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COVID-19 Update * Articles * Features * News Briefs * Demanding Views * Solution Spotlight * Financial News * Industry Insights * Case In Point * Topics * Content Marketing * Demand Generation * Lead Nurturing * Marketing Analytics * Social & Mobile * MORE ➙ * Resources * Hubs * Smarter GTM™ Hub * MarTech Marketplace * Best In Digital Experiences * B2B By The Numbers * Resources By Type * Awards * Briefs * E-books * Guides * Infographics * Reports * Research * Webinars * White Papers * iPapers * Events * Live Events * B2B Marketing Exchange * B2B Sales & Marketing Exchange * Digital Events * Best of #B2BMX Virtual Event * Campaign Optimization Series * Buyer Insights & Intelligence Series * ChannelWeek Series * Strategy & Planning Series * Video * About * About Demand Gen Report * Meet The Team * Readership * Social Reach * Editorial Calendar * Marketing Opportunities * Demanding Diversity Council * Demand Gen Report Events * B2B Marketing Exchange * B2B Sales & Marketing Exchange * Campaign Optimization Series * Buyer Insights & Intelligence Series * Strategy & Planning Series * ChannelWeek Series * Best of #B2BMX Virtual Event * Sister Brands * G3 Communications * Channel Marketer Report * Content4Demand * Decision Tree Labs * Marketing ID * Retail TouchPoints * Blog Articles— Features—— News Briefs—— Demanding Views—— Solution Spotlight—— Financial News—— Industry Insights—— Case In Point— Topics—— Content Marketing—— Demand Generation—— Lead Nurturing—— Marketing Analytics—— Social & Mobile—— MORE ➙Resources— Hubs—— Smarter GTM™ Hub—— MarTech Marketplace—— Best In Digital Experiences—— B2B By The Numbers— Resources By Type—— Awards—— Briefs—— E-books—— Guides—— Infographics—— Reports—— Research—— Webinars—— White Papers—— iPapersEvents— Live Events—— B2B Marketing Exchange—— B2B Sales & Marketing Exchange— Digital Events—— Best of #B2BMX Virtual Event—— Campaign Optimization Series—— Buyer Insights & Intelligence Series—— ChannelWeek Series—— Strategy & Planning SeriesVideoAbout— About Demand Gen Report—— Meet The Team—— Readership—— Social Reach—— Editorial Calendar—— Marketing Opportunities—— Demanding Diversity Council— Demand Gen Report Events—— B2B Marketing Exchange—— B2B Sales & Marketing Exchange—— Campaign Optimization Series—— Buyer Insights & Intelligence Series—— Strategy & Planning Series—— ChannelWeek Series—— Best of #B2BMX Virtual Event— Sister Brands—— G3 Communications—— Channel Marketer Report—— Content4Demand—— Decision Tree Labs—— Marketing ID—— Retail TouchPointsBlog Subscribe FEATURED * 1 * 2 * 3 Prev Next 2023 STATE OF GROWTH MARKETING: ORGS FOCUSING ON AI & DATA TO IMPROVE EFFICIENCY & INCREASE CUSTOMER-CENTRICITY STATE OF GTM STRATEGIES: AI-AUGMENTED CONTENT, TECH HELPING B2B ORGS PUT CUSTOMERS FIRST July 19, 2023 • Brian Anderson 2023 STATE OF GROWTH MARKETING: ORGS FOCUSING ON AI & DATA TO IMPROVE EFFICIENCY & INCREASE CUSTOMER-CENTRICITY July 12, 2023 • Kelly Lindenau B2B BUYER’S SURVEY: ECONOMIC UNCERTAINTIES RENEW BUYERS’ FOCUS ON PRICE & FUNCTIONALITY July 5, 2023 • Kelly Lindenau DEMANDING VIEWS HOW B2B COMPANIES CAN JUMPSTART A DIGITAL COMMERCE PROGRAM July 18, 2023 B2B SALES & MARKETING TEAMS MUST LOOK BEYOND INTENT DATA TO RECOGNIZE TRUE B… July 14, 2023 IT'S TIME TO FALL IN LOVE WITH THE MIDDLE OF THE FUNNEL July 7, 2023 HOW SALES LEADERS CAN ADOPT GENERATIVE AI EFFICIENTLY, STARTING WITH PROSPECTING… July 3, 2023 5 DATA-DRIVEN WAYS TO MOTIVATE YOUR BDR TEAM June 26, 2023 PUT YOUR CRM TO WORK TO UNLOCK EVENTS’ FULL POTENTIAL June 16, 2023 THE OTHER ALIGNMENT PROBLEM THAT’S NOT SALES & MARKETING June 12, 2023 STARTUP 101: HOW TO MANAGE A PRODUCT MARKETING LAUNCH June 2, 2023 VALUE SELLING GENERATES SALES MOMENTUM IN AN ECONOMIC DOWNTURN May 26, 2023 CASE IN POINT HOW PERCEPTYX TRANSFORMED ITS REVENUE ENGINE & INCREASED ACV BY 56% June 27, 2023 HOW LIONSGATE BOOSTED ENGAGEMENT BY 12K IMPRESSIONS WITH QR CODES January 5, 2023 HOW LHP GREW AVERAGE LEAD VALUE BY 3X October 19, 2022 HOW STACK MOXIE SAVED ITS MARKETING TEAM 50 HOURS OF MANUAL EFFORT PER WEEK October 4, 2022 HOW WALKER & DUNLOP LAUNCHED A WEBCAST & GENERATED 1500 REGISTRATIONS IN… September 27, 2022 SERVICENOW INCREASED SALES-CREATED PIPELINE BY 3X May 18, 2022 MINDTICKLE GENERATED MORE THAN $2.2M IN PIPELINE IN UNDER 8 WEEKS WITH ACCOUNT-B… January 3, 2022 NETSKOPE STREAMLINES DATA PROCESSES WITH IMPROVED ATTRIBUTION MODELS, INTERNAL C… August 23, 2021 NVIDIA ACHIEVES 89% ACCOUNT MATCH RATE WITH PEOPLE-BASED APPROACH March 31, 2021 DEMAND GEN REPORT TV CXO CONVERSATIONS: INFLU2 FOUNDER & CEO DISCUSSES THE ADVANTAGES OF BUYING G… * CXO CONVERSATIONS: INTEGRATE CMO DEB WOLF ON STRATEGIC, STR… * CXO CONVERSATIONS: REACHDESK CO-FOUNDER/CRO ON MODERN DIRECT… * CXO CONVERSATIONS: JABMO CEO HIGHLIGHTS KEYS TO SUCCESSFUL … INFOGRAPHICS HOW TO TRANSFORM YOUR BLOG ARTICLES INTO INFOGRAPHICS July 24, 2023 HOW DOES CONTENT MARKETING BUILD BRAND LOYALTY? July 17, 2023 WHAT DO YOU NEED TO RECRUIT & RETAIN GEN Z? July 7, 2023 6 ACTIONABLE WAYS IMAGES INCREASE CONVERSION RATES July 3, 2023 THE BUYER’S JOURNEY: HOW TO REACH YOUR AUDIENCE AT ANY STAGE June 28, 2023 DATA CLEANSING 101 June 20, 2023 8 ESSENTIAL ON-PAGE SEO FACTORS FOR FAST IMPACT June 13, 2023 5 CRITICAL AREAS SALES NEEDS TO IMPROVE ON June 7, 2023 5 KEY METRICS EVERY CMO SHOULD BE TRACKING May 30, 2023 FINANCIAL NEWS DEMANDBASE RAISES $175M IN NEW FINANCING February 16, 2023 REGIE.AI CLOSES A-ROUND FUNDING WITH $6M INVESTMENT February 9, 2023 CLOSEFACTOR SECURES $15M FOR GTM OPERATING SYSTEM January 19, 2023 COHO AI SECURES $8.5M IN SEED FUNDING January 13, 2023 EVENT MARKETING PLATFORM SAMAARO RAISES SEED FUNDING January 3, 2023 BANZAI GEARS UP TO GO PUBLIC; ACQUIRES HYROS FOR $110M December 13, 2022 REGIE.AI SECURES $10M IN SERIES A FUNDING September 30, 2022 GOLDCAST GENERATES $28M IN SERIES A FUNDING August 30, 2022 KONTENT.AI RAISES $40M TO OPERATE AS STANDALONE COMPANY July 20, 2022 NEWS BRIEFS ARINSIGHTS ADDS TECH REVIEWS FROM G2 & PEERSPOT TO ITS PREMIUM CONTENT SOLUT… July 18, 2023 PEOPLE.AI INTEGRATES WITH MICROSOFT SALES COPILOT July 18, 2023 UBERFLIP ENHANCES DIGITAL SALES ROOM PRODUCT, SALES ASSIST July 12, 2023 ZOOMINFO PARTNERS WITH DATABRICKS TO HELP DELIVER COMPREHENSIVE DATA TO CUSTOMER… July 7, 2023 SEQUEL.IO RELEASES AI SOLUTION TO HELP TURN LIVE EVENTS INTO SEO-OPTIMIZED CONTE… July 3, 2023 VALIDITY APPOINTS JEFF LUNDAL AS CRO June 27, 2023 SHOWPAD REVEALS NEW AI CAPABILITIES FOR SALES & MARKETING TEAMS June 27, 2023 FROM THE BLOG COME ON B2B, LET’S GO PARTY! 4 LESSONS FROM 'BARBIE' July 18, 2023 #B2BSMX PREVIEW: INSIDER INSIGHTS INTO THE ABM TRACK July 17, 2023 FOSTERING INCLUSIVITY: HOW CRUNCHBASE IS SHINING THE SPOTLIGHT ON LGBTQ+ BUSINES… June 21, 2023 SOLUTION SPOTLIGHT COHORA AIMS TO FUEL CUSTOMER INTERACTIONS WITH USER-GENERATED CONTENT July 18, 2023 NEW CALENDLY ROUTING TOOL AIMS TO STREAMLINE LEAD QUALIFICATION July 10, 2023 LINKEDIN’S RELATIONSHIP EXPLORER AIMS TO STREAMLINE SELLING PROCESSES WITH ACCOU… July 3, 2023 UPCOMING EVENTS D.R.E.A.M. ON-DEMAND DISCUSSION SERIES RAINFOCUS INSIGHT 2021 FOLLOW US FEATURED RESOURCES TO BOLDLY GO WHERE DEMAND IS: ENGAGING B2B ON CONN… AI IN THE FAST LANE STATE OF GTM STRATEGIES: AI-AUGMENTED CONTENT, TEC… FEATURED WEBINARS TO BOLDLY GO WHERE DEMAND IS: ENGAGING B2B ON CONNECTED… AI IN THE FAST LANE MASTERING THE TRIFECTA: AI, MARKETING & SALES JOB BOARD FEATURED: Sr. Manager/Director of Corporate Marketing Greater Philadelphia area Director of Digital Product Marketing Greater Philadelphia area VP of Marketing, Demand Generation Woodbridge, NJ View All Jobs Back to top GENERAL: Features | Topics | Resources | Videos | Events | Contact Us | Privacy Policy RESOURCES: White Papers | E-books | Webinars | Research | Reports | Infographics | Briefs | Guides ABOUT DEMAND GEN REPORT: Overview | Meet The Team | Readership | Social Reach | Edit Calendar | Marketing Opps © 2023 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use