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LOOKING TO RE:INVENT? IT’S TIME FOR A NEW APPROACH TO YOUR DATA LAYER



Mike Anand

November 29, 2021


It’s the time of year when companies take stock of the last twelve months—and
lay the groundwork for the next year. It’s a time for big ideas, when you’re not
just strategizing about minor improvements and optimizations, but looking for
those monumental shifts that propel your business to an entirely new level.

It’s also the time for the AWS re:Invent show in Las Vegas. A lot has changed
since Redis last appeared in-person at re:Invent in 2019. Actually, that’s
probably a bit of an understatement. Massive shifts in the digital economy and
consumer habits have permanently altered how we approach technology. During that
same period, Redis has grown and changed an incredible amount, including
launching RedisJSON (Powered by RediSearch) into public preview, bringing the
community together with the One Redis initiative, and holding the most
successful RedisConf to date earlier this year.

So this year, we’re switching up how we do things. Because the world has
changed, and we all need to break through our assumptions and reinvent how we
approach our customer experience.


CHALLENGE YOUR ASSUMPTIONS AND
BREAK THE DATA MATRIX

Organizations are looking at digital transformations in an entirely different
way. Fundamental shifts in customer behavior and business interactions mean that
business as usual just isn’t enough to stay competitive. Doctor visits happen
via telehealth, grocery shopping is done on your mobile phone, and your
day-to-day meetings with colleagues are done over Zoom. Our daily lives are
happening digitally, and we expect these experiences to feel like in-person
interactions, with no interruptions and a seamless, real-time flow.

None of us can afford to look at our businesses the same way, and that same
principle applies to our applications. Every time a customer interaction is
slow, stalled, or returns the wrong data, we run the risk of losing that
customer. The interconnectedness of customers through social media and other
forums multiplies the risk, turning a handful of poor experiences into a
landslide of lost customers.

The current thinking tries to improve customer experiences by combining a
primary database, such as PostGres or MongoDB, with a secondary caching
database, like Redis, to add a layer of real-time acceleration. But Redis
Enterprise shatters this way of thinking. With Redis Enterprise you can employ a
primary database and enterprise cache within the same solution, all with
real-time responsiveness.

It’s the difference between accelerating your application and reinventing it.


REDIS IS DRIVING A REINVENTION OF YOUR DATA LAYER

There’s a reason why we use the word reinvention. With reinvention, we
fundamentally break down assumptions at a core level, keep what works, change
what doesn’t, then rearchitect everything around a new, more powerful,
groundbreaking core.

We’ve all seen the power of reinvention with electric cars. On the surface, an
electric car looks like an internal combustion engine car. But the second you
get in, you know it’s a completely different experience. Getting there wasn’t a
simple lift and shift of the engine. It took examining established limitations,
then breaking through them to accomplish what was previously thought impossible.



Redis is reinventing how you approach data. We’re challenging the assumption
that you need separate data platforms for your cache and primary database, or
that you need a complex platform with separate services for each data model. We
don’t believe in limiting yourself to a separate data platform for every
infrastructure, so we give you the flexibility to deploy in any cloud, hybrid,
on-premises, or multicloud environment. And we’re shattering the illusion that
global data layers have to be siloed and slow by giving you uninterrupted high
availability (99.999%), diskless replication, instant failure detection, and
single-digit-second failover across racks, zones, and geographies.

We’re also defying the belief that greater performance comes with greater costs.
Because Redis Enterprise provides all that while still being the most
cost-effective Redis. With Redis Enterprise, you can fundamentally change how
you approach your data layer and consolidate it from disparate, siloed data
platforms into a single, unified real-time source. All while cutting down on
technical debt, optimizing your total cost of ownership, and allowing your
developers to focus on innovation instead of keeping the lights on.

That’s the power of reinvention. It means harnessing a single data platform to
create a real-time data layer that increases agility, accelerates time to
market, and gives your customers an experience like never before.


HAVE FUN AND LEARN HOW TO RE:INVENT YOUR DATA LAYER



We’re challenging our own assumptions and taking our AWS data layer show virtual
this year. Rather than silo our training and inspiration to Las Vegas, we’re
holding a virtual event to help anyone around the globe reinvent their cloud
data layer.

Join us this week and for the next couple months as we roll out:

 * RedisJSON Webinar: Join ex-Gartner analyst, Sanjeev Mohan, and Redis CTO,
   Yiftach Shoolman, to learn how you can improve performance of applications
   with the new real-time document store from Redis.
 * Screaming in the Cloud podcasts: Stay tuned for a series of podcasts hosted
   by Corey Quinn, Chief Cloud Economist at The Duckbill Group.
 * Deep dives: In-depth videos and blogs to help you build a more powerful,
   flexible, and cost-effective Redis capable of running at an enterprise scale.

And there’s more on the way. Check out our virtual event page and be ready to
break the data matrix.


EXPERIENCE REINVENTION— AND ENTER TO WIN A TESLA!



We want to show you the true potential of reinvention, and what better way than
with an electric car? Enter our raffle for a chance at the grand prize of your
very own Tesla, not to mention mini Teslas, and so much more. (See here for the
full details.)

To enter, either book a meeting with us and see a demo, or sign up for a free
Redis Enterprise Cloud trial with the code MATRIX200 (and get $200 in credits).
You’ll be entered in our raffle, and we’ll show you just how much you can
accomplish when you reinvent your data layer. It’s a win-win.

So what are you waiting for? Become a Redis Hero and reinvent your user
experience. Book your meeting with us now!

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     * Deduplication
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