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Showpad Platform Overview.pdf


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Showpad Content One Pager.pdf


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Showpad Coach One Pager.pdf


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Showpad Analytics Deep Dive.pdf


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Salesforce Integration One Pager.pdf


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Showpad - Marketo Overview.gslide


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Showpad Revenue Enablement Platform
The modern selling solution to maximize hybrid sales
Today’s buyer needs tomorrow’s seller. We have entered the era where modern B2B
selling must meet modern
buying expectations out of pure necessity. It takes the most prepared and
effective revenue teams to engage
the most informed and demanding buyers.
Our revenue enablement technology transforms selling teams from performing
fruitless, activity- and volume-
driven archaic sales models to buyer-centric, outcome-driven revenue
organizations.
Showpad brings buyers and revenue teams together to make the buying experience:
Are you a modern revenue team? Let’s chat.
The key to success: a holistic enablement approach
JOIN OTHERS LIKE YOU
Improve the attributable revenue impact of
marketing content with more effective content
management and distribution.
Impactful knowledge and skill development,
supported by targeted coaching.
Better trained and informed reps have more
effective sales conversations and can articulate
value to each stakeholder.
Deliver engaging, collaborative buying
experiences that accelerate deal velocity and
eliminate stalled deals.
VALUABLE CONVENIENT CONSISTENT
by being personalized,
relevant, timely
by adjusting to the buyer’s
preferred format
by enabling every
customer-facing role
OPPORTUNITY PREPARATION OPPORTUNITY EXECUTION
Go-to-market teams are ready for any situation Every interaction delivers value
and achieves
maximum impact
Sales Content Management Sales Effectiveness
Buyer EngagementSales Readiness
Increased demand in the
enablement space for a fully
native platform that includes
capabilities around digital
content, training and coaching.
For any enablement program to deliver return on investment, it should
focus on the four areas of enablement: sales content management, sales
readiness, sales effectiveness and buyer engagement.
Together, these four domains contain all capabilities necessary to
properly prepare revenue teams for every opportunity and have each
member executing effectively during the deal.

Are you a modern revenue team? Let’s chat.
SOLUTIONS
Building your revenue enablement solution with Showpad
Showpad collects data on every buyer interaction to discover, replicate and
automate what works across
teams.
By harnessing the power of an all-in-one platform, Showpad helps revenue teams
become expert guides that
provide more value to buyers. Build messaging that is personalized and
consistent and deliver content through
innovative and engaging channels. Set yourself apart from the competition and
accelerate the buyer journey.
• Organize: Centralize content assets that scale alongside your unique
business needs.
• Discover: Access the right content at the right moment for buyer/
seller teams to keep deals moving.
• Create: Build the most effective content–from traditional files to
immersive experiences, from static one-pagers to engaging videos.
• Share: Interact with buyers based on the channel and buyer
lifecycle– synchronously and asynchronously.
• Analyze: Understand what generates engagement and spend more
time on what works, and less on what doesn’t.
SHOWPAD CONTENT
Access content tailored to unique business challenges to effectively engage
buyers.
• Onboard: Have every new hire hit the ground running with a variety
of learning formats setting them up for success.
• Certify: Ensure that everyone can deliver a unified message to the
market about your products, company and brand.
• Train: Receive personalized training based on knowledge and skill
gaps, and practice until ready.
• Review: Access a library of best practices to learn from top perfor-
mers and understand where to improve.
• Coach: Assess team abilities from a centralized location and follow-
up on progress.
SHOWPAD COACH
Train buyer advisors that are prepared at every turn of the sales cycle.
CONTENT
COACH

Are you a modern revenue team? Let’s chat.
SOLUTIONS
Invest in a Revenue Enablement solution that has
a measurable impact on business
516%
ROIPayback period
3
months
Increase in
Sales Productivity
+10%
Reduced
Onboarding Time
-25%
Increase in
Marketing Productivity
+25%
Results from the Forrester Total Economic Impact Study™, commissioned by
Showpad.
• Capture: Never lose time transcribing, instead capture meetings,
notes, and key moments automatically.
• Review: Analyze what works and what doesn’t, identify winning talk
tracks and learn from top performers.
• Upskill: Coach (remote) team members with real-life scenarios and
provide feedback on specific moments in the conversation.
• Collaborate: Increase collaboration and get everybody on the same
page by sharing key meeting moments with peers.
• Engage: Highlight key moments in the conversation and drive
stakeholders to that moment.
• Capture: Seamlessly record personalized video messages from
anywhere within the Showpad platform.
• Save: Store your recording in Showpad where it’s always findable,
always accessible.
• Inform: Use the recording internally to discuss an upcoming project
or provide a pre-read.
• Engage: Share instantly with buyers via email, a link or a digital deal
room and boost engagement compared to traditional emails.
• Measure: Track your buyer’s engagement with your video, when
they watch and for how long.
SHOWPAD MEETINGIQ
SHOWPAD VIDEO
Have consistent, high-quality conversations across the entire selling team.
Give your revenue teams a competitive edge and drive efficacy.
MEETINGIQ
VIDEO

PRODUCTS & FEATURES
Are you a modern revenue team? Let’s chat.
Showpad Content
Access content tailored to unique business challenges
to effectively engage buyers.
The gap between buyers and sellers has been
growing and it will keep on growing.
Selling teams are fighting for a chance to connect
with decision-makers.
New sales models put additional strain on the
buyer-seller relationship. Buyers continue to look
for answers without talking to sales teams.
Today’s buyers need tomorrow’s sellers.
• Capable of bridging the gap between physical-
digital connection in an authentic, engaging way.
• With access to the right content, personalized to
the buyer journey to accelerate sales cycles.
• Through content that has a proven effect on
revenue and higher content ROI as a result.
Revenue teams need the right solutions to drive
alignment and engagement.
• Alignment between their buyers and their selling
teams even asynchronously, reducing meeting
frequency and length.
• Increased collaboration with buyer-seller virtual
deal rooms throughout the buying journey.
“Showpad allowed reps to have more fruitful
conversations and also made it a seamless customer
experience for our prospects.”
A Forrester Total Economic ImpactTM Study
Commissioned by Showpad, March 2020
Provide differentiating content and know when
it’s the right time to reach out.
• Through content that stands out beyond the
typical presentation and allows revenue teams to
capture the buyer’s attention.
• With insights into buyer activity to better follow
up during a deal cycle with the most relevant
information.
THE CHALLENGE THE SOLUTION
77%
last purchase was very difficult
and complex
average stakeholders involved in
a purchasing decision
Increase in
Active Selling Time
Increase in
Marketing Productivity
B2B decision-makers prefer
remote human interactions
20
⅔
+10% +25%
“We’re more strategic in our content strategy and
develop content based on what’s actually being
consumed.”

• Manage on-brand, current, compliant sales content at scale.
• Organize content per product, business unit or persona so sales can
easily find the content that is relevant to their current opportunity.
• Recommend the most effective content to revenue teams based on
engagement and ROI data.
• Let sellers discover the latest content on any device, even when offline,
so they spend more time selling and less time searching.
• Support the buyer journey with personalized videos to reach out to
prospects, guide customers and align internal teams.
• Design guided selling experiences tailored to each buyer and solution.
• Share content directly from within the platform, through traditional
channels such as email or link sharing or through virtual deal rooms.
• Know what to share thanks to powerful recommendations that surface
the most relevant content for your conversations.
• Buyer and seller content usage insights for data-driven content
investments.
• Understand how prospects and top performers are interacting with and
using content.
PRODUCTS & FEATURES
Centralize content assets that
scale alongside your unique
business needs.
Access the right content at
the right moment for buyer/
seller teams to keep deals
moving.
Build the most effective
content–from traditional files
to immersive experiences.
Interact with buyers based
on the channel and buyer
lifecycle–synchronously and
asynchronously.
Understand which content
generated the most interest
and spend more time on what
works.
1,000+ customers in 50 countries
Are you a modern revenue team? Let’s chat.
Showpad Content grants sellers access to your most engaging
marketing content.
Use cases
Organize
Discover
Create
Share
Analyze























Showpad Platform Overview.pdf




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