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MARKETERS NEED TO DO LESS

Conflicting priorities are a plague on marketing productivity. To focus on the
right work and say “no” to everything else, we need effective workflows,
empowered teams, and supportive leaders. If you’re ready to focus, we're ready
to help.



Learn more




PESKY PRIORITIZATION PROBLEMS

When we try to spread out effort and energy out over multiple top priorities, a
funny thing happens: all of those things we thought we were focused on take way
longer than they should have. Context switching – jumping back and forth between
tasks – is the culprit.


EFFECTS OF CONTEXT SWITCHING



Source: Quality Software Management

--------------------------------------------------------------------------------


HOW MARKETERS CAN ACCOMPLISH MORE BY DOING LESS

Instead of splitting our attention over lots of projects, activities, or
campaigns, we need to ruthlessly prioritize just the most important ones. This
means debating and agreeing with other teams, leaders, and stakeholders on what
really matters to the business right now.

Step 1: Visualize All the Options

Get all the interested parties together and put everyone’s ideas out in the
open. Brainstorm freely, focusing on the marketing work that’s most likely to
support well-known organizational goals.

Step 2: Apply a Prioritization Framework

Choose a rigorous approach to determine which ideas bubble up to the top. You
don't want to default to choosing only ideas from senior leaders; the best ideas
should prevail.

Step 3: Protect Marketing Priorities

Once priorities have been agreed on, don't let them get derailed (unless there's
a really good reason). Marketing leaders should protect their teams so they can
focus their efforts.


READY TO TACKLE YOUR PRIORITIZATION PROBLEMS?

AgileSherpas’ prioritization bootcamp takes this thorny problem and breaks it
down into manageable steps. In just 6 weeks you’ll have a handle on one of the
biggest barriers modern marketers face.



Learn more



--------------------------------------------------------------------------------


CREATED BY MARKETERS JUST LIKE YOU

If you work in marketing and ever feel overwhelmed by the amount of work you
have to do, this course is for you.

It's designed and taught by professional marketers who know what it's like to
have 27 to-dos all marked "high priority".


LEARN ALONE OR WITH A TEAM

Join as a single explorer to maximize personal productivity, or invite your team
for a group excursion.

Learn More


APPLY YOUR NEW KNOWLEDGE

Two live, instructor-led workshops teach you to apply the new concepts you learn
to real work right away.

Learn More


GET EXPERT COACHING GUIDANCE

Weekly office hours are included with your registration. Chat with a certified
agile marketing coach to get help with your specific struggles.

Learn More

> Well structured, professional course and I feel confident applying new
> practices after completing it. Big shout out to our instructor who really
> customized the course to our organization, so we could see from start what to
> change, where to improve to be fully Agile. Team exercises and homework after
> each chapter were all beneficial and helped me understanding each topic
> better. Big thanks, it was a great experience.

Adam Dios Strategic Marketing Manager, APAC, Charles River Laboratories

> I now feel like I have a good understanding of the concepts and how to put
> them into practice. The course content was engaging and informative. I'm
> excited to see the way my marketing team transformas as we move to Agile.
> Highly recommend!"

Alyssa Love

> Our trainers were outstanding! Through this training I was able to learn more
> about Agile Coaching and Facilitating, grow personally and professionally, and
> simply have fun. They were able to create an environment where everyone could
> voice their thoughts/opinions and feel comfortable doing so. I am blown away
> by how the training felt like it flew by and I didn't want it to end.

Anonymous

> It was a great experience. I knew almost nothing about the topic when I
> entered, but our coach was able to bring me along with more experienced
> participants in a way that we all got something out of it. I'm grateful for
> the experience and look forward to taking it forward!

Anna Wilmoth Vice President Brand Strategy, Kaplan Early Learning Company

> The course was nicely articulated, the trainer very accommodative and
> extremely prepared, easy to follow thought the lessons on line and always
> eager to have us engaged. Not one single lesson was boring despite the use of
> Zoom, very interactive sessions, and nice group excises that made us learn and
> bond.

Carlotta Rosa Marketing Directo WU IMEA, Grundfos (was at Xylem when testimonial
was submitted)

> It was an absolute pleasure for me to take this course. Our trainer did a
> great job leading the sessions, and each week was a fine balance of course
> material, peer exchange, and exercises. The course was engaging and, at times,
> inspiring. It was truly valuable for me beyond just the coursework.

Christopher Morales Business Agility Institute, Business Agility Institute

> In just 3 months, we are seeing a significant improvement in project duration
> and while our project volume is actually increasing across all of our Agile
> teams

Darci Helbing Executive Director, Global Marketing Operations, Charles River

> AgileSherpas helped us build an Agile culture by giving us a strong sense of
> the lay of the land in terms of what Agile really means, how Agile teams
> behave and how we can evolve from we are to where we need to be.

Dhruv Thapar Product Owner , Manulife Insurance Canada

> Enrolling in the Agile Marketing Leadership course was a game-changer for me.
> The practical insights and actionable strategies I gained have transformed my
> leadership approach. Highly recommended!

Dhruv Thapar Product Owner , Manulife Insurance Canada

> First let me say our instructor was able to break down the obtuseness of Agile
> into understandable blocks of how to put together manageable marketing teams
> and integrate them into solving issues for diverse divisions of our company.
> She was skilled in offering solutions to issues that may cause road-blocks or
> painpoints. Her attitude was always over-the-top positive. I look forward to
> her insight as we continue our journey in our 90 day testing period.

Edwin Bernik Erie Insurance Group

> As a Creative Manager, I have been intrigued by Agile for almost 10 years but
> didn't know where to start. In just 8 short weeks I have an excellent
> understanding of the principles and how to start to apply them. I only wish I
> would have done it sooner.

Emily Sheridan Senior Manager, MarOps & Creative, Noodles & Company

> Reading "Mastering Marketing Agility" made the benefits of Agile clear -- and
> choosing AgileSherpas was the right decision. With their guidance, we'd summit
> the biggest challenges of implementing Agile marketing: moving away from the
> mantra of "how we've always done things" to more efficient, effective workflow
> management.

Jayati Shah-Thiel Sr. Content Program Manager, ICA, Quadient

> The experience was great. The course made us reflect on what we can do better
> and how we can do things better. I like that it's very interactive and fun.
> Our instructor had real mastery of the subject and delivered the course very
> well. Considering that we were different marketing groups in 1 company (coming
> from different countries and even different work structures), our instructor
> was able to piece things together and present her perspective in relation to
> the realities of our organization. It is a great way to start teaching teams
> to shift paradigms and get out of their comfort zones.

Karen Claire Ulmer Business Development Manager - Biogas, Xylem

> I had previously completed Certified Scrum Product Owner certification
> training, but this course was vital to my understanding of how to apply agile
> framework to my marketing work. The course leveraged case studies and group
> activities, combined with an informal lecture style that was both engaging and
> informative. I particularly appreciated that AgileSherpas take a flexible
> approach to scrum - the goal isn't to apply a framework rigidly, but to be
> thoughtful and informed as you concerned what will work best for your team and
> organization. Thanks for all of your support!

Kate James Manager and Agile Product Owner (Marketing), MathWorks

> Our trainer did a great job in explaining Agility to our Online Customer
> Experience team. She gave us a good mix of theory, exercise and reflection.
> She called out misperceptions gently but clearly and was very appreciative
> towards the group. She was also ready to adapt to the language and marketing
> approach we use internally, which helped tremendously in bringing people on
> board with the new concepts. It was great working with her and AgileSherpas.

Katrin Dreyer Organizational Development Consultant, Ableton

> Agile Sherpas' Train the Trainer program was easily the best training
> experience I have had in a decade. The mix of activities, ability to
> immediately apply lessons, and customizations to our challenges enabled real
> skill building to occur. I saw growth in every single participant, myself
> included, from the Monday where we got started to the Friday where we
> concluded. I cannot wait to see the positive outcomes that will come from a
> renewed coach approach and improvements to my agile ceremonies, staff
> meetings, and facilitated workshops. The opportunities to level up as a result
> of what I learned are endless. I would recommend this course to anyone looking
> to collaborate with others to achieve success, personally and professionally.

Kristen Brown Director of Marketing Operations, Erie Insurance Group

> Until I took the course, Agile felt mostly like conceptual buzzwords to me.
> But, the hands-on exercises helped me mentally take agile from theory to
> real-world application. So, I have even more excitement about applying agile
> ways of working to our marketing department to generate powerful outcomes for
> our customers and employees.

Anonymous

> The Leading with Agility Course really helped to cement the leadership
> capabilities & values needed to enable agility and how we as leaders must
> embrace new roles in order to bring about change. Currently at the start of
> our Agile transformation, the course has provided me with both practical tools
> & frameworks, alongside the mindset required to guide the marketing department
> through this change. Would highly recommendour trainers and the course to my
> peers - their wisdom, knowledge and facilitation were second to none.

Anonymous

> Our AgileSherpas coach was joining all of our ceremonies and helping us
> resolve situations right then and there. We worked very closely with them to
> establish the value of Agile, set up the new processes, and skill up the whole
> team in preparation for what was to come. Other training is more technical,
> whereas AgileSherpas leadership and team training was focused on marketing.

Neha Chopra Product Owner , Manulife Insurance Canada

> The Agile Fundamentals course helped shape and consolidate Agile marketing
> concepts in practical ways that I can apply to my role and organization. I
> would recommend this course to both marketing professionals and organisations
> embarking on an agile transformation journey

Pedro Cordero Head of Performance Marketing, Future Perform

> AgileSherpas helped us cut the time it took to scale Agile out to more parts
> of the marketing organization massively.

Reynoud Foppen Agile Coach, Germany, Daiichi Sankyo

> Our trainer was upbeat and engaging. Training in a methodology we're already
> employing can be a tough pill to swallow for employees who already have
> limited bandwidth, but this class was absolutely worth the time and effort. I
> have found each week that I'm referencing and applying lessons almost
> immediately following class, and, what's even better, the implementation of
> these strategies has been cumulative, where I've not cycled through them, but
> built upon them each week. Thank you for the thoughtful instruction and
> authentic conversation, I have come away with a new perspective on and
> understanding of Agile methodology.

Sarah Elliot Senior Copywriter, Watts Water Technologies

> The course was a great mix of concepts, practice, and action. The training was
> engaging and interactive. I certainly took some concepts away that will be put
> into practice. Thank you!

Tamir Sigal Chief Marketing Officer, Trintech

> A highly recommended and extremely valuable for marketing and project
> management techniques. Our trainer was outstanding and took every opportunity
> to make the content real for my unique role. Sessions are to the point without
> drag-on. My deepest thanks for this insightful experience.

Woody Noel Associate Director, Solutions & Industry Marketing, Grant Thornton
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 * Solutions
   Solutions
   
   Confront your process problems head on with a Sherpa by your side.
   
    * Prioritization
    * Unplanned Work
    * Project Management
   
   keyboard_arrow_down
 * Services
   Services
   
   Explore support options that are tailored to meet you wherever you are on
   your climb.
   
    * Agile Marketing
      * Agile Transformation
      * Agile Marketing Training
      * Agile Coaching
    * Certified Online Learning
      * Agile Marketing Fundamentals
      * Agile Marketing Leadership
      * Business Agility Fundamentals
   
   keyboard_arrow_down
 * Successes
   Successes
   
   Learn from the stories of marketers already on the road to process
   improvement.
   
    * Charles River Laboratories
    * M&T Bank
    * Quadient
    * Daiichi Sankyo
   
   keyboard_arrow_down
 * Resources
   Resources
    * Blog
    * Webinars & Events
    * Guides & eBooks
    * Checklists & Workshops
    * The Ropes Online Learning Academy
    * Mind the Gap Newsletter
   
   Featured Resource
   
   State of Agile Marketing
   
   Learn from 7 years of study on how marketers are increasing their agility.
   
   Download Report
   keyboard_arrow_down
 * About
 * Contact Us