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    * Audiences
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 1. Applications


ORACLE ADVERTISING

In an increasingly complex and connected world, you need to know who your best
audiences are and be able to reach them in the right environment. You need to
make sure that your ads are seen by real people. It’s all about that age-old
question: “Did my advertising achieve its objectives?” With Oracle Advertising
(formerly Oracle Data Cloud), you can answer this question today and be ready
for what’s next.

Request a demo

See Oracle Advertising in action

Read Forrester’s Total Economic Impact report of Oracle Contextual Intelligence

See how using Oracle Contextual Intelligence boosts profits, improves ROI, and
shortens payback periods.

Read the report
The Outlook for Contextual Solutions in Data-Driven Advertising and Marketing

Understand how contextual techniques are poised to play a central role in
advertising and media monetization.

Download the report


EXPLORE ORACLE ADVERTISING PRODUCTS

Audiences Contextual Intelligence OnRamp Measurement
 * Audiences
 * Contextual Intelligence
 * OnRamp
 * Measurement


AUDIENCES

AUDIENCES

Reach your most relevant buyers with the highest propensity to buy your products
or services. Oracle Audiences has built and acquired the most accurate audience
datasets, constantly curated to ensure relevancy and scale, so you can deliver
effective global advertising campaigns and increase customer acquisitions.

Explore audiences




CONTEXTUAL INTELLIGENCE

CONTEXTUAL INTELLIGENCE

Protect your brand and make every impression count. Oracle Contextual
Intelligence analyzes content and matches it to contextual segments for digital
advertising campaigns, providing a contextual targeting and brand safety
solution for brands, agencies, and publishers.

Explore Contextual Intelligence




ONRAMP

ORACLE ONRAMP

Oracle OnRamp will match these users, and then classify their attributes into
new categories in your private taxonomy. You can then activate this offline data
across multiple media execution platforms for targeting, analysis, modeling, and
optimization.

Explore Oracle OnRamp




MEASUREMENT

MOAT MEASUREMENT

Use our award-winning Moat products to measure the impact of your advertising,
with more than 50 metrics accredited by the Media Rating Council (MRC) across
video, display, and in-app for a customized view of performance. Understand
people-based reach and frequency across both TV and digital, and use an in-depth
understanding of consumer attention to attribute campaign success to sales.

Explore Moat measurement




ORACLE ADVERTISING SUMMIT HIGHLIGHTS

Why brand purpose is more important than ever

Discover the role advertising plays in developing and owning brand purpose and
values and how that leads to a better customer experience.

Watch the video (2:52)
Develop your brand purpose and value in the ad space

Discover why your brand's purpose is so important and discover how you can find
your brand's purpose and values through advertising.

Watch the highlights (3:20)
How to define and set responsible media best practices

Learn how to use advertising to help build awareness around what your brand
stands for. It’s not only responsible but also economically advantageous.

Watch the video (2:32)
Expert guidance through the data ethics and brand safety landscape

Aaron Tabas, VP of content strategy and innovation at Vox Media, shares his
recommendations and wishes for the advertising industry.

Watch the video (3:10)


DISNEYLAND PARIS USES CONTEXTUAL INTELLIGENCE TO HELP FAMILIES FIND FUN

"Before using a contextual solution, the challenge that [we] were facing was a
decrease in reach and an increase in cost per acquisition. From the moment we
used custom and contextual segments, we saw great outcomes in our campaigns."
—Sebastien Mayer, Programmatic Audience Management Lead, Disneyland Paris

Watch the video (2:55)


ORACLE ADVERTISING CUSTOMER SUCCESSES

View more customer successes

Learn how the biggest brands, agencies, and publishers use Oracle Advertising to
deliver exceptional customer experiences that drive better business outcomes.

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RESOURCES TO IMPROVE DIGITAL ADVERTISING EXPERIENCES


TV AND DIGITAL CAMPAIGN MEASUREMENT GUIDE

Measuring TV and digital campaigns—beyond basic metrics—has always been a
challenge, even for the most advanced advertisers and publishers. This guide
shows you the formula you need to effectively measure cross-platform impact.

Get the guide


SWITCHED ON: AN ESSENTIAL GUIDE TO NAVIGATING THE ADVANCED TV AND VIDEO
LANDSCAPE

Get tactical. Learn where to focus and how to successfully execute an advanced
TV and video campaign.

Download the ebook


BRAND SAFETY, SUITABILITY, AND RESPONSIBLE MEDIA: A GUIDE FOR DIGITAL
ADVERTISERS

Protect your brand, intrigue your customers, and minimize risk. Learn to apply
brand safety, suitability, and responsibility at every stage of the advertising
lifecycle.

Download the guide


DIGITAL ADVERTISING GUIDE: BUILD A DATA-DRIVEN DIGITAL AD STRATEGY

To create a data-driven advertising strategy, focus on audience, context, and
measurement. Read our guide to learn the who, where, and how of digital
advertising.

January 3, 2024


TOP 5 CONTEXTUAL TARGETING TACTICS: SEASONAL ALIGNMENT

Tim Carr, Head of Marketing, Oracle Advertising

Whether naturally occurring or manufactured through marketing activities, many
brands experience predictable, repeatable, significant surges in sales year over
year during the same time frames. By monitoring these buying patterns and
identifying their drivers, advertisers can place their ads in the types of
content most closely related to those activities or events using contextual
intelligence.

Read the complete post

FEATURED BLOGS

 * January 4, 2024 Top 5 contextual targeting tactics: seasonal alignment
 * December 20, 2023 5 Ways to target New Year’s resolution audiences
 * December 2, 2023 Top 5 contextual targeting tactics: point of market entry
 * November 28, 2023 Top 5 contextual targeting tactics: functional alignment

View all


RESOURCES

See what's new Already a customer? Build your skills Get help and support FAQ
 * See what's new
 * Already a customer?
 * Build your skills
 * Get help and support
 * FAQ


SEE WHAT'S NEW

SEE WHAT’S NEW IN ORACLE ADVERTISING

See how the Oracle Advertising team is working to make every customer
interaction matter. Catch up on the latest in blogs, videos, product demos,
events, and more.

 * Read our advertising blog
 * Register for upcoming events
 * See where analysts rank Oracle
 * Explore our digital advertising guide
 * See our award-winning solutions


ALREADY A CUSTOMER?

CLOUD CUSTOMER CONNECT

Cloud Customer Connect is Oracle's premier online cloud community. It’s
specifically designed for peer collaboration, best practice sharing, and to
provide needed tools for members so they can keep pace with product strategy.
Members also provide feedback on sales cloud, marketing cloud, and service cloud
solutions—directly to Oracle development.

Join or log in

ADDITIONAL RESOURCES

 * Explore Topliners
 * Idea Labs—share ideas, vote, and discuss

CLOUD CUSTOMER CONNECT

Cloud Customer Connect is Oracle's premier online cloud community. It’s
specifically designed for peer collaboration, best practice sharing, and to
provide needed tools for members so they can keep pace with product strategy.
Members also provide feedback on sales cloud, marketing cloud, and service cloud
solutions—directly to Oracle development.



MORE CUSTOMER COMMUNITY GROUPS

 * Oracle Topliners
 * LinkedIn community


BUILD YOUR SKILLS

DEVELOP YOUR SKILLS

Oracle University provides a variety of learning solutions to help you build
cloud skills, validate expertise, and accelerate adoption.

 * Take free training on Oracle Moat
 * Oracle Guided Learning
 * Learning subscriptions


GET HELP AND SUPPORT

SUPPORT

 * Oracle Support
 * Topliners customer community
 * Oracle Customer Connect

PARTNERSHIPS

 * Find a branded data provider
 * Find an ISV partner

HOW CAN WE HELP YOU?

 * Contact global resources
 * Schedule an executive briefing


FAQ

ADTECH

Adtech software is used to purchase advertising space and by publishers to price
and sell their ad space. But adtech can be confusing because there are many
types and many different uses for it. To fully understand this arena, it’s good
to be aware of the best practices, next practices, and complementary tools so
you can achieve superior results.

Get your adtech questions answered

ANSWERS TO POPULAR QUESTIONS

 * Difference between CTV and OTT
 * Brand safety vs. brand suitability
 * How do viewability and attention work together?
 * What is ad fraud and IVT?
 * Why is identity so important in digital advertising

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we
want to share them with you.

Get the details


GET STARTED

 * Join us
 * Attend an event
 * Contact us.

RESOURCES FOR

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WHY ORACLE

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LEARN

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NEWS AND EVENTS

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 * Search all events

CONTACT US

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