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 * Solutions
   OUR Solutions VIEW ALL
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    * AD QUALITY
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 * 
 * Solutions
   * OVERVIEW
   * For Publishers
   * For Buyers
   * For App Developers
   * For Video Publishers
 * Products
   * OVERVIEW
   * AD QUALITY
   * CROSS-SCREEN VIDEO
   * INVENTORY QUALITY
   * MEDIA BUYER CONSOLE
   * OPENWRAP
   * OPENWRAP OTT
   * OPENWRAP SDK
   * PRIVATE MARKETPLACES
   * 
     ADDRESSABILITY SUITE
   *         AUDIENCE ENCORE
   *         IDENTITY MANAGEMENT
 * Resources
   * OVERVIEW
   * PubMatic Blog
   * Research
   * Case Studies
   * PubAcademy
   * Documentation
 * About
   * OVERVIEW
   * About Us
   * Global Infrastructure
   * Locations
   * News
   * Events
   * Investor Relations
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THE FUTURE OF PROGRAMMATIC. DELIVERED.




GLOBAL AD SPEND TRENDS

LEARN MORE



THE FUTURE OF PROGRAMMATIC. DELIVERED.




THE FUTURE OF PROGRAMMATIC. DELIVERED.




REPORT:
NEW OPPORTUNITIES FOR SCALE AND VALUE IN OTT/CTV ADVERTISING

Study of Brand Media Buyers Points to Huge Potential for Mid-Sized CTV
Publishers.


DOWNLOAD RESEARCH


PUBMATIC MAXIMIZES CUSTOMER VALUE BY DELIVERING DIGITAL ADVERTISING’S SUPPLY
CHAIN OF THE FUTURE



CUSTOMER-SPECIFIC
SOLUTIONS

Our omnichannel sell-side platform leverages a specialized infrastructure built
to deliver scalable and flexible innovation, helping our clients realize the
full potential of their digital advertising strategies.

UNBIASED
APPROACH

As an independent technology company, we provide the inventory, data and
insights our clients need to drive results and give them control of the levers
that drive success for their business.

MEASURABLE
QUALITY

We have had a dual focus on transparency and building solutions that solve the
industry’s most pressing problems, substantiated by customers and third-party
verification companies, while serving as a champion of the open internet since
2006.

CUSTOMER-SPECIFIC
SOLUTIONS

Our omnichannel sell-side platform leverages a specialized infrastructure built
to deliver scalable and flexible innovation, helping our clients realize the
full potential of their digital advertising strategies.

UNBIASED
APPROACH

As an independent technology company, we provide the inventory, data and
insights our clients need to drive results and give them control of the levers
that drive success for their business.

MEASURABLE
QUALITY

We have had a dual focus on transparency and building solutions that solve the
industry’s most pressing problems, substantiated by customers and third-party
verification companies, while serving as a champion of the open internet since
2006.

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OUR SOLUTIONS
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Partnering with PubMatic and Semasio has produced another strong campaign result
and enabled us to hit our primary objectives on this brief. In the future, we
hope to test more audience-driven campaigns with PubMatic. This testing approach
has equipped us with the evidence and confidence to migrate more data targeting
to be applied by PubMatic's SSP rather than DSP partners. Our collaborative
relationship with the Ad Solutions team at PubMatic has yielded benefits for not
only for this client but the wider OMD client roster.

KEVIN DONKER, PRODUCT LEAD PROGRAMMATIC, OMD NETHERLANDS

Learn How PubMatic & Semasio Boost Campaign Reach by 205% for Omnicom’s OMD NL

Having worked with PubMatic in the past, I was confident they would deliver.
PubMatic showed us that header bidding need not be the complicated technology
that everyone makes it out to be and was with Zee every step of the way.

ZEE MEDIA

Learn How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by
Adopting PubMatic’s OpenWrap

GroupM’s partnership with PubMatic brings our clients media transparency and an
efficient path to premium inventory. As a global preferred partner, PubMatic
gives brands access to their strong publisher footprint across the U.S., Europe
and Asia, particularly in the growing mobile app market, and provides leadership
and innovation around programmatic CTV, identity, and audience addressability.

ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM

Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner

In exploring the move from our incumbent black box solution, OpenWrap SDK
expanded the selection of in-app bidding partners available to us and generated
the increase in auction competitiveness, revenue, and transparency that we were
looking for.

ANDREW WU, PROGRAMMATIC MANAGER, 9GAG

Learn How a Popular Social Media Platform is Improving In-App Monetization with
PubMatic’s OpenWrap SDK

BT has taken a proactive involvement driving greater display supply path
transparency for several years. Following the ISBA PwC study, we narrowed down a
further set of tests we could run. Working with PubMatic via Essence on the
fixed take rate model has given us a positive step forward, improving results
and transparency.

ALISON THORBURN, MEDIA DIGITAL ACCELERATOR, BT GROUP

Learn How Essence UK Helped BT Gain More Supply Chain Control
 1. 
 2. 
 3. 

Partnering with PubMatic and Semasio has produced another strong campaign result
and enabled us to hit our primary objectives on this brief. In the future, we
hope to test more audience-driven campaigns with PubMatic. This testing approach
has equipped us with the evidence and confidence to migrate more data targeting
to be applied by PubMatic's SSP rather than DSP partners. Our collaborative
relationship with the Ad Solutions team at PubMatic has yielded benefits for not
only for this client but the wider OMD client roster.

KEVIN DONKER, PRODUCT LEAD PROGRAMMATIC, OMD NETHERLANDS

Learn How PubMatic & Semasio Boost Campaign Reach by 205% for Omnicom’s OMD NL

Having worked with PubMatic in the past, I was confident they would deliver.
PubMatic showed us that header bidding need not be the complicated technology
that everyone makes it out to be and was with Zee every step of the way.

ZEE MEDIA

Learn How Zee Media Saw a 40% Increase in Overall Programmatic Revenue by
Adopting PubMatic’s OpenWrap

GroupM’s partnership with PubMatic brings our clients media transparency and an
efficient path to premium inventory. As a global preferred partner, PubMatic
gives brands access to their strong publisher footprint across the U.S., Europe
and Asia, particularly in the growing mobile app market, and provides leadership
and innovation around programmatic CTV, identity, and audience addressability.

ANDREW MEADEN, GLOBAL HEAD OF INVESTMENT, GROUPM

Learn How PubMatic is Selected by GroupM as a Global Preferred SSP Partner


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 * REPORTS
 * BLOG

THE MEDIA BUYER’S GUIDE TO IMPACTFUL AUCTION PACKAGES

Programmatic advertising continues to de...


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TRANSPARENCY TRIANGULATION IS REQUIRED TO GET TO THE BOTTOM OF SUPPLY CHAIN
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Google announced that its DSP, DV360, wo...


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Advertisers and buyers worldwide are fin...
REPORTS


THE MEDIA BUYER’S GUIDE TO IMPACTFUL AUCTION PACKAGES

Programmatic advertising continues to de...


HOW EMEA PUBLISHERS ARE SOLVING IDENTITY RESOLUTION IN 2022

The deprecation of third-party cookies a...
MORE REPORTS
BLOG


TRANSPARENCY TRIANGULATION IS REQUIRED TO GET TO THE BOTTOM OF SUPPLY CHAIN
QUALITY

Google announced that its DSP, DV360, wo...


LASHANNE PHANG NAMED PUBMATIC’S NEW GLOBAL MOBILE LEAD

Advertisers and buyers worldwide are fin...
MORE BLOG POSTS


SCALE THAT DELIVERS VALUE


670

GLOBAL EMPLOYEES


~1.1T

ADVERTISER BIDS PER DAY


3.3

PETABYTES OF NEW DATA PROCESSED DAILY

PubMatic has created a global infrastructure to maximize customer value and put
our customers in control of their digital advertising business.



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PubMatic maximizes customer value by delivering digital advertising’s supply
chain of the future.
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