skimgroup.com
Open in
urlscan Pro
94.237.43.208
Public Scan
Submitted URL: https://email.skimgroup.com/e3t/Ctc/ZQ+113/cjFMh04/VWyDrR8L6F9lW60-9nK1Y2G59VDyhz95mJ7TBN8pR4Cz3qgyTW7Y8-PT6lZ3ndW6w2djK2hz6...
Effective URL: https://skimgroup.com/events/skim-masterclass-ace-your-analytics/?utm_campaign=2024-MR-Trends&utm_medium=email&_hsenc=...
Submission: On October 28 via manual from IN — Scanned from DE
Effective URL: https://skimgroup.com/events/skim-masterclass-ace-your-analytics/?utm_campaign=2024-MR-Trends&utm_medium=email&_hsenc=...
Submission: On October 28 via manual from IN — Scanned from DE
Form analysis
8 forms found in the DOM<form>
<fieldset>
<legend class="visuallyhidden">Consent Selection</legend>
<div id="CybotCookiebotDialogBodyFieldsetInnerContainer">
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonNecessary"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Necessary</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper CybotCookiebotDialogBodyLevelButtonSliderWrapperDisabled"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessary"
class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonPreferences"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Preferences</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferences" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonPreferencesInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonStatistics"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Statistics</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatistics" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonStatisticsInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
<div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonMarketing"><strong
class="CybotCookiebotDialogBodyLevelButtonDescription">Marketing</strong></label>
<div class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketing" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox"
data-target="CybotCookiebotDialogBodyLevelButtonMarketingInline" checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></div>
</div>
</div>
</fieldset>
</form>
<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked"> <span
class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>
<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonPreferences"
checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>
<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonStatistics"
checked="checked" tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>
<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonMarketing" checked="checked"
tabindex="0"> <span class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>
<form class="CybotCookiebotDialogBodyLevelButtonSliderWrapper"><input type="checkbox" id="CybotCookiebotDialogBodyContentCheckboxPersonalInformation" class="CybotCookiebotDialogBodyLevelButton"> <span
class="CybotCookiebotDialogBodyLevelButtonSlider"></span></form>
GET https://skimgroup.com
<form class="search-form" action="https://skimgroup.com" method="get">
<input type="text" name="s" placeholder="Search..." value="">
<button type="submit">
<svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" class="feather feather-search">
<circle cx="11" cy="11" r="8"></circle>
<line x1="21" y1="21" x2="16.65" y2="16.65"></line>
</svg>
</button>
</form>
POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2620743/bc414347-89a0-4692-9588-e90a1c64b56c
<form id="hsForm_bc414347-89a0-4692-9588-e90a1c64b56c" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/2620743/bc414347-89a0-4692-9588-e90a1c64b56c"
class="hs-form-private hsForm_bc414347-89a0-4692-9588-e90a1c64b56c hs-form-bc414347-89a0-4692-9588-e90a1c64b56c hs-form-bc414347-89a0-4692-9588-e90a1c64b56c_bb67b65c-c393-4cfa-bb94-26d72443ac07 hs-form stacked"
target="target_iframe_bc414347-89a0-4692-9588-e90a1c64b56c" data-instance-id="bb67b65c-c393-4cfa-bb94-26d72443ac07" data-form-id="bc414347-89a0-4692-9588-e90a1c64b56c" data-portal-id="2620743"
data-test-id="hsForm_bc414347-89a0-4692-9588-e90a1c64b56c">
<fieldset class="form-columns-2">
<div class="hs_firstname hs-firstname hs-fieldtype-text field hs-form-field"><label id="label-firstname-bc414347-89a0-4692-9588-e90a1c64b56c" class="" placeholder="Enter your First name"
for="firstname-bc414347-89a0-4692-9588-e90a1c64b56c"><span>First name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="firstname-bc414347-89a0-4692-9588-e90a1c64b56c" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value=""></div>
</div>
<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-bc414347-89a0-4692-9588-e90a1c64b56c" class="" placeholder="Enter your Last name" for="lastname-bc414347-89a0-4692-9588-e90a1c64b56c"><span>Last
name</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="lastname-bc414347-89a0-4692-9588-e90a1c64b56c" name="lastname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="family-name" value=""></div>
</div>
</fieldset>
<fieldset class="form-columns-2">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-bc414347-89a0-4692-9588-e90a1c64b56c" class="" placeholder="Enter your Email" for="email-bc414347-89a0-4692-9588-e90a1c64b56c"><span>Email</span><span
class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-bc414347-89a0-4692-9588-e90a1c64b56c" name="email" required="" placeholder="" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_country hs-country hs-fieldtype-select field hs-form-field"><label id="label-country-bc414347-89a0-4692-9588-e90a1c64b56c" class="" placeholder="Enter your Country/Region"
for="country-bc414347-89a0-4692-9588-e90a1c64b56c"><span>Country/Region</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><select id="country-bc414347-89a0-4692-9588-e90a1c64b56c" required="" class="hs-input is-placeholder" name="country">
<option disabled="" value="">Please Select</option>
<option value="US">United States</option>
<option value="AF">Afghanistan</option>
<option value="AX">Åland Islands</option>
<option value="AL">Albania</option>
<option value="DZ">Algeria</option>
<option value="AS">American Samoa</option>
<option value="AD">Andorra</option>
<option value="AO">Angola</option>
<option value="AI">Anguilla</option>
<option value="AQ">Antarctica</option>
<option value="AG">Antigua and Barbuda</option>
<option value="AR">Argentina</option>
<option value="AM">Armenia</option>
<option value="AW">Aruba</option>
<option value="AU">Australia</option>
<option value="AT">Austria</option>
<option value="AZ">Azerbaijan</option>
<option value="BS">Bahamas</option>
<option value="BH">Bahrain</option>
<option value="BD">Bangladesh</option>
<option value="BB">Barbados</option>
<option value="BY">Belarus</option>
<option value="BE">Belgium</option>
<option value="BZ">Belize</option>
<option value="BJ">Benin</option>
<option value="BM">Bermuda</option>
<option value="BT">Bhutan</option>
<option value="BO">Bolivia</option>
<option value="BQ">Bonaire, Sint Eustatius and Saba</option>
<option value="BA">Bosnia and Herzegovina</option>
<option value="BW">Botswana</option>
<option value="BV">Bouvet Island</option>
<option value="BR">Brazil</option>
<option value="IO">British Indian Ocean Territory</option>
<option value="BN">Brunei Darussalam</option>
<option value="BG">Bulgaria</option>
<option value="BF">Burkina Faso</option>
<option value="BI">Burundi</option>
<option value="CV">Cabo Verde</option>
<option value="KH">Cambodia</option>
<option value="CM">Cameroon</option>
<option value="CA">Canada</option>
<option value="KY">Cayman Islands</option>
<option value="CF">Central African Republic</option>
<option value="TD">Chad</option>
<option value="CL">Chile</option>
<option value="CN">China</option>
<option value="CX">Christmas Island</option>
<option value="CC">Cocos (Keeling) Islands</option>
<option value="CO">Colombia</option>
<option value="KM">Comoros</option>
<option value="CG">Congo</option>
<option value="CD">Congo, the Democratic Republic of the</option>
<option value="CK">Cook Islands</option>
<option value="CR">Costa Rica</option>
<option value="CI">Côte d'Ivoire</option>
<option value="HR">Croatia</option>
<option value="CU">Cuba</option>
<option value="CW">Curaçao</option>
<option value="CY">Cyprus</option>
<option value="CZ">Czechia</option>
<option value="DK">Denmark</option>
<option value="DJ">Djibouti</option>
<option value="DM">Dominica</option>
<option value="DO">Dominican Republic</option>
<option value="EC">Ecuador</option>
<option value="EG">Egypt</option>
<option value="SV">El Salvador</option>
<option value="ER">Eritrea</option>
<option value="EE">Estonia</option>
<option value="ET">Ethiopia</option>
<option value="GQ">Equatorial Guinea</option>
<option value="FK">Falkland Islands (Malvinas)</option>
<option value="FO">Faroe Islands</option>
<option value="FJ">Fiji</option>
<option value="FI">Finland</option>
<option value="FR">France</option>
<option value="GF">French Guiana</option>
<option value="PF">French Polynesia</option>
<option value="TF">French Southern Territories</option>
<option value="GA">Gabon</option>
<option value="GM">Gambia</option>
<option value="GE">Georgia</option>
<option value="DE">Germany</option>
<option value="GH">Ghana</option>
<option value="GI">Gibraltar</option>
<option value="GR">Greece</option>
<option value="GL">Greenland</option>
<option value="GD">Grenada</option>
<option value="GP">Guadeloupe</option>
<option value="GU">Guam</option>
<option value="GT">Guatemala</option>
<option value="GG">Guernsey</option>
<option value="GN">Guinea</option>
<option value="GW">Guinea-Bissau</option>
<option value="GY">Guyana</option>
<option value="HT">Haiti</option>
<option value="HM">Heard Island and McDonald Islands</option>
<option value="VA">Holy See (Vatican City State)</option>
<option value="HN">Honduras</option>
<option value="HK">Hong Kong</option>
<option value="HU">Hungary</option>
<option value="IS">Iceland</option>
<option value="IN">India</option>
<option value="ID">Indonesia</option>
<option value="IR">Iran, Islamic Republic of</option>
<option value="IQ">Iraq</option>
<option value="IE">Ireland</option>
<option value="IM">Isle of Man</option>
<option value="IL">Israel</option>
<option value="IT">Italy</option>
<option value="JM">Jamaica</option>
<option value="JP">Japan</option>
<option value="JE">Jersey</option>
<option value="JO">Jordan</option>
<option value="KZ">Kazakhstan</option>
<option value="KE">Kenya</option>
<option value="KI">Kiribati</option>
<option value="KP">Korea (the Democratic People's Republic of)</option>
<option value="KR">Korea (the Republic of)</option>
<option value="KW">Kuwait</option>
<option value="KG">Kyrgyzstan</option>
<option value="LA">Lao People's Democratic Republic</option>
<option value="LV">Latvia</option>
<option value="LB">Lebanon</option>
<option value="LS">Lesotho</option>
<option value="LY">Libya</option>
<option value="LR">Liberia</option>
<option value="LI">Liechtenstein</option>
<option value="LT">Lithuania</option>
<option value="LU">Luxembourg</option>
<option value="MO">Macao</option>
<option value="MK">Macedonia, the former Yugoslav Republic of</option>
<option value="MG">Madagascar</option>
<option value="MW">Malawi</option>
<option value="MY">Malaysia</option>
<option value="MV">Maldives</option>
<option value="ML">Mali</option>
<option value="MH">Marshall Islands</option>
<option value="MT">Malta</option>
<option value="MQ">Martinique</option>
<option value="MR">Mauritania</option>
<option value="MU">Mauritius</option>
<option value="YT">Mayotte</option>
<option value="MX">Mexico</option>
<option value="FM">Micronesia, Federated States of</option>
<option value="MD">Moldova, Republic of</option>
<option value="MC">Monaco</option>
<option value="MN">Mongolia</option>
<option value="ME">Montenegro</option>
<option value="MS">Montserrat</option>
<option value="MA">Morocco</option>
<option value="MZ">Mozambique</option>
<option value="MM">Myanmar</option>
<option value="NA">Namibia</option>
<option value="NR">Nauru</option>
<option value="NP">Nepal</option>
<option value="NL">Netherlands</option>
<option value="NC">New Caledonia</option>
<option value="NZ">New Zealand</option>
<option value="NI">Nicaragua</option>
<option value="NE">Niger</option>
<option value="NG">Nigeria</option>
<option value="NU">Niue</option>
<option value="NF">Norfolk Island</option>
<option value="MP">Northern Mariana Islands</option>
<option value="NO">Norway</option>
<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PS">Palestine, State of</option>
<option value="PW">Palau</option>
<option value="PA">Panama</option>
<option value="PG">Papua New Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn</option>
<option value="PL">Poland</option>
<option value="PT">Portugal</option>
<option value="PR">Puerto Rico</option>
<option value="QA">Qatar</option>
<option value="RE">Réunion</option>
<option value="RO">Romania</option>
<option value="RU">Russian Federation</option>
<option value="RW">Rwanda</option>
<option value="BL">Saint Barthélemy</option>
<option value="SH">Saint Helena, Ascension and Tristan da Cunha</option>
<option value="MF">Saint Martin (French part)</option>
<option value="KN">Saint Kitts and Nevis</option>
<option value="LC">Saint Lucia</option>
<option value="PM">Saint Pierre and Miquelon</option>
<option value="VC">Saint Vincent and the Grenadines</option>
<option value="WS">Samoa</option>
<option value="SM">San Marino</option>
<option value="ST">Sao Tome and Principe</option>
<option value="SA">Saudi Arabia</option>
<option value="SN">Senegal</option>
<option value="RS">Serbia</option>
<option value="SC">Seychelles</option>
<option value="SL">Sierra Leone</option>
<option value="SG">Singapore</option>
<option value="SX">Sint Maarten (Dutch part)</option>
<option value="SK">Slovakia</option>
<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="GS">South Georgia and the South Sandwich Islands</option>
<option value="SS">South Sudan</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="SD">Sudan</option>
<option value="SR">Suriname</option>
<option value="SJ">Svalbard and Jan Mayen</option>
<option value="SZ">Swaziland</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="SY">Syrian Arab Republic</option>
<option value="TW">Taiwan, Province of China [note 2]</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania, United Republic of</option>
<option value="TH">Thailand</option>
<option value="TL">Timor-Leste</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TO">Tonga</option>
<option value="TN">Tunisia</option>
<option value="TC">Turks and Caicos Islands</option>
<option value="TM">Turkmenistan</option>
<option value="TR">Turkey</option>
<option value="TT">Trinidad and Tobago</option>
<option value="TV">Tuvalu</option>
<option value="UG">Uganda</option>
<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom</option>
<option value="UM">United States Minor Outlying Islands</option>
<option value="UY">Uruguay</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VE">Venezuela</option>
<option value="VN">Viet Nam</option>
<option value="VG">Virgin Islands, British</option>
<option value="VI">Virgin Islands, U.S.</option>
<option value="WF">Wallis and Futuna</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
</select></div>
</div>
</fieldset>
<fieldset class="form-columns-1">
<div class="legal-consent-container">
<div class="hs-richtext">
<p><a href="https://skimgroup.com/privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a></p>
</div>
</div>
</fieldset>
<div class="hs_recaptcha hs-recaptcha field hs-form-field">
<div class="input">
<div class="grecaptcha-badge" data-style="inline" style="width: 256px; height: 60px; box-shadow: gray 0px 0px 5px;">
<div class="grecaptcha-logo"><iframe title="reCAPTCHA" width="256" height="60" role="presentation" name="a-nr5z30ousbrs" frameborder="0" scrolling="no"
sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox allow-storage-access-by-user-activation"
src="https://www.google.com/recaptcha/enterprise/anchor?ar=1&k=6Ld_ad8ZAAAAAAqr0ePo1dUfAi0m4KPkCMQYwPPm&co=aHR0cHM6Ly9za2ltZ3JvdXAuY29tOjQ0Mw..&hl=en&v=lqsTZ5beIbCkK4uGEGv9JmUR&size=invisible&badge=inline&cb=qjbc3hw38br9"></iframe>
</div>
<div class="grecaptcha-error"></div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response"
style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
</div>
</div><input type="hidden" name="g-recaptcha-response" id="hs-recaptcha-response" value="">
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
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Do not sell or share my personal information Use necessary cookies only Allow selection Customize Allow all cookies * Join us * Life at SKIM * Opportunities at SKIM * Grow at SKIM * Questions for SKIM * About SKIM * Our story * Our global presence * Latest news * Expertise * Pricing and revenue management * Brand communications * Innovation * Advanced analytics * People * Meet our people * Discover our values * Impact * Client success stories * SKIMpact * Inspiration * Perspectives * Sustainability * Client success stories * Industries * Healthcare * Consumer health * Consumer goods * Mobility and automotive * Technology * Telecom * Contact us * Join us * Life at SKIM * Opportunities at SKIM * Grow at SKIM * Questions for SKIM * About SKIM * Our story * Our global presence * Latest news SKIM Masterclasses ACE YOUR ANALYTICS Sign up now Home Trainings & webinars Ace your analytics 29 October - 10 December 2024 Online EXPERT-LED MASTERCLASS SERIES In today’s fast-paced business environment, your ability to ask the right questions and seek accurate answers is paramount. Navigating the complexities of advanced analytics, communicating findings effectively, and staying ahead of industry trends is a continuous learning process. By sharing the extensive experience and best practices of our experts, this masterclass series will support you to elevate your ability to activate your target audiences, enhance your brand performance and positioning, optimize product and pricing strategies, and refine your communications with greater precision and certainty. 1 LEARN AT YOUR PACE Access four in-depth masterclasses, anytime anywhere 2 TAILOR YOUR LEARNING Register for the entire series or select individual masterclasses 3 ASK OUR EXPERTS Schedule an optional 1:1 with your masterclass instructor ACE YOUR ANALYTICS: SERIES OVERVIEW Learn how to… * Confidently select and apply the right research methodologies * Clearly communicate complex methodologies to stakeholders * Unlock more value from your data #1: TARGET AND ACTIVATE YOUR KEY AUDIENCES WITH EFFECTIVE SEGMENTATION Release: Thursday, 31 Oct 2024 Go beyond surface-level demographics and unlock the true potential of your customer data. This masterclass provides a strategic deep dive into best-in-class segmentation project techniques, empowering you to identify, understand, and engage your most valuable customer segments. Instructor: Jerome Hancock, Senior Director Methodology & Analytics Jerome is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has consulted extensively across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting. #2: UNDERSTAND AND MEASURE CUSTOMERS’ BRAND PERCEPTIONS WITH KEY DRIVER ANALYSIS Release: Thursday, 14 Nov 2024 Understand how different factors drive desired behaviors towards your brand. This masterclass explores how to leverage tools such as Shapley Values, Structural Equation Modelling, and Bayesian Networks to measure the key drivers of your brand value and accelerate commercial success. Instructor: Jerome Hancock, Senior Director Methodology & Analytics Jerome is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has consulted extensively across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting. #3: SELECT THE RIGHT CONJOINT APPROACH FOR YOUR PORTFOLIO AND PRICING QUESTIONS Release: Thursday, 28 Nov 2024 Designed for those already familiar with conjoint fundamentals, this masterclass delves into the nuances of conjoint variants. It will help you and your team to enhance the set-up of your insight projects. Instructor: Marco Hoogerbrugge, Research Director Methodology & Analytics Marco is Director at SKIM. In the past decades, he has grown SKIM’s vast expertise in conjoint analysis, and helped it further develop. He has done hundreds of client projects in this expertise and has become one of the main methodological consultants in the company. #4: IDENTIFY WINNING CLAIMS WITH THE OPTIMAL QUANTITATIVE APPROACH Release: Thursday, 12 Dec 2024 Test claims with greater confidence. This masterclass explores various methodologies, like MaxDiff, Kano, proprietary SKIM tools like Unspoken, and conjoint analysis, to test and optimize product claims. We will also demonstrate the value of analysis techniques like latent class and TURF. Instructor: Joyce Teeuwen, Senior Director As Senior Director at SKIM, Joyce is commercially responsible for the European region. With 15 years of working experience and 100+ projects focused on product claims, she mainly enjoys building strong client partnerships while rolling up her sleeves and deep dive into the raw data at times. REGISTER TODAY. WE’RE ALSO OFFERING 1-ON-1 SESSIONS TO ANSWER YOUR BURNING QUESTIONS AND TO ELEVATE YOUR LEARNING EXPERIENCE. 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