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Submitted URL: http://techcrunch.com/2011/04/05/kana-software-buys-social-media-monitoring-platform-overtone/
Effective URL: https://techcrunch.com/2011/04/05/kana-software-buys-social-media-monitoring-platform-overtone/
Submission: On March 23 via api from CA — Scanned from CA
Effective URL: https://techcrunch.com/2011/04/05/kana-software-buys-social-media-monitoring-platform-overtone/
Submission: On March 23 via api from CA — Scanned from CA
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TechCrunch Login Join TechCrunch+ Searchsearch * TechCrunch+ * Startups * SVB Crash * Venture * Security * AI * Crypto * Apps * Events * More Close Screen twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link Link CopiedLink Copied TC KANA SOFTWARE BUYS SOCIAL MEDIA MONITORING PLATFORM OVERTONE Leena Rao@LeenaRao / Invalid DateTime• comment Comment Kana Software has acquired Overtone, which develops a social media monitoring and customer listening platforms for large, brand name companies. The terms of the transaction were not disclosed. Overtone, which has raised $20.5 million in funding, develops a SaaS applications that allows companies to monitor social media platforms and analyze customer sentiment, emerging issues, and topic trends. Overtone’s platform will be added to Kana’s customer service management platform to give service agents the ability to listen to conversations about a brand or company on social media channels. Service agents will be able to track customer conversations across social networks, email, web feedback forms, chat, surveys, and online communities. Social media monitoring platforms are being scooped up left and right. Last week Salesforce spent $326 million on Radian6. 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