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Text Content

 * 

Overview
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 * Accelerate your digital transformation
 * Whether your business is early in its journey or well on its way to digital
   transformation, Google Cloud can help solve your toughest challenges.
 * Learn more

 * Key benefits
 * Why Google Cloud
   Top reasons businesses choose us.
 * AI and ML
   Get enterprise-ready AI.
 * Multicloud
   Run your apps wherever you need them.
 * Global infrastructure
   Build on the same infrastructure as Google.

 * Data Cloud
   Make smarter decisions with unified data.
 * Open cloud
   Scale with open, flexible technology.
 * Trust and security
   Keep your data secure and compliant.
 * Productivity and collaboration
   Connect your teams with AI-powered apps.

 * Reports and insights
 * Executive insights
   Curated C-suite perspectives.
 * Analyst reports
   Read what industry analysts say about us.
 * Whitepapers
   Browse and download popular whitepapers.
 * Customer stories
   Explore case studies and videos.

Solutions
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 * Industry Solutions
   
   
 * Application Modernization
   
   
 * Artificial Intelligence
   
   
 * APIs and Applications
   
   
 * Databases
   
   
 * Data Cloud
   
   
 * Digital Transformation
   
   
 * Infrastructure Modernization
   
   
 * Productivity and Collaboration
   
   
 * Security
   
   
 * Smart Analytics
   
   
 * Startups and SMB
   

See all solutions
 * Industry Solutions
   Reduce cost, increase operational agility, and capture new market
   opportunities.

 * Retail
   Analytics and collaboration tools for the retail value chain.

 * Consumer Packaged Goods
   Solutions for CPG digital transformation and brand growth.

 * Financial Services
   Computing, data management, and analytics tools for financial services.

 * Healthcare and Life Sciences
   Advance research at scale and empower healthcare innovation.

 * Media and Entertainment
   Solutions for content production and distribution operations.

 * Telecommunications
   Hybrid and multi-cloud services to deploy and monetize 5G.

 * Games
   AI-driven solutions to build and scale games faster.

 * Manufacturing
   Migration and AI tools to optimize the manufacturing value chain.

 * Supply Chain and Logistics
   Enable sustainable, efficient, and resilient data-driven operations across
   supply chain and logistics operations.

 * Government
   Data storage, AI, and analytics solutions for government agencies.

 * Education
   Teaching tools to provide more engaging learning experiences.

 * Not seeing what you're looking for?
 * See all industry solutions

 * Not seeing what you're looking for?
 * See all solutions

 * Application Modernization
   Assess, plan, implement, and measure software practices and capabilities to
   modernize and simplify your organization’s business application portfolios.

 * CAMP
   Program that uses DORA to improve your software delivery capabilities.

 * Modernize Traditional Applications
   Analyze, categorize, and get started with cloud migration on traditional
   workloads.

 * Migrate from PaaS: Cloud Foundry, Openshift
   Tools for moving your existing containers into Google's managed container
   services.

 * Migrate from Mainframe
   Automated tools and prescriptive guidance for moving your mainframe apps to
   the cloud.

 * Modernize Software Delivery
   Software supply chain best practices - innerloop productivity, CI/CD and S3C.

 * DevOps Best Practices
   Processes and resources for implementing DevOps in your org.

 * SRE Principles
   Tools and resources for adopting SRE in your org.

 * Day 2 Operations for GKE
   Tools and guidance for effective GKE management and monitoring.

 * FinOps and Optimization of GKE
   Best practices for running reliable, performant, and cost effective
   applications on GKE.

 * Run Applications at the Edge
   Guidance for localized and low latency apps on Google’s hardware agnostic
   edge solution.

 * Architect for Multicloud
   Manage workloads across multiple clouds with a consistent platform.

 * Go Serverless
   Fully managed environment for developing, deploying and scaling apps.

 * Artificial Intelligence
   Add intelligence and efficiency to your business with AI and machine
   learning.

 * Contact Center AI
   AI model for speaking with customers and assisting human agents.

 * Document AI
   Document processing and data capture automated at scale.

 * Product Discovery
   Google-quality search and product recommendations for retailers.

 * APIs and Applications
   Speed up the pace of innovation without coding, using APIs, apps, and
   automation.

 * New Business Channels Using APIs
   Attract and empower an ecosystem of developers and partners.

 * Unlocking Legacy Applications Using APIs
   Cloud services for extending and modernizing legacy apps.

 * Open Banking APIx
   Simplify and accelerate secure delivery of open banking compliant APIs.

 * Databases
   Migrate and manage enterprise data with security, reliability, high
   availability, and fully managed data services.

 * Database Migration
   Guides and tools to simplify your database migration life cycle.

 * Database Modernization
   Upgrades to modernize your operational database infrastructure.

 * Databases for Games
   Build global, live games with Google Cloud databases.

 * Google Cloud Databases
   Database services to migrate, manage, and modernize data.

 * Migrate Oracle workloads to Google Cloud
   Rehost, replatform, rewrite your Oracle workloads.

 * Open Source Databases
   Fully managed open source databases with enterprise-grade support.

 * SQL Server on Google Cloud
   Options for running SQL Server virtual machines on Google Cloud.

 * Data Cloud
   Unify data across your organization with an open and simplified approach to
   data-driven transformation that is unmatched for speed, scale, and security
   with AI built-in.

 * Databases Solutions
   Migrate and manage enterprise data with security, reliability, high
   availability, and fully managed data services.

 * Smart Analytics Solutions
   Generate instant insights from data at any scale with a serverless, fully
   managed analytics platform that significantly simplifies analytics.

 * AI Solutions
   Add intelligence and efficiency to your business with AI and machine
   learning.

 * Data Cloud for ISVs
   Innovate, optimize and amplify your SaaS applications using Google's data and
   machine learning solutions such as BigQuery, Looker, Spanner and Vertex AI.

 * Data Cloud Alliance
   An initiative to ensure that global businesses have more seamless access and
   insights into the data required for digital transformation.

 * Digital Transformation
 * Accelerate business recovery and ensure a better future with solutions that
   enable hybrid and multi-cloud, generate intelligent insights, and keep your
   workers connected.

 * Digital Innovation
   Reimagine your operations and unlock new opportunities.

 * Operational Efficiency
   Prioritize investments and optimize costs.

 * COVID-19 Solutions
   Get work done more safely and securely.

 * COVID-19 Solutions for the Healthcare Industry
   How Google is helping healthcare meet extraordinary challenges.

 * Infrastructure Modernization
   Migrate quickly with solutions for SAP, VMware, Windows, Oracle, and other
   workloads.

 * Application Migration
   Discovery and analysis tools for moving to the cloud.

 * SAP on Google Cloud
   Certifications for running SAP applications and SAP HANA.

 * High Performance Computing
   Compute, storage, and networking options to support any workload.

 * Windows on Google Cloud
   Tools and partners for running Windows workloads.

 * Data Center Migration
   Migration solutions for VMs, apps, databases, and more.

 * Active Assist
   Automatic cloud resource optimization and increased security.

 * Virtual Desktops
   Remote work solutions for desktops and applications (VDI & DaaS).

 * Rapid Assessment & Migration Program (RAMP)
   End-to-end migration program to simplify your path to the cloud.

 * Backup and Disaster Recovery
   Ensure your business continuity needs are met.

 * Productivity and Collaboration
   Change the way teams work with solutions designed for humans and built for
   impact.

 * Google Workspace
   Collaboration and productivity tools for enterprises.

 * Google Workspace Essentials
   Secure video meetings and modern collaboration for teams.

 * Cloud Identity
   Unified platform for IT admins to manage user devices and apps.

 * Chrome Enterprise
   ChromeOS, Chrome Browser, and Chrome devices built for business.

 * Cloud Search
   Enterprise search for employees to quickly find company information.

 * Security
   Detect, investigate, and respond to online threats to help protect your
   business.

 * Security Analytics and Operations
   Solution for analyzing petabytes of security telemetry.

 * Web App and API Protection
   Threat and fraud protection for your web applications and APIs.

 * Security and Resilience Framework
   Solutions for each phase of the security and resilience life cycle.

 * Risk and compliance as code (RCaC)
   Solution to modernize your governance, risk, and compliance function with
   automation.

 * Software Supply Chain Security
   Solution for improving end-to-end software supply chain security.

 * Security Foundation
   Recommended products to help achieve a strong security posture.

 * Smart Analytics
   Generate instant insights from data at any scale with a serverless, fully
   managed analytics platform that significantly simplifies analytics.

 * Data Warehouse Modernization
   Data warehouse to jumpstart your migration and unlock insights.

 * Data Lake Modernization
   Services for building and modernizing your data lake.

 * Spark on Google Cloud
   Run and write Spark where you need it, serverless and integrated.

 * Stream Analytics
   Insights from ingesting, processing, and analyzing event streams.

 * Business Intelligence
   Solutions for modernizing your BI stack and creating rich data experiences.

 * Data Science
   Put your data to work with Data Science on Google Cloud.

 * Marketing Analytics
   Solutions for collecting, analyzing, and activating customer data.

 * Geospatial Analytics and AI
   Solutions for building a more prosperous and sustainable business.

 * Datasets
   Data from Google, public, and commercial providers to enrich your analytics
   and AI initiatives.

 * Startups and SMB
   Accelerate startup and SMB growth with tailored solutions and programs.

 * Startup Solutions
   Grow your startup and solve your toughest challenges using Google’s proven
   technology.

 * Startup Program
   Get financial, business, and technical support to take your startup to the
   next level.

 * Small and Medium Business
   Explore solutions for web hosting, app development, AI, and analytics.

 * Software as a Service
   Build better SaaS products, scale efficiently, and grow your business.

Products
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 * Featured Products
   
   
 * AI and Machine Learning
   
   
 * API Management
   
   
 * Compute
   
   
 * Containers
   
   
 * Data Analytics
   
   
 * Databases
   
   
 * Developer Tools
   
   
 * Healthcare and Life Sciences
   
   
 * Hybrid and Multicloud
   
   
 * Internet of Things
   
   
 * Management Tools
   
   
 * Media and Gaming
   
   
 * Migration
   
   
 * Networking
   
   
 * Operations
   
   
 * Security and Identity
   
   
 * Serverless Computing
   
   
 * Storage
   
   
 * Web3
   

See all products (100+)
 * Featured Products

 * Compute Engine
   Virtual machines running in Google’s data center.

 * Cloud Storage
   Object storage that’s secure, durable, and scalable.

 * Cloud SDK
   Command-line tools and libraries for Google Cloud.

 * Cloud SQL
   Relational database service for MySQL, PostgreSQL and SQL Server.

 * Google Kubernetes Engine
   Managed environment for running containerized apps.

 * BigQuery
   Data warehouse for business agility and insights.

 * Cloud CDN
   Content delivery network for delivering web and video.

 * Dataflow
   Streaming analytics for stream and batch processing.

 * Operations
   Monitoring, logging, and application performance suite.

 * Cloud Run
   Fully managed environment for running containerized apps.

 * Anthos
   Platform for modernizing existing apps and building new ones.

 * Not seeing what you're looking for?
 * See all products (100+)

 * AI and Machine Learning

 * Vertex AI
   Unified platform for training, running, and managing ML models.

 * Vertex AI Workbench
   Single interface for the entire Data Science workflow.

 * AI Infrastructure
   Options for training deep learning and ML models cost-effectively.

 * AutoML
   Custom machine learning model development, with minimal effort.

 * Natural Language AI
   Sentiment analysis and classification of unstructured text.

 * Speech-to-Text
   Speech recognition and transcription across 125 languages.

 * Text-to-Speech
   Speech synthesis in 220+ voices and 40+ languages.

 * Translation AI
   Language detection, translation, and glossary support.

 * Video AI
   Video classification and recognition using machine learning.

 * Vision AI
   Custom and pre-trained models to detect emotion, text, and more.

 * Dialogflow
   Lifelike conversational AI with state-of-the-art virtual agents.

 * Not seeing what you're looking for?
 * See all AI and machine learning products

 * API Management

 * Apigee API Management
   Manage the full life cycle of APIs anywhere with visibility and control.

 * Apigee Integration
   API-first integration to connect existing data and applications.

 * Cloud Healthcare API
   Solution to bridge existing care systems and apps on Google Cloud.

 * AppSheet
   No-code development platform to build and extend applications.

 * API Gateway
   Develop, deploy, secure, and manage APIs with a fully managed gateway.

 * Compute

 * Compute Engine
   Virtual machines running in Google’s data center.

 * App Engine
   Serverless application platform for apps and back ends.

 * Cloud GPUs
   GPUs for ML, scientific computing, and 3D visualization.

 * Migrate to Virtual Machines
   Server and virtual machine migration to Compute Engine.

 * Spot VMs
   Compute instances for batch jobs and fault-tolerant workloads.

 * Batch
   Fully managed service for scheduling batch jobs.

 * Sole-Tenant Nodes
   Dedicated hardware for compliance, licensing, and management.

 * Bare Metal
   Infrastructure to run specialized workloads on Google Cloud.

 * Recommender
   Usage recommendations for Google Cloud products and services.

 * VMware Engine
   Fully managed, native VMware Cloud Foundation software stack.

 * Cloud Run
   Fully managed environment for running containerized apps.

 * Not seeing what you're looking for?
 * See all compute products

 * Containers

 * Google Kubernetes Engine
   Managed environment for running containerized apps.

 * Container Registry
   Registry for storing, managing, and securing Docker images.

 * Container Security
   Container environment security for each stage of the life cycle.

 * Cloud Build
   Solution for running build steps in a Docker container.

 * Deep Learning Containers
   Containers with data science frameworks, libraries, and tools.

 * Kubernetes Applications
   Containerized apps with prebuilt deployment and unified billing.

 * Artifact Registry
   Package manager for build artifacts and dependencies.

 * Knative
   Components to create Kubernetes-native cloud-based software.

 * Cloud Run
   Fully managed environment for running containerized apps.

 * Cloud Code
   IDE support to write, run, and debug Kubernetes applications.

 * Google Cloud Deploy
   Fully managed continuous delivery to Google Kubernetes Engine and Cloud Run.

 * Data Analytics

 * BigQuery
   Data warehouse for business agility and insights.

 * Looker
   Platform for BI, data applications, and embedded analytics.

 * Dataflow
   Streaming analytics for stream and batch processing.

 * Pub/Sub
   Messaging service for event ingestion and delivery.

 * Dataproc
   Service for running Apache Spark and Apache Hadoop clusters.

 * Cloud Data Fusion
   Data integration for building and managing data pipelines.

 * Cloud Composer
   Workflow orchestration service built on Apache Airflow.

 * Dataprep
   Service to prepare data for analysis and machine learning.

 * Dataplex
   Intelligent data fabric for unifying data management across silos.

 * Looker Studio
   Interactive data suite for dashboarding, reporting, and analytics.

 * Analytics Hub
   Service for securely and efficiently exchanging data analytics assets.

 * Not seeing what you're looking for?
 * See all data analytics products

 * Databases

 * AlloyDB for PostgreSQL
   Fully managed, PostgreSQL-compatible database for demanding enterprise
   workloads.

 * Cloud Bigtable
   Cloud-native wide-column database for large scale, low-latency workloads.

 * Firestore
   Cloud-native document database for building rich mobile, web, and IoT apps.

 * Memorystore
   In-memory database for managed Redis and Memcached.

 * Cloud Spanner
   Cloud-native relational database with unlimited scale and 99.999%
   availability.

 * Cloud SQL
   Fully managed database for MySQL, PostgreSQL, and SQL Server.

 * Database Migration Service
   Serverless, minimal downtime migrations to the cloud.

 * Bare Metal Solution for Oracle
   Infrastructure to run specialized Oracle workloads on Google Cloud.

 * Firebase Realtime Database
   NoSQL database for storing and syncing data in real time.

 * Datastream
   Serverless change data capture and replication service.

 * Developer Tools

 * Artifact Registry
   Universal package manager for build artifacts and dependencies.

 * Cloud Code
   IDE support to write, run, and debug Kubernetes applications.

 * Cloud Build
   Continuous integration and continuous delivery platform.

 * Cloud Deploy
   Fully managed continuous delivery to Google Kubernetes Engine and Cloud Run.

 * Cloud Deployment Manager
   Service for creating and managing Google Cloud resources.

 * gcloud CLI
   Command line tools and libraries for Google Cloud.

 * Cloud Scheduler
   Cron job scheduler for task automation and management.

 * Cloud Source Repositories
   Private Git repository to store, manage, and track code.

 * Cloud Tasks
   Task management service for asynchronous task execution.

 * Cloud Workstations
   Managed and secure development environments in the cloud

 * Tools for PowerShell
   Full cloud control from Windows PowerShell.

 * Not seeing what you're looking for?
 * See all developer tools

 * Healthcare and Life Sciences

 * Apigee Healthcare APIx
   FHIR API-based digital service production.

 * Cloud Healthcare API
   Solution for bridging existing care systems and apps on Google Cloud.

 * Cloud Life Sciences
   Tools for managing, processing, and transforming biomedical data.

 * Device Connect for Fitbit
   Gain a 360-degree patient view with connected Fitbit data on Google Cloud.

 * Healthcare Natural Language AI
   Real-time insights from unstructured medical text.

 * Medical Imaging Suite
   Accelerate development of AI for medical imaging by making imaging data
   accessible, interoperable, and useful.

 * Hybrid and Multicloud

 * Anthos
   Platform for modernizing existing apps and building new ones.

 * Looker
   Platform for BI, data applications, and embedded analytics.

 * Cloud Run for Anthos
   Integration that provides a serverless development platform on GKE.

 * Google Cloud Marketplace for Anthos
   Containerized apps with prebuilt deployment and unified billing.

 * Migrate to Containers
   Tool to move workloads and existing applications to GKE.

 * Operations
   Monitoring, logging, and application performance suite.

 * Cloud Build
   Service for executing builds on Google Cloud infrastructure.

 * Traffic Director
   Traffic control pane and management for open service mesh.

 * Apigee API Management
   API management, development, and security platform.

 * Google Distributed Cloud
   Fully managed solutions for the edge and data centers.

 * Google Cloud Deploy
   Fully managed continuous delivery to Google Kubernetes Engine and Cloud Run.

 * Internet of Things

 * Cloud IoT Core
   IoT device management, integration, and connection service.

 * Edge TPU
   ASIC designed to run ML inference and AI at the edge.

 * Management Tools

 * Anthos Config Management
   Automate policy and security for your deployments.

 * Carbon Footprint
   Dashboard to view and export Google Cloud carbon emissions reports.

 * Cloud APIs
   Programmatic interfaces for Google Cloud services.

 * Cloud console
   Web-based interface for managing and monitoring cloud apps.

 * Cloud Mobile App
   App to manage Google Cloud services from your mobile device.

 * Cloud Shell
   Interactive shell environment with a built-in command line.

 * Config Connector
   Kubernetes add-on for managing Google Cloud resources.

 * Cost Management
   Tools for monitoring, controlling, and optimizing your costs.

 * Intelligent Management
   Tools for easily managing performance, security, and cost.

 * Personalized Service Health
   Gain visibility into disruptive events impacting Google Cloud products.

 * Private Catalog
   Service catalog for admins managing internal enterprise solutions.

 * Terraform on Google Cloud
   Open source tool to provision Google Cloud resources with declarative
   configuration files.

 * Media and Gaming

 * Live Stream API
   Service to convert live video and package for streaming.

 * OpenCue
   Open source render manager for visual effects and animation.

 * Transcoder API
   Convert video files and package them for optimized delivery.

 * Video Stitcher API
   Service for dynamic or server-side ad insertion.

 * Migration

 * Application Migration
   App migration to the cloud for low-cost refresh cycles.

 * BigQuery Data Transfer Service
   Data import service for scheduling and moving data into BigQuery.

 * Cloud Foundation Toolkit
   Reference templates for Deployment Manager and Terraform.

 * Database Migration Service
   Serverless, minimal downtime migrations to the cloud.

 * Migrate to Containers
   Components for migrating VMs into system containers on GKE.

 * Migrate to Virtual Machines
   Components for migrating VMs and physical servers to Compute Engine.

 * Migration Center
   Unified platform for migrating and modernizing with Google Cloud.

 * Rapid Assessment & Migration Program (RAMP)
   End-to-end migration program to simplify your path to the cloud.

 * Transfer Appliance
   Storage server for moving large volumes of data to Google Cloud.

 * Storage Transfer Service
   Data transfers from online and on-premises sources to Cloud Storage.

 * VMware Engine
   Migrate and run your VMware workloads natively on Google Cloud.

 * Networking

 * Cloud Armor
   Security policies and defense against web and DDoS attacks.

 * Cloud CDN
   Content delivery network for serving web and video content.

 * Cloud DNS
   Domain name system for reliable and low-latency name lookups.

 * Cloud Load Balancing
   Service for distributing traffic across applications and regions.

 * Cloud NAT
   NAT service for giving private instances internet access.

 * Hybrid Connectivity
   Connectivity options for VPN, peering, and enterprise needs.

 * Network Connectivity Center
   Connectivity management to help simplify and scale networks.

 * Network Intelligence Center
   Network monitoring, verification, and optimization platform.

 * Network Service Tiers
   Cloud network options based on performance, availability, and cost.

 * Traffic Director
   Traffic control pane and management for open service mesh.

 * Not seeing what you're looking for?
 * See all networking products

 * Operations

 * Cloud Logging
   Google Cloud audit, platform, and application logs management.

 * Cloud Monitoring
   Infrastructure and application health with rich metrics.

 * Error Reporting
   Application error identification and analysis.

 * Kubernetes Engine Monitoring
   GKE app development and troubleshooting.

 * Cloud Trace
   Tracing system collecting latency data from applications.

 * Cloud Profiler
   CPU and heap profiler for analyzing application performance.

 * Intelligent Operations
   Tools for easily optimizing performance, security, and cost.

 * Security and Identity

 * Cloud IAM
   Permissions management system for Google Cloud resources.

 * Assured Workloads
   Compliance and security controls for sensitive workloads.

 * Cloud Key Management
   Manage encryption keys on Google Cloud.

 * Confidential Computing
   Encrypt data in use with Confidential VMs.

 * Security Command Center
   Platform for defending against threats to your Google Cloud assets.

 * Cloud Data Loss Prevention
   Sensitive data inspection, classification, and redaction platform.

 * Mandiant Products and Services
   Cybersecurity technology and expertise from the frontlines.

 * Chronicle SIEM
   Extract signals from your security telemetry to find threats instantly.

 * Chronicle Security Operations
   Detect, investigate, and respond to cyber threats.

 * VirusTotal Enterprise
   Unique visibility into threats.

 * reCAPTCHA Enterprise
   Protect your website from fraudulent activity, spam, and abuse without
   friction.

 * Not seeing what you're looking for?
 * See all security and identity products

 * Serverless Computing

 * Cloud Run
   Fully managed environment for running containerized apps.

 * Cloud Functions
   Platform for creating functions that respond to cloud events.

 * App Engine
   Serverless application platform for apps and back ends.

 * Workflows
   Workflow orchestration for serverless products and API services.

 * Storage

 * All Storage Products
   Cloud-based storage services for your business.

 * Cloud Storage
   Object storage that’s secure, durable, and scalable.

 * Filestore
   File storage that is highly scalable and secure.

 * Persistent Disk
   Block storage for virtual machine instances running on Google Cloud.

 * Cloud Storage for Firebase
   Object storage for storing and serving user-generated content.

 * Local SSD
   Block storage that is locally attached for high-performance needs.

 * Storage Transfer Service
   Data transfers from online and on-premises sources to Cloud Storage.

 * Google Workspace Essentials
   Secure video meetings and modern collaboration for teams.

 * Google Cloud Backup and DR
   Managed backup and disaster recovery for application-consistent data
   protection.

 * Parallelstore
   High performance, managed parallel file service.

 * Google Cloud NetApp Volumes
   File storage service that supports NFS, SMB, and multi-protocol environments.

 * Web3

 * Blockchain Node Engine
   Fully managed node hosting for developing on the blockchain.

Pricing
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 * Save money with our transparent approach to pricing
 * Google Cloud's pay-as-you-go pricing offers automatic savings based on
   monthly usage and discounted rates for prepaid resources. Contact us today to
   get a quote.
 * Request a quote

 * Pricing overview and tools
 * Google Cloud pricing
   Pay only for what you use with no lock-in.
 * Pricing calculator
   Calculate your cloud savings.
 * Google Cloud free tier
   Explore products with free monthly usage.

 * Cost optimization framework
   Get best practices to optimize workload costs.
 * Cost management tools
   Tools to monitor and control your costs.

 * Product-specific Pricing
 * Compute Engine
 * Cloud SQL
 * Google Kubernetes Engine
 * Cloud Storage
 * BigQuery

 * See full price list with 100+ products

Resources
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 * Learn & build
 * Google Cloud Free Program
   $300 in free credits and 20+ free products.
 * Quickstarts
   Get tutorials and walkthroughs.
 * Cloud computing basics
   Learn more about cloud computing topics.
 * Blog
   Read our latest product news and stories.

 * Learning Hub
   Grow your career with role-based learning.
 * Training
   Enroll in on-demand or classroom training.
 * Certification
   Prepare and register for certifications.
 * Cloud Architecture Center
   Get reference architectures and best practices.

 * Connect
 * Innovators
   Join Google Cloud's developer program.
 * Developer Center
   Stay in the know and stay connected.
 * Events and webinars
   Browse upcoming and on demand events.
 * Google Cloud Community
   Ask questions, find answers, and connect.

 * Third-party tools and partners
 * Google Cloud Marketplace
   Deploy ready-to-go solutions in a few clicks.
 * Google Cloud partners
   Explore benefits of working with a partner.
 * Become a partner
   Join the Partner Advantage program.

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 * Start free

 * Accelerate your digital transformation
 * Learn more
 * Key benefits
 * Why Google Cloud
 * AI and ML
 * Multicloud
 * Global infrastructure
 * Data Cloud
 * Open cloud
 * Trust and security
 * Productivity and collaboration
 * Reports and insights
 * Executive insights
 * Analyst reports
 * Whitepapers
 * Customer stories

 * Industry Solutions
 * Retail
 * Consumer Packaged Goods
 * Financial Services
 * Healthcare and Life Sciences
 * Media and Entertainment
 * Telecommunications
 * Games
 * Manufacturing
 * Supply Chain and Logistics
 * Government
 * Education
 * See all industry solutions
 * See all solutions
 * Application Modernization
 * CAMP
 * Modernize Traditional Applications
 * Migrate from PaaS: Cloud Foundry, Openshift
 * Migrate from Mainframe
 * Modernize Software Delivery
 * DevOps Best Practices
 * SRE Principles
 * Day 2 Operations for GKE
 * FinOps and Optimization of GKE
 * Run Applications at the Edge
 * Architect for Multicloud
 * Go Serverless
 * Artificial Intelligence
 * Contact Center AI
 * Document AI
 * Product Discovery
 * APIs and Applications
 * New Business Channels Using APIs
 * Unlocking Legacy Applications Using APIs
 * Open Banking APIx
 * Databases
 * Database Migration
 * Database Modernization
 * Databases for Games
 * Google Cloud Databases
 * Migrate Oracle workloads to Google Cloud
 * Open Source Databases
 * SQL Server on Google Cloud
 * Data Cloud
 * Databases Solutions
 * Smart Analytics Solutions
 * AI Solutions
 * Data Cloud for ISVs
 * Data Cloud Alliance
 * Digital Transformation
 * Digital Innovation
 * Operational Efficiency
 * COVID-19 Solutions
 * COVID-19 Solutions for the Healthcare Industry
 * Infrastructure Modernization
 * Application Migration
 * SAP on Google Cloud
 * High Performance Computing
 * Windows on Google Cloud
 * Data Center Migration
 * Active Assist
 * Virtual Desktops
 * Rapid Assessment & Migration Program (RAMP)
 * Backup and Disaster Recovery
 * Productivity and Collaboration
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   Customers


LICIOUS: DELIVERING AN UNMATCHED RANGE OF MEAT AND MEAT PRODUCTS TO CUSTOMERS


ABOUT LICIOUS

Licious aims to deliver the freshest meat and seafood to its customers'
doorsteps. Available in seven Indian cities, it operates a farm-to-fork model
and delivers more than 18,000 orders daily.

Industries: Food & Beverage
Location: India
Products: Google Maps Platform, Distance Matrix, Routes, Geocoding API, Google
Places API

TELL US YOUR CHALLENGE. WE'RE HERE TO HELP.

Contact us


ABOUT MEDIAAGILITY

A Google Cloud Premier Partner and US-headquartered Inc. 5000 company,
MediaAgility is a global digital consultancy offering full-spectrum digital
advisory, transformation, and operations.


LICIOUS USES GOOGLE MAPS PLATFORM TO SAVE TIME ALL ALONG ITS PERISHABLE GOODS
SUPPLY CHAIN FROM FARM PICK-UP TO DELIVERY, TO MAKE SURE ITS PRODUCTS ARRIVE
FRESH AND WITHIN THE PROMISED 90 MINUTES.


RESULTS:

 * Ensures a smooth post-order customer experience by enabling customers to
   enter accurate order addresses
 * Helps Licious achieve its target to deliver in <90 minutes by calculating
   optimal itineraries with the Routes API
 * Helps to maintain product quality along cold-chain supply chain by tracking
   the movement of orders at every stage
 * Optimizes supply and demand logistics between processing centers,
   distribution hubs, and customer addresses with real-time product location
   data

50% fewer calls from customers checking order status

When you think Indian cuisine, vegetarian dishes such as dal or paneer curry
probably come to mind first. But with 72% of Indians enjoying meat and
seafood-based dishes on a regular basis, meat and seafood are an important part
of the nation’s cuisine. In fact, India is the second fastest growing meat and
poultry market globally. This market is worth an estimated $40 million and is
driven by the changing lifestyles of India's 1.3 billion population. With
increased urbanization, people are commuting longer distances and cooking less
often. More and more, they value convenience, as well as guarantees of quality
when buying fresh meat and seafood products.

That's where Licious comes in. The company aims to radically transform how
consumers buy fresh meat and seafood by enabling them to order online and
receive packaged meat, seafood, ready-to-eat, and ready-to-cook products,
delivered to their doorsteps within 90 minutes of ordering. Apart from being
convenient, this means the customer knows the product they are receiving is high
quality, safe, and hygienic.

"We're a hyper local platform that promises our customers that we will deliver
their fresh meat or seafood within 90 minutes, and operates a cold-chain
logistics ecosystem. We turned to Google Maps Platform to help us build a better
customer experience and make sure we can deliver on our promise."

—Bhaskar Raju Konduru, CTO , Licious

Since it was founded in 2015, Licious has expanded its operations to seven of
India's urban centers: Bengaluru, its initial location, as well as Chandigarh,
Chennai, Delhi (NCR), Hyderabad, Mumbai, and Pune. It serves a wide range of
consumers, from working professionals to home-makers, but one thing unites them:
their love for great quality meat and the pleasure of enjoying a hearty meal
with family and friends. They want to purchase high-quality food products that
are prepared according to international food safety standards, from a brand they
trust.

To make it possible, the company's founders decided they needed to own and
control the entire supply chain, from farm to fork. It operates a cold-chain
supply chain, which means it maintains a consistent temperature of zero to four
degrees celsius as meat travels from the farm to the processing center and
beyond. Key to this approach is the use of technology at every step, to optimize
and keep the price point acceptable while adhering to stringent standards. For
example, Licious uses algorithms to predict customer demand, and blockchain
technology to keep track of specific animals along the supply chain, and offer
increased transparency about how they are farmed.

For its logistics and delivery operations, Licious requires highly accurate
real-time location data in order to keep track of where its products are en
route to the customer. It decided to work with Google Maps Platform from the
start, to provide the location data required for everything from locating and
tracking specific farm pick-ups, validating customers' addresses, calculating
delivery times, and mapping out the route for couriers.

"We're a hyper local platform that promises deliveries of fresh meat or seafood
within 90 minutes, and we operate a cold-chain logistics ecosystem," says
Bhaskar Raju Konduru, CTO at Licious. "We turned to Google Maps Platform to help
us build a better customer experience and make sure we can deliver on our
promise."


LOCATING CUSTOMERS ACCURATELY, SO DELIVERIES DON'T GO ASTRAY

One of the key points in any online customer experience is the delivery of the
product. This is especially true as Licious' products are highly perishable, so
on-time delivery is critical to freshness. When it first built its online
platform, Licious delivery drivers were having problems locating certain
customer addresses. "In many cities in India, the urban planning is chaotic and
it's hard to locate exact addresses without geographic coordinates," explains
Bhaskar. "Previously, we had some difficulty locating addresses, leading to
customer complaints and cancelled orders."

To meet this challenge, Licious built a solution using Places in Google Maps
Platform. Now, before a customer begins browsing on the platform, they are
invited to enter their location. Using Place Search and Place Autocomplete, the
customer's address can easily be entered in the web portal and then translated
into coordinates using the Geocoding API, to ensure the customer's location is
registered accurately.

"Before, our customer support center used to receive many calls from customers
asking where their orders were. Since starting to use Places API, we have
reduced our missed deliveries by 30%, and our customer satisfaction has grown by
30%."

—Bhaskar Raju Konduru, CTO , Licious

By feeding this information into the backend of the system, the web portal
displays the products that are available in the customer's particular area. Once
they have ordered, the accurate address coordinates are used along with the
Distance Matrix API to calculate the estimated delivery time to forward on to
the customer.

"Before, our customer support center used to receive many calls from customers
asking where their orders were," says Bhaskar. "Since starting to use Places
API, we have reduced our missed deliveries by 30%, and our customer satisfaction
has grown by 30%."


SAVING TIME ALONG THE SUPPLY CHAIN FOR THE FRESHEST PRODUCTS

It's not just for verifying customer addresses and calculating delivery times
that Licious is leveraging Google Maps Platform. It's helping Licious to save
time all along the supply chain, to make sure that its products are as fresh as
they can be. "We work with multiple stakeholders and have to ensure traceability
at every touchpoint," says Bhaskar.

"We’ve got the delivery experience right with the support of Google Maps
Platform, helping us continue to maintain a 90% repeat customer rate. That's
very important for building our brand, and enables us to focus on our core
business and creating new customizations."

—Bhaskar Raju Konduru, CTO , Licious

He explains that with Google Maps Platform, Licious is able to track exactly
where its products are en route to our distribution centers. Once the delivery
driver has the product and is ready to leave the depot, Licious uses data from
Google Maps Platform to assign orders to particular hubs and improve their fleet
management by using Routes to calculate the best sequence for delivery drivers
to drop-off orders.

"Every time we can make a process more efficient, we are helping preserve the
freshness of the product," he says. "Google Maps Platform is helping us to
achieve greater transparency and efficiency in our supply chain ecosystem, to
build the best possible workflows."

In order to get the most from Google Maps Platform, Licious is working with
implementation partner MediaAgility. "The team keeps us up-to-date with all the
new improvements to Google Maps Platform, and helps us to scale efficiently,
controlling our costs," says Bhaskar. "The team is just a call away, and able to
use its extensive knowledge to review how we're using APIs and advise us on how
new features might impact our consumption."


ACHIEVING A 90% REORDER RATE WITH FEWER CALL CENTER COMPLAINTS

By reducing call center complaints relating to missed deliveries by 50%, Licious
is better able to focus on providing a more personalized service, and truly live
up to its call center’s name: the Customer Happiness Center. "We’ve got the
delivery experience right with the support of Google Maps Platform, helping us
continue to maintain a 90% repeat customer rate," says Bhaskar. "That's very
important for building our brand, and enables us to focus on our core business
and on creating new customizations."

Using Google Maps Platform is also supporting Licious in scaling its business.
It's been enjoying a 300% growth rate over the past five years, and is
continuing to grow. "Google Maps Platform is great because it's easy to use, we
can plug-and-play to create new solutions for our many use cases, to identify
gaps and enable new features," says Bhaskar. "We can build the right models, and
learn on the go."

Shishir Gokhale, Partner at MediaAgility adds: “The hyperlocal business is a
highly competitive and evolving space in India. Innovations are happening daily
to stay ahead of the competition and to improve consumer experiences. With
Google Maps Platform and MediaAgility, Licious has really created
differentiation in the meat delivery business, and we’re proud to be a part of
its journey.”

Licious is now working on new features for the portal such as personalized
recommendations, which will be based on factors such as previous purchases, as
well as developing new brick-and-mortar experience centers. "We want to become a
truly omni-channel operation," says Bhaskar. "If for any reason delivery is
disrupted by traffic or a break-down, customers will be able to pick up their
order at a Licious Experience Center."

That requires increased optimization of logistics between the processing hubs
and stores, so Licious is working on defining clusters dynamically using Google
Maps Platform to help fulfill supply and demand curves efficiently in its
processing centers and delivery hubs.

"We have lots of innovations planned along with our roadmap, to make more use of
the real-time data provided by Google Maps Platform," says Bhaskar. "We want to
continue to improve our supply chain and delivery efficiencies even further, and
to continue delivering the best experience to our customers' doorsteps."

TELL US YOUR CHALLENGE. WE'RE HERE TO HELP.

Contact us


ABOUT LICIOUS

Licious aims to deliver the freshest meat and seafood to its customers'
doorsteps. Available in seven Indian cities, it operates a farm-to-fork model
and delivers more than 18,000 orders daily.

Industries: Food & Beverage
Location: India


ABOUT MEDIAAGILITY

A Google Cloud Premier Partner and US-headquartered Inc. 5000 company,
MediaAgility is a global digital consultancy offering full-spectrum digital
advisory, transformation, and operations.

Google Maps Platform Distance Matrix Routes Geocoding API Google Places API

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