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How We Help
Growth Drivers

Brand Mapping

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Concept & Comm’s

Why Us

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WHITE SWAN
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SUREFIRE INNOVATION
FOR SUREFIRE GROWTH


Black Swan guides smarter decisions at every stage of innovation, by predicting
consumer behavior with 89% accuracy. In a changing world, move fast to identify
untapped opportunities, create powerful new ideas, and win in your market.

Let's Talk


POWERING GROWTH FOR THE WORLD’S LEADING INNOVATORS



Slide 2 of 3.






OUR INNOVATION PLATFORM FUELS GROWTH, ENABLING YOU TO:

01
Identify

Dynamic category growth drivers and opportunities

Learn How
02
Define

Where your product can play – and win

learn how
03
Prioritize

Ingredients, claims, and benefits for success

learn how
04
Create

Concepts and comms to powerfully engage

learn how

Start here to future proof your growth

Book a demo





GOOD FOR GOODS


Tailor-made for CPG, Black Swan’s army of scientists and experts use patented
tech to curate millions of online conversations into relevant insights.

Learn How





89% PREDICTION ACCURACY


Our experts go back and check our predictions every month to ensure they match
real results. With 89% prediction accuracy, our data keeps your company looking
forward and your decision-making objective.

Learn How



YOUR CONSISTENT RED THREAD


Our easy-to-use platform connects every step of your innovation process with
consumer-led evidence. Make consistency your new secret super-power, from
identifying the next big trend to crafting killer product concepts.

Learn How



500K

consumer trends updated every month
89%

trend prediction accuracy
1000’s

of CPG innovators love using our platform


A NEW-PRODUCT DEVELOPMENT PLATFORM BUILT FOR:


Insights
Teams

Black Swan brings you robust, forward-focused consumer behavior, marrying quant
and qual
Innovation
Teams

Black Swan brings you highly relevant new product ideas – created with speed and
rigour
Marketing
Teams

Black Swan brings you sharp positioning, winning claims, and hit product
launches

Start here to future proof your growth

Book A Demo





YOU MAY ALSO LIKE…



Our Thinking

Black Swan Data named in GRIT Top 50 Most Innovative Companies in 2023

READ MORE
Navigating the Sustainability Landscape: What Do Consumers REALLY Care About?

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3 Insights from 'Food & Beverages: Price & Value Report'

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Reports

The Future of Alcoholic Beverages

READ MORE
Supercharge Your Demand Spaces

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Social Listening vs. Social Prediction

READ MORE




Case Studies

How Trendscope generated $64m ROI through Concept Optimisation

READ MORE
Bubbling up a sparkling new drinks brand for PepsiCo

READ MORE
PepsiCo 360° trends: Next generation insights from Trendscope

READ MORE




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How We Help
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Brand Mapping

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Concept & Comm's

Why Us

Resources
Webinars

Case Studies

Our Thinking

Reports

About Us
Our Story

Careers

Live Roles

White Swan

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