www.postgrid.com
Open in
urlscan Pro
172.67.149.198
Public Scan
URL:
https://www.postgrid.com/address-verification-api/
Submission: On May 16 via manual from US — Scanned from US
Submission: On May 16 via manual from US — Scanned from US
Form analysis 3 forms found in the DOM
GET https://www.postgrid.com/
<form role="search" action="https://www.postgrid.com/" method="GET" data-faitracker-form-bind="true" data-faitracker-form-id="form-0" data-hs-cf-bound="true" siq_id="autopick_3201">
<input type="text" name="s" value="" placeholder="Search" data-faitracker-input-id="form-0.field-0">
<span>Hit enter to search or ESC to close</span>
</form><form data-pg-verify="" data-faitracker-form-bind="true" data-faitracker-form-id="form-1" data-hs-cf-bound="true" siq_id="autopick_8463">
<span class="error-message" data-pg-address-line1-message=""></span>
<div class="pg-input-wrapper"><input required="true" id="pg-invalid-box" hidden="true" data-faitracker-input-id="form-1.field-1"><input name="address" data-pg-address-line1="" placeholder="Start typing a street address here..." type="text"
class="in_value" autocomplete="off" data-faitracker-input-id="form-1.field-2"></div>
<input type="hidden" name="address2" data-pg-address-line2="">
<input type="hidden" name="city" data-pg-city="">
<input type="hidden" name="prov" data-pg-prov="">
<input type="hidden" name="postal" data-pg-pc="">
<input type="hidden" name="country" data-pg-country="">
</form>POST /address-verification-api/#gf_12
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_12" id="gform_12" action="/address-verification-api/#gf_12" data-formid="12" novalidate="" data-faitracker-form-bind="true" data-faitracker-form-id="form-2"
data-hs-cf-bound="true" siq_id="autopick_4204">
<div class="gform-body gform_body">
<ul id="gform_fields_12" class="gform_fields top_label form_sublabel_below description_below">
<li id="field_12_1" class="gfield gfield--type-text gf_left_half siqatrib_firstname gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible"
data-js-reload="field_12_1"><label class="gfield_label gform-field-label" for="input_12_1">First Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_1" id="input_12_1" type="text" value="" class="medium" tabindex="51" placeholder="First Name *" aria-required="true" aria-invalid="false" siqatrib="firstname"
data-faitracker-input-id="form-2.field-3"> </div>
</li>
<li id="field_12_2" class="gfield gfield--type-text gf_right_half siqatrib_lastname gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible"
data-js-reload="field_12_2"><label class="gfield_label gform-field-label" for="input_12_2">Last Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_2" id="input_12_2" type="text" value="" class="medium" tabindex="52" placeholder="Last Name *" aria-required="true" aria-invalid="false" siqatrib="lasstname"
data-faitracker-input-id="form-2.field-4"> </div>
</li>
<li id="field_12_3" class="gfield gfield--type-email gf_left_half siqatrib_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_12_3">
<label class="gfield_label gform-field-label" for="input_12_3">Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_email">
<input name="input_3" id="input_12_3" type="email" value="" class="medium" tabindex="53" placeholder="Email *" aria-required="true" aria-invalid="false" siqatrib="email" data-faitracker-input-id="form-2.field-5">
</div>
</li>
<li id="field_12_4" class="gfield gfield--type-phone gf_right_half siqatrib_phone gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_12_4">
<label class="gfield_label gform-field-label" for="input_12_4">Phone number<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_phone"><input name="input_4" id="input_12_4" type="tel" value="" class="medium" tabindex="54" placeholder="Phone number *" aria-required="true" aria-invalid="false" siqatrib="phone"
data-faitracker-input-id="form-2.field-6"></div>
</li>
<li id="field_12_5" class="gfield gfield--type-text gf_left_half siqatrib_company gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_12_5">
<label class="gfield_label gform-field-label" for="input_12_5">Company Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_5" id="input_12_5" type="text" value="" class="medium" tabindex="55" placeholder="Company Name *" aria-required="true" aria-invalid="false" siqatrib="company"
data-faitracker-input-id="form-2.field-7"> </div>
</li>
<li id="field_12_6" class="gfield gfield--type-text gf_right_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_12_6"><label
class="gfield_label gform-field-label" for="input_12_6">Job Title<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_text"><input name="input_6" id="input_12_6" type="text" value="" class="medium" tabindex="56" placeholder="Job Title *" aria-required="true" aria-invalid="false"
data-faitracker-input-id="form-2.field-8"> </div>
</li>
<li id="field_12_7" class="gfield gfield--type-select gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_12_7"><label
class="gfield_label gform-field-label" for="input_12_7">Company Size<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_select"><select name="input_7" id="input_12_7" class="large gfield_select" tabindex="57" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Company Size *</option>
<option value="1-10">1-10</option>
<option value="11-20">11-20</option>
<option value="21-50">21-50</option>
<option value="51-100">51-100</option>
<option value="101-500">101-500</option>
<option value="501-1000">501-1000</option>
<option value="1001+">1001+</option>
</select></div>
</li>
<li id="field_12_11"
class="gfield gfield--type-checkbox gfield--type-choice show-label checkbox-col-2 checkbox-interest-field gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible"
data-js-reload="field_12_11"><label class="gfield_label gform-field-label gfield_label_before_complex">What are you interested in?<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_checkbox">
<ul class="gfield_checkbox" id="input_12_11">
<li class="gchoice gchoice_12_11_1">
<input class="gfield-choice-input" name="input_11.1" type="checkbox" value="Print & Mail API" id="choice_12_11_1" tabindex="58" data-faitracker-input-id="form-2.field-9">
<label for="choice_12_11_1" id="label_12_11_1" class="gform-field-label gform-field-label--type-inline">Print & Mail API</label>
</li>
<li class="gchoice gchoice_12_11_2">
<input class="gfield-choice-input" name="input_11.2" type="checkbox" value="Address Verification" id="choice_12_11_2" tabindex="59" data-faitracker-input-id="form-2.field-10">
<label for="choice_12_11_2" id="label_12_11_2" class="gform-field-label gform-field-label--type-inline">Address Verification</label>
</li>
</ul>
</div>
</li>
<li id="field_12_32" class="gfield gfield--type-select field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_32"><label class="gfield_label gform-field-label" for="input_12_32">#
of Mail Pieces Per Year</label>
<div class="ginput_container ginput_container_select"><select name="input_32" id="input_12_32" class="medium gfield_select" tabindex="60" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder"># of Mail Pieces Per Year</option>
<option value="Less than 50,000">Less than 50,000</option>
<option value="50,001 - 100,000">50,001 - 100,000</option>
<option value="100,001 - 500,000">100,001 - 500,000</option>
<option value="500,001 - 1,000,000">500,001 - 1,000,000</option>
<option value="More than 1,000,000">More than 1,000,000</option>
</select></div>
</li>
<li id="field_12_33" class="gfield gfield--type-select field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_33"><label class="gfield_label gform-field-label" for="input_12_33">#
of Address Verifications Per Year</label>
<div class="ginput_container ginput_container_select"><select name="input_33" id="input_12_33" class="medium gfield_select" tabindex="61" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder"># of Address Verifications Per Year</option>
<option value="Less than 50,000">Less than 50,000</option>
<option value="50,001 - 100,000">50,001 - 100,000</option>
<option value="100,001 - 500,000">100,001 - 500,000</option>
<option value="500,001 - 1,000,000">500,001 - 1,000,000</option>
<option value="More than 1,000,000">More than 1,000,000</option>
</select></div>
</li>
<li id="field_12_10" class="gfield gfield--type-textarea gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_12_10"><label
class="gfield_label gform-field-label" for="input_12_10">Message<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label>
<div class="ginput_container ginput_container_textarea"><textarea name="input_10" id="input_12_10" class="textarea small" tabindex="62" placeholder="Tell us about your requirements *" aria-required="true" aria-invalid="false" rows="10"
cols="50"></textarea></div>
</li>
<li id="field_12_9" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_9">
<div class="ginput_container ginput_container_text"><input name="input_9" id="input_12_9" type="hidden" class="gform_hidden" aria-invalid="false" value="-"></div>
</li>
<li id="field_12_8" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_8">
<div class="ginput_container ginput_container_text"><input name="input_8" id="input_12_8" type="hidden" class="gform_hidden" aria-invalid="false" value="-"></div>
</li>
<li id="field_12_12" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_12">
<div class="ginput_container ginput_container_text"><input name="input_12" id="input_12_12" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_13" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_13">
<div class="ginput_container ginput_container_text"><input name="input_13" id="input_12_13" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_14" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_14">
<div class="ginput_container ginput_container_text"><input name="input_14" id="input_12_14" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_15" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_15">
<div class="ginput_container ginput_container_text"><input name="input_15" id="input_12_15" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_16" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_16">
<div class="ginput_container ginput_container_text"><input name="input_16" id="input_12_16" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_17" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_17">
<div class="ginput_container ginput_container_text"><input name="input_17" id="input_12_17" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_18" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_18">
<div class="ginput_container ginput_container_text"><input name="input_18" id="input_12_18" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_19" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_19">
<div class="ginput_container ginput_container_text"><input name="input_19" id="input_12_19" type="hidden" class="gform_hidden" aria-invalid="false" value="direct"></div>
</li>
<li id="field_12_20" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_20">
<div class="ginput_container ginput_container_text"><input name="input_20" id="input_12_20" type="hidden" class="gform_hidden" aria-invalid="false" value="direct"></div>
</li>
<li id="field_12_21" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_21">
<div class="ginput_container ginput_container_text"><input name="input_21" id="input_12_21" type="hidden" class="gform_hidden" aria-invalid="false" value="https://www.postgrid.com/address-verification-api/"></div>
</li>
<li id="field_12_22" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_22">
<div class="ginput_container ginput_container_text"><input name="input_22" id="input_12_22" type="hidden" class="gform_hidden" aria-invalid="false" value="https://www.postgrid.com/address-verification-api/"></div>
</li>
<li id="field_12_23" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_23">
<div class="ginput_container ginput_container_text"><input name="input_23" id="input_12_23" type="hidden" class="gform_hidden" aria-invalid="false" value="https://www.google.com/"></div>
</li>
<li id="field_12_24" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_24">
<div class="ginput_container ginput_container_text"><input name="input_24" id="input_12_24" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_25" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_25">
<div class="ginput_container ginput_container_text"><input name="input_25" id="input_12_25" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_26" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_26">
<div class="ginput_container ginput_container_text"><input name="input_26" id="input_12_26" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_27" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_27">
<div class="ginput_container ginput_container_text"><input name="input_27" id="input_12_27" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_28" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_28">
<div class="ginput_container ginput_container_text"><input name="input_28" id="input_12_28" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_29" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_29">
<div class="ginput_container ginput_container_text"><input name="input_29" id="input_12_29" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_30" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_30">
<div class="ginput_container ginput_container_text"><input name="input_30" id="input_12_30" type="hidden" class="gform_hidden" aria-invalid="false" value=""></div>
</li>
<li id="field_12_31" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_31">
<div class="ginput_container ginput_container_text"><input name="input_31" id="input_12_31" type="hidden" class="gform_hidden" aria-invalid="false" value="2024 May 15 22:41:44 | Post | Address Validation API | Address Verification API Services - USPS API - PostGrid™ | https://www.postgrid.com/address-verification-api/ | Form Submitted
"></div>
</li>
<li id="field_12_34" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_34">
<div class="ginput_container ginput_container_text"><input name="input_34" id="input_12_34" type="hidden" class="gform_hidden checkbox-print-mail-api" aria-invalid="false" value="0"></div>
</li>
<li id="field_12_35" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_35">
<div class="ginput_container ginput_container_text"><input name="input_35" id="input_12_35" type="hidden" class="gform_hidden checkbox-address-verification" aria-invalid="false" value="0"></div>
</li>
<li id="field_12_36" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible" data-js-reload="field_12_36">
<div class="ginput_container ginput_container_text"><input name="input_36" id="input_12_36" type="hidden" class="gform_hidden" aria-invalid="false" value="US"></div>
</li>
<li id="field_12_37" class="gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below gfield_visibility_visible" data-js-reload="field_12_37"><label
class="gfield_label gform-field-label" for="input_12_37">Name</label>
<div class="ginput_container"><input name="input_37" id="input_12_37" type="text" value="" autocomplete="new-password" data-faitracker-input-id="form-2.field-11"></div>
<div class="gfield_description" id="gfield_description_12_37">This field is for validation purposes and should be left unchanged.</div>
</li>
</ul>
</div>
<div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_12" class="gform_button button" value="Submit" tabindex="63"
onclick="if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} "
onkeypress="if( event.keyCode == 13 ){ if(window["gf_submitting_12"]){return false;} if( !jQuery("#gform_12")[0].checkValidity || jQuery("#gform_12")[0].checkValidity()){window["gf_submitting_12"]=true;} jQuery("#gform_12").trigger("submit",[true]); }"
data-faitracker-form-bind="true" data-faitracker-input-id="form-2.field-12" data-faitracker-click-bind="true"> <input type="hidden" name="gform_ajax" value="form_id=12&title=&description=&tabindex=51&theme=legacy">
<input type="hidden" class="gform_hidden" name="is_submit_12" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="12">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_12" value="WyJbXSIsIjhhNTAzZDM3M2E3Mzk4Njg5M2U2ZjYyZDdlM2FlYjZlIl0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_12" id="gform_target_page_number_12" value="0">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_12" id="gform_source_page_number_12" value="1">
<input type="hidden" name="gform_field_values" value="">
</div>
</form>Text Content
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Address Verification
ADDRESS VERIFICATION & VALIDATION API
By Web Developer31 March 2024May 2nd, 2024No Comments
ADDRESS VERIFICATION API & ADDRESS VALIDATION (245+ COUNTRIES)
Capture the right address every time. 245+ Countries Covered. Get Accurate
Global Address Data Everytime.
TRY IT OUT
OUTPUT ADDRESS RESULT
3075 14th Ave. #212, Markham,
ON, L3R 5M1, Canada
Try for Free. Sign Up for Address Verification API
TABLE OF CONTENTS
* Highest Accuracy and Best Address Verification API & Address Validation API
Tool
* Why is Address Verification and Validation Important?
* What is an Address Verification or Validation API?
* Why Do You Need an Address Validation API
* How Does Address Validation API Work?
* Why PostGrid Address Verification API is the Best Choice For You
* Why Should You Go for PostGrid Address API?
* Benefits of Using PostGrid’s Address API
* What is Address Fraud and How to Prevent it?
* Vital Elements of the Address Verification Process
* Which Businesses Should Use an Address Verification API?
* Advantages of Using a Reliable Address Verification Solution for Businesses
* Different Types of Address Tools
* How Address Validation Can Improve Customer Service?
* What are NCOA and CASS?
* What is USPS Address Validation API?
* What is the Google Address Validation API?
* How to Select a Best Address Verification API Solution?
* Can PostGrid Run a Batch Address Verification?
* How to Use PostGrid Address Verification API:
Verify Address Instantly!
With our
Address Verification
Software & API
START VERIFYING
HIGHEST ACCURACY AND BEST ADDRESS VERIFICATION API & ADDRESS VALIDATION API TOOL
Verify, validate, standardize, auto-complete, and cleanse your address list with
PostGrid’s CASS & SERP-certified address validation API in real-time. Use our
Standard API to Verify US & Canada Addresses. Use our Global/International
Address Verification API to verify, validate, standardize, auto-complete, and
cleanse addresses in real-time across 245+ countries and territories worldwide.
WHY IS ADDRESS VERIFICATION AND VALIDATION IMPORTANT?
Companies invest the highest amount of money in launching direct mail
marketing campaigns. Apart from that, most businesses, including financial
institutes, real estate businesses, etc., send direct mail pieces regularly.
Businesses put a large amount of money, time, and resources into creating,
designing, printing, and shipping direct mail. Once your mail pieces are
delivered, they analyze the results based on the response and conversion rates.
Being one of those business owners, you should note that many of the mailpieces
you send aren’t reaching the intended recipient.
The direct mail results you’ve analyzed until now can be inaccurate if you don’t
regularly clean your database and eliminate the wrong addresses. Based on the
outcomes, all money, and resources used in creating, printing, and mailing the
direct mails that never reached their recipient have gone in vain.
Hence, to avoid such things from happening to you, consider getting a
CASS USPS-certified address verification API. This type of API usually helps you
clean and validate your mailing list by matching the details with the official
USPS database (USPS address verification). With the right address details of
your recipient in your system, you can decrease the misspending and lost
opportunities and get more accurate analytical reports.
Let’s determine how your business can benefit from an address verification or
validation API.
WHAT IS AN ADDRESS VERIFICATION OR VALIDATION API?
An address verification service API helps you verify, validate, standardize,
parse, geocode and provide a lot of other metadata related to an address
adhering to local postal standards.
An address validation API is a service that lets you access the authoritative
USPS database which has 160 million postal delivery points and 41,704 ZIP codes.
It processes your mailing addresses to determine whether they refer to real
places. Otherwise, it lets you spot the incorrect components, which you may ask
your customers to modify.
Technically, the address validation API is an application programming interface,
or API, that validates all postal information automatically. So it identifies
address elements, standardizes your delivery locations for shipping, and
replaces incorrect data with correct details. Also, it finds the accurate
latitudes and longitudes for the addresses via geocoding.
You can integrate an address API with databases, websites, CRMs, online
platforms, and software programs and enrich your mailing list quality.
PostGrid’s API is CASS (Coding Accuracy Support System) certified, helping us
build on USPS’s official address data to provide standardization, validation,
geocoding, and autocomplete at lightning speed. You can use it to reduce
delivery delays and enhance deliverability predictability to improve your
customer experience. US address validation APIs normalize addresses to match the
standards of the USPS.
PostGrid’s address validation API plays an important role in ensuring the
addresses entered are cleansed, accurate, and standardized according to local
postal standards for higher accuracy and clean address data for your records.
In many instances, a user is bound to have errors while entering an address on
your website or uploading a list with multiple addresses such as missing suite
number, wrong postal address, or other types which can cause a lot of confusion,
and wasted hours, and resources. An address verification software can eliminate
this hassle and have clean addresses that save time and money.
Our address verification software allows you to verify, validate, or standardize
addresses in real-time at the point of entry or allows you to verify in bulk
allowing you to verify up to 200,000 addresses at once.
Our address validation API integrates with your enterprise system or CRM
(primarily your website) to fetch the data and match it with your provided
country’s postal address verification web service. Using this, you can ensure
you have clean data right at the point of entry, reducing the bounce rate of
your mail.
Also Read: Address Verification ROI Calculator
SEE OUR ADDRESS VERIFICATION API & TOOL IN ACTION
WHY DO YOU NEED AN ADDRESS VALIDATION API
An API for address verification can help your companies in a lot of ways and
double your returns. Some of them are mentioned below:
SAVES TIME
Once you merge PostGrid with your CRM or other systems, the address verification
API works automatically depending on the instructions you have set. From letting
only correct and accurate data enter your system to cleaning and updating the
customer details, PostGrid does it all automatically.
This way, you get to save a lot of time that you might have otherwise spent
collecting and matching the data with the official database manually.
ENHANCE YOUR CONVERSION RATE
The faster your customer reaches the call to action, the better your conversion
rate will be. The address validation API provides the address suggestions as
your customers start typing their addresses.
It lets your customers and prospects fill in their details at a better speed and
take them to the final CTA more quickly.
Plus, it also ensures that they only enter the correct address. For example, as
an individual starts typing their address details, PostGrid will recommend
several addresses depending on the area and zip code they’ve entered. It’ll
force them to choose one of the suggested addresses.
If they fail to do so and the API doesn’t recognize the address they have typed,
they’ll have to change it and choose the correct address. This way, you can
guarantee the order’s shipping and delivery to the right address on time.
COST-EFFECTIVE
Over the years, things have changed vastly, and technology has advanced way too
much. Similarly, no company in the business of sending regular direct mails
would be willing to do it the traditional way.
The old ways are not only time-consuming but cost a lot too. With an automated
address validation API in place, you can eliminate all such methods and the
money you’d otherwise spend operating in those ways.
The address validate API stores the instructions given to it and manages the
tasks quickly and accurately. This way, you save money from the beginning of the
tasks. However, for some reason, if your customer returns the parcel and you
need to send a different package to the same address, you can do it with a few
clicks without entering every detail again.
IMPROVE USER-EXPERIENCE
When your customers or potential customers visit your store, they judge it by
the interior of walls, furniture, staff, and of course, the quality of your
products.
Similarly, when someone visits your website, they check out how it represents
your brand, how easy it is to find things there, and the user-friendly features
you have displayed.
A good company will always try to make their user’s journey a cakewalk on their
website. Hence, you must use such features that enhance the user experience and
enable them to place an order quickly.
The API for address validation can help you do it just by its integration with
your CRM.
HIGH-QUALITY DATA
The address verification API, like PostGrid, offers you at least three features:
address parsing, standardization, and validation. By parsing and standardizing
the data present in your mailing list, API makes sure that the data is available
in the right format. By validation, it ensures that the addresses are correct as
per USPS guidelines.
Plus, the USPS address validation API web service keeps on updating with the new
location details. Hence, PostGrid keeps on updating your mailing list
accordingly. Besides that, as you grow, new addresses keep on filling your
mailing list. With entry-point verification, PostGrid makes sure that only the
correct data enters your system.
This way, the data in your mailing list is always of high quality.
INTERNATIONAL SUPPLIES
When you’re in a business where you have to send parcels, packages, and direct
mail pieces overseas, nothing changes for shipping it to the correct address
except for fear of damage.
When you send something locally or even within the same nation, you have a
thorough knowledge of the addresses’ format and other details.
However, it’s not the same for the international addresses. Every country has
its laws, making it difficult for you to follow up.
PostGrid has databases of over 150 countries, allowing you to ship to the right
address confidently without fearing the loss you might have to face on the loss
of your direct mail pieces.
Plus, just like you can automate the shipping of your direct mail pieces in the
US, you can also automate them overseas.
HOW DOES ADDRESS VALIDATION API WORK?
After studying the benefits of address API, you can determine how much loss the
lack of a proper verification API can do to your business.
By sending your mailpieces to the wrong addresses, you can hurt your chances of
increasing sales, deepening bonds with your customers, and nurturing or
delighting your current clients. Apart from that, you also lose the money,
resources, and time you put into it.
Manually standardizing and validating the addresses can be time-consuming and
tiresome. Being tedious tasks, they can let you slip on a few errors, like
typing, spelling, or formatting mistakes. That may affect your brand’s
reputation considerably.
Hence, you must clean the data of your mailing list regularly and keep a check
on the wrong information from entering your system. You can solve all of such
problems with a single PostGrid API.
Moving forward, we’ll discuss how you can easily and effectively use one such
API to drop the time, money, and resources you put into a direct mail service
campaign and get better returns.
Address verification API works by integrating with your system to check and
correct all the address data. It can also instantly verify any address that you
have entered and provide you with a whole lot of other metadata such as
Latitude/Longitude, Geo-coordinates, RDI, ZIP+4, and many more.
Our API is both CASS (USPS) and SERP (Canada Post) certified which ensures all
addresses are cleansed, verified, and standardized to local postal standards.
Our address validate API can be integrated in the following way
* Create an account with PostGrid – Enter the required details and get your
account ready in just a few minutes. The set-up is very self-explanatory and
quick.
* Login – Login into your account with your unique user ID and password. A
go-to dashboard will be made accessible to you, which will contain everything
that you need to use the API.
* Use the API keys – Your test and live API keys will be available for you
through the settings menu. You will have to copy the keys from here. It is
recommended that you use these keys only on trusted servers to ensure maximum
security.
* Paste the keys – The next step will be to paste the URL of our validation API
to your website’s address form, where you want the addresses to be verified.
* Start API calls – Once you paste the URL, you will receive successful API
calls on request. You can even customize it according to you. If you get
stuck at any stage or the API is not responding in the way you need, feel
free to contact us, and we will help you out instantly.
HERE ARE THE STEPS OF HOW POSTGRID ADDRESS VALIDATION API WORKS:
* To get started with PostGrid’s address validation service API, you’d need to
integrate it with your CRM, website, or other systems.
* Once integrated, it’ll fetch all of the customers’ details present in your
database.
* After collecting the data, it’ll parse each of the customer records present
in your mailing list. By parsing, it means breaking down the different
components of an address to make it clearer.
* Next to data parsing, it’ll standardize all of the records. It means changing
the formatting according to the guidelines of USPS.
* Once all of the separate customer addresses are in the right format and are
CASS certified, the API will validate each of the entries with USPS’s
official database.
* Besides, it lets only accurate and valid addresses enter your system once
integrated. Thus, keeping the quality of your mailing list high and keeping
the spam away from your system.
* For entry-point data cleaning, the API suggests valid addresses to the
prospects as they start typing in the empty field. Gradually, as they
continue to type, the recommendations get better and more exact. Now at the
end, they can select the right suggestion and save it.
* If the prospect fails to select one of the suggested addresses, the address
correction API will not let them move to the next step, and they will need to
locate the error they’re making and fix it. This step ensures that only
correct data enters your system.
YOU CAN ALSO DO IT MANUALLY BY FOLLOWING THESE STEPS:
* Collect all the entries of customers from your system’s data that you want to
validate
* Go through each record one by one, keeping the USPS guidelines in mind
* And parse, standardize, and validate your data
It might seem like a simple process, but it can be challenging to manage and
verify tens of thousands of customer addresses without making any mistakes.
Plus, it’ll eat up tons of your hours, resources, and money, and yet, it’s not
clear whether your database will be error-free at the end or not.
An automated address validation API can improve your address data-cleaning
process tenfold and save you a tremendous amount of time. Plus, all your direct
mail pieces reach the right recipient, reducing your misspending cost.
WHY POSTGRID ADDRESS VERIFICATION API IS THE BEST CHOICE FOR YOU
You might be thinking, that tons of street address validations are available in
the market. Why on earth do I choose PostGrid? Well, your question is valid and
fair, which is why we’ll discuss several features, PostGrid offers that can
change your life. Let’s find out what they are.
GLOBAL ADDRESS DATA VERIFICATION
PostGrid global address API solves the problem that every postal address
verification web service provider faces, the difference in language, script, and
alignment of information. We have a postal database of nearly 245+ different
countries. You can use our international address verification to verify
addresses globally.
With PostGrid, you can translate each of the addresses that your customers
provide, and get them parsed, standardized, and validated within minimal time.
This way, you can ensure the right mail delivery, on time even across borders.
GEOCODING
PostGrid’s Address Validation also returns reverse geocoding data like latitude
and longitude coordinates with its geocoding API. It helps collect the accurate
address details and ship the order to the right area without any confusion. If
you integrate PostGrid with your CRM, you can quickly get your prospects’
complete information without them even typing it in. This feature also helps
them reach the CTA more speedily and place their order.
ADDRESS AUTOCOMPLETE, PARSING, AND STANDARDIZING
Address Autocomplete is, of course, the major feature of the PostGrid API. It
fetches the entire data from your system within minimal time to parse,
standardize, and validate it within milliseconds per record using autocomplete
API.
DATA IMPROVEMENT
Along with identifying the correct, valid, and incorrect addresses, wouldn’t it
be helpful if you could also manage to determine the “not yet built” area
details?
PostGrid helps you know each one of them. So you can segment your audiences and
ship your direct mail pieces only to the deliverable addresses, where someone is
receiving them. In other words, the address exists in real-time.
EXCELLENT CUSTOMER SUPPORT
With PostGrid, you can leverage customer services 24×7. Although the API is
super simple to use — integrate it with your system, get the live API keys, and
get started. Yet, if you face any difficulty getting your API keys or any other
problem, you can contact us. We’ll provide a solution to your query within one
business day.
DATA SAFETY AND SECURITY
Privacy is the primary concern at PostGrid, which is why we have a direct
partnership with HIPAA, PIPEDA, SOC-1, and SOC-2 compliant vendors. We guarantee
the safety and security of your and your customer's data. This way, you can make
decisions undoubtedly.
SCALABLE PROCESSES
One of the biggest mistakes that companies make is to validate their data once
and think it’s good to go for ages to come. With the growing business, grows
your mailing list, and you’d need to parse, standardize, and validate the new
addresses by scaling the process.
Plus, the data keeps on changing, which is why you’d also need to keep updating
it in line with the official database of USPS. Hence, PostGrid provides a
scaling feature, where you can verify as many addresses as you want and at any
time.
SYSTEM AND ZAPIER INTEGRATIONS
The major reason behind integration is the smooth user interface so you can
manage and operate multiple software and applications with ease. When you
integrate PostGrid with your system, you can perform numerous tasks, viz., data
fetching, with a single click.
Similarly, we offer Zapier integration, which helps you to incorporate over
1600+ apps. This way, you can automate most of the tasks and functions.
DEDUPLICATION
One of the excellent features of PostGrid address validation API is that it
detects similar customer details present in your system and removes them.
More than often, due to retargeting, most companies contain the record of a
single prospect multiple times in their database. It results in sending several
copies of your direct mail to a single potential customer.
Hence, you not only annoy the recipient but also cost yourself money, which goes
into creating, printing, and shipping the direct mail. Plus, depending on the
number of duplicate addresses present in your system, this cost keeps going
higher.
That’s why de-duplication of the addresses is as essential as verifying the
validity of the addresses. Apart from this, the validation API also helps remove
all the information gaps, spelling errors, typing mistakes, and other similar
errors from your mailing list.
COST-EFFECTIVE
Besides providing you with excellent features to reduce your investment and
misspending and increase your returns, PostGrid offers competitive prices.
Depending on your business type and size, you can choose a package that best
suits your needs. We offer no hidden fees. You only pay for the options and
features you decide to get.
Also Read: Verify Mailing List: Mailing Address Verification Using CSV Upload
WHY SHOULD YOU GO FOR POSTGRID ADDRESS API?
CASS & SERP CERTIFIED
Addresses are verified to CASS (USPS) and SERP (Canada Post) standards ensuring
addresses are verified to the highest standards and ensure higher delivery rates
and eliminating wasted hours or spends.
ANALYTICS
Get detailed insights and the status of the API including usage, limit, and
verification status.
EASY INTEGRATION
Seamless integration capabilities, detailed API docs, and dedicated dev support
are available to get you started quickly.
ADDRESS VALIDATION
Addresses are verified and validated to local postal standards ensuring higher
accuracy in deliverability and eliminating returned mail.
AUTOCOMPLETE
Save your customers’ time with PostGrid’s address autocomplete feature
and ensure a seamless user experience and reduced chances of entering wrong
addresses with auto-suggestion.
ADDRESS PARSING
Get each address into its different component, viz., address line 1, address
line 2, street, city, state, and zip code with zip code API.
DATA CLEANSING
Cleanse, verify, and deduplicate addresses efficiently, our Address API is CASS
(USPS) and SERP (Canada Post) certified.
STANDARDIZATION
The time-saving feature can help you get all the captured addresses in the
standard US postal address format.
BULK VERIFICATION
Get thousands of addresses verified in seconds with PostGrid, and save tons of
hours of tedious work.
COMPETITIVE PRICES
Industry best pricing without compromising on quality.
24 HOUR SUPPORT
Our support team is available 24 hours a day. If you ever get stuck anywhere in
the process get in touch with us.
BENEFITS OF USING POSTGRID’S ADDRESS API
Here are some other benefits of using PostGrid Address Validation API:
Validate at the entry point: PostGrid assigns the DPV (Delivery Point
Verification) codes to all the addresses as per the USPS address API database.
This feature checks the validity of the address your prospects are typing in the
empty fields and gives them proper suggestions. This way, you keep and enter
only the correct addresses in your mailing list.
The LACS Link: Using the Locatable Address Correction System Link, PostGrid
updates your database with the addresses changed or modified for emergency
purposes.
The RDI System: Residential Delivery Indicator is a feature in PostGrid that
helps you detect and separate the commercial address from the residential one.
SuiteLink: This unique feature enables the API to find and fix the apartment,
floor, room, or suite number if your prospects provided the wrong or no address
such information at all. This feature can save you from dropping the packages at
the main gate of the building, exposing you to the chances of losing them. With
this facet, you ensure the delivery of your direct mail right to the door of
your recipient.
Intelligent Mail Barcodes: If you want to locate and track your shipped direct
mail pieces, PostGrid helps you do it with intelligent mail barcodes. This
feature also enables you to find out the exact time it’s taking for your mails
to reach the recipient after being shipped, which can help the final analysis of
your direct mail campaign.
NO MORE LOST DIRECT MAIL PIECES:
If you start using PostGrid’s address standardization API, then all the
addresses present in your database will be accurate without any data duplication
or information gaps. Depending on the number of direct mail you send out and how
often, you can save a tremendous amount of money and time.
And since no mail is returning or getting lost on its way, the chances of lead
conversion also rise with twice the speed as before, and subtracting the
investment from the outcome; you can start seeing an ultimate boost in your
revenue generation.
BEST DATA QUALITY:
By utilizing PostGrid address autocomplete API at the point of entry, you can
ensure that the right address will enter your system. It not only saves you from
sending direct mail to wrong or incomplete addresses but also from spam trying
to enter your system.
Besides that, with regular cleaning, verifying, and updating your old data list
with PostGrid, you can get a quality database within a few days.
IMPROVED COMMUNICATION:
The foundation of a successful business is effective communication with its
customers. When your mail reaches the correct address, your chances of missed
opportunities decrease exponentially as your relevant offers get in front of the
right people.
With PostGrid address correction API, you can ensure high-quality output. Most
of our clients admit that they were spending more on their direct mail marketing
campaigns before they started using PostGrid—it helps decrease the overall cost
and increase revenue generation.
DECREASED MAILING COST:
With better address quality, you automatically reduce wasted spending associated
with returned mail or loss of mail due to incorrect addresses. Our address
verification software will ensure your addresses are cleansed, verified, and
standardized to local postal standards ensuring a smooth print and mail process.
QUICK BENEFITS OF USING POSTGRID
INCREMENT IN OVERALL PROCESS SPEED:
With a fast and on-the-spot Address normalization API, you can eliminate the
manual work and speed up the process. As it takes around 3-5 business days to
verify the collected addresses manually.
FASTER TURNAROUND TIME:
With less manual work and verifying the addresses instantly on submission, you
can also send the requested document (or a particular offer) in comparatively
less time.
SCALABLE SERVICES:
You can verify as many numbers of addresses as you want. From thousands to
millions of addresses, our address validation API and software help our clients
verify them all.
WHAT IS ADDRESS FRAUD AND HOW TO PREVENT IT?
Cybercriminals often use fake or stolen identities to give false data about
their location to use products or services. It is a significant concern for
businesses and their revenues. They can compromise their entire business and its
growth.
There are two main types of address fraud;
* Shipping address fraud
* Billing address fraud
Shipping address fraud occurs when an individual uses fake or invalid addresses
to receive goods or services without paying a penny. At the same time, billing
address fraud occurs when someone provides a counterfeit or invalid billing
address to avoid paying for products or services. Cybercriminals may use various
techniques to conduct an address fraud. They could use fake IDs or virtual
private networks (VPNs) to fake their location and identity.
Impact of Address Fraud on a Business
An address fraud can harm a business both financially and reputationally. Let us
examine how;
Financial Losses
Fraudsters who successfully conduct address fraud can send shipments to various
locations or get products and services without payment. The retailer faces
massive losses on the product, shipment charges, and chargeback fees. It can
even cripple a strong e-commerce giant over time.
Damage to Business Reputation
Negative news spreads like wildfire. Fraudulent transactions can make the
merchants cancel orders, issue refunds, or manage chargebacks. It can create a
very negative experience for legitimate customers. People will start to lose
trust in their business and look for competitors.
Legal Action
Customers, payment processors, and regulatory authorities can also take legal
action against merchants who fail to deal with fraud. There are severe
consequences of these legal steps. The merchant may need to pay hefty fines,
face penalties, or even lose the ability to process transactions.
VITAL ELEMENTS OF THE ADDRESS VERIFICATION PROCESS
A typical address verification process comprises two steps;
* Upfront
* Referential
An “upfront” location is when a customer inputs location information in a
website's search field. Address validation technology works automatically to fix
any mistake or missing information while the customer searches for an address.
The automatic autofill suggestions prevent users from making mistakes during the
data entry.
The address verification process for “referential” applications occurs
retroactively. A company cross-checks the data against an official database once
users enter the address.
Referential applications can help in standardization, cleansing, and
supplementing. Let us explain each of them in brief;
ADDRESS STANDARDIZATION
An API can standardize addresses according to local postal formats. It helps
postal workers in sorting mail and fast-tracking deliveries.
CLEANSING
It refers to fixing typographical errors or incorrect address information.
Professionals and companies prefer using address validation APIs to cleanse
insufficient data from their address databases.
SUPPLEMENTING
Address verification solutions add missing elements to the address information.
It helps companies and postal workers improve the delivery and navigation
process.
WHICH BUSINESSES SHOULD USE AN ADDRESS VERIFICATION API?
The primary use of the API is to ensure that the data entering your system is
correct, free from errors, complete, and exists. Besides that, it also checks
for other details and keeps the spam from entering your database, similarly, you
can also check the already registered addresses in your system for accuracy. The
API will analyze and match all the addresses with the standard data available in
your country’s postal services in the case of PostGrid—USPS.
Here’s a list of the businesses that can use USPS address validation API:
* E-commerce platforms: All e-commerce sites need to deliver products to a
number of addresses daily. And sending the mailers regularly to wrong
shipping addresses can cost them way too much money, and eventually decrease
their returns. Hence, an address verification service is essential for these
companies to not only maintain their profit but also to gain high returns.
* Branding Personal Stores: Most businesses start to sell – the products
available in their stores – online and offer shipping options to their
customers for convenience. However – in an era of online payment – delayed
delivery or sending the packages to the wrong address may ruin the stores’
reputation and cause business loss. That’s why most such companies contact us
to get PostGrid to verify the addresses in their database.
* Third-Party Logistics: Some 3PL companies – that contract with online brands
and other product-selling businesses for shipping their products – usually
take postal address validation web services like PostGrid. These services
help them serve their clients better with minimum returns.
* Short-term Rental Homes Service Sites: Most of the time, when a new user
lists their property on a site like these, it becomes necessary to confirm
the location to prevent the end-user from getting lost or having difficulty
finding the homes. It’s especially essential for users opting to pre-book
homes or hotels. Address Lookup API & tools like PostGrid help businesses
gain the trust of their customers by providing them with accurate data.
* Credit Check Services: Banks or other financial services companies – which
are not directly related to shipping mailpieces – can benefit from the
address correction API like PostGrid to save money. To connect the people
offering and needing a loan, the companies are required to do a credit check.
And despite the accuracy of the data provided, they need to get the job done.
That’s why PostGrid offers address validation software for a wide variety of
businesses. It helps avoid misspending.
ADVANTAGES OF USING A RELIABLE ADDRESS VERIFICATION SOLUTION FOR BUSINESSES
Accurate addresses are vital for smooth business operations. It can enhance
deliveries, user identification, and customer experience and reduce frustration.
Here's why you should consider a reliable address verification solution for your
business;
INCREDIBLE USER EXPERIENCE
The address verification process can occur in real-time when a user enters data
in a search field. They don't have to wait or navigate to other pages to fetch
accurate data. The validation works on the same, and only precise information
goes into the system.
It drastically improves the user experience, and website visitors can save much
of their time. They will start to appreciate that you are making efforts to
ensure address accuracy.
REDUCTION IN MAILING AND SHIPPING COSTS
Only complete and correct address information can lead to timely or failed
deliveries. The shipment costs also increase with these delays and failures.
Shipping carriers can also administer Address Correction Penalties on these
companies.
Address verification APIs can help companies with postage, printing, and other
costs. They can even learn whether a location is a business or residential
address.
GET MORE ACCURATE DATA
Companies send vast amounts of resources to fix wrong addresses in their
database. Real-time address verification can help them only enter legit
addresses at their entry point.
The API verifies the input data against official address databases like USPS and
Canada Post. Highly accurate data is necessary for every business operation.
DECREASED IT COSTS
Manually fixing wrong addresses takes higher IT costs and time. A professional
solution can reduce these costs and companies from periodic maintenance and
server charges. Monthly or annual subscription models are a lot cheaper than
in-house solutions.
STRONG FRAUD PREVENTION MECHANISM
Many businesses use address verification tools to verify identity to fight
against fraud. These tools can quickly verify the cardholder's addresses and the
person purchasing authenticate transactions. It can add a layer of protection
against fraudulent transactions over the internet.
HIGHER ROI
Address verification tools give less returned mail, fewer address correction
penalties, lower mailing and packaging costs, and less waste. All this
translates into higher ROI for the companies using these address validation APIs
in their sales, marketing, or business operations.
BETTER CUSTOMER SATISFACTION
Incorrect addresses are the main reason behind lost or late deliveries. It could
be a concern about a company's reputation and its customers. Users will build a
negative perception of the business failing to deliver packages on time.
An address verification solution can improve the customer experience by ensuring
a smooth delivery process. Postal carriers can also benefit from these solutions
while delivering mail and packages nationwide.
DIFFERENT TYPES OF ADDRESS TOOLS
There are different types of address tools available in the market. Each can
have a distinctive use case for a specific professional or business. Experts
often divide these tools into the following categories for more straightforward
classification;
ADDRESS AUTOCOMPLETE
Most address inaccuracies are a result of poor input data. An address
autocomplete API can provide relevant suggestions while users try to enter
postal addresses. It is an effective method of suggesting accurate addresses
while reducing invalid data from entering the database.
It is similar to geocoding. Yet, both have different purposes. Autocomplete
focuses on guessing the complete PO box addresses from segments of a postal
address. It provides multiple suggestions to help the user choose the correct
one.
In contrast, Geocoding requires a complete address as an input to provide the
relevant coordinates.
GEOCODING API
This software helps users input a postal address to fetch the corresponding
geographical coordinates. A Geocoding API helps firms and professionals to
locate consumers on a map. They can efficiently plan delivery routes or draw
distance estimates.
PostGrid's API can use entire addresses or their components to fetch the correct
longitude and latitude data. It simplifies a lot of headaches while delivering
mail and packages to consumers.
ADDRESS STANDARDIZATION
People can find different methods to write the same address. Yet, they must
acknowledge other countries have specific postal standards. The mailing process
could be faster if they abide by these standards.
An address standardization software can ensure businesses record locales in the
correct format. They can also convert various addresses into accurate format for
different mail carriers and countries. It helps them in reducing incomplete,
unnecessary, or invalid information.
Firms need these standards to ensure faster and hassle-free delivery of mail.
PostGrid's API gives you address components, such as city, county, postal code,
ZIP code, street name, and house name.
ADDRESS VERIFICATION
Users can intentionally or mistakenly enter invalid addresses into your records.
It can lead to failure or delays. Some companies also face fraud or fake users
on their platforms. An address verification solution is necessary to avoid
delays, fraud, and frustrated users.
Even a slight alteration to an actual address could render into an invalid
address. Companies prefer using a trustworthy address verification tool to
verify their data against multiple official postal databases.
REVERSE GEOCODING API
It is the exact opposite of Geocoding API. Users must provide the relevant
coordinates to locate the corresponding address. These APIs could be helpful for
firms that must identify their customer's location through their longitude and
latitude.
PostGrid's reverse geocoding capabilities can help you quickly find matching
geographical coordinates.
WHAT IS GEOMARKETING?
Accurate address data can also open remarkable marketing opportunities for
businesses. The localized data is often necessary to refine business and
advertising strategies. Location data can give access to demographic
information, such as;
* Age
* Gender
* Race and ethnicity
* Income group
* Education
* Occupation
* Household size
* Socioeconomic status
* Marital status
* And more!
Marketing professionals can use this information to create heat maps for better
analysis. They can also track the success of their campaigns in specific areas
to conclude. Geomarketing is necessary to understand consumer behavior and
preferences.
Professionals can launch and optimize their efforts to prospects based on their
current or past locations. Many experts use real-time data to tailor their
marketing campaigns and send relevant content.
HOW ADDRESS VALIDATION CAN IMPROVE CUSTOMER SERVICE?
PostGrid's address validation API services can be vital in ensuring every
shipment reaches customers seamlessly. The API can instantly verify and
standardize addresses whenever customers provide their postal PO box addresses
to your website.
Real-time validation is handy to avoid shipping errors, reduce follow-up calls
to confirm addresses, and fast-track issue resolution. All these efforts can
enhance the overall experience and build trust and loyalty.
WHAT ARE NCOA AND CASS?
Millions of people change their addresses yearly, making it hard for mail to
reach their doorsteps. A robust system is necessary to ensure all the locales
are latest and up-to-date.
NATIONAL CHANGE OF ADDRESS DATABASE (NCOA)
The National Change of Address Database (NCOA) ensures only the latest address
information is present.
It helps address verification tools ensure that businesses have the most current
addresses of their customers. These APIs can use the NCOA database of USPS.
There are two different NCOA databases in North America;
* Canada Post
* United States Postal Service (USPS)
The Canadian Post maintains over 4 million Canadians changing addresses every
year. At the same time, USPS maintains NCOA records for over 160 permanent
address changes. One must note these two systems are not connected.
NCOA records are helpful in both countries for various business intelligence
applications. Data from these databases can help companies avoid delivery
failures and increase their customers' lifetime value.
Many mail forwarding services also use NCOA records for identifying people and
businesses moving across the nation. Senders can equip themselves with the
latest and up-to-date address information.
Firms can re-engage with active and lost customers using an address verification
API. Marketers can reduce marketing wastage from non-deliverable mailings and
packages. Knowing a customer's new location can also provide additional
up-selling and cross-selling opportunities.
The following are some notable benefits of using NCOA data;
* It is more affordable than acquiring a new customer.
* Firms can reduce expenses on postage, printing, and mailing.
* Marketers can re-engage with lost and lapsed consumers.
* NCOA can improve sales opportunities, response rates, and ROI.
* Companies can boost their customer relationships.
* It streamlines the delivery of mail pieces to the intended recipients.
CASS CERTIFICATION
Firms and professionals should look for a solution with CASS certification. A
tool meeting the Coding Accuracy Support System (CASS) will ensure more
expedient delivery. They can save resources and improve customer satisfaction
using software that meets these standards.
WHAT IS USPS ADDRESS VALIDATION API?
USPS provides an official address verification API for individuals and
businesses to verify locales against their vast database. It might be the
official solution for validating addresses in the US. Yet, the API could be
better for various use cases.
For example, one may only use the API for USPS mailing services. It is not
suitable for batch processing or cleansing databases. Plus, the API can only
work with domestic addresses within the US. Professionals use third-party
solutions for verifying international locations.
The US Postal Service allows third-party vendors to develop their API using the
official USPS database. It is excellent news for individuals with diverse
applications and use cases of address data.
These vendors can provide higher accuracy by verifying the input data with
multiple service providers.
Professionals and businesses with advanced use cases prefer these third-party
solutions for address verification. They get all the necessary additional
features to work with addresses.
CHALLENGES WITH ADDRESS STANDARDIZATION
The postal service needs to prioritize address standardization with its API. It
cares more about mail delivery instead of standardizing locations. Professionals
should instead prefer using APIs that use multiple sources to standardize
addresses.
IT IS A TIME-CONSUMING PROCESS
You may face a time-consuming process while standardizing an address according
to USPS standards.
It is a challenging task to standardize tens of thousands of records in a single
go.
Reliable address standardization software can automate a huge part of this
process to save time and resources. Yet, the process might require human input
to resolve and address complexities and ensure consistent outcomes.
ZIP+4 CODES OFTEN CHANGE
These codes depend on delivery routes in the US. The four digits help
professionals to be more specific about a geographic segment within a 5-digit
ZIP code. Address standardization could be challenging as these ZIP+4 codes can
change depending on the postal employees working on a route.
WHAT IS THE GOOGLE ADDRESS VALIDATION API?
Google also made its entry to address validation API. The API is still in its
infancy and is available only in some countries.
It could perfectly fit e-commerce businesses delivering shipments in various
regions. Individuals can also use it for casual verification.
Yet, they must consider the restrictive terms and conditions to use the API.
These are some limitations of Google's API;
* Users can only store addresses for up to 30 days with their API.
* The API parase addresses inconsistently. It might combine several components
into a single value. Sometimes, it could parse these components separately.
* Google's API could only handle 100 queries per second. It could be a concern
for businesses during batch validation.
* The API requires displaying a “Powered by Google” message on every address.
Google's API is ideal only for basic validation tasks. One should expect to run
something other than advanced use cases with this new API.
HOW TO SELECT A BEST ADDRESS VERIFICATION API SOLUTION?
We need guidance when we see so many options at our fingertips. Professionals
and firms face the same challenge while selecting the right address verification
tool. There are plenty of means with different capabilities.
What to do? Which software could be the best match for your organization? There
are six fundamental considerations you must acknowledge while looking for an
address verification API:
DEFINE THE REQUIREMENTS
Companies looking for an address verification solution must note down their
requirements first. Before reaching any vendor, they must know their use case,
scalability, and integration requirements.
This first step will filter out any irrelevant option that doesn't fit their
requirements list.
DATA SECURITY AND PRIVACY CONSIDERATIONS
Companies must maintain a safe and trustworthy business environment. It requires
them to ensure data security and privacy measures while handling address data.
The API must provide encryption features and follow every data security
standard.
A safe data retention and deletion policy is also necessary to avoid privacy
breaches. Compliance is vital for many businesses while looking for an address
verification API.
ACCURACY AND COVERAGE
Professionals must understand where their key demographics reside while making
the correct decision. The accuracy rates and converge on validation could be a
game-changer for some companies.
Only a few organizations could be looking for international address verification
capabilities. At the same time, many might be searching for smooth integration
features. Professionals must check the coverage area of the solution to take the
best advantage.
FLEXIBILITY
Different companies will have specific workloads while using the software. A
reliable, customizable, and flexible can help them define custom address
verification rules. It can transform various workflows, and professionals save
more time.
There should be configurable validation options and support for unique address
formats. A good solution will always let you define your custom address
correction rules.
PRICING AND SUPPORT OPTIONS
Professionals and businesses often look for the price tag while looking for
software solutions. The solution must provide value-for-money services and
flexible pricing plans.
Try to search for an API with transparent pricing and a cost-effective system.
Arrange a demo to get a real-world experience of the address verification
solution.
INTEGRATION CAPABILITIES
Every business aims for growth and scalability. It must be a mandatory criterion
while searching for an address verification solution. Find an API that can
manage increasing users, queries, and data.
Integration should be simple and faster with your existing systems and tools.
The verification tool must come with sufficient developer resources and guides.
It will help you create automated workflows and even run batch address
verification checks.
CAN POSTGRID RUN A BATCH ADDRESS VERIFICATION?
If you are running a business, you must handle a large volume of address data.
Batch verification is the answer to conserve time and resources. PostGrid can
optimize your business processes with batch address verification. All you need
to do is to follow these steps;
1. Upload your address list to our server.
2. PostGrid algorithms work tirelessly to verify, clean, and standardize
addresses in the file.
3. You get a return file with confirmed addresses.
You only need to upload your address database; we will do the rest. We can
verify hundreds of thousands of addresses in a matter of minutes.
POSTGRID SUPPORTS NCOA
Every year, millions of people move across the country. Properly verifying
addresses is possible if you follow the National Change of Address Database
(NCOA). It could be very challenging to reach these people without following
NCOA.
Look for an address API that follows NCOA to ensure that you have the latest
addresses of your customers. It should be a mandatory measure to avoid failed
deliveries.
HOW POSTGRID ADDRESS VERIFICATION API TRUMPS EVERY GEOCODING API?
Geocoding provides coordinates (longitude and latitude) of an address or
location. It can help individuals or businesses to pinpoint the coordinates on a
map for better pinpointing. You can also streamline your marketing and
communication efforts with geocoding. Yet, an advanced address verification tool
like PostGrid can accomplish much more than a standard geocoding API.
It can assure you that the addresses you have are legitimate and deliverable by
USPS. When you have precise and clean data through a CASS-certified software
like PostGrid, you can create more effective marketing campaigns for your
organization.
HOW TO USE POSTGRID ADDRESS VERIFICATION API:
PostGrid allows brands and companies to verify thousands of addresses in
seconds. To clean your database and get rid of the information gaps, you’ll need
to follow some steps:
* Create an account on PostGrid
* Log in and open the PostGrid dashboard
* Secure your account by adding trusted domains only
* Click on setting → Addresses → Copy your API keys
* Paste the API URL in your browser
PostGrid’s address validation API can help take your business ahead by improving
your direct mail campaigns and reducing wasted money. If you have a huge mailing
list and your business requires you to send regular direct mail pieces, consider
investing in an address correction API.
Once you’ve followed the steps described above, you’ll get a successful API
call. If you face any difficulty in the process or cannot get a successful call,
you can contact us or check our FAQs page.
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ADDRESS VALIDATION FOR SALESFORCE
READ MORE
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