www.happiestbaby.com Open in urlscan Pro
23.227.38.74  Public Scan

Submitted URL: https://affiliate.insider.com/?postID=63e65225310b0b12ab71ee03&site=bi&u=https%3A%2F%2Fwww.happiestbaby.com%2Fblogs%2Fsnoo%2Fs...
Effective URL: https://www.happiestbaby.com/blogs/snoo/snoo-fda-approval?AID=13481734&PID=6415797&SID=bi%7C63e65225310b0b12ab71ee03%7Cbrowse...
Submission: On February 14 via api from CH — Scanned from DE

Form analysis 3 forms found in the DOM

GET /search

<form action="/search" method="get" class="input-group search-bar search-bar--mobile" role="search">
  <label for="search-bar-mobile" class="hidden">Search</label>
  <input id="search-bar-mobile" type="search" name="q" value="" placeholder="Search" aria-label="search" class="input-group-field aa-input" autocomplete="off" spellcheck="false" role="combobox" aria-autocomplete="both" aria-expanded="false"
    aria-owns="algolia-autocomplete-listbox-0" dir="auto" style="">
  <pre aria-hidden="true"
    style="position: absolute; visibility: hidden; white-space: pre; font-family: Gotham, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: 100; word-spacing: 0px; letter-spacing: normal; text-indent: 0px; text-rendering: auto; text-transform: none;"></pre>
  <button class="search__icon" aria-label="submit search"><i class="fa fa-search" aria-hidden="true"></i></button>
</form>

GET /search

<form action="/search" method="get" class="input-group search-bar" role="search">
  <label for="search-bar" class="hidden">Search</label>
  <input id="search-bar" type="search" name="q" value="" placeholder="Search" class="input-group-field search-nav aa-input" autocomplete="off" spellcheck="false" role="combobox" aria-autocomplete="both" aria-expanded="false"
    aria-owns="algolia-autocomplete-listbox-1" dir="auto" style="">
  <pre aria-hidden="true"
    style="position: absolute; visibility: hidden; white-space: pre; font-family: Gotham, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: 100; word-spacing: 0px; letter-spacing: normal; text-indent: 0px; text-rendering: auto; text-transform: none;"></pre>
</form>

POST /cart

<form action="/cart" method="post" novalidate="" data-cart-form="">
  <div class="ajax-cart__header">
    <img class="ajax-cart__header-logo" loading="lazy" src="//cdn.shopify.com/s/files/1/1407/3324/t/780/assets/icon-baby-head.svg?v=125817697373557291231675968612" width="27" height="25" alt="Happiest Baby Logo">
    <div class="ajax-cart__header-shipping-text">
      <!-- rivets: if cart.total_price | gt 7500 -->
      <!-- rivets: if cart.total_price | lt 7500 -->
      <div class="ajax-cart__header-shipping-text__standard">FREE Standard Shipping on Orders Above $75</div>
    </div>
    <a role="button" aria-label="Close cart window" href="javascript:void(0);" onclick="closeAjaxCart();" class="ajax-cart-item__close-cart">×</a>
  </div>
  <div class="ajax-cart__empty-cart-message" rv-show="cart.item_count | lt 1">
    <div>Your Cart is Empty</div>
    <div>
      <a class="btn ajax-cart__btn-continue-shopping" href="/collections/all">Continue Shopping</a>
    </div>
  </div>
  <div class="ajax-cart-alert-banner">
    <div class="ajax-cart-alert-banner__text"></div>
    <div>
      <button aria-label="Close alert" class="ajax-cart-alert-banner__btn-close" onclick="hideAjaxCartAlertBanner();">×</button>
    </div>
  </div>
  <div class="ajax-cart-item-list" style="display: block;">
    <div class="ajax-cart-item-list--snoo">
      <script>
        rivets.binders.increase = function(el, value) {
          el.setAttribute("aria-label", "Increase quantity for " + value);
        }
        rivets.binders.decrease = function(el, value) {
          el.setAttribute("aria-label", "Decrease quantity for " + value);
        }
        rivets.binders.removeitem = function(el, value) {
          el.setAttribute("aria-label", "Remove " + value + " from cart");
        }
        rivets.binders.quantity = function(el, value) {
          el.setAttribute("aria-label", value.quantity + " " + value.product_title + " items ")
        }
      </script>
      <!-- rivets: each-item -->
      <style>
        .item-gwp {
          background-color: #F25F5C;
          color: white;
          min-width: 74px;
          width: auto;
          padding: 1px 6px 1px;
          margin-bottom: 4px;
          font-weight: 600;
          display: inline-block;
          border-radius: 2px;
        }
      </style>
    </div>
    <div class="ajax-cart-item-list--reconditioning-fee">
      <script>
        rivets.binders.increase = function(el, value) {
          el.setAttribute("aria-label", "Increase quantity for " + value);
        }
        rivets.binders.decrease = function(el, value) {
          el.setAttribute("aria-label", "Decrease quantity for " + value);
        }
        rivets.binders.removeitem = function(el, value) {
          el.setAttribute("aria-label", "Remove " + value + " from cart");
        }
        rivets.binders.quantity = function(el, value) {
          el.setAttribute("aria-label", value.quantity + " " + value.product_title + " items ")
        }
      </script>
      <!-- rivets: each-item -->
      <style>
        .item-gwp {
          background-color: #F25F5C;
          color: white;
          min-width: 74px;
          width: auto;
          padding: 1px 6px 1px;
          margin-bottom: 4px;
          font-weight: 600;
          display: inline-block;
          border-radius: 2px;
        }
      </style>
    </div>
    <div class="ajax-cart-item-list--non-snoo">
      <script>
        rivets.binders.increase = function(el, value) {
          el.setAttribute("aria-label", "Increase quantity for " + value);
        }
        rivets.binders.decrease = function(el, value) {
          el.setAttribute("aria-label", "Decrease quantity for " + value);
        }
        rivets.binders.removeitem = function(el, value) {
          el.setAttribute("aria-label", "Remove " + value + " from cart");
        }
        rivets.binders.quantity = function(el, value) {
          el.setAttribute("aria-label", value.quantity + " " + value.product_title + " items ")
        }
      </script>
      <!-- rivets: each-item -->
      <style>
        .item-gwp {
          background-color: #F25F5C;
          color: white;
          min-width: 74px;
          width: auto;
          padding: 1px 6px 1px;
          margin-bottom: 4px;
          font-weight: 600;
          display: inline-block;
          border-radius: 2px;
        }
      </style>
    </div>
  </div>
  <div class="ajax-cart__footer" rv-show="cart.item_count | gt 0" style="display: none;">
    <div class="ajax-cart__footer-row clearfix">
      <div>Subtotal </div>
      <div class="ajax-cart__subtotal" rv-text="cart.total_price | money Currency.currentCurrency" style="opacity: 1;">$0.00</div>
    </div>
    <div class="ajax-cart__footer-row clearfix">
      <div>Shipping</div>
      <!-- rivets: if cart.total_price | gt 7500 -->
      <!-- rivets: if cart.total_price | lt 7500 -->
      <div>Add <span rv-text="7500 | minus cart.total_price | money Currency.currentCurrency">$75.00</span> for free shipping!</div>
    </div>
    <div>
      <div>
        <eco-widget id="0"
          widget="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"
          style="display: block; visibility: visible; z-index: 5; position: relative;"></eco-widget><button aria-label="Checkout button" id="checkout-button" type="button" name="checkout" class="btn btn--full-width ajax-cart__btn-checkout"
          onclick="clickedCheckout()">Checkout</button>
      </div>
    </div>
    <script>
      /**
       * Click checkout button
       */
      function clickedCheckout() {
        goToCheckoutPage();
      }
      /**
       * Push to dataLayer when checkout viewed
       */
      function pushWhenCheckoutClicked() {
        var lineItems = [];
        // Record the info
        window.dataLayer = window.dataLayer || [];
        window.dataLayer.push({
          'event': 'initiateCheckout',
          'ecommerce': {
            'checkout': {
              'actionField': {
                'revenue': '0.00'
              },
              'products': JSON.stringify(lineItems, null, 2)
            }
          }
        });
        // Logging
        goToCheckoutPage();
      };
      /**
       * Go to checkout page
       */
      function goToCheckoutPage() {
        if (rentalQty > 0 && false) {
          window.location.href = '/checkout?discount=';
        } else {
          window.location.href = '/checkout';
        }
      }
    </script>
    <p class="us-free-shipping-disclaimer us-free-shipping-disclaimer--rental hidden">In the 48 contiguous United States, customers will be charged $59.50 for the shipment of SNOO back to Happiest Baby. Added charges will apply for shipping to and
      from Alaska and Hawaii.</p>
    <p class="us-free-shipping-disclaimer us-free-shipping-disclaimer--purchase hidden">* An additional $185 shipping fee will be applied to SNOO purchases sent to Hawaii and Alaska.</p>
  </div>
</form>

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SNOO ACCEPTED TO FDA'S BREAKTHROUGH DEVICE PROGRAM, WILL UNDERGO FAST-TRACK
REVIEW FOR FINAL APPROVAL

By Happiest Baby Staff


For SNOO parents, every night of better and better sleep can feel like a little
breakthrough, all on its own. Now, SNOO wants to crown those tiny successes with
a truly monumental breakthrough.

We are thrilled to share that the Food and Drug Administration (FDA) has
accepted SNOO Smart Sleeper into its Breakthrough Device Program. This program
was created to speed the FDA’s usually meticulous and in-depth review of medical
products so that life-saving devices can be made available to consumers much
more quickly.

SNOO Smart Sleeper was designed specifically to keep babies safely on the back
all night and for all naps. And the FDA is evaluating SNOO’s potential to
prevent the terrible tragedy of infant sleep death (SIDS/SUID).

Approximately 3,600 U.S. babies have died in their sleep every year since 1999.
Sadly, little progress has been made in reducing this alarming number of infant
sleep fatalities in over 20 years. Almost 50% of babies who die in their sleep
are found on the stomach, a position reported to raise the risk of SIDS/SUID by
300 to 400%. It’s for this reason that the American Academy of Pediatrics and
National Institute of Health strongly recommend that babies only sleep on their
backs. 

Although there is an urgent need to prevent these deaths, SNOO is the first
device ever presented to the FDA that the Agency feels may be able to
demonstrate a clear reduction in SIDS/SUID.

To date, babies have logged over 135,000,000 hours of safer sleep in their
SNOOs. This is a very hopeful advance, especially in light of the recent recalls
of inclined sleepers after the Consumer Product Safety Commission received the
very disturbing reports of 73 infant deaths.

Families across America can now rent SNOOs for about the cost of a cappuccino.
Dozens of top corporations now offer rented SNOOs as a support for their new
families. We hope that—if SNOO receives FDA approval— even more employers,
governmental agencies, and insurance companies will cover the cost so that many
more parents will be able to experience the safety and peace of mind that SNOO
can bring to them.

Happiest Baby looks forward to working with the FDA. We are hopeful that we are
now at a wonderful moment in medicine when we will finally be able to take a
huge step towards reducing the suffering and loss caused by these needless
deaths!



Have questions about a Happiest Baby product? Our consultants would be happy to
help! Connect with us at customercare@happiestbaby.com.

Disclaimer: The information on our site is NOT medical advice for any specific
person or condition. It is only meant as general information. If you have any
medical questions and concerns about your child or yourself, please contact your
health provider.


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Disclaimer: The information on our site is NOT medical advice for any specific
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medical questions and concerns about your child or yourself, please contact your
health provider.

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In the 48 contiguous United States, customers will be charged $59.50 for the
shipment of SNOO back to Happiest Baby. Added charges will apply for shipping to
and from Alaska and Hawaii.

* An additional $185 shipping fee will be applied to SNOO purchases sent to
Hawaii and Alaska.


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