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Text Content

"Sleek, fast and intuitive."

 * Home
 * Product
   * Multi-Touch Attribution
   * Data Export Tool
 * Solutions
   * B2C Marketers
   * B2B Marketers
   * B2B CMOs
   * Bizible Alternative
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   * Learn
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 * Log In

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DRIVE GROWTH WITH UNIFIED MARKETING DATA.

Enterprise-Grade Multi-Touch Attribution:

 * Understand the true impact of each touchpoint across your entire marketing
   funnel.
 * Gain powerful insight to answer complex marketing questions.
 * Boost your marketing ROI with data-driven, multi-touch attribution.

Schedule a Demo


B2C MARKETERS

Optimize return on marketing


B2B MARKETERS

Optimize path to purchase




MULTI-TOUCH ATTRIBUTION MADE SIMPLE AND EFFECTIVE

Here’s how it works...


1AUTOMATED DATA COLLECTION

Our smart integrations with popular ad platforms and marketing software make
high quality data collection easy and automatic. We combine and organize all of
your online and offline touchpoints together with your budget spend to create a
single source of attribution truth.

View all integrations


2CUSTOM MULTI-TOUCH ATTRIBUTION MODELS

After absorbing data across all customer touchpoints, we apply proven machine
learning algorithms to build automated models. These models uncover connections,
identify patterns and deliver unbiased attribution results. Or choose to use our
traditional rules-based cohort models, proven to accurately audit every
touchpoint for precise attribution results.


3RELIABLE AFFILIATE MARKETING

Keep affiliates engaged and accountable with accurate measurement, actionable
reporting and automated rewards. Manage affiliate enrollment and offers, measure
engagement and optimize partner performance with precision for higher return on
affiliate spend. Pull all affiliate performance data into your multi-touch
attribution reporting to compare affiliate performance against other marketing
channels.


4ACTIONABLE REPORTING

Intuitive dashboards and reports are designed to help you quickly get to the
truth about conversion, CPA, ROAS or LTV. Segment results by channel, campaign,
touchpoint or drilldown to understand how specific users engage with your brand
at specific points in time. Then sync results back into your marketing software,
CRM or BI tool for easy business reporting.


5OPTIMIZE ROI WITH CONFIDENCE

Instantly know which touches and channels are working and which ones are not.
Double down on higher converting touches, monitor promising channels, and stop
poor performing campaigns. Understand which offline campaigns influence online
activity and which online activities drive in-store purchases. Drill down to
every click, conversion and dollar allocation for budgeting and forecasting.

More Unique Features


G2 CROWD NAMED US A HIGH PERFORMER

Attribution was named a high performer in the Winter 2024 G2 Crowd Grid© Report
for Attribution Software.

Read it Now



TRUSTED BY INDUSTRY LEADERS

“AttributionApp makes it a lot easier to get the most out of our marketing
budget.”

MICHAEL YOUNG

VP Product

“A must have tool to get a clear understanding of CAC for your paid advertising
campaigns.”

JAIME GETTO

VP of Growth & Engineering

“Attribution is super helpful to be able to segment and drill down by channel
(Facebook, Google, search), campaigns + assets, paths, and UTMs. After we spent
a few minutes defining all our channels we had a full-picture of where we spent
and made money.”

PAUL BENIGER

VP of Growth & Engineering


A BIZIBLE ALTERNATIVE

Discover why Attribution is more powerful than Bizible for your B2B multi-touch
attribution strategy.

Compare Now
Schedule a Demo


FEATURED RESOURCES


E-BOOK

The CMO’s playbook to deliver more revenue with less spend

Read More


BLOG

Learn practical how-tos and industry trends in multi-touch attribution

Read More


60 SECOND DEMO

Watch a short demo of Attribution’s powerful features

Watch Now

Attribution is an advanced multi-touch attribution company that empowers every
marketer with the data to convert more buyers and maximize ROI. With a patent
pending approach, Attribution delivers the most complete performance visibility
with unmatched usability.

QUICK LINKS

 * Products
 * Integrations
 * Learn
 * Blog

SOLUTIONS

 * B2C Marketers
 * B2B Marketers
 * B2B CMO’s
 * Bizible Alternative

CONNECT

Subscribe to our newsletter to keep up-to-date on trends and best practices in
multi-touch attribution.




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