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Text Content

Toggle navigation
 * 
 * Portfolio
 * About
 * Contact

Myra Mills Tschirhart

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Creatively Strategic Thinker
 * Copywriting
 * Photography
 * Graphic Design
 * Advocacy

Advertising Portfolio

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Edelman

WNBA

Listerine

Radio Ads

Graphic Design

Sweet Leaf Tea

Video Edits

Greeting Cards

Photography Portfolio

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Design Portfolio

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Coming Soon

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ABOUT

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Even with a degree in Music Ed and a masters in Advertising, if college were
free, I'd be a full-time student forever.

I'm a photographer, trumpet player, pinterest addict, DIYer and lover of board
games.

Download Résumé


CONTACT ME

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Name



Email Address



Phone Number



Message





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LOCATION

Murfreesboro
Nashville, TN


AROUND THE WEB

   
   
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TALK TO ME

Freelance opportunity or hiring? Or you just want to chat? Reach out!

Copyright © Myramark.com 2017



EDELMAN

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3-month contract in NYC with the greatest PR firm!


CREATIVE RECRUITING


Problem: "PR" has perception problems making it hard to appeal to the target
audience.

Target: Advertising creatives looking for more purposeful work.

Big Idea: We're redefining PR at Edelman. You can make it here.


Edelman has been slowly morphing their scope of work from traditional PR to also
include creative ideations and executions. In order to bring in more creative
talent, we needed a refresh for our recruiters that could better showcasae our
creative side of Edelman.

 * Client: Edelman
 * Date: Spring 2015
 * Service: Copywriting, Brainstorming, Executions, Internal Marketing

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WNBA

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Problem: Under the radar, low advertising budget and low ticket sales

Target:Existing NBA and NCAA basketball fans, male and female 18-45

Big Idea: What the WNBA has that the NBA doesn’t is emotionally competitive
women


Women are typically known for their “emotional weaknesses." They get too
emotional, care too much, and let their feelings drive their actions. In the
WNBA, this is an advantage. The NBA gets paid huge dollar signs. They switch
teams for more glory and more money, wherever they can get the spotlight. But
the WNBA lacks those perks. They play because they truly care about the game.
Their emotion and team spirit exudes through the copious amounts of sweat they
perspire on the courts. They play hard to win. They bring emotion by the
handfuls and leave it all over the court. We have no idea why women’s emotions
have been shunned in the man’s world, but in a women’s world, emotion is what
drives them. All the way to the basket.

 * Client: Spec Work for Women's National Basketball League (WNBA)
 * Date: Spring 2014
 * Service: Copywriter
 * Credits: Steven Williams, Art Director

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LISTERINE

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Listerine is the "kills 99.9% of germs" brand. Refresh: Let's make the tongue
fun!
 * Client: Spec Work for Listerine
 * Date: While a student at AAU, 2015
 * Service: Copywriter, Radio Producer
 * Credits: Laura Donnell, Art Director


YOUR TONGUE.


That little red muscle that lives inside your mouth, helping you taste the
difference between chocolate lava cake and soggy brussels sprouts. Society says
it’s rude to stick out your tongue, that it’s something to hide. Be ashamed of.
That it’s a tool for tasting and nothing more. We must keep it in our mouths,
rarely to see the light of day, locked away by a fence of narcissistic pearly
white teeth.


Well, we say it’s time to let the tongue loose. It’s not something to hide, but
something beautiful. It’s okay to stick it out. To lick your plate clean. To
catch a falling snowflake. Your tongue, every tongue, is a special muscle that
isn’t to be taken for granted. It needs exercise. Outside time. Adventures. Some
tongue-to-tongue socialization. If you only ever stick out your tongue at the
doctor’s ahhhfice, then I can see why you hate it so much. Instead, aim to make
a fUnNy FaCe! Or to masterfully sculpt your ice cream cone. And don’t you dare
waste a lick of that melted chocolate on your hand. Let your tongue taste life
and you’ll have a new sense of freedom.









This image displays another way this campaign is executable. Interactive games
where aligning the tongue shape enables a game--this one will be a virtual
balancing game with a shareable video in the end.


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RADIO SPOTS

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I had the great opportunity to direct my script with a professional voice actor
at a recording studio with a sound engineer. Check out the Canon Rebel :60 and
Listerine :60 spots below.

   
 * Client: Canon Rebel (spec work)
 * Date: Fall 2013
 * Role: Copywriter

cusb_cyl2985d
   
 * Client: Listerine (spec work)
 * Date: Fall 2013
 * Role: Copywriter

Gum Sucks
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GRAPHIC DESIGN

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Cathy cross stiches and crochets so the logo design accentuates her craftiness
as well as her love of hearts.

Here are some options I presented to this budding film producer. He ended up
selecting the more toned down version on the left.



A simple logo can give personality to any resume. This one was designed for an
actress applying for grad school. The vinn diagram is a subtle allusion to the
theatre masks and carries a studious vibe.



 * Clients: Various
 * Date: Ongoing since 2012
 * Service: Concepting and Illustration

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SWEET LEAF TEA

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Sweet Leaf Tea was first brewed in the backyard of a Texan who just couldn't get
enough of his granny's sweet iced tea. Now that the tea is sold across the
nation, the brand needs to increase awareness while staying true to its loyal
followers.

 * Client: Sweet Leaf Tea (spec work)
 * Date: Spring 2013
 * Service: Concepting, Copy, Social Media

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VIDEOS

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 * Client: Vacation Revelations - Class Assigned
 * Date: Spring 2013
 * Service: Editing (FCPX), Interviewing, Videography, Concepting, Producing

 * Client: Gum Sucks - Listerine Strips
 * Date: Spring 2013
 * Service: Copywriting, Concepting, Videography, Editing (FCPX), Producing

 * Client: Technical Exercise - Class Assigned
 * Date: Spring 2013
 * Service: Editing (FCPX)

 * Client: Technical Exercise - Class Assigned (Use only a narrow selection of
   stock footage to create a story)
 * Date: Spring 2013
 * Service: Editing (FCPX), Music Selection, Producing

 * Client: Imagine - For Fun/First Real Editing Experience/Helping with my
   little sister's school project
 * Date: ~2003
 * Service: Editing (Windows Movie Maker?), Producing
   

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HOMEMADE GREETING CARDS

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This is where it all began. My love of branding started with Hallmark and my
need to have some sort of logo on the back of my handmade cards--thank you,
elementary Myra, for not copying too much.

 * Client: Various Friends and Family
 * Date: Making greeting cards since 1993
 * Service: Concept, Design, Writing

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