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Build Your B2B Influencer Marketing BlueprintGet Started
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“CONNECTING BRANDS AND INFLUENCER COMMUNITIES TO CREATE INSPIRING CONTENT.”

LEARN MORE


2024 B2B INFLUENCER MARKETING REPORT

Discover the latest trends and strategies in B2B Influencer Marketing with our
new 2024 report. Our report offers a dual-perspective analysis, comparing
insights directly from brands and influencers to reveal a holistic view of the
B2B influencer ecosystem. This unique approach allows for strategic alignments
and actionable insights tailored to enhance your influencer marketing
strategies. 

Download Now


“CONNECTING BRANDS AND INFLUENCER COMMUNITIES TO CREATE BETTER CONTENT.”

REQUEST DEMO


WHY INFLUENCER MARKETING?




ACHIEVE YOUR OBJECTIVES

IMPROVE THOUGHT LEADERSHIP

Create content with influencers around innovation & challenges in the industry
to increase awareness and drive consideration with your target audiences.

FAST-TRACK PERCEPTION CHANGE

Influencers have significant influence and trust within the marketplace. Engage
with them to help shape your brand perception as you continue to evolve your
brand messages.

INCREASE DEMAND GENERATION

Influencers will help you generate real demand for your product or solution
rather than relying upon expensive paid search or PPC campaigns to generate
leads. Customers not clicks!

REACH NEW AUDIENCES

Influencers are creating content for audiences that will not listen or trust
brand-generated content or traditional broadcasting channels. Partnering with
influencers will help you engage and activate those hard to reach audiences.


KEY QUESTIONS WE HELP SOLVE

DISCOVER SOLUTIONS

Who are my relevant influencers?

How do I engage them and build relationships?

What influencer generated content can I create?

How do I measure success and ROI?

How do I structure and scale my program?


THE MECHANICS

DISCOVER

Identify your relevant social media influencers from our global database of over
700,000 influencers

INSIGHTS

Analyze your influencer community and understand your current brand awareness
and engagement

ACTIVATE

Connect with your key influencer targets through the Onalytica community

MANAGE

Interact and develop relationships at scale with your influencer community

MEASURE

Measure the impact of your influencer marketing program and how you compare to
your competitors


YOU’RE IN GOOD HANDS

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MOST POPULAR CONTENT

RESOURCES

INDUSTRY INFLUENCER LISTS

HOW TO
GUIDES


ResourceeBook


USING INFLUENCERS TO PIVOT YOUR MARKETING & COMMS STRATEGY

April 6, 2020
There is an unprecedented global shake-up in traditional marketing happening
right now. As our ability to hold in-person events, conduct field marketing and
offline relationship building is...
read more
ResourceeBook


2020 RESEARCH: THE CURRENT STATE & FUTURE OF B2B INFLUENCER MARKETING

November 19, 2020
A research report on the current state and future of B2B influencer marketing,
but from the influencers’ perspectives, in partnership with TopRank
Marketing, Thulium and the Zeno Group.
read more
ResourceeBook


THE COMPLETE GUIDE TO INDUSTRY & B2B INFLUENCER MARKETING

October 23, 2019
A playbook created to equip B2B marketers with all the tools and guidance they
need to partner with industry influencers to: increase brand awareness, fast
track perception change, increase demand...
read more
READ MORE
Influencer ListsTech


WHO’S WHO IN ESG? TOP 50 INFLUENCERS TO FOLLOW

February 21, 2023
If you polled corporate boards, financial services firms, and governments about
ESG, you might come away with as many definitions as respondents. However, at a
base level, the acronym "ESG" refers to...
read more
READ MORE
Influencer ListsEnergyEnvironment


RENEWABLES AND FUTURE OF ENERGY: TOP 100 INFLUENCERS

April 17, 2019
Ideas have varied when it comes to facing climate issues, from space solar
panels to floating cities, there’s no shortage of futuristic visions.
Nevertheless, the world is currently transitioning...
read more
READ MORE
Influencer ListsTech


WHO’S WHO IN SUSTAINABILITY? TOP 50 INFLUENCERS TO FOLLOW

May 23, 2023
In recent years, sustainability has emerged as a crucial concern for businesses
across the globe. With increasing awareness about environmental and social
issues, organizations are recognizing the...
read more
READ MORE
Best PracticeInfluencer Discovery


HOW TO IDENTIFY YOUR TARGET INFLUENCERS

September 12, 2017
Last week, we covered how you can outline your influencer marketing strategy.
This week we take you through how you can identify your influencers, as per our
Definitive Practical Guide to Influencer...
read more
READ MORE
Best PracticeEmployee Advocacy


5 REASONS WHY YOUR EMPLOYEES SHOULD BE ON SOCIAL MEDIA

November 1, 2018
Brands' need and desire to effectively communicate with their employees has
always been hot on their agenda. But the way in which brands have approached
this has evolved a lot over the years. Brands...
read more
READ MORE
Best PracticeMeasuring SuccessTech


HOW DO INFLUENCERS IMPACT THE MEDIA AGENDA IN AI?

February 28, 2019
Artificial Intelligence: what is it? How will it impact our lives? How will it
be used? Will it actually take over? As the field emerges and becomes more
widely discussed, social media’s role in...
read more

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