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behavior on the website. This is used to compile statistical reports and
heatmaps for the website owner.1 yearHTTPcollectGoogleUsed to send data to
Google Analytics about the visitor's device and behavior. Tracks the visitor
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statistical data on how the visitor uses the website.399 daysHTTP_ga_#GoogleUsed
by Google Analytics to collect data on the number of times a user has visited
the website as well as dates for the first and most recent visit. 399
daysHTTP_gatGoogleUsed by Google Analytics to throttle request rate1
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on how the visitor uses the website.1
dayHTTP_hjAbsoluteSessionInProgressHotjarThis cookie is used to count how many
times a website has been visited by different visitors - this is done by
assigning the visitor an ID, so the visitor does not get registered twice.1
dayHTTP_hjFirstSeenHotjarThis cookie is used to determine if the visitor has
visited the website before, or if it is a new visitor on the website.1
dayHTTP_hjIncludedInSessionSample_#HotjarCollects statistics on the visitor's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been read.1 dayHTTP_hjRecordingLastActivitySplitSets
a unique ID for the session. This allows the website to obtain data on visitor
behaviour for statistical purposes.SessionHTML_hjSession_#HotjarCollects
statistics on the visitor's visits to the website, such as the number of visits,
average time spent on the website and what pages have been read.1
dayHTTP_hjSessionUser_#HotjarCollects statistics on the visitor's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been read.1 yearHTTP_hjTLDTestHotjarRegisters statistical data
on users' behaviour on the website. Used for internal analytics by the website
operator. SessionHTTPajs_anonymous_idperfalytics.comThis cookie is used to
identify a specific visitor - this information is used to identify the number of
specific visitors on a website.1 yearHTTPajs_anonymous_idperfalytics.comThis
cookie is used to count how many times a website has been visited by different
visitors - this is done by assigning the visitor an ID, so the visitor does not
get registered twice.PersistentHTMLamplitude_#cdn.amplitude.comRegisters
statistical data on users' behaviour on the website. Used for internal analytics
by the website operator. SessionHTTPamplitude_id_#cdn.amplitude.comRegisters
data on visitors' website-behaviour. This is used for internal analysis and
website optimization. SessionHTTPfs_luaedge.fullstory.comCollects data on the
user’s navigation and behavior on the website. This is used to compile
statistical reports and heatmaps for the website owner.1
dayHTTPfs_uidedge.fullstory.comThis cookie contains an ID string on the current
session. This contains non-personal information on what subpages the visitor
enters – this information is used to optimize the visitor's experience.1
yearHTTPhjViewportIdSplitSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical
purposes.SessionHTMLln_orLinkedInRegisters statistical data on users' behaviour
on the website. Used for internal analytics by the website operator. 1
dayHTTPsliguidSalesLoftContains an visitor ID - This is used to track visitors'
navigation and interaction on the website for internal website-optimization. 1
yearHTTPslirequestedSalesLoftContains an visitor ID - This is used to track
visitors' navigation and interaction on the website for internal
website-optimization. 1 yearHTTP_sscTailCollects statistics concerning the
visitors' use of the website and its general functionality. This is used to
optimize and compile reports on the website for comparison through a third party
analysis service. 1 dayHTTPpersonalization_idTwitter Inc.This cookie is set by
Twitter - The cookie allows the visitor to share content from the website onto
their Twitter profile. 399 daysHTTP

Marketing cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

NameProviderPurposeExpiryType_rxuuid [x2]RhythmOne
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target the visitor with relevant advertisement. This pairing service is provided
by third party advertisement hubs, which facilitates real-time bidding for
advertisers.1 yearHTTPtluidTripleliftThis cookie is used to identify the visitor
and optimize ad-relevance by collecting visitor data from multiple websites –
this exchange of visitor data is normally provided by a third-party data-center
or ad-exchange.3 monthsHTTPouidOracleSets an ID-string for the specific visitor.
This is used to recognize the visitor upon re-entry. This allows the website to
register the visitor’s behaviour and facilitate the social media sharing
function provided by Addthis.com. 1 yearHTTPuidOracleCreates a unique,
machine-generated user ID. AddThis, which is owned by Clearspring Technologies,
uses the user ID to make it possible for the user to share content across social
networks and provide detailed statistics to various providers.1
yearHTTPumOracleRegisters the user's sharing of content via social media.1
yearHTTPanjAppnexusRegisters a unique ID that identifies a returning user's
device. The ID is used for targeted ads.3 monthsHTTPuuid2AppnexusRegisters a
unique ID that identifies a returning user's device. The ID is used for targeted
ads.3 monthsHTTP__#_cidBeachfrontPending1 yearHTTP__io_cidBeachfrontUsed in
conjunction with video-advertisement - Detects where on the website the
video-advertisements should be displayed.1 yearHTTPMR [x2]MicrosoftUsed to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences. 6 daysHTTPMUID [x2]MicrosoftUsed widely by
Microsoft as a unique user ID. The cookie enables user tracking by synchronising
the ID across many Microsoft domains.1 yearHTTPSRM_BMicrosoftTracks the user’s
interaction with the website’s search-bar-function. This data can be used to
present the user with relevant products or services. 1
yearHTTPANONCHKMicrosoftRegisters data on visitors from multiple visits and on
multiple websites. This information is used to measure the efficiency of
advertisement on websites. 1 dayHTTPSMMicrosoftRegisters a unique ID that
identifies the user's device during return visits across websites that use the
same ad network. The ID is used to allow targeted ads.SessionHTTPCMIDCasale
MediaCollects visitor data related to the user's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
loaded, with the purpose of displaying targeted ads.1 yearHTTPCMPROCasale
MediaCollects data on visitor behaviour from multiple websites, in order to
present more relevant advertisement - This also allows the website to limit the
number of times that they are shown the same advertisement. 3
monthsHTTPCMPSCasale MediaCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.3
monthsHTTPrumCasale MediaCollects data related to the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted
ads.SessionPixeltuuidDemandBaseCollects visitor data related to the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been loaded, with the purpose of displaying targeted
ads.399 daysHTTPtuuid_luDemandBaseContains a unique visitor ID, which allows
Bidswitch.com to track the visitor across multiple websites. This allows
Bidswitch to optimize advertisement relevance and ensure that the visitor does
not see the same ads multiple times. 399 daysHTTPdemconf.jpgAdobeSets a unique
ID for the visitor, that allows third party advertisers to target the visitor
with relevant advertisement. This pairing service is provided by third party
advertisement hubs, which facilitates real-time bidding for advertisers.
SessionPixeldemdexAdobeVia a unique ID that is used for semantic content
analysis, the user's navigation on the website is registered and linked to
offline data from surveys and similar registrations to display targeted ads.179
daysHTTPdpmAdobeSets a unique ID for the visitor, that allows third party
advertisers to target the visitor with relevant advertisement. This pairing
service is provided by third party advertisement hubs, which facilitates
real-time bidding for advertisers.179 daysHTTPIDEGoogleUsed by Google
DoubleClick to register and report the website user's actions after viewing or
clicking one of the advertiser's ads with the purpose of measuring the efficacy
of an ad and to present targeted ads to the user.1
yearHTTPpagead/landing [x2]GoogleCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement.
SessionPixelpagead/viewthroughconversion/877166952GooglePendingSessionPixelam_tokensexchange.mediavine.comPresents
the user with relevant content and advertisement. The service is provided by
third-party advertisement hubs, which facilitate real-time bidding for
advertisers.13 daysHTTPam_tokens_eu-v1exchange.mediavine.comPresents the user
with relevant content and advertisement. The service is provided by third-party
advertisement hubs, which facilitate real-time bidding for advertisers.13
daysHTTPmv_tokensexchange.mediavine.comSets a unique ID for the visitor, that
allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for advertisers.13
daysHTTPmv_tokens_eu-v1exchange.mediavine.comSets a unique ID for the visitor,
that allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for advertisers.13 daysHTTPfrMeta
Platforms, Inc.Used by Facebook to deliver a series of advertisement products
such as real time bidding from third party advertisers.3
monthsHTTPads/ga-audiencesGoogleUsed by Google AdWords to re-engage visitors
that are likely to convert to customers based on the visitor's online behaviour
across websites.SessionPixelpagead/1p-conversion/#GoogleCollects data on visitor
behaviour from multiple websites, in order to present more relevant
advertisement - This also allows the website to limit the number of times that
they are shown the same advertisement.
SessionPixelpagead/1p-user-list/#GoogleTracks if the user has shown interest in
specific products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement efforts
and facilitates payment of referral-fees between
websites.SessionPixel_li_ssLiveintentSets a unique ID for the visitor, that
allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for advertisers.29
daysHTTPlididLiveintentCollects data on visitors' behaviour and interaction -
This is used to make advertisement on the website more relevant. The cookie also
allows the website to detect any referrals from other websites. 399
daysHTTP_ljtrtb_#SovrnCollects data related to reader interests, context,
demographics and other information on behalf of the Lijit platform with the
purpose of finding interested users on websites with related content.1
yearHTTPljt_readerSovrnCollects data related to reader interests, context,
demographics and other information on behalf of the Lijit platform with the
purpose of finding interested users on websites with related content.1
yearHTTPbcookieLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 yearHTTPbscookieLinkedInUsed by the
social networking service, LinkedIn, for tracking the use of embedded services.1
yearHTTPli_sugrLinkedInCollects data on user behaviour and interaction in order
to optimize the website and make advertisement on the website more relevant. 3
monthsHTTPlidcLinkedInUsed by the social networking service, LinkedIn, for
tracking the use of embedded services.1 dayHTTPUserMatchHistoryLinkedInUsed to
track visitors on multiple websites, in order to present relevant advertisement
based on the visitor's preferences. 29 daysHTTPlkqdidNexstar DigitalThis cookie
is used to collect information on a visitor. This information will become an ID
string with information on a specific visitor – ID information strings can be
used to target groups with similar preferences, or can be used by third-party
domains or ad-exchanges.1 yearHTTPsr#Nexstar DigitalThis cookie registers data
on the visitor. The information is used to optimize advertisement relevance. 1
yearHTTPiOpenxRegisters anonymised user data, such as IP address, geographical
location, visited websites, and what ads the user has clicked, with the purpose
of optimising ad display based on the user's movement on websites that use the
same ad network.1 yearHTTPanProfileDatonicsUsed to track visitors on multiple
websites, in order to present relevant advertisement based on the visitor's
preferences. 179 daysHTTPKRTBCOOKIE_#PubMaticRegisters a unique ID that
identifies the user's device during return visits across websites that use the
same ad network. The ID is used to allow targeted ads.3
monthsHTTP_rlidRetargetlyRegisters user behaviour and navigation on the website,
and any interaction with active campaigns. This is used for optimizing
advertisement and for efficient retargeting. 179 daysHTTPuidss2s.t13.ioRegisters
user behaviour and navigation on the website, and any interaction with active
campaigns. This is used for optimizing advertisement and for efficient
retargeting. 3 monthsHTTPsite_identitySalesloftCollects data on user behaviour
and interaction in order to optimize the website and make advertisement on the
website more relevant. 1 yearHTTP_ssumaSitescout.comPresents the user with
relevant content and advertisement. The service is provided by third-party
advertisement hubs, which facilitate real-time bidding for advertisers.29
daysHTTPssiSitescout.comRegisters a unique ID that identifies a returning user's
device. The ID is used for targeted ads.1
yearHTTPup/a8dd62a6c5bb7ba1Sitescout.comPendingSessionPixelcsyncSmartOptimises
ad display based on the user's movement combined and various advertiser bids for
displaying user ads.1 yearHTTPpidSmartRegisters a unique ID that identifies a
returning user's device. The ID is used for targeted ads.13
monthsHTTPTestIfCookiePSmartIdentifies new users and generates a unique ID for
each user.13 monthsHTTP#,#GoogleCollects data on user behaviour and interaction
in order to optimize the website and make advertisement on the website more
relevant. PersistentHTML#,#_expiresAtGoogleCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant. PersistentHTML__tld__perfalytics.comUsed to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences. SessionHTTP_fbp Meta Platforms, Inc.Used by
Facebook to deliver a series of advertisement products such as real time bidding
from third party advertisers.3 monthsHTTP_fs_tab_idedge.fullstory.comTracks the
individual sessions on the website, allowing the website to compile statistical
data from multiple visits. This data can also be used to create leads for
marketing purposes.SessionHTML_gac_UA-#GoogleStores information about ad
campaigns from Google Adwords to show targeted ads to the visitor.3
monthsHTTP_gcl_auGoogleUsed by Google AdSense for experimenting with
advertisement efficiency across websites using their services. 3
monthsHTTP_gcl_awGoogleUsed to measure the efficiency of the website’s
advertisement efforts, by collecting data on the conversion rate of the
website’s ads across multiple websites.3 monthsHTTP_hjRecordingEnabledSplitThis
cookie is used to identify the visitor and optimize ad-relevance by collecting
visitor data from multiple websites – this exchange of visitor data is normally
provided by a third-party data-center or
ad-exchange.SessionHTML_mkto_trkMarketoContains data on visitor behaviour and
website interaction. This is used in context with the email marketing service
Marketo.com, which allows the website to target visitors via email. 399
daysHTTPajs%3Acookiesperfalytics.comCollects data on visitors. This information
is used to assign visitors into segments, making website advertisement more
efficient. 1 yearHTTPajs%3Atestperfalytics.comCollects data on visitors. This
information is used to assign visitors into segments, making website
advertisement more efficient. 1
yearHTTPamplitude_cookie_testcdn.amplitude.comDetects whether partner data
synchronization is functioning and currently running - This function sends user
data between third-party advertisement companies for the purpose of targeted
advertisements. SessionHTTPamplitude_unsent_#cdn.amplitude.comUsed in context
with the website’s pop-up questionnaires and messengering. The data is used for
statistical or marketing
purposes.PersistentHTMLamplitude_unsent_identify_#cdn.amplitude.comUsed in
context with the website’s pop-up questionnaires and messengering. The data is
used for statistical or marketing
purposes.PersistentHTMLcntr_attrup.pixel.adCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant. PersistentHTMLsliregSalesLoftRegisters user behaviour and
navigation on the website, and any interaction with active campaigns. This is
used for optimizing advertisement and for efficient retargeting. 6
daysHTTPvmuidSpot.imThis cookie allows visitors to leave comments on their use
of the website - This information is used to optimize the website. The cookie
also assigns a specific session ID on the current visit. This allows the
website’s operator to make reports on the specific visit. 2
monthsHTTPaudienceSpotXUsed to determine whether the video-ads have been
displayed correctly on the website - This is done to make video-ads more
effective and ensure that the visitor is not shown the same ads more times than
intended. The cookie also detects whether the visitor has any Do Not Track
preferences.27 daysHTTPUIDFreewheelCollects visitor data related to the user's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been loaded, with the purpose of displaying targeted
ads.29 daysHTTPuid-bp-#FreewheelPending2 monthsHTTPi/adsct [x2]Twitter Inc.The
cookie is used by Twitter.com in order to determine the number of visitors
accessing the website through Twitter advertisement content.
SessionPixelmuc_adsTwitter Inc.Collects data on user behaviour and interaction
in order to optimize the website and make advertisement on the website more
relevant. 399 daysHTTPidsync/ex/receive/checkTapadThis cookie is set by the
audience manager of the website to determine the time and frequencies of visitor
data synchronization - cookie data synchronization is used to synchronize and
gather visitor data from several websites.SessionPixelTapAd_3WAY_SYNCSTapadUsed
for data-synchronization with advertisement networks.2
monthsHTTPTapAd_DIDTapadUsed to determine what type of devices (smartphones,
tablets, computers, TVs etc.) is used by a user.2 monthsHTTPTapAd_TSTapadUsed to
determine what type of devices (smartphones, tablets, computers, TVs etc.) is
used by a user.2 monthsHTTPsyncTelariaCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant. SessionPixeltv_UICTTelariaPending399
daysHTTPtv_UIDMTelariaPending399 daysHTTPtvidTelariaPresents the user with
relevant content and advertisement. The service is provided by third-party
advertisement hubs, which facilitate real-time bidding for advertisers.1
yearHTTPUID_EXT_54UndertonePending1 yearHTTPVISITOR_INFO1_LIVEYouTubeTries to
estimate the users' bandwidth on pages with integrated YouTube videos.179
daysHTTPYSCYouTubeRegisters a unique ID to keep statistics of what videos from
YouTube the user has seen.SessionHTTPytidb::LAST_RESULT_ENTRY_KEYYouTubeStores
the user's video player preferences using embedded YouTube
videoPersistentHTMLyt-remote-cast-availableYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-cast-installedYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-connected-devicesYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-device-idYouTubeStores the user's video player
preferences using embedded YouTube
videoPersistentHTMLyt-remote-fast-check-periodYouTubeStores the user's video
player preferences using embedded YouTube
videoSessionHTMLyt-remote-session-appYouTubeStores the user's video player
preferences using embedded YouTube
videoSessionHTMLyt-remote-session-nameYouTubeStores the user's video player
preferences using embedded YouTube videoSessionHTML

Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.

NameProviderPurposeExpiryTypecentroexchange.mediavine.comPending13
daysHTTP__splt_attributionGooglePending30
daysHTTP_fs_luaperfalytics.comPendingPersistentHTMLdomain_tracker/roi-calculator-experience-1-2-1/index.htmlSplitPendingPersistentHTMLexperience_tracker/roi-calculator-experience-1-2-1/index.htmlSplitPendingPersistentHTMLfpjs_group_idperfalytics.comPendingPersistentHTMLfpjs_group_propertiesperfalytics.comPendingPersistentHTMLfpjs_user_idperfalytics.comPendingPersistentHTMLfpjs_user_traitsperfalytics.comPendingPersistentHTMLhjActiveViewportIdsSplitPendingPersistentHTMLmp_5cb8cc91-e409-41c2-af0d-b337e1d966a7_perfalyticsperfalytics.comPending1
yearHTTPNRBA_SESSIONNew RelicPendingPersistentHTMLa#Spot.imPending2 monthsHTTP

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RELEASE, LEARN, KEEP ON PRESSING ON

COMMIT FEATURE FLAGS REGULARLY

Safely turn features ON and OFF in production (and to targeted users), so you
can test, adjust, and improve software on the fly.

GET CAUSAL ANALYSIS ON EVERYTHING

Track the location and root cause of performance issues with feature-level
measurement, so engineers don't scramble. They just hit a "kill switch."

KNOW, SO YOU CAN GO

Quickly experiment with A/B tests. Gain instant, feature-level awareness on
everything. Remove hesitation to deliver features that matter, fast.

Watch the Video to Learn More play_circle


The Benefits of Split


WHAT WILL YOU SWITCH ON?


THE EASE IN RELEASE

Decouple deploy from release to protect code and accelerate features without
risk.


ENHANCED CONTROLS TO LET GO OF WORRY

Create a safe space for innovation with fewer testing environments and
engineering waste.


FEATURE-LEVEL ENLIGHTENMENT

Gain actionable feedback on every feature you release, so you can triage without
hesitation.


EXPERIMENTATION WITHOUT LIMITS

A/B test, measure and learn. Iterate feature ideas without slowing down
development.


OPERATIONS IN OVERDRIVE

Realize process efficiency while increasing ROI across complimentary tech
stacks.


THE ENTERPRISE DEV TEAMS WE IGNITE






-Feature Management Leader G2

“Split gives us rich data on every feature, so we can make accurate changes in
our app.”

-Director of Digital Product Management, Quility

"People would quit if we stopped using Split. The psychological safety is
something that comes up in annual reviews."

-Director of Digital Product & Technology, Speedway Motors
 * 
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EXPLORE CASE STUDIES

Return on Investment


DO MORE WITH LESS


+10.7%

Engineering Efficiency


~1 MIN

Mean Time to Recovery


54%

Avg reduction in cost of change

Split pays in more ways than one. What will your return on investment be? Use
our ROI calculator to find out.

CALCULATE YOUR ROI


ADD MEASUREMENT & LEARNING TO FEATURE FLAGS,
SUBTRACT YOUR RELEASE RISK



Most feature flagging platforms help break the tradeoff between speed and
safety. But, to truly eliminate your exposure to risk, you need full
observability of every feature. That’s made possible by Split’s patented
attribution engine.

READ MORE


WE FIT RIGHT INTO YOUR STACK

Ingest events from customer data, performance monitoring, and error tracking
systems to power alerts and experiments. Send feature status updates to chart,
APM, ticket tracking and logging systems to enrich communication.

Import data from Google Analytics, mParticle, Segment, Sentry. Export data to
Datadog, Jira, New Relic, Sumo Logic.
Explore Integrations


WE SPEAK YOUR LANGUAGE

With a dozen SDKs you can support your frontend, backend, and mobile apps

Android Go iOS Java JavaScript .Net Node.js PHP Python React Redux Ruby Flutter
Angular


RELEASE NEW FEATURES UP TO 50X FASTER!

Reimagine the software development process.
Get started today.

FREE ACCOUNT
CONTACT US


PRODUCT

 * Feature Flags
 * Dev Workflows
 * Dynamic Configuration
 * Data Import + Export
 * Alerting
 * Experimentation
 * Pricing


SOLUTIONS

 * A/B Testing
 * Continuous Delivery
 * Progressive Delivery
 * Test in Production
 * Trunk-Based Dev


RESOURCES

 * Blog
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Copyright © 2023 Split Software, Inc.