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February 23, 2018 - 11:59 AMT
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Coca-Cola launches Fuzetea in Armenia

Fuzetea ready-to-drink refreshing teas are already popular in 52 countries. The
secret of the brand’s successful journey is simple – a unique combination of
flavors and carefully chosen blends of natural ingredients. This year the
colorful brand will expand to 37 new countries, including the Armenian market.

“We value greatly the preferences of our consumers and constantly try to expand
our portfolio. Preferences can vary depending on the mood or the state of mind
in a given moment. We think that Fuzetea has a great potential to refresh,
stimulate and add color to the daily routine of our consumers, particularly
those who like natural drinks”, said Christoph Speck, the General Manager of
Coca-Cola Hellenic Armenia.

Fuzetea’s blend of natural ingredients – tea and fruit juice – as well as
delicious flavor combinations offer refreshment and provide moments of
relaxation in the quick-paced daily routine. Apart from already familiar iced
tea flavors of black tea/peach and black tea/lemon, Armenian consumers will be
able to taste the distinctive blend of black tea/mango & pineapple too. Fuzetea
comes to replace Nestea brand in the company’s portfolio.

All Fuzetea flavors are already available in 500ml bottles in Yerevan and across
the country. New packaging options are in the pipe.

Coca-Cola Hellenic Armenia is a subsidiary of Coca-Cola Hellenic Company. It has
been operating in Armenia since 1996, being the only authorized bottler of
Coca-Cola products in the country. The company’s beverage portfolio includes
Coca-Cola, Coca-Cola Zero, Fanta, Sprite, BonAqua, Burn, Powerade, as well as
Fuzetea, Dobriy, Rich and Schweppes.

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