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Trends


COULD WEARING YOUR NFTS BE 2022’S NEXT BIG TREND? HERE’S A DEEP-DIVE

By David Cash

26 February 2022

Did you really buy an NFT if the real world can't physically see it? Well, it
seems there has been an emerging trend of bringing your most prized digital
possessions to real life. Blockchain consultant and curator for Decentraland
Foundation, David Cash investigates

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By now, most would be familiar with NFTs (non-fungible tokens)—only one of the
hottest and most misunderstood trends of 2021. While some of us had no idea what
to make of them, numerous forward thinkers dove in headfirst, many of whom
profited significantly from the first leg of the NFT bullrun. For anyone who
might not be familiar, since NFTs exist on the blockchain, their transaction
history exists on a public ledger. Furthermore, this public ledger is visible to
anyone who seeks it out; thus, in essence, how much someone paid for any given
NFT is public knowledge. Basically, NFTs have legitimised ownership in a whole
new way.

But who apart from the digital natives in the metaverse would know this? Is
there a way to present this said ownership to the rest of the world? Apart from
virtual fashion wearables, it seems you can too, wear your NFTs—physically.
Basically bringing your most prized digital possessions to real life.

 





One of the most immediate examples of NFTs making appearances in real life has
manifested in NFT community members opting to wear Apple Watches, amongst other
smartwatches, with their favourite NFTs as their screensavers. This allows for
the hodler to show off their NFTs in the wild—as exemplified by the Bored Ape
Yacht Club and other top communities. This specific trend isn’t all that new,
with examples of Bored Apes “flexing” via Apple Watches since the summer of
2021. 

In a world where flexing has become a norm, physically displaying rare NFTs on
one’s person has become a more tangible means of proving one’s financial status.
As a result, many holders of coveted NFT projects, such as the Cryptopunks, have
opted to wear their NFTs on their wrists in place of fine wristwatches. And
given that the current floor price of both BAYC and Cryptopunks are currently
both over $200,000 USD in ETH, people are beginning to regard a Bored Ape on an
Apple Watch to be more impressive than a Rolex.

According to Jordan Lyall, CEO at leading NFT Marketplace Nifty’s, “Expensive
NFTs are like any luxury good in that they communicate the owner’s style and
status. But unlike Supreme clothing, fancy watches, or rare sneakers, NFT owners
can flex both in the real world and inside the metaverse.”

Beyond wearing NFTs on digital interfaces, some jewellers have even gone so far
as to inlay gold and diamond necklaces with Apple Watch screens. You may have
seen these floating around on Instagram or streetwear blogs, but If you want to
purchase them, you’ll have to turn to someone like Gambit Jewlers, whose NFT
gold chains start at just over $16,000 USD or, of course, have a chain
custom-made locally.





And these jewellery examples are just the tip of the iceberg. Numerous companies
are working hard to find new ways for us to display our JPEGs in public. For
example, Hypebrother makes both backpacks and fanny packs with largescale
pixelated screens perfect for bringing your NFTs to school with you. And Dutch
Web3 apparel brand Stekkel is working to create handbags with see-through
sections in which iPads can be placed to display NFTs.

 


According to Marjorie Hernandez, co-founder at Lukso and The
Dematerialised: “NFTs aren’t restricted to only digital use cases, there is a
need for interoperability across devices and even between our physical and
digital worlds. Users want to be able to demonstrate and display ownership of
things they are proud to own across devices and displaying verified ownership of
physical items will be as simple as scanning a QR code.”



Beyond digital examples, we’re also starting to see people take things a step
further. Bored Ape holders, such as Steve Aoki, pictured above, have gone to the
extent to have custom clothing made sporting his favourite NFT purchases.
Likewise, American football star Odell Beckham Jr. had his Cryptopunk (appraised
at over $2 million USD) printed on a t-shirt, which he casually wore to
practice. Some NFT holders have taken the customised apparel route even further,
turning their NFT purchases into outrageous diamond necklaces.





While you might not be completely sold on flaunting your latest NFT on your
Apple Watch or printed on a jacket; either way, this trend isn’t going away
anytime soon. As a potential future development, it’s exciting to see reputable
NFT artists such as Fewocious experimenting in the realm of physical fashion. It
is becoming increasingly possible to buy NFTs that come with custom clothing or
phygital offerings that are tied in with tangible clothes and digital wearable
counterparts simultaneously. A good example would be Fewocious, who added
physical art and his “first-ever piece of hand-painted physical FewoWorld
fashion” as unlockables to an NFT he sold back in October of 2021.





Expect to see more releases from artists of his calibre as we move further into
2022. 

 

technology Cryptocurrency NFTs NFT


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