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AndreaVascellari.com

Experience Architect in a Digital World

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ANDREA VASCELLARI

Andrea is an experience architect specialized on sales and business development
for B2B and B2C organisations. He works at the intersection of digital
transformation, technology evolution and experience design to help organisations
develop their operative business and communications strategies.

Andrea is an award-winning professional with over 15 years of professional
experience and a deep understanding of strategic business development, marketing
and communications including public and media relations in fast evolving market
regions.

He worked as Director of Digital and Content at WPP, world leader in advertising
and marketing services, as Digital Planner at the leading global communications
marketing firm Edelman, and as CEO of Itive an international digital strategy
agency he founded with offices in Finland and New York.

Andrea has extensive international business experience and holds a Master’s
Degree in Business Administration. Recognised as one of the leading early
adopters, thought leaders and influencers in social business communication,
Andrea has directed executive education programs, lectured at academic
institutions and delivered keynote speeches internationally.

He is the co-author of the book Age Of Conversation 3, which was written by a
group of well-known international marketing professionals. He has also
contributed to other blogs, such as The Next Web, and has been featured in
numerous news and business publications, both in print and on the web,
including Lifehacker, Wired Magazine and the Huffington Post.

Photo Credit: Luca Sartoni


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