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Text Content

 * Why TechTarget
   Back Why TechTarget
   Audiences Intent Data Engines of Business Outcomes Supporting Your GTM The
   TechTarget Brands View Our Capabilities
 * Solutions
   Back Solutions
   Strategy & GTM Expertise
   Improve GTM Strategy and Execution Continuously Leverage Market Experts More
   About Strategy & GTM Expertise
   Enterprise Strategy Group: Go-to-market Expertise to Help You Win
   Watch the Video
   ABM/ABX
   Enhance Target Account Lists Prioritize Target Account Lists Engage Target
   Accounts Uncover Buying Team Contacts Measure Success More About ABM/ABX
   Tech Marketing
   Enhance Your Contact Database Build Awareness Generate Better Leads Drive
   In-Person Event Attendance Deliver Virtual Events Convert Website Visitors
   Enable Sales & Channel More About Tech Marketing
   Partner Marketing
   Partner Program Strategy Channel Sales Enablement & Recruitment Partner
   Marketing Visionaries Community More About Partner Marketing
   The Partner Marketing Visionaries™ Summit Explores Key Areas Within Strategic
   Partnerships
   Watch Now
   Tech Sales
   Prioritize Outreach Reach the Right Prospects Improve Response Rates Access
   Live Projects Generate Meetings & Opps More About Tech Sales
   View Our Solutions
 * Products
   Back Products
   Demand Gen & ABM/ABX
   Priority Engine Lead Generation Custom Content Contact Data Services Demand
   Gen & ABM/ABX
   Brand Consideration
   Data-Driven Display Custom & Native Web Sites Brand Consideration
   Sales Enablement
   Sales-Quality Leads Priority Engine Custom Content Sales Enablement
   Strategic Services
   Research, Advisory & Consulting Custom Research & Consulting Strategic Buyer
   Insights Strategic Services
   Enterprise Strategy Group: Go-to-market Expertise to Help You Win
   Watch the Video
   View Our Products
 * Customers
     BackCustomers
   * Case Studies
   * Reviews
   * Award Programs
 * Resources
     BackResources
   * Resource Library
   * Blog
 * Company
     BackCompany
   * About TechTarget
   * Press Room
   * Careers
   * Editorial
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   * Investor Relations
 * Product Demo

 * Editorial
 * Priority Engine Login
 * Global
     BackGlobal
   * Français
   * Deutsch
   * Global Markets

 * Editorial
 * Priority Engine Login
 * Global
   * Français
   * Deutsch
   * Global Markets

 * 

 * Why TechTarget
   Why TechTarget
   Audiences
   Intent Data
   Engines of Business Outcomes
   Supporting Your GTM
   The TechTarget Brands
   View Our Capabilities
   Close
   
   AUDIENCES
   
   Connect with more active buying teams and shape the decisions they make
   
   Learn More
   TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
   Watch the Video
   Close
   
   INTENT DATA
   
   A competitive advantage, available only at TechTarget
   
   Learn More
   Making Sense of B2B Purchase Intent Data and Putting It to Use
   Download the E-book
   Close
   
   ENGINES OF BUSINESS OUTCOMES
   
   Much more than technology, we guide you and help you to scale
   
   Learn More
   Close
   
   SUPPORTING YOUR GTM
   
   From build, through execution, to optimization, we’re there for you
   
   Learn More
   Close
   
   THE TECHTARGET BRANDS
   
   With more tech buyers doing more pre-purchase research here than anywhere
   else, we’ve built a better context to support your GTM objectives.
   
   Learn More
 * Solutions
   Solutions
   Strategy & GTM Expertise
   ABM/ABX
   Tech Marketing
   Partner Marketing
   Tech Sales
   View Our Solutions
   Strategy & GTM Expertise
   Improve GTM Strategy and Execution
   Continuously Leverage Market Experts
   More About Strategy & GTM Expertise
   Close
   
   IMPROVE GTM STRATEGY AND EXECUTION
   
   We help you get the strategy right and then execute it better.
   
   Learn More
   Enterprise Strategy Group: Go-to-market Expertise to Help You Win
   Watch the Video
   Close
   
   CONTINUOUSLY LEVERAGE MARKET EXPERTS
   
   When you can stop guessing, every action becomes more effective.
   
   Learn More
   Technology Spending Intentions and Buyer Behavior in an Uncertain Economic
   Climate
   Watch the Video
   ABM/ABX
   Enhance Target Account Lists
   Prioritize Target Account Lists
   Engage Target Accounts
   Uncover Buying Team Contacts
   Measure Success
   More About ABM/ABX
   Close
   
   ENHANCE TARGET ACCOUNT LISTS
   
   Beyond lookalikes, we show you what's actually happening in your markets.
   
   Learn More
   Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
   Download the E-book
   Close
   
   PRIORITIZE TARGET ACCOUNT LISTS
   
   Healthier pipelines come fastest from jumping on the demand that’s active
   now.
   
   Learn More
   ABM Success Is Driven by People
   Download the E-book
   Close
   
   ENGAGE TARGET ACCOUNTS
   
   Better ways to be present and relevant to the people that matter.
   
   Learn More
   A Short End-to-End Guide to ABM Engagement
   Download the E-book
   Close
   
   UNCOVER BUYING TEAM CONTACTS
   
   Practical de-anonymization for marketing and sales.
   
   Learn More
   3 C's for Understanding Real Intent Data: Context, Content and Contacts
   Download the E-book
   Close
   
   MEASURE SUCCESS
   
   Track alignment, progress and opportunity.
   
   Learn More
   Capitalizing on ABM Engagement: Measure Right, then Optimize
   Play the webinar
   Tech Marketing
   Enhance Your Contact Database
   Build Awareness
   Generate Better Leads
   Drive In-Person Event Attendance
   Deliver Virtual Events
   Convert Website Visitors
   Enable Sales & Channel
   More About Tech Marketing
   Close
   
   ENHANCE YOUR CONTACT DATABASE
   
   Cleanse and append as needed.
   
   Learn More
   The Right Contacts, Clean and Complete
   Download the Product Sheet
   Close
   
   BUILD AWARENESS
   
   Be in front of the best audience, hyper-targeted and hyper-efficient.
   
   Learn More
   Tap into the Power of Brand Advertising
   Download the E-book
   Close
   
   GENERATE BETTER LEADS
   
   Quality comes from the right audience in the right context.
   
   Learn More
   The Modern Demand Gen Engine: Everything You Need to Know to Succeed
   Download the E-book
   Close
   
   DRIVE IN-PERSON EVENT ATTENDANCE
   
   Events pay off when you get more of the right people to attend.
   
   Learn More
   Using Intent Data to Improve Event Marketing
   Download the E-book
   Close
   
   DELIVER VIRTUAL EVENTS
   
   Presence and relevance where more buyers want you to be.
   
   Learn More
   Flip the Switch on Virtual Events
   Download the E-book
   Close
   
   CONVERT WEBSITE VISITORS
   
   We illuminate the engaged web visitors that remain anonymous to you, so can
   convert more of them.
   
   Learn More
   Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
   Download the Infographic
   Close
   
   ENABLE SALES & CHANNEL
   
   Because many Sales and Partner organizations require more.
   
   Learn More
   Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
   Download the Product Sheet
   Partner Marketing
   Partner Program Strategy
   Channel Sales Enablement & Recruitment
   Partner Marketing Visionaries Community
   More About Partner Marketing
   Close
   
   PARTNER PROGRAM STRATEGY
   
   The more precise and clear your partner marketing strategy, the more
   efficient and effective your rollout can be.
   
   Learn More
   Marketing with and through Partners: The Power of Co-Marketing
   Play the Webinar
   Close
   
   CHANNEL SALES ENABLEMENT & RECRUITMENT
   
   Behavioral targeting of active prospects to grow your channel ecosystem.
   
   Learn More
   Achieving Channel Growth by Recruiting Influential MSPs
   Download the E-book
   Close
   
   PARTNER MARKETING VISIONARIES COMMUNITY
   
   A leadership- and practitioner-focused community—for partners, by partner
   marketers.
   
   Learn More
   The Partner Marketing Visionaries™ Summit Explores Key Areas Within Strategic
   Partnerships
   Watch Now
   Tech Sales
   Prioritize Outreach
   Reach the Right Prospects
   Improve Response Rates
   Access Live Projects
   Generate Meetings & Opps
   More About Tech Sales
   Close
   
   PRIORITIZE OUTREACH
   
   Your direct route to productivity improvement.
   
   Learn More
   How Does Your Sales Development Program Measure Up?
   Download the E-book
   Close
   
   REACH THE RIGHT PROSPECTS
   
   Optimize effort for higher total returns.
   
   Learn More
   Is Bad Outreach Killing Your Business?
   Download the Infographic
   Close
   
   IMPROVE RESPONSE RATES
   
   Maximize conversion by being relevant.
   
   Learn More
   Frightening Realities: Improve SDR Impact
   Download the E-book
   Close
   
   ACCESS LIVE PROJECTS
   
   Penetrate solution projects you can't otherwise see.
   
   Learn More
   Accelerate Pipeline with TechTarget’s Confirmed Projects™
   Download the Product Sheet
   Close
   
   GENERATE MEETINGS & OPPS
   
   Outreach that's on-point for real buyers.
   
   Learn More
   Inside Sales: It's Time to Bury Your Cold Contact List
   Download the E-book
 * Products
   Products
   Demand Gen & ABM/ABX
   Brand Consideration
   Sales Enablement
   Strategic Services
   View Our Products
   Demand Gen & ABM/ABX
   Priority Engine
   Lead Generation
   Custom Content
   Contact Data Services
   View Our Products
   Close
   
   PRIORITY ENGINE
   
   The industry’s only opt-in, Prospect-Level Intent™ data
   
   Learn More
   Making Sense of B2B Purchase Intent Data and Putting It to Use
   Download the E-book
   Close
   
   LEAD GENERATION
   
   AI-driven, contextually precise syndication leads that convert
   
   Learn More
   Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
   Play the Webinar
   Close
   
   CUSTOM CONTENT
   
   Trusted, research-based content by analysts and experts that moves prospects
   through your GTM
   
   Learn More
   What Is Great Content for Buyers and Why's It So Hard?
   Download the E-book
   Close
   
   CONTACT DATA SERVICES
   
   Over 70 million high-quality U.S. contacts to enrich your database
   
   Learn More
   The Right Contacts, Clean and Complete
   Download the Product Sheet
   Brand Consideration
   Data-Driven Display
   Custom & Native Web Sites
   View Our Products
   Close
   
   DATA-DRIVEN DISPLAY
   
   Targeted advertising solutions reaching the web’s most active B2B tech buyers
   
   Learn More
   The Death of Third-Party Cookies: What’s Next for Intent-Based Digital
   Advertising?
   Read the Blog
   Close
   
   CUSTOM & NATIVE WEB SITES
   
   Customized online environments for deep user engagement
   
   Learn More
   3 C's for Understanding Real Intent Data: Context, Content and Contacts
   Download the E-book
   Sales Enablement
   Sales-Quality Leads
   Priority Engine
   Custom Content
   View Our Products
   Close
   
   SALES-QUALITY LEADS
   
   Verified active deal reports detailing confirmed tech-project plans
   
   Learn More
   Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
   Download the Product Sheet
   Close
   
   PRIORITY ENGINE
   
   The industry’s only opt-in, Prospect-Level Intent™ data
   
   Learn More
   Making Sense of B2B Purchase Intent Data and Putting It to Use
   Download the E-book
   Close
   
   CUSTOM CONTENT
   
   Trusted, research-based content by analysts and experts that moves prospects
   through your GTM
   
   Learn More
   What Is Great Content for Buyers and Why's It So Hard?
   Download the E-book
   Strategic Services
   Research, Advisory & Consulting
   Custom Research & Consulting
   Strategic Buyer Insights
   View Our Products
   Close
   
   RESEARCH, ADVISORY & CONSULTING
   
   Expert guidance for strategic planning, product development, messaging
   ideation and positioning to improve GTM execution
   
   Learn More
   Enterprise Strategy Group: Go-to-market Expertise to Help You Win
   Watch the Video
   Close
   
   CUSTOM RESEARCH & CONSULTING
   
   Competitive analysis, partner program optimization and other custom services
   that deliver client-specific insights to increase GTM opportunities
   
   Learn More
   Enterprise Strategy Group: Go-to-market Expertise to Help You Win
   Watch the Video
   Close
   
   STRATEGIC BUYER INSIGHTS
   
   Customized reports combining buyer intent data, market trends and research to
   guide your GTM
   
   Learn More
   What Is Great Content for Buyers and Why's It So Hard?
   Download the E-book
 * Customers
   * Case Studies
   * Reviews
   * Award Programs
 * Resources
   * Resource Library
   * Blog
 * Company
   * About TechTarget
   * Press Room
   * Careers
   * Editorial
   * Contact Us
   * Investor Relations
 * 
 * 
 * Product Demo

 * Resources
 * Cultivate a PMM Capability that Helps Optimize Your Entire GTM

 * White Paper/E-Book
 * Demand Generation


CULTIVATE A PMM CAPABILITY THAT HELPS OPTIMIZE YOUR ENTIRE GTM

In order for alignment to be less of a buzz word and more of a
performance-driving strategy, you need a way to make doing the right thing for
the business occur more organically – you need to create and sustain a process
that enables alignment across your various functions.

In this e-book, we’ll break down the key takeaways from a recent session with
Forrester Principal Analyst Barry Vasudevan and highlight Forrester’s framework
for planning, activating and optimizing go-to-market (GTM) alignment, regardless
of your organization’s size or structure. You’ll learn:

 * What elements contribute to GTM alignment within an organization.
 * The five steps of Forrester’s Knowledge Enablement Model.
 * How a PMM team can address breakages in GTM alignment.

Welcome back, Josh Hogan

Not you?

Download E-book





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