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The vast majority of BRAND theory NO LONGER WORKS. We are creating a new way to
help organisations build and maintain their reputation.




Our Approach

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We can help you:

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   Find a more compelling way to explain your business

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   Become a more confident leader & public speaker

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   Drive greater co-ordination internally

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   Develop a more coherent customer experience

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   Provide a new framework to measure and track progress

Trusted by:

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We can help you:

We have spent decades helping some of the World’s most successful brands create
and realise their ambition—Ocado, HTC, Huawei, British Airways, Orange &
Moneybox, to name a few.

See what some had to say about us

 * The Cause approach has been really powerful. It has energised the team and
   provided a more compelling way to explain the Moneybox story.
   
   Ben Stanway | Co-founder
   
   With £1bn under management, 500,000 customers and £100million deposited every
   month, Moneybox is well on the way to fullfilling its mission to helpa
   generation, save and invest for their future. We have worked with the
   founders since 2017 to strengthen all aspects of their Cause - defining
   thier Ambitionl, helping people connect their skills, and consulting on the
   rebrand of the service.

 * Work Less Ordinary has been instrumental in helping us define our brand
   strategy and then helping us to activate this thinking across all of our Asia
   markets.
   
   Tim Cairns | Head of Brand & Marketing, Asia
   
   Manulife is one of the world's most respected financial service brands. They
   have a powerful ambition - to eradicate complexity from the financial
   services industry so that they can reduce the health and wellness gap. We
   have helped the leadership team define this mission and bring it to life for
   audiences across the region.

 * Work Less Ordinary has been instrumental in helping us agree our narrative
   and align our culture so that we can continue to grow sustainably.
   
   Alex McPherson | Founder
   
   Ignition law was founded in 2014 to better serve the needs of start-ups and
   scale-up businesses. Start-ups and scale-ups are the future of the economy
   but many find they struggle to get legal guidance when they most need it, due
   to high fees and antiquated working practices. Ignition has set out to change
   this - to make sure entrepreneurial clients and lawyers can thrive.
   
   We have helped them define their story, codify their culture and put the
   measurement criteria in place to track progress.

 * Work Less Ordinary has been instrumental in helping us define our mission and
   other key aspects of our brand strategy and creative approach. It has been
   great working with John and his team.
   
   Ben Spencer | Brand Director, SWIFT
   
   If you have made an international transfer in the past 40 years, you will
   have used a SWIFT code. For years we thought that this was a banking
   protocol, but it turns out it's a service from a remarkable organisation,
   HQ’ed in Belgium. SWIFT is a cooperative that brings the financial community
   together to creates faster ways to move value around the world. We have
   helped them define their story and are in the process of bringing this to
   life for employees and customers.

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Work Less Ordinary
4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB
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christina@worklessordinary.co
0203 026 1145