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Customer Experience


SAP CUSTOMER EXPERIENCE (CX) AND CRM SOLUTIONS


Connect customer data from demand to delivery
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CRM SOFTWARE AND CX SOLUTIONS FOR A FRICTIONLESS CUSTOMER EXPERIENCE

CRM has evolved to represent every touch point in the customer experience. Our
enterprise-grade CX solutions can provide end-to-end insights by connecting your
commerce, marketing, sales, and service data.

TURN MARKET OPPORTUNITIES INTO BOTTOM-LINE REALITIES



Exceptional customer experience begins with placing your audience at the center
of all you do. Unify customer data across your enterprise and utilize AI to
build unique profiles that can help you truly understand your customers and
their preferences. 






WIN CUSTOMER TRUST AND LOYALTY WITH INTELLIGENT ENGAGEMENT



AI-fueled insights can help you make each customer feel like your only customer.
Engage and understand consumers on their terms, while respecting their privacy
preferences at every point in the customer journey, to retain and upsell with
machine learning and smart automation. 





SCALE, GROW, AND FUTURE-PROOF YOUR ENTERPRISE WITH END-TO-END BUSINESS MODELS



Business is global, but not every business is ready to be a global business. By
deploying end-to-end operations with a clear view of inventory, supply, and
customer engagements, you can sell anywhere, anytime – on the terms your
customers expect.   




 * Explore our solutions



DISCOVERING INTELLIGENT CX



Learn how SAP Customer Experience solutions can help your company move beyond
legacy customer relationship management to a modern-day customer experience.




Read the brochure

READY TO DELIVER GREAT CUSTOMER EXPERIENCES?



Explore the three pillars of a world-class customer experience with Sameer
Patel, chief marketing and solutions officer for SAP Customer Experience.




Watch the video


SEE HOW CUSTOMERS ARE SUCCEEDING WITH SAP CUSTOMER EXPERIENCE SOLUTIONS

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View all customer stories


SAP Customer Experience LIVE




View the visionary keynote and customer sessions from SAP CX LIVE: Exec Connect.




Watch the replays


ADDITIONAL RESOURCES

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SAP BTP and SAP Customer Experience




Innovate to beat competitors and delight customers with integrated solutions.




Learn how


FREQUENTLY ASKED QUESTIONS

What is CRM?

CRM stands for customer relationship management. CRM software is technology that
analyzes and manages customer interactions and data throughout the entire
customer lifecycle, thereby building better customer experiences, better
customer service, and better business relationships while increasing revenue.

What is customer experience (CX)?

The customer experience is how interactions with your brand or product make
customers feel. A customer can be a business (B2B) or a person (B2C) and the
spirit of honoring their journey is the same. It’s their experience, and if you
plan for it, it will be a good experience.

What is hybris?

Before being acquired by SAP, hybris was an e-commerce software company serving
both B2B and B2C companies. In 2018, hybris officially became SAP Commerce
Cloud, part of the SAP Customer Experience portfolio.

 

Now, hybris’ omnichannel e-commerce capabilities are deeply integrated into the
SAP cloud technology ecosystem, enabling the enhanced data and tools that
sellers need to optimize margins and drive customer loyalty.

Learn more

What is Gigya?

Before being acquired by SAP, Gigya was a software company providing customer
identity and access management (CIAM) and consent data management solutions. In
2017, SAP announced the acquisition of Gigya.

 

Today, Gigya’s software capabilities are integrated into our customer data
solutions. This portfolio helps businesses grow revenue by delivering trusted,
personalized customer experiences at scale. Such outcomes make marketing
campaigns more effective, improve the sales experience, and drive more
personalized commerce and customer service interactions – all while building
customer trust.

Learn more



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