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CHAT WITH YOUR CDP: INTRODUCING MARKETING COPILOT

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INTRODUCING MARKETING COPILOT: SMARTER SEGMENTS WITH AI-DRIVEN CHAT


BUILT FOR THE WORLD’S LARGEST AND MOST INNOVATIVE COMPANIES




WHY THE WORLD’S LARGEST RESTAURANT COMPANY CHOSE TREASURE DATA

Customer data and AI is a journey. Discover why Yum! Brands, the world’s largest
restaurant company with beloved brands like Taco Bell, KFC, and Pizza Hut,
trusts Treasure Data on the road ahead.


A CHAT WITH CAMERON DAVIES, CHIEF DATA OFFICER AT YUM! BRANDS




A CHAT WITH CAMERON DAVIES, CHIEF DATA OFFICER AT YUM! BRANDS


THE CFO-APPROVED CDP: DRIVE FIRST-PARTY DATA ROI IN WEEKS, NOT YEARS


Acquisition


OPTIMIZE MARKETING SPEND BY 10–15%

Cut down customer acquisition costs by better targeting high-value leads,
suppressing ads, and personalization across channels.

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Growth


RAMP UP CONVERSION RATES

Increase customer lifetime value (LTV) with more impactful website
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Retention


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“

Treasure Data’s state-of-the-art CDP solution brings unparalleled capabilities
to unify, manage and activate customer data across our four brands and
third-party platforms, empowering our ability to gain deep insights into
customer behavior and preferences.”

Cameron Davies

Chief Data Officer

Watch the video


MEET TREASURE DATA




MEET TREASURE DATA


WHY THE WORLD’S LARGEST COMPANIES CHOOSE TREASURE DATA





AI POWERED; AI EMPOWERING

Drive quality genAI from quality CDP data. Give business teams the power to work
faster and better in the Treasure Data platform with AI co-pilots and machine
learning, while data scientists easily infuse custom scores and models across
the company.


REAL-TIME AND BATCH DATA IN ONE PROFILE

See your customers in their entirety, with all batch and real-time behaviors and
attributes unified at the profile level. Build journeys without batch vs
real-time silos so you can truly personalize experiences. Stitch it all together
without limitations.


THE CDP THAT GETS IT RIGHT, IMMEDIATELY

Our CDP pays for itself in the first six months and gives infinite scalability
so you can ratchet up CDP-driven revenue and cost savings across your
organization, fast. We don’t future-limit your martech stack. We make your tech
ecosystem better, now and 20 years from now.

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THE TOP BREWER’S TRANSFORMATIONAL JOURNEY TO 90 MILLION PROFILES

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2024 GARTNER® CRITICAL CAPABILITIES FOR CUSTOMER DATA PLATFORMS

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