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Home News Instagram’s Trial Reels — a new way for creators to test content
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INSTAGRAM’S TRIAL REELS — A NEW WAY FOR CREATORS TO TEST CONTENT

By
Gen Salinas
-
December 11, 2024

To help creators test content before sharing it with their followers, Instagram
is launching a new feature called Trial Reels. This tool, which is rolling out
globally over the next few weeks, allows creators to share Reels exclusively
with non-followers to gauge audience interest.


TESTING WITHOUT FEAR OF JUDGMENT

A lot of creators feel limited by their preexisting content style and are afraid
of their fans’ negative reactions if they try something new. Instagram’s Vice
President of Product Management, Ashley Alexander, explained, “We’ve heard from
creators who are hesitant to try new genres or storytelling formats because they
don’t want to alienate their audience.”

With trial Reels, creators can post videos that won’t appear on their profile or
be shown to their followers’ feeds. Only non-followers will be able to view the
content via feeds, shared Reels tabs, or associated tags like location or audio.
Creators will get performance data, such as views, likes, comments, and shares,
after a 24-hour period.




SIMPLE AND FLEXIBLE

Before uploading a reel, creators must enable the “Trial” option to use the
feature. As a result, the reel remains separate from their main profile. If the
reel does well, they can choose to share it with their followers manually or
allow Instagram to post it automatically based on how many interactions it gets
in the first 72 hours.


ENCOURAGING CREATIVITY

Instagram views this feature as a means of encouraging creativity by easing the
pressure of constantly creating high-quality material. “One of the worst things
for creativity is feeling like there are consequences for taking risks,”
Alexander said. “Trial reels allow creators to take bold chances and see what
resonates.”

This move also positions Instagram as a step ahead of competitors like TikTok,
which doesn’t currently offer a similar feature. Instagram aims to improve
content quality and increase audience reach by giving creators the freedom to
experiment.



All professional accounts should soon have access to trial Reels, giving content
creators a new opportunity to hone their approaches and test out new concepts.

Previous articleTikTok teams up with Nielsen for cross-media ad measurement

Next articleYouTube’s auto-dubbing feature opens doors to global audiences
Gen Salinas
Gen Salinas is an academic research assistant and a professional freelance
writer.




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