content and advertisement more relevant to the specific
visitor. SessionHTMLVISITOR_INFO1_LIVEYouTubeTries to estimate the users'
bandwidth on pages with integrated YouTube videos.179
daysHTTPYSCYouTubeRegisters a unique ID to keep statistics of what videos from
YouTube the user has seen.SessionHTTPyt.innertube::nextIdYouTubeRegisters a
unique ID to keep statistics of what videos from YouTube the user has
seen.PersistentHTMLyt.innertube::requestsYouTubeRegisters a unique ID to keep
statistics of what videos from YouTube the user has
seen.PersistentHTMLytidb::LAST_RESULT_ENTRY_KEYYouTubeStores the user's video
player preferences using embedded YouTube
videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTML

Unclassified cookies are cookies that we are in the process of classifying,
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dayHTTPLSKey-c$_gz_taidDatabricks.comPending1
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JUNE 27-30, 2022
SAN FRANCISCO + VIRTUAL
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HOW AARP AUTOMATED SAS TRANSFORMATION TO DATABRICKS USING LEAPLOGIC—A CLOUD
ACCELERATOR FOR TRANSFORMATION OF LEGACY ANALYTICS, ETL, DW & HADOOP

Tuesday, June 28 @5:30 PM


OVERVIEW

While SAS has been a standard in analytics and data science use cases, it is not
cloud-native and does not scale well. Join us to learn how AARP automated the
conversion of hundreds of complex data processing, model scoring, and campaign
workloads to Databricks using LeapLogic, an intelligent code transformation
accelerator that can transform any and all legacy ETL, analytics, data warehouse
and Hadoop to modern data platforms.

In this session experts from AARP and Impetus will share about collaborating
with Databricks and how they were able to:
• Automate modernization of SAS marketing analytics based on coding best
practices
• Establish a rich library of Spark and Python equivalent functions on
Databricks with the same capabilities as SAS procedures, DATA step operations,
macros, and functions
• Leverage Databricks-native services like Delta Live Tables to implement
waterfall techniques for campaign execution and simplify pipeline monitoring

Type

 * Sponsored Session

Format

 * Hybrid

Track

 * Sponsored Session

Difficulty

 * Advanced

Room

 * Moscone South | Level 2 | 216

Duration

 * 35 min


SESSION SPEAKERS

Junjun (Robert) Yue

Director of Data Science

AARP

Sanjay Sharma

Principal Architect/VP LeapLogic

Impetus Technologies

Register today to save your spot

Register Now
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