www.jaaved.com Open in urlscan Pro
35.212.80.116  Public Scan

Form analysis
2 forms found in the DOM

GET https://www.jaaved.com/

<form role="search" method="get" class="modal-search-form" action="https://www.jaaved.com/"> <label class="screen-reader-text" for="search-form-6716c8a52fcec"> Search for: </label> <input type="search" id="search-form-6716c8a52fcec"
    class="search-field" placeholder="Search for…" value="" name="s"> <button type="submit" class="search-submit">Search</button></form>

Name: enews-ext-4 — POST https://buttondown.email/api/emails/embed-subscribe/jaaved

<form id="subscribeenews-ext-4" class="enews-form" action="https://buttondown.email/api/emails/embed-subscribe/jaaved" method="post" target="_blank" name="enews-ext-4"> <input type="email" value="" id="subbox" class="enews-email"
    aria-label="Your Best Email..." placeholder="Your Best Email..." name="EMAIL" required="required"> <input type="submit" value="Subscribe" id="subbutton" class="enews-submit"></form>

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REBRAND FOR ADCB – A QUICK REVIEW

 * Post date Wednesday 16th April, 2014
 * Post categories In Blog, Branding

ADCB is the Abu Dhabi Commercial Bank and in November 2013, they launched a
complete branding overhaul.

Whilst I’m far from being a branding expert (I’m an SEO expert in Dubai), I do
have a fascination with brands and logos, in particular those in the Middle East
as they encompass the local culture, both the English and Arabic language as
well as modern designs.

I don’t bank with ADCB but I liked their rebrand so much, I thought I’d write
about it.

This is the old ADCB logo:



It has a very formal, commercial look to it and from my understanding of Abu
Dhabi, the triangles are meant to represent the general shape of the city (or at
least, the areas inhabited by most peple). I make this distinction as Abu Dhabi
is an Emirate and essential is like a city-province (kind of like how Singapore
is a city nation). The logo includes both English and Arabic and I think it
looks quite bold and reaffirms its status as a business-centric, commercial
bank.

This is the new ADCB logo:



The acronym is rounded and the Arabic text is softer but more importantly, there
is now only 1 triangle (with rounded edges) which is a darker shade of red (not
quite maroon or burgundy from what I can tell but I’m not exactly sitting here
with a colour swatch!). They have also cleverly included the bank’s name in
Arabic within the triangle (with exception of the word “bank”). The triangle is
also on a different angle than in the previous logo.

I really like this new look – certainly makes the brand more welcoming, even for
a commercial bank but it’s got a modern touch that is very easy on the eye. I
quite like the inclusion of Arabic in the triangle, in kufic font – it’s a
subtle but significant nod to the local culture.

Another thing I noticed when driving past their many billboards on Sheikh Zayed
Road is that they appear to be using embossing and indenting with their large
format designs. I thought I was imagining this but I asked around a few other
people noticed this as well. I wasn’t able to take snapshots of this but I did
find out that an agency called Solve was responsible for this branding redesign.
Check out the work they’ve done for ADCB including print, billboards, microsite
and even wraps for buses on this page.

Good quality business printing usually involves some sort of embellishing or
embossing so this is a subtle touch that really brings this whole rebrand
together to tie in with ADCB’s renewed vision to be the best in all that they
do.

The tagline that focuses on Money vs Ambition (“money can buy the land, but
ambition turns it into a destination”) is fantastic and a great platform for
which to launch the image for the brand.

Kudos to Solve on a job well done and all the best to ADCB in all of their
future endeavours!


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I’m an Australian based in Dubai and I’ve worked in digital marketing for 2
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Web design started as a hobby which then turned into a career in SEO and Digital
Marketing. The rest is history!

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