zetaglobal.com
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141.193.213.21
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URL:
https://zetaglobal.com/resource-center/articles/zeta-live-5-key-shaping-marketing-2023
Submission: On September 08 via api from US — Scanned from DE
Submission: On September 08 via api from US — Scanned from DE
Form analysis 3 forms found in the DOM
GET https://zetaglobal.com/
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<div class="input"><input id="firstname-98e69413-3096-4b0a-8c9a-6c933bd86220" name="firstname" required="" placeholder="" type="text" class="hs-input" inputmode="text" autocomplete="given-name" value="" aria-label="firstname"></div>
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<div class="hs_lastname hs-lastname hs-fieldtype-text field hs-form-field"><label id="label-lastname-98e69413-3096-4b0a-8c9a-6c933bd86220" class="" placeholder="Enter your Last Name" for="lastname-98e69413-3096-4b0a-8c9a-6c933bd86220"><span>Last
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<legend class="hs-field-desc" style="display: none;"></legend>
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<div class="hs_company hs-company hs-fieldtype-text field hs-form-field"><label id="label-company-98e69413-3096-4b0a-8c9a-6c933bd86220" class="" placeholder="Enter your Company Name" for="company-98e69413-3096-4b0a-8c9a-6c933bd86220"><span>Company
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<legend class="hs-field-desc" style="display: none;"></legend>
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<option value="AZ">AZ</option>
<option value="AR">AR</option>
<option value="CA">CA</option>
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<option disabled="" value="">Please Select</option>
<option value="Analyst">Analyst/Investor</option>
<option value="C-Level, VP-Level">C-Level/SVP/VP</option>
<option value="Director, Manager">Director/Manager</option>
<option value="Other">Other</option>
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for="product_solution_of_interest-98e69413-3096-4b0a-8c9a-6c933bd86220"><span>Interest</span><span class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
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<option disabled="" value="">Please Select</option>
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<option value="Connected TV">Connected TV</option>
<option value="Customer Data Management (CDP+)">Data Management (CDP)</option>
<option value="Data-Driven Insights">Data-Driven Insights</option>
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<option value="Publisher Solutions">Publisher Solutions</option>
<option value="Website Personalization">Website Personalization</option>
<option value="Zeta Marketing Platform">Zeta Marketing Platform</option>
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for="demo_request_comments__c-98e69413-3096-4b0a-8c9a-6c933bd86220"><span>Message</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
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for="utm_source-98e69413-3096-4b0a-8c9a-6c933bd86220"><span>utm_source</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
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for="utm_medium-98e69413-3096-4b0a-8c9a-6c933bd86220"><span>utm_medium</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
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Skip to content One Platform Sub Menu Toggle ONE PLATFORM The Zeta Marketing Platform is a cloud-based system with the tools to help you acquire, grow, and retain customers more efficiently, powered by intelligence (proprietary data and AI). * ZETA MARKETING PLATFORM ZMP * DATA MANAGEMENT CDP * MESSAGING ESP * ACTIVATION DSP How We Help Sub Menu Toggle HOW WE HELP Create individualized experiences and drive outcomes throughout the customer lifecycle. * CUSTOMER ACQUISITION Unlock paid and owned channels to reach and acquire new customers at scale. * CUSTOMER GROWTH Grow the value of your customers over time with unique individualized experiences and next best actions fueled by predictive AI. * CUSTOMER RETENTION Retain customers longer by anticipating churn and using Zeta’s intelligence to shift attitudes and change behavior on the fly. * OMNICHANNEL MARKETING Positive but disconnected brand interactions aren’t cutting it—consumers want an integrated, seamless experience across devices and channels. * DATA & IDENTITY Successful customer engagement starts with actionable consumer data—accurate, continuously updated, and easily accessible. * AGILE INTELLIGENCE Data and AI come together to deliver true customer intelligence and solve complex business problems with unprecedented speed and scale. Who We Help Sub Menu Toggle WHO WE HELP We partner with thousands of brands, agencies, and publishers around the world with one mission in mind: accelerate brand growth. * BRANDS * AGENCIES * PUBLISHERS Why Zeta? Sub Menu Toggle WHY ZETA Zeta is more than just a platform. We pride ourselves on being a true partner to brands, offering groundbreaking technology and proven solutions. Learn what separates us from the pack. * THE ZETA ADVANTAGE * ZETA DATA * INTELLIGENCE Resource Center About Sub Menu Toggle ABOUT Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently. * OUR STORY * PARTNERS * LEADERSHIP * LOCATIONS * CONTACT US * LIFE AT ZETA * OUR VIRTUES * JOB OPENINGS * INVESTORS Press & News ZMP Login Request A Demo ZMP Login Navigation Toggle Request A Demo Search Articles | October 17, 2022 | 4 min read ZETA LIVE: 5 KEY TRENDS SHAPING MARKETING IN 2023 The industry’s most forward-thinking marketers and business leaders came together at Zeta Live ‘22 to discuss how creativity and micro moments throughout the consumer journey today are shaping disruptive macro movements across the digital economy and marketing ecosystem of tomorrow. From the current state of our world to the rapidly changing digital landscape, and even a sit down with Deepak Chopra, we’ve collected some of the conference’s most engaging sessions that marketers can’t afford to ignore. 1. THE NEXT CHAPTER IN DIGITAL ACCELERATION The last few years have been an unprecedented time for all of us. In many ways, they’ve made it feel like time has stopped. But this hasn’t been the case when it comes to our marketing landscape. Instead, the majority of brands are running marketing campaigns that look vastly different than they did in 2019 because our post-pandemic landscape has altered so drastically. Consumers who feel that they have missed out on the last few years are constantly looking for new ways to connect and engage with the world around them. This pursuit has created a surge in new channels and platforms that marketers can use to reach their consumers in ways to bring marketing’s focus back to the Human element. In one of our biggest sessions of Zeta Live, We sat down with executives from Dentsu, GroupM, Mediahub Worldwide, and Publicis to examine the age old question: how can marketers ensure their tech is outpacing competitors? 2. THE FUTURE OF WELL-BEING For 30 years, Dr. Deepak Chopra has been a household name across the nation as an advocate for alternative medicine, his best-selling books, and for founding The Chopra Foundation & Chopra Global. During Zeta Live, Dr. Chopra sat down with CEO, Co-Founder, and Chairman of the Board David Steinberg to discuss the future of well-being for all of us. In the process, the pair touches on the role of experiences in marketer’s outreach efforts and the fact that when consumers are buying products or services, they’re doing so with the end experience they’ll be able to enjoy each time. Because, as Dr. Chopra says himself, after such a tumultuous time our goal should be to work together to “spread a pandemic of joy.” Discover The Future of Well-Being with Dr. Chopra below. 3. EVOLUTION OF THE CMO In such an ever-changing marketing landscape, the role of the CMO bust constantly be evolving. In this session from Zeta Live, Zeta’s Matt Mobley sat down with executives from Doordash, GE, Group Black, & more to reveal how some of the world’s most forward-thinking CMOs have altered the definition of what it means to be a CMO. So what was one of the biggest take-aways from the day? It’s no longer enough to get anticipate your customers needs, you now need to get ahead of them. In this session, the expert panel discussed topics like: * What should be considered growth marketing? Should it all? * How do you reach your underserved audiences? * How do you ensure there is enough energy going around to keep anticipating change? * How can you start from the customer and work backwards to figure out the tech you need to engage with them? 4. HOW PILLSBURY BUILDS DIRECT RELATIONSHIPS WITH FAMILIES In one of our inspiring success stories of the day our SVP of Customer Experience Solutions for our Data Cloud, David Schey, sat down with Erika Reed from General Mills to dive deeper in on how they use Zeta to reach marketing success. One key insight detailed how they thought the key demographic for Pillsbury was millennial moms. Instead, Zeta helped them realize it was women in demographics decades older which helped them refine their targeting and better speak to their customer set. This session also dove into: * The best ways to build a relationship with someone you don’t know * How to improve performance with intelligent retargeting * Ways to utilize personalization to help decrease marketing costs 5. RAPIDLY ADVANCING YOUR DIGITAL TRANSFORMATION WITH FORRESTER A decade ago, the idea of data-backed marketing may have seemed like a novel way to drive more revenue. Now, every marketer claims to work with vendors that give them access to endless amounts of rich data. Even with this inundation of data, many marketers still aren’t able to best understand if the data they’re receiving is valuable to their business or what they should do with it once it’s in there hands. In this one-of-a-kind sessions, Zeta’s CTO & Head of Product, Chris Monberg, sits down with Forrester Privacy & Marketing Analyst Stephanie Liu to help all marketers better approach the question that none of them seem to be asking: how can data best benefit my customer, not me? WANT MORE INSIGHTS TO INFORM YOUR 2023 MARKETING EFFORTS? Zeta Live ’22 was bigger and better than we ever could have imagined. With over 2 dozen sessions that spanned multiple stages, we were able to cover leadership lessons with NBA legend Isiah Thomas, discuss the state of the world with Mike Milken, and even discuss social media best practices with reality stars and real estate moguls Tarek & Heather El Moussa. Interested in seeing more? Access all the Zeta Live ‘22 sessions by navigating to the “recordings” area of our virtual experience here. Share SHARE THIS ARTICLE VIA: * Facebook * Twitter * Linkedin * Instagram * Viber * E-mail or copy this link Copy STAY IN THE KNOW Get fresh marketing insights delivered right to your inbox. THANK YOU FOR JOINING OUR NEWSLETTER! 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