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Case study



IBLE: CUTTING 15 MINUTES PER INTERVIEW YET STILL GETTING HIGHER-QUALITY
CANDIDATES


November 30, 2023
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As a virtual assistant platform, ibLE’s business relies on the quality of the
assistants it is able to provide. But with influxes of candidates, it’s
sometimes difficult to quickly and accurately assess fit. They needed to find a
way to make their process data-based, and to quickly upskill a manager to be
able to conduct efficient yet useful interviews.

‍

Using Thrive, they’ve been able to reduce the time it takes them to make a hire,
while also ensuring they made the right choice every time, gaining credibility
and enhancing their reputation.





WHO IS IBLE?

‍

ibLE is a virtual assistant platform, providing highly skilled and dedicated
experts to businesses and private individuals.

‍

They first started using Thrive in 2021.

‍


WHAT DID THEY WANT TO ACHIEVE?

‍

They wanted to make sure they are hiring high quality talent quickly and with a
data-based approach.

‍


WHAT WERE THEIR CHALLENGES?

‍

For ibLE, reputation lies within the quality of their hires. “We always wanted
to find a way to make the process robust, but nothing like Thrive was
available,” explained Joanna Poole, Operations Director at ibLE. “So we built
our own calendar skills assessment. We also tried gamification testing because
it was cheap, but it didn’t really give us any useful results.”

‍

> “We always wanted to find a way to make the process robust, but nothing like
> Thrive was available”

‍

At some point, ibLE had to start gaining more pertinent information. “We’re very
strict with who we bring on,” Joanna elaborated. “Any Virtual Assistant
candidate has to meet criteria, such as 10 years experience in an Executive
Assistant role previously, they must be looking for a virtual role, and we need
to be able to test certain things, for example, if they can communicate well,
are they going to be able to work autonomously, are they going to finish a job
they started… We needed something to help us figure this out, and Thrive seemed
like the right tool.”

‍

Another challenge ibLE faced is how flexible they have to be in their
profession. “A Virtual Assistant role is very different from working in an
office,” Joanna explained. “We needed something that could be adapted to the
role.” Joanna also mentioned that, as she had minimal interviewing experience,
she needed a straightforward solution that was valid, reliable, and easy to use.

‍


SOLUTION: THRIVE’S MARKET-LEADING ASSESSMENTS

‍

Joanna quickly realised that, in order to ensure quality hires in her field, she
has to test candidates for certain qualities or behaviours. After doing a bit of
research on assessment providers in the market, she finally decided upon Thrive.
“It was a really simple process, it’s just a matter of switching it on,” Joanna
said. “It was great to be able to come into the platform and find the Virtual
Assistant role there already.”

‍

“We were then guided as to what assessments we should be using, as well as shown
how to customise it even further to the level of seniority we’re looking for,”
she continued. “So, once this campaign has been set up, we just use that same
campaign and we keep adding new people, so the setup process has been really
easy for us.”

‍

Their recruitment process now includes a first screening with a CV, the Thrive
assessment, followed by an interview guided by the interview questions Thrive
provides. “It’s also nice to be able to give people feedback once they’ve
completed the assessment,” Joanna added.

‍

ibLE have also been incorporating Thrive’s talent sourcing feature in the
platform, which gives them access to thousands of pre-assessed candidates with
similar profiles to those they hired. “When we’re looking for new VAs, we used
to turn to LinkedIn to find people, or put a job ad out there. Now, we can use
the Thrive database and shortlist candidates based on the last round of
recruitment that we did, and that’s been great.”

‍


THE RESULTS

‍

> “Thrive is a time-saver and it’s helping us with the quality of candidates.”

‍


UPSKILLED A MANAGER

‍

Preparing for interviewing a candidate can be no less stressful than preparing
to be interviewed, especially if you’re a new manager who doesn’t have much
experience in recruitment. “I have no real HR experience and minimal interview
experience, so the assessments and the generated questions have been incredibly
helpful,” Joanna explained. “Thrive has saved me time on doing prep for the
interview. My interview questions are already there!”.

‍

> “Thanks to Thrive, my interview questions are already there!”

‍

It’s not just about having a list of questions, though. It’s about knowing that
you’re asking questions that can produce real data that can help you make the
right choice. In other words, it’s about how to interview the right way. Thrive
has helped ibLE with this as well. “We use the questions to make sure that we’re
covering all areas. If there’s anybody that the assessment has flagged as low in
areas such as conscientiousness or verbal reasoning, we interview them with this
in mind. We want to dig into them a lot further before we put them forward to
clients.”

‍


HIRED THE RIGHT PEOPLE CONSISTENTLY

‍

ibLE only hires for a single role — Virtual Assistants. Of course, they have
different seniority levels, but the main goal was to be able to find fantastic
VAs quickly, and to be able to tell the best from the… not so great. “We have
periods of influxes of candidates, so if anyone scores anywhere below moderate
we don’t even take them onto the next stage,” Joanna explained how central the
Thrive assessment is to ibLE’s new process. “I think it’s stopped us from hiring
the wrong people.”

‍

> “Thrive stopped us from hiring the wrong people.”

‍

However, ibLE don’t believe they have yet fully perfected the formula, and are
looking forward to the new feature coming up from Thrive — skills testing.
“Adding something similar to the calendar testing we used to do would be great,”
Joanna elaborates. “ Something to test the basics, like, whether they can
actually just go through an executive’s calendar and pick out what’s wrong or
right.”

‍


GAINED CREDIBILITY WITH CLIENTS

‍

Businesses like ibLE soar or flounder based on their ability to secure the trust
of their clients. “We can say to a client that we have brought this person on
for them because they’ve got experience, but thanks to Thrive, we can also say
we’ve actually assessed them and we can see that they have a lot of strengths
for that particular role,” Joanna said. “It gives us more credibility.”

‍

> “By using Thrive, I’ve been able to save 15 minutes per interview.”

‍

Thrive was also a time-saver for ibLE, which enabled them to provide a better
candidate experience and to produce results for clients more quickly. “By using
Thrive, I’ve been able to save 15 minutes per interview,” Joanna confirmed.

‍

Their hiring process success was also crucial for building their reputation.
“The cost of a bad hire is not only how much money we lose from that client, but
also our reputation. That’s the most crucial thing,” Joanna explained. “If we
fall off that first hurdle and give someone a bad VA, they’re never going to use
us ever again. A lot of our business comes from word of mouth, so our reputation
is really important. That cost is obviously huge, it’s not just current business
but new business as well, and it’s hard to put a number on that.”

‍

Thanks to Thrive, however, ibLE has been able to consistently hire quality
candidates in shorter periods of time. “Thrive enabled us to make sure we hired
VAs that fit the profile of our clients, and everyone we've hired since using
Thrive we've had positive client feedback on. Thrive is a time-saver and it’s
helping us with the quality of candidates,” Joanna concluded.

‍

Interested to hear how Thrive can help you produce similar results? Book a demo
with us today.


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