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www.martechadvisor.com Open in urlscan Pro
54.175.158.237  Public Scan

Go To Rescan Add Verdict Report
Submitted URL: http://link.martechlabs.com/c/443/b8ad2710feb2aec41b0e94b1d83c051f92d5542d7a6f60ba3ef05b69ce9282b0ca5f1aa49e5edb96
Effective URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Submission: On May 21 via api from US
 Behaviour Indicators
Similar DOM Content API
Verdicts

Summary

This website contacted 24 IPs in 6 countries across 22 domains to perform 102 HTTP transactions. The main IP is 54.175.158.237, located in Ashburn, United States and belongs to AMAZON-AES - Amazon.com, Inc., US. The main domain is www.martechadvisor.com.
TLS certificate: Issued by AlphaSSL CA - SHA256 - G2 on May 8th 2018. Valid for: 2 years.
This is the only time www.martechadvisor.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

IP Address AS Autonomous System
1 1 192.99.218.232 16276 (OVH)
1 1 52.91.26.29 14618 (AMAZON-AES)
3 54.175.158.237 14618 (AMAZON-AES)
34 216.137.61.48 16509 (AMAZON-02)
1 6 185.33.223.208 29990 (ASN-APPNEXUS)
1 52.212.4.209 16509 (AMAZON-02)
16 52.85.173.17 16509 (AMAZON-02)
2 151.101.12.134 54113 (FASTLY)
2 104.16.204.165 13335 (CLOUDFLAR...)
1 104.19.195.151 13335 (CLOUDFLAR...)
1 216.58.210.10 15169 (GOOGLE)
2 6 52.51.188.3 16509 (AMAZON-02)
1 216.58.210.8 15169 (GOOGLE)
2 216.137.61.175 16509 (AMAZON-02)
5 216.58.208.35 15169 (GOOGLE)
1 178.250.0.67 44788 (ASN-CRITE...)
2 6 216.58.210.14 15169 (GOOGLE)
1 54.174.159.60 14618 (AMAZON-AES)
1 54.192.47.69 16509 (AMAZON-02)
2 2 2.18.233.201 16625 (AKAMAI-AS)
1 1 185.33.223.83 29990 (ASN-APPNEXUS)
4 4 34.251.108.175 16509 (AMAZON-02)
1 34.246.247.78 16509 (AMAZON-02)
2 3 35.157.112.200 16509 (AMAZON-02)
3 74.125.206.155 15169 (GOOGLE)
4 104.16.77.166 13335 (CLOUDFLAR...)
2 151.101.0.134 54113 (FASTLY)
2 104.16.161.13 13335 (CLOUDFLAR...)
1 6 151.101.12.64 54113 (FASTLY)
102 24
1    192.99.218.232 (MontrĂ©al, Canada)

ASN16276 (OVH, FR)
PTR: ip232.ip-192-99-218.net
link.martechlabs.com
1    52.91.26.29 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-52-91-26-29.compute-1.amazonaws.com
c360.revenu8.com
3    54.175.158.237 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-54-175-158-237.compute-1.amazonaws.com
www.martechadvisor.com
34    216.137.61.48 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-216-137-61-48.fra2.r.cloudfront.net
dwxkknsaqa0hx.cloudfront.net
6    185.33.223.208 (European Union)

ASN29990 (ASN-APPNEXUS - AppNexus, Inc, US)
secure.adnxs.com
1    52.212.4.209 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-52-212-4-209.eu-west-1.compute.amazonaws.com
tribl.io
16    52.85.173.17 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-52-85-173-17.fra6.r.cloudfront.net
images.martechadvisor.com
2    151.101.12.134 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
martechadvisor.disqus.com
2    104.16.204.165 (San Francisco, United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
cdn.onesignal.com
onesignal.com
1    104.19.195.151 (San Francisco, United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
cdnjs.cloudflare.com
1    216.58.210.10 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra16s07-in-f10.1e100.net
fonts.googleapis.com
6    52.51.188.3 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-52-51-188-3.eu-west-1.compute.amazonaws.com
ml314.com
1    216.58.210.8 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra16s07-in-f8.1e100.net
www.googletagmanager.com
2    216.137.61.175 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-216-137-61-175.fra2.r.cloudfront.net
dwxkknsaqa0hx.cloudfront.net
5    216.58.208.35 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra15s12-in-f35.1e100.net
fonts.gstatic.com
1    178.250.0.67 (France)

ASN44788 (ASN-CRITEO-EUROPE, FR)
gum.criteo.com
6    216.58.210.14 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: fra16s07-in-f14.1e100.net
www.google-analytics.com
1    54.174.159.60 (Ashburn, United States)

ASN14618 (AMAZON-AES - Amazon.com, Inc., US)
PTR: ec2-54-174-159-60.compute-1.amazonaws.com
in.ml314.com
1    54.192.47.69 (Seattle, United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: server-54-192-47-69.fra6.r.cloudfront.net
idsync.rlcdn.com
2    2.18.233.201 (European Union)

ASN16625 (AKAMAI-AS - Akamai Technologies, Inc., US)
PTR: a2-18-233-201.deploy.static.akamaitechnologies.com
pixel.mathtag.com
1    185.33.223.83 (European Union)

ASN29990 (ASN-APPNEXUS - AppNexus, Inc, US)
ib.adnxs.com
4    34.251.108.175 (Dublin, Ireland)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-34-251-108-175.eu-west-1.compute.amazonaws.com
sync.crwdcntrl.net
bcp.crwdcntrl.net
1    34.246.247.78 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-34-246-247-78.eu-west-1.compute.amazonaws.com
ml314.com
3    35.157.112.200 (Frankfurt, Germany)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)
PTR: ec2-35-157-112-200.eu-central-1.compute.amazonaws.com
ps.eyeota.net
3    74.125.206.155 (Mountain View, United States)

ASN15169 (GOOGLE - Google LLC, US)
PTR: wk-in-f155.1e100.net
stats.g.doubleclick.net
4    104.16.77.166 (San Francisco, United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
c.disquscdn.com
2    151.101.0.134 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
disqus.com
2    104.16.161.13 (San Francisco, United States)

ASN13335 (CLOUDFLARENET - Cloudflare, Inc., US)
cdn.viglink.com
6    151.101.12.64 (San Francisco, United States)

ASN54113 (FASTLY - Fastly, US)
links.services.disqus.com
Domain Requested by
36 dwxkknsaqa0hx.cloudfront.net www.martechadvisor.com
www.google-analytics.com
16 images.martechadvisor.com www.martechadvisor.com
7 ml314.com 2 redirects www.martechadvisor.com
ml314.com
6 links.services.disqus.com 1 redirects c.disquscdn.com
6 www.google-analytics.com 2 redirects www.googletagmanager.com
www.google-analytics.com
www.martechadvisor.com
6 secure.adnxs.com 1 redirects www.martechadvisor.com
secure.adnxs.com
5 fonts.gstatic.com www.martechadvisor.com
4 c.disquscdn.com martechadvisor.disqus.com
3 stats.g.doubleclick.net www.martechadvisor.com
3 ps.eyeota.net 2 redirects www.martechadvisor.com
3 www.martechadvisor.com www.martechadvisor.com
dwxkknsaqa0hx.cloudfront.net
2 bcp.crwdcntrl.net 2 redirects
2 cdn.viglink.com
2 disqus.com martechadvisor.disqus.com
2 sync.crwdcntrl.net 2 redirects
2 pixel.mathtag.com 2 redirects
2 martechadvisor.disqus.com www.martechadvisor.com
1 ib.adnxs.com 1 redirects
1 idsync.rlcdn.com www.martechadvisor.com
1 onesignal.com cdn.onesignal.com
1 in.ml314.com ml314.com
1 gum.criteo.com secure.adnxs.com
1 www.googletagmanager.com www.martechadvisor.com
1 fonts.googleapis.com www.martechadvisor.com
1 cdnjs.cloudflare.com www.martechadvisor.com
1 cdn.onesignal.com www.martechadvisor.com
1 tribl.io www.martechadvisor.com
1 c360.revenu8.com 1 redirects
1 link.martechlabs.com 1 redirects
102 29
Subject Issuer Validity Valid
*.martechadvisor.com
AlphaSSL CA - SHA256 - G2		 2018-05-08 -
2020-05-08		 2 years crt.sh
*.disqus.com
DigiCert SHA2 Secure Server CA		 2018-03-28 -
2020-04-27		 2 years crt.sh

This page contains 2 frames:

Primary Page: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Frame ID: 6576933F7FF1C16946C2825F04AF1BC5
Requests: 101 HTTP requests in this frame

Frame: https://disqus.com/embed/comments/?base=default&f=martechadvisor&t_u=https%3A%2F%2Fwww.martechadvisor.com%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-marketing-effectiveness%2F%3Futm_source%3Dem&t_d=5%20Metrics%20to%20Assess%20your%20Content%20Marketing%20Effectiveness%20%0A%09%09%09%09%09%09%09%09%09%09%20&t_t=5%20Metrics%20to%20Assess%20your%20Content%20Marketing%20Effectiveness%20%0A%09%09%09%09%09%09%09%09%09%09%20&s_o=default
Frame ID: EC2873EBA8DFC79ADA21C6D5124CA8D3
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot
Full Image

Page URL History Show full URLs

  1. http://link.martechlabs.com/c/443/b8ad2710feb2aec41b0e94b1d83c051f92d5542d7a6f60ba3ef05b69ce9282b0ca5f1a... HTTP 302
    https://c360.revenu8.com/clicks?action=click&property=MTA&channel=newsletter&cl_name=MTA&campaign_id=... HTTP 302
    https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effect... Page URL

Detected technologies

Overall confidence: 100%
Detected patterns
  • headers server /(?:Apache(?:$|\/([\d.]+)|[^\/-])|(?:^|)HTTPD)/i
Overall confidence: 100%
Detected patterns
  • script /adnxs\.(?:net|com)/i
Overall confidence: 100%
Detected patterns
  • env /^DISQUS/i
Overall confidence: 100%
Detected patterns
  • script /google-analytics\.com\/(?:ga|urchin|(analytics))\.js/i
  • env /^gaGlobal$/i
Overall confidence: 100%
Detected patterns
  • env /^google_tag_manager$/i
Overall confidence: 100%
Detected patterns
  • env /^Snap$/i
Overall confidence: 100%
Detected patterns
  • script /jquery.*\.js/i
  • env /^jQuery$/i
Overall confidence: 100%
Detected patterns
  • html /<link[^>]+?href="[^"]+bootstrap(?:\.min)?\.css/i

Page Statistics

102
Requests

20 %
HTTPS

0 %
IPv6

22
Domains

29
Subdomains

24
IPs

6
Countries

1119 kB
Transfer

3155 kB
Size

14
Cookies

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

  1. http://link.martechlabs.com/c/443/b8ad2710feb2aec41b0e94b1d83c051f92d5542d7a6f60ba3ef05b69ce9282b0ca5f1aa49e5edb96 HTTP 302
    https://c360.revenu8.com/clicks?action=click&property=MTA&channel=newsletter&cl_name=MTA&campaign_id=MTA-00OFCL-1525824000&esp=clickdotmailer&email_id=caran.mchugh@capitalone.com&redirect_url=https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em&utm_medium=cdmlr&utm_campaign=MTA_NL_Organic_funnel_9May18&utm_term=nika&utm_content=NA HTTP 302
    https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 3
  • https://secure.adnxs.com/seg?add=10373121&t=1 HTTP 302
  • https://secure.adnxs.com/bounce?%2Fseg%3Fadd%3D10373121%26t%3D1
Request Chain 79
  • https://pixel.mathtag.com/sync/img?redir=https://ml314.com/csync.ashx%3Ffp=[MM_UUID]%26person_id=5978151423856643791%26eid=50220 HTTP 302
  • https://pixel.mathtag.com/sync/img?redir=https://ml314.com/csync.ashx%3Ffp=[MM_UUID]%26person_id=5978151423856643791%26eid=50220&mm_bnc&mm_bct HTTP 302
  • https://ml314.com/csync.ashx?fp=3a075b03-446e-4200-95f4-cbfa70e0fc7c&person_id=5978151423856643791&eid=50220
Request Chain 80
  • https://ib.adnxs.com/getuid?https://ml314.com/csync.ashx%3Ffp=$UID%26person_id=5978151423856643791%26eid=2 HTTP 302
  • https://ml314.com/csync.ashx?fp=6577216922944337874&person_id=5978151423856643791&eid=2
Request Chain 81
  • https://sync.crwdcntrl.net/map/c=6985/tp=BOMB?https://ml314.com/csync.ashx%3Ffp%3D%24%7Bprofile_id%7D%26eid%3D50146%26person_id%3D5978151423856643791 HTTP 302
  • https://sync.crwdcntrl.net/map/ct=y/c=6985/tp=BOMB?https://ml314.com/csync.ashx%3Ffp%3D%24%7Bprofile_id%7D%26eid%3D50146%26person_id%3D5978151423856643791 HTTP 302
  • https://ml314.com/csync.ashx?fp=daace2b004d824c23fa543ae5998f37a&eid=50146&person_id=5978151423856643791
Request Chain 82
  • https://ps.eyeota.net/pixel?pid=r8hrb20&t=gif HTTP 302
  • https://ps.eyeota.net/pixel/bounce/?pid=r8hrb20&t=gif HTTP 302
  • https://ml314.com/utsync.ashx?eid=50052&et=0&fp=22B_MegSwEmZxv4XtHImY0pKdQu7i0qDndKENMKAtfPk&return=https%3A%2F%2Fps.eyeota.net%2Fmatch%3Fbid%3Dr8hrb20%26uid%3Dnil HTTP 302
  • https://ml314.com/csync.ashx?fp=22B_MegSwEmZxv4XtHImY0pKdQu7i0qDndKENMKAtfPk&person_id=5978151423856643791&eid=50052&return=https%3a%2f%2fps.eyeota.net%2fmatch%3fbid%3dr8hrb20%26uid%3dnil HTTP 302
  • https://ps.eyeota.net/match?bid=r8hrb20&uid=nil
Request Chain 85
  • https://www.google-analytics.com/r/collect?v=1&_v=j67&a=1738694509&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.martechadvisor.com%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-marketing-effectiveness%2F%3Futm_source%3Dem&ul=en-us&de=UTF-8&dt=5%20Metrics%20to%20Assess%20your%20Content%20Marketing%20Effectiveness&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&_u=aGDAAEAj~&jid=242605548&gjid=1342366877&cid=580572358.1526941545&tid=UA-55311468-1&_gid=1379821296.1526941545&_r=1&cd1=Elbit%20Systems%2C%20Ltd.&cd2=elbitsystems-us.com&cd3=10%2C000%20to%2025%2C000&cd4=United%20States&cd5=Computer%20And%20Computer%20Peripheral%20Equipment%20And%20Software%20Merchant%20Wholesalers&z=1882297666 HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-55311468-1&cid=580572358.1526941545&jid=242605548&_gid=1379821296.1526941545&gjid=1342366877&_v=j67&z=1882297666
Request Chain 86
  • https://www.google-analytics.com/r/collect?v=1&_v=j67&a=1738694509&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.martechadvisor.com%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-marketing-effectiveness%2F%3Futm_source%3Dem&ul=en-us&de=UTF-8&dt=5%20Metrics%20to%20Assess%20your%20Content%20Marketing%20Effectiveness&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Scroll%20Depth&ea=%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-marketing-effectiveness%2F&el=10%25&_u=aGDAAEAj~&jid=545882948&gjid=1752488939&cid=580572358.1526941545&tid=UA-55311468-1&_gid=1379821296.1526941545&_r=1&gtm=G4sMS6GVS&z=155121425 HTTP 302
  • https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-55311468-1&cid=580572358.1526941545&jid=545882948&_gid=1379821296.1526941545&gjid=1752488939&_v=j67&z=155121425
Request Chain 99
  • https://links.services.disqus.com/api/sync.gif?partner_id=lot HTTP 302
  • https://bcp.crwdcntrl.net/5/c=8879?https%3A%2F%2Flinks.services.disqus.com%2Fapi%2Fsync%2Flot%2Fmatch%3Fuid%3D%24%7Bprofile_id%7D HTTP 302
  • https://bcp.crwdcntrl.net/5/ct=y/c=8879?https%3A%2F%2Flinks.services.disqus.com%2Fapi%2Fsync%2Flot%2Fmatch%3Fuid%3D%24%7Bprofile_id%7D HTTP 302
  • https://links.services.disqus.com/api/sync/lot/match?uid=daace2b004d824c23fa543ae5998f37a

102 HTTP transactions

Resource
Path		 Size
x-fer		 Type
MIME-Type
Primary Request Cookie set /
www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/
Redirect Chain
  • http://link.martechlabs.com/c/443/b8ad2710feb2aec41b0e94b1d83c051f92d5542d7a6f60ba3ef05b69ce9282b0ca5f1aa49e5edb96
  • https://c360.revenu8.com/clicks?action=click&property=MTA&channel=newsletter&cl_name=MTA&campaign_id=MTA-00OFCL-1525824000&esp=clickdotmailer&email_id=caran.mchugh@capitalone.com&redirect_url=https...
  • https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
129 KB
35 KB 		Document
General
Check archive.org
Download Go to
Full URL
https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Protocol
HTTP/1.1
Security
TLS 1.2, ECDHE_RSA, AES_128_GCM
Server
54.175.158.237 Ashburn, United States, ASN14618 (AMAZON-AES - Amazon.com, Inc., US),
Reverse DNS
ec2-54-175-158-237.compute-1.amazonaws.com
Software
Apache /
Resource Hash
33a00e88519c68198d649374592b815f56432f5e4c5d3b92fc8823f5d4036091
Security Headers
Name Value
X-Frame-Options SAMEORIGIN

Request headers

Host
www.martechadvisor.com
Connection
keep-alive
Pragma
no-cache
Cache-Control
no-cache
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/66.0.3359.139 Safari/537.36
Accept
text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8
Accept-Encoding
gzip, deflate
Upgrade-Insecure-Requests
1
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/66.0.3359.139 Safari/537.36
X-DevTools-Emulate-Network-Conditions-Client-Id
6576933F7FF1C16946C2825F04AF1BC5

Response headers

Cache-Control
max-age=200
Cache-control
no-cache="set-cookie"
Content-Encoding
gzip
Content-Type
text/html; charset=UTF-8
Date
Mon, 21 May 2018 22:25:42 GMT
Expires
Thu, 31 Dec 2099 11:59:00 GMT
Pragma
no-cache
Server
Apache
Set-Cookie
PHPSESSID=vrtoqimhqf0rda2idt5pugciv0; path=/; HttpOnly complete_page_url=https%3A%2F%2Fwww.martechadvisor.com%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-marketing-effectiveness%2F%3Futm_source%3Dem; path=/ continent=EU; expires=Fri, 06-Nov-2020 22:25:43 GMT; Max-Age=77760000; path=/ px_cookie=C28B36A15E651784C62B7AAC9FF3BECF; expires=Fri, 05-Feb-2038 22:25:43 GMT; Max-Age=622080000; path=/ AWSELB=C5DD0527066A3D3B42F2245CFA2AB459142C40FC53DA495E21875B0FC814678DC61329A41AA8283109C7159795919010C7E4C655A1BC47FF142B95044686E66A97ECC83EE6;PATH=/;MAX-AGE=2400
Vary
Accept-Encoding,User-Agent
X-FRAME-OPTIONS
SAMEORIGIN
Content-Length
34387
Connection
keep-alive

Redirect headers

Server
nginx/1.10.3 (Ubuntu)
Date
Mon, 21 May 2018 22:25:42 GMT
Content-Type
text/html; charset=utf-8
Content-Length
302
Connection
keep-alive
X-Powered-By
Express
Set-Cookie
uuid=72b8fa2a-939f-4ae6-9240-7f96255feb65; Max-Age=31556952; Path=/; Expires=Wed, 22 May 2019 04:14:54 GMT queryCounter=1; Max-Age=31556952; Path=/; Expires=Wed, 22 May 2019 04:14:54 GMT euid=-1283122464; Path=/
Location
https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Vary
Accept
X-Frame-Options
SAMEORIGIN
X-Content-Type-Options
nosniff
X-XSS-Protection
1; mode=block
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x-cache
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image/jpeg
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200
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9050
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server
AmazonS3
expires
Sun, 21 May 2023 15:56:35 GMT
395886.gif
idsync.rlcdn.com/ 		0
883 B 		Image
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Full URL
https://idsync.rlcdn.com/395886.gif?partner_uid=5978151423856643791
Requested by
Host: www.martechadvisor.com
URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Protocol
HTTP/1.1
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54.192.47.69 Seattle, United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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Software
/
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Content-Type
text/html
csync.ashx
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43 B
312 B 		Image
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Full URL
https://ml314.com/csync.ashx?fp=3a075b03-446e-4200-95f4-cbfa70e0fc7c&person_id=5978151423856643791&eid=50220
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HTTP/1.1
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User-Agent
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Response headers

Date
Mon, 21 May 2018 22:25:44 GMT
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ASP.NET
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image/gif
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keep-alive
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43
Expires
Tue, 22 May 2018 18:25:45 GMT

Redirect headers

Date
Mon, 21 May 2018 22:25:45 GMT
Server
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Mon, 21 May 2018 22:25:44 GMT
csync.ashx
ml314.com/
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43 B
312 B 		Image
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Full URL
https://ml314.com/csync.ashx?fp=6577216922944337874&person_id=5978151423856643791&eid=2
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Host: www.martechadvisor.com
URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Protocol
HTTP/1.1
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52.51.188.3 Dublin, Ireland, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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User-Agent
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Date
Mon, 21 May 2018 22:25:44 GMT
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Expires
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Redirect headers

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no-store, no-cache, private
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keep-alive
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text/html; charset=utf-8
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0
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0
Expires
Sat, 15 Nov 2008 16:00:00 GMT
csync.ashx
ml314.com/
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43 B
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https://ml314.com/csync.ashx?fp=daace2b004d824c23fa543ae5998f37a&eid=50146&person_id=5978151423856643791
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Host: www.martechadvisor.com
URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Protocol
HTTP/1.1
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34.246.247.78 , United States, ASN16509 (AMAZON-02 - Amazon.com, Inc., US),
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https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
User-Agent
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Response headers

Date
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4.0.30319
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ASP.NET
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image/gif
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private
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keep-alive
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43
Expires
Tue, 22 May 2018 18:25:45 GMT

Redirect headers

Pragma
no-cache
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Expires
Thu, 01 Jan 1970 00:00:00 GMT
match
ps.eyeota.net/
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70 B
171 B 		Image
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Full URL
https://ps.eyeota.net/match?bid=r8hrb20&uid=nil
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Host: www.martechadvisor.com
URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
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HTTP/1.1
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Date
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Date
Mon, 21 May 2018 22:25:44 GMT
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keep-alive
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168
Expires
Tue, 22 May 2018 18:25:45 GMT
collect
www.google-analytics.com/ 		35 B
109 B 		Image
General
Check archive.org
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Full URL
https://www.google-analytics.com/collect?v=1&_v=j67&a=1738694509&t=pageview&_s=1&dl=https%3A%2F%2Fwww.martechadvisor.com%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-marketing-effectiveness%2F%3Futm_source%3Dem&ul=en-us&de=UTF-8&dt=5%20Metrics%20to%20Assess%20your%20Content%20Marketing%20Effectiveness&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&_u=aGBAgAAj~&jid=1112070801&gjid=1981294001&cid=580572358.1526941545&uid=&tid=UA-55311468-1&_gid=1379821296.1526941545&gtm=G4sMS6GVS&cd9=The%20MTA%20Features%20Desk&cd10=&cd11=&cd12=20180504&cd13=201805&cd14=Content%20Marketing&cd15=Staff%20Writer&cd17=&cd18=&z=1878288531
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Host: www.martechadvisor.com
URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Protocol
SPDY
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216.58.210.14 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
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Golfe2 /
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Response headers

pragma
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date
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x-content-type-options
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server
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content-length
35
expires
Mon, 01 Jan 1990 00:00:00 GMT
collect
stats.g.doubleclick.net/r/ 		35 B
102 B 		Image
General
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Full URL
https://stats.g.doubleclick.net/r/collect?t=dc&aip=1&_r=3&v=1&_v=j67&tid=UA-55311468-1&cid=580572358.1526941545&jid=1112070801&gjid=1981294001&_gid=1379821296.1526941545&_u=aGBAgAAj~&z=141037142
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Host: www.martechadvisor.com
URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Protocol
SPDY
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74.125.206.155 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
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User-Agent
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Response headers

pragma
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server
Golfe2
date
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200
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content-length
35
expires
Fri, 01 Jan 1990 00:00:00 GMT
collect
stats.g.doubleclick.net/r/
Redirect Chain
  • https://www.google-analytics.com/r/collect?v=1&_v=j67&a=1738694509&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.martechadvisor.com%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-market...
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35 B
102 B 		Image
General
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Full URL
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-55311468-1&cid=580572358.1526941545&jid=242605548&_gid=1379821296.1526941545&gjid=1342366877&_v=j67&z=1882297666
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Host: www.martechadvisor.com
URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Protocol
SPDY
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74.125.206.155 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
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wk-in-f155.1e100.net
Software
Golfe2 /
Resource Hash
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Referer
https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/66.0.3359.139 Safari/537.36

Response headers

pragma
no-cache
strict-transport-security
max-age=10886400; includeSubDomains; preload
x-content-type-options
nosniff
last-modified
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server
Golfe2
date
Mon, 21 May 2018 22:25:45 GMT
status
200
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alt-svc
quic=":443"; ma=2592000; v="43,42,41,39,35"
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35
expires
Fri, 01 Jan 1990 00:00:00 GMT

Redirect headers

pragma
no-cache
date
Mon, 21 May 2018 22:25:44 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
status
302
location
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-55311468-1&cid=580572358.1526941545&jid=242605548&_gid=1379821296.1526941545&gjid=1342366877&_v=j67&z=1882297666
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content-length
418
expires
Fri, 01 Jan 1990 00:00:00 GMT
collect
stats.g.doubleclick.net/r/
Redirect Chain
  • https://www.google-analytics.com/r/collect?v=1&_v=j67&a=1738694509&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.martechadvisor.com%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-market...
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35 B
102 B 		Image
General
Check archive.org
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Full URL
https://stats.g.doubleclick.net/r/collect?v=1&aip=1&t=dc&_r=3&tid=UA-55311468-1&cid=580572358.1526941545&jid=545882948&_gid=1379821296.1526941545&gjid=1752488939&_v=j67&z=155121425
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Host: www.martechadvisor.com
URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Protocol
SPDY
Server
74.125.206.155 Mountain View, United States, ASN15169 (GOOGLE - Google LLC, US),
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wk-in-f155.1e100.net
Software
Golfe2 /
Resource Hash
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Name Value
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Referer
https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/66.0.3359.139 Safari/537.36

Response headers

pragma
no-cache
strict-transport-security
max-age=10886400; includeSubDomains; preload
x-content-type-options
nosniff
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
date
Mon, 21 May 2018 22:25:45 GMT
status
200
content-type
image/gif
access-control-allow-origin
*
cache-control
no-cache, no-store, must-revalidate
alt-svc
quic=":443"; ma=2592000; v="43,42,41,39,35"
content-length
35
expires
Fri, 01 Jan 1990 00:00:00 GMT

Redirect headers

pragma
no-cache
date
Mon, 21 May 2018 22:25:44 GMT
last-modified
Sun, 17 May 1998 03:00:00 GMT
server
Golfe2
status
302
location
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content-type
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pragma
no-cache
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nosniff
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lounge.18c4267a4d585909fef7e8cafdbb96c0.css
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Host: martechadvisor.disqus.com
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SPDY
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content-encoding
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SPDY
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Full URL
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Protocol
SPDY
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Full URL
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Protocol
SPDY
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Thu, 01 Jan 1970 00:00:00 GMT
sync.gif
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375 B 		Image
General
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Download Go to Show image
Full URL
https://links.services.disqus.com/api/sync.gif?partner_id=rkt
Protocol
HTTP/1.1
Server
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image/gif;charset=UTF-8
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:00 GMT
domains
links.services.disqus.com/api/ 		41 B
480 B 		XHR
General
Check archive.org
Download Go to
Full URL
https://links.services.disqus.com/api/domains
Requested by
Host: c.disquscdn.com
URL: https://c.disquscdn.com/next/embed/alfalfa.4a5fcca1fe50a757044dfd331b660625.js
Protocol
HTTP/1.1
Server
151.101.12.64 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
Apache-Coyote/1.1 /
Resource Hash
c0fe44360bcac58244c46bab75a46c98d504022230cf12f41bba68156339a4be

Request headers

Referer
https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Origin
https://www.martechadvisor.com
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/66.0.3359.139 Safari/537.36
Content-Type
application/x-www-form-urlencoded

Response headers

Pragma
no-cache
Date
Mon, 21 May 2018 22:25:46 GMT
Server
Apache-Coyote/1.1
P3P
CP="ALL IND DSP COR CUR ADM TAIo PSDo OUR COM INT NAV PUR STA UNI"
Access-Control-Allow-Origin
https://www.martechadvisor.com
Cache-Control
no-cache, no-store
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Type
text/javascript;charset=UTF-8
Content-Length
41
Expires
Thu, 01 Jan 1970 00:00:00 GMT
match
links.services.disqus.com/api/sync/lot/
Redirect Chain
  • https://links.services.disqus.com/api/sync.gif?partner_id=lot
  • https://bcp.crwdcntrl.net/5/c=8879?https%3A%2F%2Flinks.services.disqus.com%2Fapi%2Fsync%2Flot%2Fmatch%3Fuid%3D%24%7Bprofile_id%7D
  • https://bcp.crwdcntrl.net/5/ct=y/c=8879?https%3A%2F%2Flinks.services.disqus.com%2Fapi%2Fsync%2Flot%2Fmatch%3Fuid%3D%24%7Bprofile_id%7D
  • https://links.services.disqus.com/api/sync/lot/match?uid=daace2b004d824c23fa543ae5998f37a
43 B
375 B 		Image
General
Check archive.org
Download Go to Show image
Full URL
https://links.services.disqus.com/api/sync/lot/match?uid=daace2b004d824c23fa543ae5998f37a
Protocol
HTTP/1.1
Server
151.101.12.64 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
Apache-Coyote/1.1 /
Resource Hash
89fe0ee6020314794fc2cfeacf3d10c31050cfe56f8ebddf1ed0a33fbe941fa7

Request headers

Referer
https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/66.0.3359.139 Safari/537.36

Response headers

Pragma
no-cache
Date
Mon, 21 May 2018 22:25:46 GMT
Server
Apache-Coyote/1.1
P3P
CP="ALL IND DSP COR CUR ADM TAIo PSDo OUR COM INT NAV PUR STA UNI"
Cache-Control
no-cache, no-store
Connection
keep-alive
Content-Type
image/gif;charset=UTF-8
Content-Length
43
Expires
Thu, 01 Jan 1970 00:00:00 GMT

Redirect headers

Pragma
no-cache
Date
Mon, 21 May 2018 22:25:46 GMT
P3P
CP=NOI DSP COR NID PSAa PSDa OUR UNI COM NAV
Location
https://links.services.disqus.com/api/sync/lot/match?uid=daace2b004d824c23fa543ae5998f37a
Cache-Control
no-cache
X-Server
10.26.28.36
Connection
keep-alive
Content-Length
0
Expires
Thu, 01 Jan 1970 00:00:00 GMT
optimize
links.services.disqus.com/api/ 		986 B
1 KB 		XHR
General
Check archive.org
Download Go to
Full URL
https://links.services.disqus.com/api/optimize
Requested by
Host: c.disquscdn.com
URL: https://c.disquscdn.com/next/embed/alfalfa.4a5fcca1fe50a757044dfd331b660625.js
Protocol
HTTP/1.1
Server
151.101.12.64 San Francisco, United States, ASN54113 (FASTLY - Fastly, US),
Reverse DNS
Software
Apache-Coyote/1.1 /
Resource Hash
4192f7a925a86b25b87e422c509071dc6d5222fef92358406b627882ee2c22af

Request headers

Referer
https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em
Origin
https://www.martechadvisor.com
User-Agent
Mozilla/5.0 (X11; Linux x86_64) AppleWebKit/537.36 (KHTML, like Gecko) HeadlessChrome/66.0.3359.139 Safari/537.36
Content-Type
application/x-www-form-urlencoded

Response headers

Pragma
no-cache
Date
Mon, 21 May 2018 22:25:46 GMT
Server
Apache-Coyote/1.1
P3P
CP="ALL IND DSP COR CUR ADM TAIo PSDo OUR COM INT NAV PUR STA UNI"
Content-Language
en
Access-Control-Allow-Origin
https://www.martechadvisor.com
Cache-Control
no-cache, no-store
Access-Control-Allow-Credentials
true
Connection
keep-alive
Content-Type
text/html;charset=utf-8
Content-Length
986
Expires
Thu, 01 Jan 1970 00:00:00 GMT

Verdicts & Comments Add Verdict or Comment

105 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

string| after_login_url string| user_id string| search_source_url string| content_search_url string| review_search_url string| no_result_text function| $ function| jQuery object| Triblio object| TriblioAssetNameTracking object| _ml object| dataLayer number| introjs_started function| validate_search_text function| cr_handle_data_a function| showValidationMessage function| removeValidationMessage string| disqus_shortname object| google_tag_manager string| GoogleAnalyticsObject function| ga string| appId string| live_path function| OneSignal function| introJs number| __oneSignalSdkLoadCount function| __jp0 string| base_url string| is_production function| afterAjaxSuccessNewsletter function| validateEmail function| getParameterByName function| equalHeight function| userTrackingLogAjaxCall function| VanillaRunOnDomReady number| alreadyrunflag undefined| contentloadtag object| navWrap object| nav number| startPosition number| stopPosition string| redirect_url object| string_match_links string| subscribe_wall_url string| show_wall function| insertUserConsent object| gaplugins object| gaGlobal object| DISQUSWIDGETS undefined| disqus_domain object| mtaDataLayer boolean| sentPixelRequest function| setCookie function| init function| getCookie function| checkCookie function| clearLoginForm function| clearSignupForm function| delete_cookie number| fixmeTop number| click_count function| google_tracking object| store string| logout_url function| cleartext function| searchoptions function| make_active_show_content function| initiate_result object| classie function| save_fav function| go_login function| checkAdBlockCookie function| adBlockDetected function| adBlockNotDetected function| updateAdBlockCount object| ifvisible object| TimeMe object| jstz function| eve function| mina function| Snap function| CheckAdBlock object| checkAdBlock object| acc function| togleMenu number| idleTime function| timerIncrement function| containsAny number| hH number| wH number| wS number| viewOffset object| px_field function| multiTg function| resizeFix number| page_visited_array_count object| gaData function| disqus_config object| DISQUS function| vl_cB function| vl_disable function| vglnk_15269415455905 object| vglnk undefined| vglnk_15269415460946 undefined| vglnk_15269415462428

14 Cookies

Domain/Path Name / Value
.martechadvisor.com/ Name: _gat
Value: 1
www.martechadvisor.com/ Name: continent
Value: EU
www.martechadvisor.com/ Name: _ccmaid
Value: 5978151423856643791
disqus.com/ Name: __jid
Value: 6de6dep2h6bm6k
.martechadvisor.com/ Name: _gid
Value: GA1.2.1379821296.1526941545
.martechadvisor.com/ Name: _dc_gtm_UA-55311468-1
Value: 1
.martechadvisor.com/ Name: _ga
Value: GA1.2.580572358.1526941545
www.martechadvisor.com/ Name: _ccmsi
Value: 1526941544602_o1mhxzrr7|1526941544629
.martechadvisor.com/ Name: _gat_UA-55311468-1
Value: 1
www.martechadvisor.com/ Name: AWSELB
Value: C5DD0527066A3D3B42F2245CFA2AB459142C40FC53DA495E21875B0FC814678DC61329A41AA8283109C7159795919010C7E4C655A1BC47FF142B95044686E66A97ECC83EE6
www.martechadvisor.com/ Name: PHPSESSID
Value: vrtoqimhqf0rda2idt5pugciv0
www.martechadvisor.com/ Name: complete_page_url
Value: https%3A%2F%2Fwww.martechadvisor.com%2Farticles%2Fcontent-marketing%2F5-metrics-to-assess-your-content-marketing-effectiveness%2F%3Futm_source%3Dem
.disqus.com/ Name: disqus_unique
Value: 6de6der3hd7bq5
www.martechadvisor.com/ Name: px_cookie
Value: C28B36A15E651784C62B7AAC9FF3BECF

2 Console Messages

Source Level URL
Text
console-api log URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em(Line 2243)
Message:
in success
console-api log URL: https://www.martechadvisor.com/articles/content-marketing/5-metrics-to-assess-your-content-marketing-effectiveness/?utm_source=em(Line 2239)
Message:
complete

Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

Header Value
X-Frame-Options SAMEORIGIN

Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

bcp.crwdcntrl.net
c.disquscdn.com
c360.revenu8.com
cdn.onesignal.com
cdn.viglink.com
cdnjs.cloudflare.com
disqus.com
dwxkknsaqa0hx.cloudfront.net
fonts.googleapis.com
fonts.gstatic.com
gum.criteo.com
ib.adnxs.com
idsync.rlcdn.com
images.martechadvisor.com
in.ml314.com
link.martechlabs.com
links.services.disqus.com
martechadvisor.disqus.com
ml314.com
onesignal.com
pixel.mathtag.com
ps.eyeota.net
secure.adnxs.com
stats.g.doubleclick.net
sync.crwdcntrl.net
tribl.io
www.google-analytics.com
www.googletagmanager.com
www.martechadvisor.com
104.16.161.13
104.16.204.165
104.16.77.166
104.19.195.151
151.101.0.134
151.101.12.134
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178.250.0.67
185.33.223.208
185.33.223.83
192.99.218.232
2.18.233.201
216.137.61.175
216.137.61.48
216.58.208.35
216.58.210.10
216.58.210.14
216.58.210.8
34.246.247.78
34.251.108.175
35.157.112.200
52.212.4.209
52.51.188.3
52.85.173.17
52.91.26.29
54.174.159.60
54.175.158.237
54.192.47.69
74.125.206.155
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