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PHILIP KOVANIS

Past projects
Contact Me



LET'S BUILD SOMETHING AMAZING

Welcome, and thank you for taking the time to get to know me. I am a skilled
industrial designer and human centered designer with over a decade of
experience.  I have used this expertise to create innovative and user-centric
designs that merge functionality, aesthetics, and sustainability. I have
successfully designed products that not only taking into account consumer trends
and feedback; but also maximize a brands visual identity in the marketplace.

Master's of Business Administration (MBA)
Clemson University - 2020

Bachelor's of Science - Industrial Design (BS)
San Francisco State University - 2009




DESIGN PROCESS

I led this project internally with a focus on understanding our customer first.
The way I approach design is to make sure we have the target in the right place
before spending resources and time to solve the problem. We did this through
user research as well as market surveys to understand where our customers were
experiencing pain points. 



CUSTOMER RESEARCH DRIVEN DESIGN PROJECTS

Below you can see excerpts of the type of design research conducted to answer
the question "What do light truck owners value in their tires" 

Project client - Michelin Light Truck Industrial Design project





ELECTRIC VEHICLE BEHAVIOR DESIGN

Understanding electric vehicle customers buying priorities. What are customers
choosing when considering price/performance/ and brand?




CONCEPT GENERATION

Working through the design problems, involved developing concept design and
execution of prototypes for testing.  Aesthetics and usability drive this
process

Designing a multi-tool wrist watch, with built in everyday carry (EDC)
functionality

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