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Homegoogle ads certification


GOOGLE SHOPPING ADS CERTIFICATION EXAM ANSWERS 2022 LATEST

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Google Shopping Ads Certification Exam Answers 2022

Google Shopping Ads Certification Exam Answers, Google shopping ads appear at
the top of search results when you use search terms that indicate you're
shopping for a specific product. The ads contain information about the product
such as color, size, price, the seller, and a picture of the product.







The Google Shopping Ads Certification exam is a free exam from Google, and it is
a multiple-choice test that is composed of 46 questions. To pass the exam, you
must answer at least 28 of them correctly. 

The Google Shopping Ads exam is designed to test your skills on how to use the
Google Merchant Center and the Google Shopping campaign management to advertise
your products or services in Google Search and Google Shopping. 

Google Shopping Ads Certification Exam Answers 2022, Google Shopping Ads
Certification Exam Answers

You can take the exam whether you are an experienced PPC specialist or just a
beginner. The exam is free and it is available worldwide. The certification
training takes about 3 hours to complete, and the exam takes about 75 minutes to
complete.




Google Shopping Ads Certification Exam Details:






 * Questions: 46 questions
 * Time limit: 75 minutes to complete the assessment
 * Pass rate: 80% or higher to pass
 * Retake period: If you don’t pass the assessment, you can take it again after
   1 day
 * Validity Period: 12 Months



You are at the right place if you are looking for the Google Shopping Ads
Certification Exam Answers 2022. Here you will find the Google Shopping Ads
Certification Exam right answer is marked as a "Red Color".





QUESTION #1 – Mary Owns An Automotive Parts Store, And Wants To Differentiate
Her Brand. She’s Considering Launching New Ads With Google To Influence
Automotive Shoppers At The Start Of Their Purchasing Journey. If Mary Went With
Showcase Shopping Ads, Where Would Her Customers See The Ads? (Choose Two.)

(A) In text messages sent from the Google Shopping app.

(B) At the top of Google searches on desktop computers.

(C) In the Google Shopping app.

(D) At the top of Google searches on mobile browsers.

(E) On other automotive parts stores’ websites.

QUESTION #2 – OfficePlus Is A Well-Established Business That’s Been Running
Print Ads For Their Office-Supply Store For Years. You’ve Been Asked To Present
Local Catalog Ads As A Potential Solution For Their Consideration. What’s One
Way Local Catalog Ads Would Benefit OfficePlus?

(A) By providing additional customer support.

(B) By adding bulk to their existing weekly mailer.

(C) By extending their reach beyond print.

(D) By increasing their per-transaction sales.

QUESTION #3 – OfficeKing Is A Well-Established Business That’s Been Using Print
Ads For Their Office-Supply Store For Years. How Can Local Catalog Ads Help
OfficeKing?

(A) Local Catalog ads provide new ways for customers to receive support.

(B) Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.

(C) Local Catalog ads encourage young, hip new customers.

(D) Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.

QUESTION #4 – OfficeKing Is A Well-Established Business That’s Been Running
Print Ads For Their Office-Supply Store For Years. Their CEO, Xin, Is Exploring
The Possibility Of Expanding Into Online Advertising. He Asks You To Provide A
Comparison Of Traditional Print Ads And Local Catalog Ads. What’s One
Distinguishing Feature Of Local Catalog Ads?

(A) They’re published on 100% recycled materials.

(B) They use the consumer’s name throughout the ad.

(C) They encourage customers to call OfficeKing, rather than visit.

(D) They enable OfficeKing to measure store visits.

QUESTION #5 – Maureen’s Company Sells First-Aid Kits For Use In Everyday
Situations. Because Kits Come In Many Sizes, With Many Features, And At Many
Price Points, Maureen Finds It Difficult To Differentiate Her Company’s
Offerings From Those Of Other Vendors. Worse, Potential Customers May Find It
Hard To Compare Search Results For Her Products And Prices With Those Of Other
Vendors. How Can Shopping Ads Address These Concerns?

(A) Her Shopping ads will only show a URL, store name, and phone number to
promote personalized service. Customers can talk to Maureen directly to see if
her kits fit their needs and budget.

(B) Her Shopping ads will only show a photo, price, title, store name, and
product details. Customers can know at a glance if her kits fit their needs and
budget.

(C) Her Shopping ads will show only a photo and product name, with a link to her
website to increase customer interest. The ads won’t disclose pricing until the
customer’s ready to order.

(D) Her Shopping ads will only provide a simple plain-text list of product
features and a URL, without product photos or animations that can distract.
Customers can discern whether or not her kits fit their needs and budget.

QUESTION #6 – Peter Has A New Online Store Selling Electric Bikes And Spares. He
Wants To Promote His Business, But With A Simple Solution That Provides A Wide
Reach For His Products. How Can Smart Shopping Campaigns Help Peter With His
Sales?

(A) By promoting only Peter’s best-selling products.

(B) By providing a daily e-mail listing recommendations for change.

(C) By generating animated versions of the product images.

(D) By automating bidding and ad placement across networks.

QUESTION #7 – Lance, The Owner Of A Long-Standing Antique Toy Shop, Hears The
Youngsters In His Shop Talk About How Effective The Display Ad From Toys By
Tammy Was. He Becomes Interested In Accessing The Google Display Network (GDN).
What’s One Way Lance Could Use The GDN?

(A) By scheduling a slot in the Google Display Network calendar.

(B) By hiring one of the youngsters to do street-side promos.

(C) By running a campaign of Local Catalog ads.

(D) By partnering with Toys by Tammy.

QUESTION #8 – Lance Has Been Running Local Inventory Ads To Promote His Antique
Toy Shop. He’s Considering Running Additional Ad Campaigns With Google. What’s
An Easy Next Step Lance Can Take To Expand His Brand’s Reach?

(A) Add a second brick-and-mortar location.

(B) Use Local Inventory feed data to reach viewers with Local Catalog ads.

(C) Transition to 100% digital marketing by eliminating traditional print
materials.

(D) Replace the Local Inventory ads with Local Catalog ads.

QUESTION #9 – Local Inventory Ads Are Ideal For Which Business?

(A) Flowers by Beth, an online floral shop that just opened a brick-and-mortar
location.

(B) Noah’s Custom Designs, who sells made-to-order custom furniture pieces.

(C) TheArtSpace, a gallery that hosts potential customers by appointment.

(D) QuikFixx, a start-up selling downloadable software.

QUESTION #10 – Kathi, The Owner Of Klothes For Kats, Is Excited About The Launch
Of Her First Local Catalog Ad. She Remembers There Are A Few Different Views
Within The Ad Type. Which View Will Kathi’s Potential Customers Be Able To
Browse On Her New Local Catalog Ad?

(A) Browse view, where potential customers can see everything Klothes for Kats
has for sale with an infinite scroll functionality.

(B) Kid view, where potential customers can ensure only kid-friendly content is
displayed during browsing.

(C) Map view, where potential customers can see the Klothes for Kats logo, store
information, and in-stock products.

(D) Product view, where potential customers can see in real time how many other
people are considering purchasing the same piece of cat clothing.

QUESTION #11 – Jonah’s Surf Shop Has Been Running Google Ads For Years, And Now
They’re Interested In Introducing A New Type Of Online Ad. Which Potential
Customer Could Jonah Reach By Running Local Inventory Ads?

(A) Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.

(B) Rob, who wants to see a specific board in-store before he’ll purchase it.

(C) Brian, who’s hoping to make a quick online purchase during his lunch break.

(D) Mandi, who’s looking for the lowest price, regardless of location.

QUESTION #12 – Jodi Creates Custom Hair Pieces. She Just Launched Her First
Online Advertising Campaign, And It Included A Showcase Shopping Ad. Where Will
Jodi’s Showcase Shopping Ad Be Featured?

(A) In print materials that contain ads from other hair accessory brands.

(B) In a sidebar on the website for other hair accessory brands.

(C) On a mobile Google search for “cute hair accessories” in the sidebar.

(D) At the top of a Google search for “cute hair accessories.”

QUESTION #13 – Joan Sells Fashion Watches Online, And She’s Had Great Success
With Google Shopping Campaigns. Now, She’d Like Her Business To Do Even Better!
How Can Shopping Ads Make Joan’s Shopping Ads Even More Profitable?

(A) With Shopping ads, she can use Merchant Promotions to encourage shoppers to
buy.

(B) With Shopping ads, she can make sure her available product discounts are
always the largest.

(C) With Shopping ads, she can use colors and capital letters for her product
descriptions, to make them stand out.

(D) With Shopping ads, she can make sure her product discounts always produce
the greatest return on investment (ROI).

QUESTION #14 – Isabella Owns A Bookstore And Has Been Running A Google Shopping
Campaign For Several Months. She’d Like To Identify Growth Opportunities In Her
Business. How Can The Reporting Feature In Google Shopping Ads Help Isabella Get
The Information She Needs?

(A) She can monitor and arrange new product groups to find opportunities.

(B) She can use impression-share data and the Bid Simulator tool.

(C) She can filter her product view for granular reporting.

(D) She can use benchmarking data to get market insights.

QUESTION #15 – If Klothes For Kats Uses Local Catalog Ads, Their Ads Can Be
Shown In Different Views. Which Two Statements Are True About Views That Are
Available In Local Catalog Ads? (Choose Two.)

(A) Product view, where potential customers can see recent purchases made by
existing customers.

(B) Map view, where potential customers can find Klothes for Kats’
brick-and-mortar location.

(C) Product view, where potential customers can see a particular cat dress
available from multiple vendors.

(D) Main view, where potential customers can find directions to Klothes for
Kats.

(E) Main view, where consumers can quickly see key information about Klothes for
Kats.

QUESTION #16 – How Has Consumer Shopping Behavior Changed In Recent Years?

(A) People are buying more items but less frequently.

(B) People are buying fewer items and less frequently.

(C) People are buying fewer items more frequently.

(D) People are buying more items and more frequently.

QUESTION #17 – How Does Google Ads Help A Business Organize Inventory, Letting
The Business Match Its Advertising Goals?

(A) The business can browse their product inventory directly in Google Ads and
create product groups for the items they want to bid on.

(B) The business can run inventory performance reports weekly to track how many
products have sold to specific demographic markets.

(C) The business can organize products based on the products’ retail prices, so
they’re delivered only to those searching in specific price ranges.

(D) The business can automatically create a variety of Shopping campaigns by
entering the locations of its products and its price-per-click preferences.

QUESTION #18 – How Do Smart Shopping Campaigns Work To Maximize Conversion Value
While Simplifying Campaign Management Across Networks, Leveraging Machine
Learning?

(A) By automatically optimizing daily spend, based on trend data.

(B) By automatically optimizing special offers for selected products.

(C) By automatically optimizing bids, audiences, and products displayed.

(D) By automatically optimizing web-page optimization for searches.

QUESTION #19 – How Do Smart Shopping Campaigns Use Automated Bidding And
Placements, And Machine Learning To Show A Variety Of The Most Relevant Ads
Across Google Networks To Potential Customers?

(A) By making suggestions for image styles and context-tested image frames.

(B) By testing different combinations of text and images.

(C) By testing different font styles and colors for specific product types.

(D) By collecting customer review data following site visits.

QUESTION #20 – How Do Shopping Ads Help Improve Qualified Leads Over Standard
Text Ads As Part Of A Seamless Retail Experience?

(A) Shopping ads are larger and more prominent than text ads.

(B) Shopping ads are repeated multiple times on a single set of search results.

(C) Shopping ads are only shown to customers who’ve already shown an interest in
the product.

(D) Shopping ads are visually enticing and display detailed product information
before the ad is clicked.

QUESTION #21 – How Do Product Images And Prices Contribute To A Seamless
Shopping Experience In Shopping Ads?

(A) People click on ads with images more often than plain text ads.

(B) Potential customers can quickly see whether the product fits their
expectations.

(C) Potential customers can choose a specific product color before clicking the
ad.

(D) The combination of price and image lets customers judge the quality of the
product.

QUESTION #22 – How Do Google Shopping Ads Drive Engagement With Potential
Customers To Make Their Shopping Experiences As Seamless As Possible?

(A) Customers can view and interact with attractive and engaging ads that are
tailored specifically for audience segments based on demographics.

(B) Customers can view and interact with attractive and engaging ads that are
displayed based on a product category they specified.

(C) Customers can view and interact with attractive and engaging ads that give
them a better sense of the product before they open the ad.

(D) Customers can view and interact with attractive and engaging videos that
show them how a product can be used.

QUESTION #23 – How Can Smart Shopping Campaigns Make Promoting Your Business
Less Time-Consuming And Easier To Manage?

(A) By automating bid optimization and audience targeting.

(B) By e-mailing daily summary reports to business owners.

(C) By automatically uploading product details from manufacturers’ websites.

(D) By having Smart Shopping campaigns use simple setup templates.

QUESTION #24 – How Can Smart Shopping Campaigns Help Businesses Easily Promote
Their Products Without Making Large Demands On Their Time?

(A) Smart Shopping campaigns are all based on single-size and standardized
templates.

(B) Smart Shopping campaigns automate key features of ad creation and placement.

(C) Smart Shopping campaigns automatically adjust product pricing by region.

(D) Smart Shopping campaigns work entirely from the archived content of a
business website.

QUESTION #25 – How Can Running A Local Inventory Ad Increase Your Return On
Investment (ROI)?

(A) By advertising your store’s address and its offerings on the radio.

(B) By sending a follow-up survey via e-mail after a new customer leaves your
brick-and-mortar store.

(C) By bringing online shoppers into your brick-and-mortar store.

(D) By A/B testing potential new logos and tracking which is most effective.

QUESTION #26 – How Can Advertisers Use Shopping Campaign Ads In Order To Drive
Sales?

(A) By submitting a 30-second video demonstration of the product.

(B) By taking advantage of Google customer reviews, merchant promotions, and
product ratings.

(C) By choosing color schemes that match their website’s appearance and style.

(D) By selecting a specific position on the page of search results.

QUESTION #27 – How Can A Shopping Ad Help Retail Businesses Create Ads That
Encourage Your Potential Customers To Visit Your Brick-And-Mortar Stores?

(A) Shopping ads use specific keywords to show products that most closely match
what your potential customer is looking for.

(B) Shopping ads feature 60-second product video reviews, heightening potential
customer interest.

(C) Shopping ads let you surface your local inventory, and share store details
for users searching near a store.

(D) Shopping ads expand to show several paragraphs of text and a video,
providing your customers with a lot of information.

QUESTION #28 – Greg Owns A Company, Keys & Strings, That Makes Custom Pianos.
Keys & Strings Sells Their Pianos Through Their Website. Greg Would Like To
Increase Sales Of His Brand Of Pianos. Why Would Greg Use A Showcase Shopping
Ad?

(A) To engage potential customers who make local intent queries regarding
pianos.

(B) To engage customers at the point in their purchase journey where they’re
discovering what to buy and where to buy it.

(C) To engage customers at the point in their purchase journey when they’ve
decided on a specific piano brand and are looking for the best price.

(D) To engage potential customers who make long-tail queries regarding pianos.

QUESTION #29 – Glenn’s New Business Is Growing Slowly, But He’s Worried About
Cash Flow. How Can Smart Shopping Campaigns Help Glenn’s Business?

(A) By adjusting budgets automatically on a daily basis.

(B) By automatically attempting to maximize conversion value.

(C) By monitoring product stock levels and ordering.

(D) By linking directly with Glenn’s accounting software.

QUESTION #30 – Gina Owns A Woodworking Shop That Makes Custom Cabinets. She
Uploads Data To Her Google Merchant Center To Help Create Ads From Her
Inventory. What Data Does A Shopping Campaign Use From Her Merchant Center Feed
To Place Gina’s Ads?

(A) Her ad’s minimum required return on investment (ROI)

(B) Her ad’s preferred cost-per-click limits

(C) Her cabinet’s attributes, such as price

(D) Her schedules for when cabinets can be delivered

QUESTION #31 – Anne Sells Homemade Artisan Soaps. She Just Brought Her
Brick-And-Mortar Store Online, And She’s Considering Running A Local Inventory
Ad With Google. How Could A Local Inventory Ad Help Anne Expand Her Business?

(A) By placing billboards in neighborhoods likely to have many artisan soap
lovers.

(B) By recruiting existing customers as spokespeople to drive awareness of her
store locations.

(C) By motivating potential customers to spend more for her high-quality soaps
and driving awareness of her store locations.

(D) By attracting potential customers who usually search for artisan soaps.

QUESTION #32 – Ben Sells Homemade Artisan Soaps At A Mall Kiosk Called Fresh
Soaps. He’s Considering Running A Local Inventory Ad With Google. What Unique
Type Of Information Would Ben’s Local Inventory Ad Show?

(A) Product origination

(B) Brick-and-mortar location

(C) In-store coupon codes

(D) Local consumer ratings

QUESTION #33 – BetsysBookBar Is A Book Store And Cafe That’s Had A
Brick-And-Mortar Location For Years. They’re Looking At Ways To Move Into Online
Marketing, And Want To Optimize Their Experience With Google Ads. What Are Two
Options For Using Local Inventory Ads That Are Available To BetsysBookBar?
(Choose Two.)

(A) Use a Bing-hosted local storefront.

(B) Use a Google-hosted local storefront.

(C) Select an online ad from a similar business and recreate it.

(D) Create a customized merchant-hosted local storefront.

(E) Upload a product list from an Excel spreadsheet.

QUESTION #34 – Boards By Ben Is A Surf Shop That’s Always Used A Google-Hosted
Storefront. They’re Looking At Ways To Bring Shoppers Into Their Store With
Local Inventory Ads. What’s One Benefit Boards By Ben Can Access By Using A
Local Inventory Ad?

(A) The ability to show their products and store information to shoppers who are
within the standard 60-mile (97 km) radius

(B) The ability to show his products and store information to shoppers who are
within 30 miles (48 km) of their store and searching on Google.

(C) The ability to start a customer’s journey in-store via a hard-copy local
inventory list, provide a URL to the customer, and help them complete their
journey via Google Maps.

(D) The ability to show their products and store information to shoppers who are
online and may be willing to travel great distances to purchase an item that’s
hard to find in an online store.

QUESTION #35 – Books By Brock Is A Used Bookstore That’s Always Used Text Ads.
They’re Looking At Ways To Optimize Their Experience With Google Ads, And
Considering Local Inventory Ads. What’s A Unique Feature Of Local Inventory Ads
That Can Benefit Books By Brock?

(A) They appear across the GooglePlay store.

(B) They only appear to consumers within walking distance of Books by Brock.

(C) They can be used with merchant or Google-hosted storefronts.

(D) They appear as user-read book previews on Google.

QUESTION #36 – Brenda Designs Bespoke Furniture, And Just Finalized Her First
Showcase Shopping Ad. She Wants To Show The Ad To Her Family. How Can Brenda
Find Her Showcase Shopping Ad?

(A) It will rotate with other ads, so it may be seen randomly in the sidebar
after any Google search.

(B) It’s placed for impact, so it will be found in the first- and last-third of
a YouTube video about furniture.

(C) It’s placed for relevancy, so it will appear on a similar business’ website,
in the sidebar.

(D) It promotes brand awareness, so it will appear at the top of search results
after a Google search for “custom ottoman.”

QUESTION #37 – Carey’s Used Google Ads For Some Time, But He Recently Found He
Doesn’t Have Time To Manage Multiple Campaigns Effectively. How Can Smart
Shopping Campaigns Reduce Carey’s Ads Management Workload?

(A) Smart Shopping campaigns automate ad placement and bidding.

(B) Smart Shopping campaigns use very simple standard templates.

(C) Smart Shopping campaigns can only be edited once per month.

(D) Smart Shopping campaigns provide automatic reporting by e-mail.

QUESTION #38 – Carrie Owns A Boutique Shop That Sells Decorative, Handmade
Pottery. She’s Choosing An Online Ad Campaign To Allow A Seamless Shopping
Experience For Her Potential Customers. What’s One Benefit That Shopping
Campaign Ads Offer Carrie?

(A) They provide minimal information, so interested customers have to visit her
website for more information.

(B) They provide value comparisons that feature her product alongside more
expensive products.

(C) They’re visual, and provide detailed information about what she’s selling
before someone even opens her ads.

(D) They have lower costs-per-click and increase total volume of her website
traffic.

QUESTION #39 – Cheryl Is The Owner Of HomeThings, A Shop That Sells Home Goods.
You, As Her Marketing Intern, Are Describing The Various Google Ad Offerings.
What’s An Accurate Description Of Local Catalog Ads You Could Give Cheryl?

(A) They’re mobile-based ads that showcase multiple products.

(B) They’re traditional print-marketing materials.

(C) They allow vendors to A/B test product images.

(D) They allow groups of vendors to publish collaborative ads.

QUESTION #40 – Chris Is The Marketing Director For Keys & Strings, A Company
That Makes Custom Pianos. Keys & Strings Sells Pianos Through Their Website.
Chris Decides To Use A Showcase Shopping Ad To Advertise His Brand Of Pianos.
Who’s Chris Trying To Reach With His Showcase Shopping Ad?

(A) Potential customers who’ve already searched for other, similar pianos.

(B) Potential customers who are early in their online search.

(C) Potential customers who are ready to buy a piano.

(D) Potential customers who’ve already bought pianos from his site.

QUESTION #41 – Chris Is The Marketing Director For Keys & Strings, A Company
That Makes Custom Pianos. Keys & Strings Sells Their Pianos Through Their
Website, And Has A Small But Loyal Customer Base. Chris Is Tasked With
Increasing The Size Of Keys & Strings’ Customer Base. Why Is A Showcase Shopping
Ad The Right Choice For Chris?

(A) It shows products early in the search process, to help customers discover
your brand while customers are looking for what to buy.

(B) It uses A/B testing functionality to test a variety of different ads, to
help customers discover your brand while looking for what to buy.

(C) It directs potential customers to a brick-and-mortar store near them.

(D) It includes only the lowest-priced product for the search term, which drives
new clicks.

QUESTION #42 – Courtney’s Online Campaigns Have Produced Plenty Of Clicks, But
Not As Many Sales As She Expected. How Can Shopping Ads Help Make Sure The
Clicks The Ads Receive Come From Customers More Interested In Her Products?

(A) By showing ads more frequently than other campaign types.

(B) By providing product data and details before the ad is opened.

(C) By displaying current stock level before the ad is opened.

(D) By appearing in more page positions than other ads.

QUESTION #43 – Dante Is The Owner Of HomeThings, A Shop That Sells Home Goods.
He Just Launched A Local Catalog Ad Campaign. Where Are Two Places A Consumer
Might Encounter Dante’s Local Catalog Ad? (Choose Two.)

(A) In any of three-million sites and apps.

(B) On roadside signs in high-traffic areas.

(C) In the results of a Google-powered search on a desktop computer.

(D) In the mail.

(E) On a website during mobile browsing.

QUESTION #44 – Gemma Wants To Promote Her Online Handbag Business To A Wide
Audience. But She’s Busy Creating Handbags For Her Clients, And Has Little Time
To Manage The Specifics Of An Advertising Campaign. How Can Smart Shopping
Campaigns Help Her Achieve This?

(A) By ensuring Gemma’s entire product range is shown each day.

(B) By trying to show her ads as often as possible for any given search.

(C) By showing her ads across multiple audiences and networks.

(D) By automatically showing her ads in every eligible country.

QUESTION #45 – George Wants To Advertise Online, But His Profit Margins Are
Tight. He’s Worried The Spend Won’t Provide The Income He Needs. How Can Smart
Shopping Campaigns Help George Get The Results He Needs?

(A) Smart Shopping campaigns can buy a permanent ad slot on a website.

(B) Smart Shopping campaigns automatically produce long-term profit estimates.

(C) Smart Shopping campaigns have an unlimited potential spend each day.

(D) Smart Shopping campaigns can be set with a target return on ad spend.

QUESTION #46 – Angelo Owns A Bookstore And Has Been Running A Google Shopping
Campaign For Several Months. He Needs To Monitor How Different Books Are
Performing. How Can Angelo Get The Information He Needs?

(A) Angelo can add new product groups and arrange them to show how many clicks a
specific book received.

(B) Angelo can use benchmarking data to isolate each book’s sales.

(C) Angelo can see how many clicks a specific book received by filtering his
products view.

(D) Angelo can use impression-share data to find the number of clicks on each
book’s ad.

QUESTION #47 – Alice Owns A Business Selling A Range Of Backpacks For Business
Users And Worldwide Travelers. She Spends Most Of Her Time Managing Stock
Levels, Staff, And Her Company’s Finances, So She’s Worried That Running Google
Ads Might Be Too Time-Consuming. How Do Smart Shopping Campaigns Simplify
Campaign Management?

(A) Smart Shopping campaigns generate weekly inventory stock level reports.

(B) Smart Shopping campaigns automatically notify Alice when a sale is made.

(C) Smart Shopping campaigns generate suggested retail prices for commonly sold
products.

(D) Smart Shopping campaigns automate budget allocation, targeting, ad creation,
and bidding.

QUESTION #48 – Alex Has Only A Limited Budget, And He Needs To Use It
Effectively. How Do Smart Shopping Campaigns Simplify The Process Of Advertising
With A Limited Budget?

(A) By attempting to reduce daily spend to a minimum.

(B) By only displaying ads at times of low-search traffic.

(C) By automating bidding to maximize conversion value.

(D) By displaying ads only on low-traffic websites.

QUESTION #49 – Aaron’s Been Running Shopping Ads For Some Time, And He’s
Interested In Experimenting With Ways To Improve Sales Performance By Using
Additional Features. Which Benefit Might He Obtain By Using Merchant Promotions?

(A) When he adds promotions to products he sells on Google, he can be sure the
ROI for featured products will increase.

(B) When he adds promotions to products he sells on Google, he’ll be able to
increase his product group structure.

(C) When he adds promotions to products he sells on Google, the discount won’t
display during a search, but it will be transmitted to sites that collate
discount offers.

(D) When he adds promotions to products he sells on Google, shoppers will see a
“special offer” link.

QUESTION #50 – A Single Branch Of Simpson Shoes Has Been Operating Since 1917.
They Recently Ran Their First Online Ad And After Its Launch The Owner Wanted To
See The Ad Online. Where Should The Owner Search To Find His Local Inventory Ad?

(A) When he is nearby Simpson Shoes using Google Maps to navigate.

(B) In the sidebar during a search for Simpson Shoes shop hours.

(C) When he is nearby Simpson Shoes searching online for an in-stock style.

(D) On a billboard near the entrance to Simpson Shoes shop.

QUESTION #51 – A Single Branch Of Simpson Shoes Has Been Operating Since 1917.
As They Consider Moving Into Online Marketing, The Owner, Bert Simpson, Wants To
Focus On A Specific, Potential Customer Type. Which Potential Customer Would
Benefit From Simpson Shoes Running A Local Inventory Ad?

(A) Paul, who’s looking for the cheapest pair of shoes regardless of location or
discounts, because they’ll be used for gardening.

(B) Brandon, who does an online search for men’s shoes near the Simpson Shoes
store because he needs a pair of dress shoes for an event this evening.

(C) Marty, who often takes weeks to decide on a purchase and decides where to
buy her shoes based on which coupons are available.

(D) Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes
store while studying abroad.

QUESTION #52 – A Single Branch Of Simpson Shoes Has Been Operating Since 1917. A
New Marketing Team Member Suggested They Look Into Local Inventory Ads. The
Owner, Bert Simpson, Is Concerned About Where Potential Customers Might See The
Ad. Where Would The Simpson Shoes Local Inventory Ad Appear?

(A) On a billboard anywhere in North America.

(B) In Google search from a device within 30 miles (48 km) of the Simpson Shoes
location.

(C) In a Google search from a device anywhere in North America.

(D) On a billboard within 30 miles (48 km) of the Simpson Shoes location.

QUESTION #53 – A Marketer Is Keeping Track Of The Revenue Generated By His
Campaigns. He Wants To Get A Specific Return For His Ad Spend. Which Type Of
Automated Bidding Strategy Will Meet His Needs?

(A) A revenue-focused bidding strategy

(B) An awareness-based bidding strategy

(C) A conversion-focused bidding strategy

(D) A consideration-focused bidding strategy

QUESTION #54 – Amanda Is The Marketing Manager For A Plant Nursery. She Has A
Large Number Of Campaigns And Needs Help Keeping Her Bids Relevant Every Day.
How Can Automated Bidding Help Her?

(A) By keeping her ads updated with new copy.

(B) By setting her bids when auctions happen.

(C) By guaranteeing improved results.

(D) By automatically setting the maximum CPC bid limit.

QUESTION #55 – Ben Sells Housewares Through His Website And App. What Are Two
Ways That Google Ads Can Fuel His Business Goals And Help Him Achieve His
Objectives? (Choose Two.)

(A) Provide clear forecasts that allow for smoother purchasing.

(B) Place ads for his business on all search engines.

(C) Helps users find and discover his products

(D) Increase overall installs and interactions with his app.

(E) Sell him business leads at a preset price.

QUESTION #56 – Google Ads Offers A Variety Of Campaign Types Which Determine
Where Your Ad Will Appear And The Format In Which It Will Be Displayed. What Are
The Available Campaign Types?

(A) Search, Display, Video, Print, and App

(B) Search, Print, TV, Shopping, and App

(C) Social, Video, App, Audio, and Shopping Ads

(D) Search, Display, Video, Shopping, and App

QUESTION #57 – Jasmine Is The Director Of Marketing For A Chain Of Clothing
Stores. She Has Been Given A Set Budget And Needs To Drive As Many Potential
Customers To Her Website As Possible. Which Automated Bidding Strategy Should
She Use In Her Campaign?

(A) Target impression share

(B) Maximize conversions

(C) Maximize clicks

(D) Target return on ad spend (Target ROAS)

QUESTION #58 – Marie Is A Marketer Trying To Maximize Specific User Actions
After The Click. Which Automated Bidding Strategy Should She Use To Accomplish
This?

(A) Retention-focused bidding

(B) Conversion-focused bidding

(C) Consideration-focused bidding

(D) Awareness-based bidding

QUESTION #59 – Priya Only Has $500 A Month To Spend On Her Campaign, But She
Needs To Drive As Many Potential Customers As Possible To Her Website. Which
Type Of Automated Bidding Strategy Would Be Best For Priya’s Campaign?

(A) Target impression share

(B) Maximize clicks

(C) Enhanced cost-per-click (eCPC)

(D) Target return on ad spend (tROAS)

QUESTION #60 – Rashid Wants To Raise Awareness Of His Brand And Build Campaigns
Focused On Branded Terms. He Does Not Have Much Time To Devote To Daily Bid
Management, So He Decided To Use Automated Bidding To Lighten His Workload.
Which Automated Bidding Strategy Should Rashid Consider Using?

(A) Maximize conversions

(B) Target return on ad spend (tROAS)

(C) Target impression share

(D) Enhanced cost-per-click (eCPC)

QUESTION #61 – Samira Recently Opened An Online Potted Plant Store And Needs To
Promote It. She Has Chosen Google Ads Because It Offers Advertisers Different
Campaign Types That Determine Where Ads Will Appear And In What Format They Will
Display When Viewed. What Google Campaign Type Will Help Her Reach Her Most
Valuable Audiences?

(A) TV campaigns, which promote her products directly to consumers while they’re
watching their favorite network and cable TV programs.

(B) Shopping campaigns, which promote her products by giving consumers detailed
information about what she’s selling before they click her ad.

(C) Social media campaigns, which showcase her products to users while they
browse their favorite social media platforms.

(D) App campaigns, which can increase engagement, app installs, and even in-app
actions, such as ordering her products.

QUESTION #62 – Siona Needs To Make Sure Her Ads Are Getting A Minimum Number Of
Impressions On The Top Of The Page. Which Type Of Automated Bidding Strategy Is
Siona Using?

(A) Target return on ad spend (Target ROAS)

(B) Target impression share

(C) Target cost-per-acquisition (tCPA)

(D) Maximize clicks

QUESTION #63 – The Customer Journey Has Become More Complex, Requiring A
Dedicated Bidding Strategy. Google’s Solution Is Automated Bidding. How Can
Automated Bidding Benefit Advertisers? (Choose Two.)

(A) Allows advertisers to bid only for clicks from a specific group.

(B) Guarantees reduced conversion costs for advertisers.

(C) Uses machine learning to set bids, which saves time.

(D) Allows advertisers to serve ads only at specific times.

(E) Uses machine learning to set bids, which saves time.

QUESTION #64 – Trevor Owns A Manufacturing Business That Makes Specialized
Hiking And Rock Climbing Gear. He Is A Very Small Player In The Market, But He
Is Ready To Scale Up His Business. Which Google Ads Campaign Type Should Trevor
Use To Increase His Brand’s Exposure And Reach Audiences With Interests In
Hiking And Rock Climbing Across The Web?

(A) Search

(B) Shopping

(C) Video

(D) Display

QUESTION #65 – Viktor’s Been Tracking The Conversions In His Display Campaign
For The Last 30 Days. He’s Had 24 Conversions Over That Time, And Plans To Use
Target Return On Ad Spend (ROAS) As His Automated Bidding Strategy. Which Type
Of Automated Bidding Strategy Will Viktor Be Using?

(A) Conversion-focused bidding

(B) Consideration-focused bidding

(C) Revenue-focused bidding

(D) Awareness-based bidding

QUESTION #66 – What Are Key Factors To Keep In Mind When Choosing A Bidding
Strategy For Your Campaign?

(A) Budget, competition, and user thought processes

(B) Performance, auctions, and user journey complexities

(C) Location, calls-to-action, and user conversion costs

(D) Targeting, auctions, and campaign cost-per-click

QUESTION #67 – What Are Two Benefits Of Automated Bidding? (Choose Two.)

(A) Higher CPAs

(B) Guaranteed results

(C) Cross analysis

(D) Time saving

(E) Competitive analysis

QUESTION #68 – What Are Two Ways Google Ads Can Fuel Your Business Goals?
(Choose Two.)

(A) Enable premium membership subscriptions.

(B) Increase online, in-app, in-person, and over-the-phone sales.

(C) Reach more users by placing ads on all search engines.

(D) Get more of the right people to visit your website.

Cap the number of ads you pay for, based on your business.

QUESTION #69 – What Can Automated Bidding Help An Advertiser Improve?

(A) Calls-to-action

(B) Performance

(C) Competition

(D) Languages

QUESTION #70 – Which Factors Should An Advertiser Consider When Deciding On A
Bidding Strategy?

(A) Results, targeted locations, and purchase history

(B) User journey complexities, performance, and auctions

(C) Customer search history, competition, and conversions

(D) Ad schedule and budget

QUESTION #71 – Which Type Of Automated Bidding Strategy Is Enhanced
Cost-Per-Click (ECPC)?

(A) Conversion-focused bidding

(B) Revenue-focused bidding

(C) Awareness-based bidding

(D) Consideration-focused bidding

QUESTION #72 – Which Type Of Automated Bidding Strategy Is Target
Cost-Per-Acquisition (CPA)?

(A) Consideration-focused bidding

(B) Awareness-based bidding

(C) Revenue-focused bidding

(D) Conversion-focused bidding

QUESTION #73 – Which Type Of Automated Bidding Strategy Is Target Return On Ad
Spend (ROAS)?

(A) Conversion-focused bidding

(B) Consideration-focused bidding

(C) Revenue-focused bidding

(D) Awareness-based bidding

QUESTION #74 – Why Does Automating Your Bid Versus Using Manual Bidding
Contribute To A Successful Google Ads Campaign?

(A) User intent and likelihood to complete valuable actions for your business do
not vary based on location, time, or device.

(B) If you do not bid efficiently, you could miss valuable conversions.

(C) The appropriate bid can often be a static target that is challenging to
reach.

(D) The customer journey has become more complex and therefore bids should be
based on general user behavior.

QUESTION #75 – Your Company Provides Home Maintenance Services And You Want To
Reach More Potential Customers. You Have A Limited Budget To Work With. Why Is
Google Ads Right For You?

(A) You can set your own budget and can change it at any time.

(B) Your ads will be placed on all search engines.

(C) Machine models automatically determine your advertising budget.

(D) With Google Ads you always pay using cost-per-reach, predetermined by your
budget.

QUESTION #76 – Your Company Wants To Have Greater Success Online. What Are Two
Ways That Google Ads Can Drive Your Business Goals? (Choose Two.)

(A) Place your business’s ads on every available search engine.

(B) Boost your conversions by connecting you to people in the moments that
matter.

(C) Coach your company to fully move to an online-only presence.

(D) Help you reach a wider audience and maximize exposure.

(E) Cap the number of ads you pay for, based on your business.

QUESTION #77 – Automated Bidding Does The Heavy Lifting For Advertisers On
Google Ads. What Does Automated Bidding Use To Set The Right Bid For Every
Auction?

(A) Ad extensions

(B) Machine learning

(C) Manual control

(D) Seller ratings

QUESTION #78 – Ben Is Currently Managing A Campaign That Has A Total Investment
Of $7,000, Generates 1,400 Conversions And Has A CPA (Cost Per Acquisition) Of
$5. Ben Needs To Sell Excess Inventory. To Meet This Goal, He’s Willing To
Increase His CPA And Campaign Investment. Which Of The Following Plans, Built In
The Performance Planner, Will Assist Ben In Achieving His Marketing Goal Of
Selling Excess Inventory?

(A) An investment of $9,800 to generate 1,400 conversions and a CPA of $7

(B) An investment of $9,600 to generate 1,600 conversions with a CPA of $6

(C) An investment of $8,400 to generate 1,400 conversions and a CPA of $6

(D) An investment of $9,100 to generate 1,300 conversions and a CPA of $7

QUESTION #79 – Google Ads Was Constructed Around Three Core Principles, Focused
On Helping Businesses Reach Their Online Potential. The First Of These Is
Relevance. Google Ads Connects Businesses With The Right People At The Right
Time. Upon Which Other Principles Was Google Ads Built?

(A) Options and tracking

(B) Profit and privacy

(C) Control and results

(D) Credits and context

QUESTION #80 – Google Ads Was Designed To Deliver Three Things To Every
Advertiser: Relevance, Control, And Results. It Provides Relevance By Connecting
Advertisers With The Right People At The Right Time. It Provides Results By
Charging Only When You Get A Click. How Does Google Ads Provide Control?

(A) By giving advertisers control over the number of specific actions their
spend will return

(B) By giving advertisers control over which competitors they place ads in
auctions against

(C) By giving advertisers control over the next highest bid allowed in auctions
they enter

(D) By giving advertisers control over the maximum they spend per month.

QUESTION #81 – Google Ads Was Designed To Help Businesses Achieve Online
Success. To Accomplish This, Google Ads Was Built On Three Core Principles. What
Are These Principles?

(A) Relevance, control, and results

(B) Sales, consideration, and integrity

(C) Growth, reach, and traffic

(D) Influence, awareness, and promotion

QUESTION #82 – Hank Wants To Use A “Maximize Conversions” Campaign With The
Performance Planner. Which Recommendation Can Be Provided To Hank By The
Performance Planner?

(A) Recommended campaign bid scaling

(B) A recommended average daily budget

(C) A recommended Campaign-level Target CPA (cost-per-acquisition)

(D) A recommended Campaign-level Target ROAS (return-on-ad-spend)

QUESTION #83 – How Can Performance Planner Serve Your Business?

(A) By finding areas of your total budget that could contribute to marketing

(B) By teaching your employees the fundamentals of personal budgeting

(C) By determining which of Google’s ads are most appropriate for your brand

(D) By optimizing your ad budget for maximum growth

QUESTION #84 – How Does Automating Your Bid Contribute To A Successful Google
Ads Campaign?

(A) Automated bidding uses machine learning to algorithmically help you set the
appropriate bid for each and every auction.

(B) Automated bidding’s algorithms integrate a minimum number of signals to
evaluate user intent.

(C) The customer journey has become more direct, so setting bids should be based
on general user behavior.

(D) Cross-referencing data with context to establish intent and set the
appropriate bid is a simple and direct task.

QUESTION #85 – How Is Using Non-Last-Click Attribution Conversions Useful For
Performance Planner Forecasts?

(A) To take advantage of seasonal trends throughout the year

(B) To allocate budgets that drive incremental conversions

(C) To find growth opportunities regarding device targeting

(D) To identify the most profitable location targeting

QUESTION #86 – Maria Has Been Told That She Should Use The Performance Planner
On A Monthly Basis. Why Should She Do So?

(A) To react to ever-changing external factors

(B) To check for status issues

(C) To review new keyword opportunities

(D) To analyze demographic performance

QUESTION #87 – Marisol Manages The Online Advertising Campaigns For A Chain Of
Toy Stores With Both A Physical And An Online Presence. Which Google Ads
Campaign Should Marisol Use To Show Images Of Her Products, Advertise Her
Company’s Online And Local Inventory Of Toys, And Boost Traffic To Their Website
And Local Toy Stores?

(A) Search

(B) Video

(C) Shopping

(D) Display

QUESTION #88 – Mary Is Tasked With Designing An Advertising Campaign For Her
Company, An Online Pet Food Store And App, And She’s Exploring Different
Campaign Options. Which Campaign Types Are Available To Her In Google Ads?

(A) Search, Display, TV, Shopping, and App

(B) Search, Display, Video, App, and Access

(C) Social, Display, Video, Shopping, and App

(D) Search, Display, Video, Shopping, and App

QUESTION #89 – Molly Wants To Clear Her Remaining Stock In Preparation For
Ordering A New Line Of Products To Sell. As A Result, She’s Willing To Increase
Her CPA (Cost-Per-Acquisition) And Investment, As Long As It Means Generating
More Sales. Her Current Campaign Has A Total Investment Of $25,500, Generates
1,500 Conversions, And Has A CPA Of $17. Which Plan, Built In The Performance
Planner, Will Help Molly With Her Marketing Goal To Generate More Sales?

(A) An investment of $30,000 to generate 1,500 conversions and a CPA of $20

(B) An investment of $28,000 to generate 1,400 conversions and a CPA of $20

(C) An investment of $40,000 to generate 2,000 conversions and a CPA of $20

(D) An investment of $21,000 to generate 1,400 conversions and a CPA of $15

QUESTION #90 – Peggy Owns A House Cleaning Service. She Built A Booking Website
And Is Ready To Promote Her Services Online. She Wants Her Ads To Reach People
Actively Looking For Businesses Similar To Hers. Which Google Ads Campaign
Should Peggy Use To Make Sure Potential Customers Consider Her Services And Take
Action By Booking House Cleanings?

(A) Video

(B) Display

(C) Shopping

(D) Search

QUESTION #91 – You’ve Been Tasked With Marketing A New Line Of Plumbing
Services, But You Have A Set Budget That You Cannot Exceed. Why Is Google Ads A
Viable Option?

(A) Google Ads allows you to cap the number of ads you pay for, based on your
business.

(B) Google Ads guarantees phone calls to your business.

(C) Google Ads gives you control over your budget.

(D) Google Ads offers separate auctions for low budgets.

QUESTION #92 – Your Website Data Shows That Many Visitors Place Items In Their
Shopping Carts, But Fail To Complete The Purchase. You Want To Grow Your
Business By Increasing Sales. What Should You Do First?

(A) Test daily: Test a new website layout and color scheme each day.

(B) Lower price: Consider reducing the price of your product(s) for multiple
purchases.

(C) Increase discounts: Attempt to increase unique visits to the website by
offering discounts.

(D) Remove friction: Make sure the checkout process is working and easy to use.

QUESTION #93 – You Use Google Shopping Ads To Promote Customer Engagement With
Your Products. How Can This Increase Your Business’s Presence In Searches?

(A) Several Shopping ads will be displayed for your products based on specific
categories potential customers have selected.

(B) Multiple Shopping ads for the same product will be repeated as a potential
customer scrolls through a website, reinforcing your products’ value.

(C) Shopping ads let more than one of your products be shown for a given search,
and a text ad for your products could appear at the same time.

(D) Shopping ads may contain several videos showing how to use your products,
along with detailed descriptions of your products’ value.

QUESTION #94 – Which Two Product Attributes Are Shown In Google Shopping
Campaign Ads To Help Engage Potential Customers With Relevant Information?
(Choose Two.)

(A) Price-per-click

(B) Image

(C) Material

(D) Keywords

(E) Price

QUESTION #95 – Which Two Features, Available As Additions To Shopping Campaign
Ads, Can Benefit Marketers And Drive Sales? (Choose Two.)

(A) Google customer reviews

(B) Clothing size guide

(C) Merchant auto-text response

(D) Merchant promotions

(E) Merchant live chat

QUESTION #96 – Which Two Brand Qualities Are Today’s Consumers Most Likely To
Find Helpful? (Choose Two.)

(A) Sharing their data with similar vendors.

(B) Providing a seamless experience.

(C) Offering discounts for bulk purchases.

(D) Making it easy to discover new things.

(E) Creating an automatic e-mail subscription.

QUESTION #97 – Which Statement Is True About Shopping Ads?

(A) They let sellers use keywords to decide exactly how and where to show their
ads.

(B) They let sellers use keywords to limit results to either Google Search pages
or Google Shopping pages.

(C) They use an easy-to-understand format to give shoppers all the information
they need at a glance.

(D) They give shoppers limited information in order to increase curiosity
regarding a product or service.

QUESTION #98 – Which Statement Is True About Local Catalog Ads?

(A) Local Catalog ads are SMS campaigns that send pre-sale information to loyal
customers.

(B) Local Catalog ads are easy-to-browse display ads that showcase multiple
products.

(C) Local Catalog ads are banner or sidebar images that show when a potential
customer browses a similar brand’s website.

(D) Local Catalog ads provide a weekly hard-copy newsletter that supports a
company’s online ads and contains the shop’s newest inventory.

QUESTION #99 – Which Statement Describes Modern Shopping Behavior?

(A) People are buying more often, and more items each time.

(B) People are buying less often, but more items each time.

(C) People are buying less often, and fewer items each time.

(D) People are buying more often, but fewer items each time.

QUESTION #100 – Which Product Attributes In Shopping Campaign Ads Are Important
For Giving Shoppers The Most Meaningful Information Needed, All At A Single
Glance?

(A) Brand name, product price, and video footage

(B) Product image, price, and store name

(C) Product image, stock level, and video

(D) Brand name, product video, and price comparison

QUESTION #101 – Where Can Shopping Campaign Ads Appear On Desktop Search Results
Pages?

(A) Only at the top of the search results.

(B) At any position within the search results.

(C) Only at the top or to the right of search results.

(D) Only at the top and bottom of search results.

QUESTION #102 – What’s One Way To Use Google’s Data Across All Platforms, To
Increase Your Retail Company’s Performance And Profitability?

(A) Identify profitable geographical regions for new stores.

(B) Personalize the customer experience wherever they may be searching.

(C) Create insightful and popular video promotions.

(D) Build e-mail lists for marketing to new customers.

QUESTION #103 – What’s One Way To Make Good Use Of Data To Accelerate Your
Business And Improve Profitability?

(A) Create informative spreadsheets for regular meetings.

(B) Send out birthday and holiday gifts to previous customers.

(C) Create personalized product recommendations.

(D) Offer discount vouchers to those who’ve bought from similar stores.

QUESTION #104 – What’s One Way To Increase Your Business Profitability?

(A) Offer a voucher for an in-store product with every online sale completed.

(B) Offer free shipping on heavy and bulky items sold online.

(C) Make use of data to improve your predictive decision-making.

(D) Remove top-selling online products from the physical store.

QUESTION #105 – What’s One Way To Create A Seamless Experience For Your Retail
Customers?

(A) Send e-mails to all previous visitors, offering free gifts.

(B) Provide a discount for returning visitors.

(C) Create a landing page that displays the most popular products bought each
day.

(D) Make sure that items added to a cart are saved for later visits.

QUESTION #106 – What’s One Way The Increase In Mobile Apps, Screens, And Other
Surfaces Has Changed How Consumers Shop?

(A) Consumers are buying from whichever platform or brand gives the best
experience.

(B) Consumers are more likely to remain loyal to a previous or popular brand.

(C) Consumers are buying less frequently from brands with high ratings.

(D) Consumers are buying less frequently outside of office hours.

QUESTION #107 – What’s One Unique Feature Of Local Catalog Ads?

(A) Their presentation can vary depending on which device a consumer uses.

(B) They’re equipped with both audio and visual content.

(C) They use data from Local Inventory ads.

(D) They integrate across local electronic billboards, and then extend
worldwide.

QUESTION #108 – What Are Two Ways To Grow Your Business By Helping Consumers Who
Want To Buy At A Local, Physical Store? (Choose Two.)

(A) Allow shoppers to buy online and pick up at the store.

(B) Ensure the entire range of products is available in-store.

(C) Provide opening hours, locations, and stock levels.

(D) Provide free refreshments in-store.

(E) Allow shoppers a 28-day trial period.

QUESTION #109 – What Are Two Ways Google Ads Reporting For Shopping Campaigns
Help Monitor How Your Products Are Performing At Many Levels Of Granularity?
(Choose Two.)

(A) By providing third-party tools that can help you obtain impression-share
data.

(B) By ensuring your ads automatically respond to personal events, such as
birthdays.

(C) By helping you identify growth opportunities with impression-share data.

(D) By providing suggested retail prices for your products based on market
analysis.

(E) By using benchmarking data to get insights into your market’s business
landscape.

QUESTION #110 – What Are Two Features That Can Appear On Shopping Campaign Ads
In Order To Drive Online Sales? (Choose Two.)

(A) Customer surveys

(B) One-click purchase

(C) Product ratings

(D) Free shipping

(E) 360-degree product view

QUESTION #111 – Wade’s The Owner Of HomeThings, A Shop That Sells Home
Cash-And-Carry Goods. He Says He’s Interested In Expanding His Marketing Reach.
You Suggest Running A Local Catalog Ad. What’s An Accurate Description Of Local
Catalog Ads You Could Give Wade?

(A) They’re ad campaigns, delivered via storytelling e-mails.

(B) They’re short ads, delivered via SMS.

(C) They’re visual, easy-to-browse display ads.

(D) They’re customer-friendly and information-dense full-color mailers.

QUESTION #112 – Tom Wants A Way To Automatically Create Ads And Simplify
Campaign Management, Using His Resources And Google’s Machine Learning To Create
A Variety Of Ads That Will Be Displayed Across Networks. Which Of Tom’s
Resources Are Needed To Accomplish His Aims As Part Of His Smart Shopping
Campaign?

(A) Images and text from manufacturer sites

(B) Website images, videos, and text descriptions

(C) Account product feed and uploaded assets

(D) Stock images, videos, and automatic text

QUESTION #113 – Today’s Consumers Are More Demanding And Less Patient Than
Before. What’s One Way To Grow Your Business By Delivering The Type Of Service
They Expect?

(A) Make sure all products sold online are delivered the next day.

(B) Make sure your prices are the lowest, via frequent comparison with other
vendors.

(C) Provide a mobile app that lets customers quickly repeat previous purchases.

(D) Provide a seamless experience, using data to connect and personalize
content.

QUESTION #114 – The Website For Your Retail Business Is Receiving A Lot Of
Visitors, But Few Of Them Are Looking At More Than One Page. What’s Most Likely
To Be The Problem?

(A) There are too many reader-pleasing images on your landing page.

(B) Your website doesn’t have a blog page to attract multiple page loads.

(C) Your website is too slow to load quickly on mobile devices.

(D) Your navigation menu is not descriptive enough.

QUESTION #115 – Susan Is The Marketing Director For A Chain Of Bakeries That
Make Artisan Bread. She’s Looking For An Online Advertising Strategy To Raise
The Bakery Chain’s Presence In Their Market. / How Can A Showcase Shopping Ad
Help Susan Promote Her Brand?

(A) By showing price-comparison charts that illustrate their bread’s value to
potential customers.

(B) By presenting a selection of their artisan breads to potential customers.

(C) By presenting splash ads that will dominate a potential customer’s screen.

(D) By distributing discount coupons for bread to potential customers.

QUESTION #116 – Susan Is The Marketing Director For A Chain Of Bakeries That
Make Artisan Bread. She Recently Did A Photoshoot Of The Company’s Line Of
Breads, And Is Looking For An Online Advertising Solution To Promote Their
Brand. Why Are Showcase Shopping Ads The Right Choice For Susan?

(A) They appear as full-page ads when a potential customer uses the phrase
“artisan bread.”

(B) They place ads with photos embedded in unrelated searches to increase
awareness of Susan’s shop.

(C) They generate discount codes as a potential customer clicks a photo.

(D) They give Susan the opportunity to inspire customers through beautiful
lifestyle images and custom copy.

QUESTION #117 – Susan Is The Marketing Director For A Chain Of Bakeries That
Make Artisan Bread. She Chose A Showcase Shopping Ad To Promote Her Company’s
Brand. What Will Susan Need To Create A Successful Showcase Shopping Ad?

(A) A tagging system that incorporates a variety of potential keywords to set
her products apart from the competition.

(B) A brick-and-mortar location that supports in-store purchases and features
the artisanal product story.

(C) An exciting discount coupon promotion that will attract high volumes of
online traffic to her company’s website.

(D) Curated lifestyle images and creative copy to set her products apart from
the competition.

QUESTION #118 – Shopping Ads Help Online Businesses Drive Sales Even Before
Potential Customers Open Ads For Their Products. That’s Because Shoppers Are
More Likely To Complete A Purchase Under What Conditions?

(A) When an ad is placed in multiple locations throughout search results.

(B) When an ad features an animated product image gallery.

(C) When they’re better informed prior to opening the ad.

(D) When a business’s ad is the only one to appear in search results.

QUESTION #119 – Sherman Wants To Be Sure Potential Customers On Mobile Devices
Will See His Shopping Ads, Especially If Their Screens Are Small. In Which
Position(s) On A Search Results Page Will Sherman’s Shopping Campaign Ads Appear
On Mobile Devices?

(A) Only at the top of the search results.

(B) Only at the bottom of the search results.

(C) At the top and bottom of search results.

(D) Evenly spaced throughout the search results.

QUESTION #120 – Rhonda Sells Homemade Artisan Soaps. She Just Opened Her First
Brick-And-Mortar Shop, Soaps By Rhonda, And She’s Considering Running A Local
Inventory Ad With Google. What Does Rhonda Need To Run A Successful Local
Inventory Ad?

(A) Steeply discounted pricing

(B) Curated lifestyle pictures

(C) Up-to-date product availability

(D) Unique copy that differentiates her brand

QUESTION #121 – Trina Is Using Automated Bidding As Part Of Her Google Ads
Search Bidding Strategy. Why Might She Prefer Automated Bidding?

(A) Location targeting is not decided by machine learning.

(B) Machine learning will choose an ad schedule for campaigns without her input.

(C) Machine learning helps her set the appropriate bid for each and every
auction.

(D) Machine learning will choose the keywords used to serve her ads to users.

QUESTION #122 – Rebecca Is A Marketing Executive At An Airline Company. She Has
Been Asked To Plan Her Company’s Online Advertising Budget On A Monthly Basis.
She’s Chosen Google Ads’ Performance Planner To Help Accomplish This Task. What
Are Two Advantages Performance Planner Offers Rebecca? (Choose Two.)

(A) Performance Planner integrates with other budgeting software, such as
QuickBooks.

(B) Performance Planner leverages machine learning for forecasting.

(C) Performance Planner is free to use with any merchant-hosted storefront.

(D) Performance Planner forecasting is powered by billions of Google searches
conducted each week.

(E) Performance Planner will help her identify funds from other operational
budgets to allocate to marketing.

QUESTION #123 – Using The Performance Planner On A Monthly Basis Allows You To
Optimize Which Two Aspects Of An Account? (Choose Two.)

(A) Bids

(B) Ad extensions

(C) Keywords

(D) Ads

(E) Budgets

QUESTION #124 – What Are Two Ways That Performance Planner Can Help Reveal The
Possibilities Across All Your Google Ads Campaigns? (Choose Two.)

(A) Distribution

(B) Validation

(C) Instrumentation

(D) Simulation

(E) Differentiation

QUESTION #125 – What Can The Performance Planner Assist You With?

(A) To create an optimized copy of your existing campaign, so that it can be
tested with the drafts and experiments tool

(B) To improve return on investment so you can drive more conversions within
your target CPA (cost-per-acquisition)

(C) To determine which Google Ads features should be enabled to get the best
performance from your campaigns

(D) To analyze the search term report and add both keywords and negative
keywords, depending on historical performance

QUESTION #126 – What Can The Performance Planner Recommend?

(A) Campaign-level Target CPA (cost-per-acquisition)

(B) Applying bid adjustments to specific locations

(C) Including or excluding “Google search partners”

(D) Using “Target impression share” as an automated bid strategy

QUESTION #127 – What Does Performance Planner Automatically Do?

(A) Uses machine learning to target new demographics

(B) Forecasts how your current campaigns will perform in the future

(C) Sets your ad budget for maximum growth

(D) Recommends the perfect ad structure for your budget

QUESTION #128 – What Is A Valid Recommendation That The Performance Planner Can
Provide?

(A) Set a specific target CPA (cost-per-acquisition)

(B) Create alternative versions of best performing ad variations

(C) Apply specific bid adjustments to device and location targeting

(D) Add a themed group of negative keywords

QUESTION #129 – What Is One Of The Reasons Why An Advertiser Should Consider
Using Performance Planner On A Monthly Basis?

(A) A / B testing

(B) Google Ads are updated automatically

(C) Click-through rate averages require planning

(D) Auctions fluctuate all the time

QUESTION #130 – What Is One Way That Performance Planner Helps Businesses
Increase Sales?

(A) By choosing ad types that your target demographic finds most appealing

(B) By maximizing the number of conversions for a spend scenario

(C) By relying on customer feedback for optimal ad placement

(D) By providing a discount on all ads after purchasing a license

QUESTION #131 – When Visibility Is The Campaign Goal, Which Bidding Strategy
Should An Advertiser Choose?

(A) Enhanced cost-per-click (eCPC)

(B) Maximize Conversions

(C) Maximize clicks

(D) Target impression share

QUESTION #132 – While Managing A Successful Google Ads Campaign, Why Would You
Choose Automated Bidding Instead Of Manual Bidding?

(A) Because bid automation is a standard capability in the market that allows a
lesser degree of precision, based on the conversion opportunity of each auction

(B) Because given the dynamic nature of Google’s auctions, the appropriate bid
can often be a moving target that is challenging to reach at scale when using
manual bidding

(C) Because users intent and their likelihood to complete valuable actions for
your business hardly vary based on location, time, or device

(D) Because cross-referencing data with context to establish intent and set the
appropriate bid is a more simple, direct task

QUESTION #133 – Why Is Using The Performance Targets Feature After Utilizing The
Performance Planner Recommended?

(A) This practice allows you to receive detailed insights from Google Analytics
with regards to how website behavior is impacted after applying Performance
planner recommendations.

(B) This practice allows you to ensure seasonality and budget reallocation are
accounted for future periods so you can prevent your campaigns from becoming
“Limited by Budget”.

(C) This practice allows you to monitor targets set in the Performance Planner
and to receive alerts and recommendations when a campaign is not on track.

(D) This practice allows you to fully automate all aspects of account management
to improve the likelihood of meeting performance targets.

QUESTION #134 – Why Should Campaigns With Different Marketing Objectives Be
Separated Into Different Performance Planner Plans?

(A) So that spend is not reallocated between two different marketing objectives

(B) To avoid any potential keyword duplicates between different marketing
objectives

(C) So that seasonal trends can be better identified for each individual
marketing objective

(D) To prevent campaigns from becoming “Limited by Budget”

QUESTION #135 – Why Should Your Business Use Performance Planner?

(A) It validates budgets against other vendors in the same market.

(B) It makes recommendations that are validated using machine learning.

(C) It is the only ad budgeting software on the market.

(D) It helps businesses determine a go-to-market strategy.

QUESTION #136 – You Can Leverage Google Ads’ Automated Bidding Strategy To Help
Get The Most From Your Advertising Budget. What Are Two Benefits Of Using
Automated Bidding? (Choose Two.)

(A) Machine learning

(B) Manual control

(C) Auction-time bidding

(D) Bidding suggestions

(E) Sitelink extensions

QUESTION #137 – You Manage Marketing For A Small Business On A Tight Budget, Yet
You Need To Reach As Many People As Possible. How Can Google Ads Help?

(A) With Google Ads you always pay using cost-per-reach, predetermined by your
budget.

(B) Google Ads saves you time by deciding what your budget will be on a daily
basis.

(C) With Google Ads, your ads will show on every available search engine.

(D) With Google Ads, you can choose a maximum amount to spend per month.

QUESTION #138 – Marta Has A Tight Marketing Budget And Needs To Use A Strategy
That Can Drive Customers To Her Website For A Set Cost. Which Bidding Strategy
Has The Potential To Meet Marta’s Needs?

(A) Target return on ad spend (Target ROAS)

(B) Target cost-per-acquisition (tCPA)

(C) Target impression share

(D) Maximize clicks

QUESTION #139 – How can advertisers use Shopping ads to grow sales?

(A) By taking advantage of Google customer reviews and offering merchant
promotions

(B) By selecting a specific location on the search results page for their ads to
appear

(C) By choosing color schemes that match their website’s appearance and style

(D) By targeting shoppers by college degrees, employment positions, and
leadership roles

QUESTION #140 – Ingrid wants to acquire a lot of exposure for a new product line
that she’s launching. She understands that she can reach a significant portion
of people on the internet with the help of a Display campaign. In what way will
a Display campaign achieve Ingrid’s marketing goal?

(A) Her business will be highlighted on Google Maps, with the option for
customers to see her product line there.

(B) Her ads will appear above and below search results when people search for
related keywords.

(C) A video summary of her product line will be automatically generated by the
system and placed on YouTube.

(D) Her ads will serve on website content related to her business or her
customers’ interests, based on her targeting decisions.

QUESTION #141 – Julia owns a used video game store. She’s been using Google
Shopping ads for a few months. Which two forms of data are easily available for
Julia to continue optimizing the performance of her campaigns? (Choose two.)

(A) Benchmark data for comparisons across the competitive landscape

(B) The average age of consumers viewing each specific product

(C) Expected revenue for campaigns at various costs

(D) The number of clicks for each specific product

QUESTION #142 – Laura’s website data shows that visitors place items in their
shopping carts but fail to complete the purchase. What should Laura do first to
up her conversion rate?

(A) Ask for an email address from visitors so she can reach out with additional
marketing.

(B) Make sure her checkout page is live and that purchases can be completed.

(C) Offer discounts to keep consumers from making their purchases elsewhere.

(D) Test a new brand identity and color scheme.

QUESTION #143 – A single branch of Shiny Shoes has been operating across North
America since 1917. A new marketing team member suggested they look into Local
Inventory ads. The owner, Tim, is concerned about where potential customers
might see the ad. Where can Tim expect consumers to find his Local Inventory
ads?

(A) On a radio station anchored within 30 miles (48 km) of a Shiny Shoe’s
location

(B) On a billboard anywhere in North America

(C) In Google search from a device within 30 miles (48 km) of a Shiny Shoes
location

(D) In a Google search from a device anywhere in North America

QUESTION #144 – Carey has used Google Ads for some time, but he recently found
he doesn’t have time to manage multiple campaigns effectively. How can Smart
Shopping campaigns reduce Carey’s Google Ads management workload?

(A) By automating Carey’s ad placement and bidding

(B) By restricting Carey to basic templates with limited options

(C) By only allowing Carey to edit his ads once a month

(D) By notifying Carey after each sale

QUESTION #145 – Wade owns HomeThings, a shop that sells home cash-and-carry
goods. He says he’s interested in expanding his marketing reach. You suggest
running a Local Catalog ad. What’s an accurate description of Local Catalog ads
you could give Wade?

(A)They’re information-dense full-color mailers.

(B) They’re visually appealing, easy-to-browse ads.

(C) They’re short text-based ads, delivered via SMS.

(D) They’re geographically targeted ads, delivered via billboards.

QUESTION #146 – Lola is in the process of selecting a campaign type to suit her
business objectives. Why is it important that she consider business objectives
before choosing her campaign type?

(A) Google Ads will automatically create ad messaging based on the campaign type
she chooses.

(B) The campaign type chosen will determine where her ads appear and the format
of those ads.

(C) Certain campaign types will only serve ads during particular times of the
day and week.

(D) Different campaign types have different minimum and maximum budget
requirements.

QUESTION #147 – Jacob’s physical toy store relies on offline metrics, such as
store visits and in-store sales. He’s heard that specialized campaign types can
help him meet these kinds of goals. Which campaign type can help Jacob achieve
his offline business objectives?

(A) Display

(B) Video

(C) Local

(D) Discovery

QUESTION #148 – Which of the following goals can you achieve for your marketing
campaign by using automated bidding?

(A) Target specific devices exclusively.

(B) Control the cost of each click.

(C) Reach the right user with the right message at the right time.

(D) Choose what time of day your ads will appear.

QUESTION #149 – For which business are Local Inventory ads ideal?

(A) QuikFixx, a start-up selling downloadable software to remove computer
viruses

(B) Noah’s Designs, a made-to-order custom furniture shop with an online
storefront

(C) Flowers by Beth, a floral shop that just opened a brick-and-mortar location

(D) TheArtSpace, a gallery that hosts potential customers by appointment

QUESTION #150 – How do Smart Shopping campaigns use machine learning to show a
variety of the most relevant ads across Google networks to potential customers?

(A) By testing different combinations of text and images

(B) By making suggestions for image styles

(C) By testing different font styles for specific product types

(D) By understanding all site visitors through demographic data

QUESTION #151 – Three core principles, focused on helping businesses reach their
online potential, are the foundation for Google Ads. The first of these is
relevance. Google Ads connects businesses with the right people at the right
time. Upon which other principles was Google Ads built?

(A) Control and results

(B) Credits and context

(C) Options and tracking

(D) Profit and privacy

QUESTION #152 – Google Shopping helps retailers provide customers with seamless
experiences meant to encourage action. How can Google Shopping campaigns
accomplish this?

(A) They direct customers to find the cheapest price for the product you’re
advertising.

(B) By providing relevant information, such as store hours, address, and product
availability

(C) By giving shoppers instant savings on the products they’re actively looking
to purchase

(D) They inform customers if the manufacturer of a product certifies a
retailer’s in-store stock.

 

QUESTION #153 – Courtney Sells Handbags Through Her Online Boutique. Her Online
Normal Campaigns Have Produced A Lot Of Clicks But Not As Many Sales As She
Expected. How Would Google Shopping Ads Help Make Sure The Clicks The Ads
Receive Come From Customers More Interested In Her Products?

(A) By appearing in more page positions than other ads

(B) By showing ads more frequently than other campaign types

(C) By including a product demonstration that entices consumers

(D) By providing product details to attract better qualified leads

QUESTION #154 – Today, customers demand more from store owners with virtual
storefronts. They want to know that the products they’re looking for are
in-stock before they make a trip to a physical location. How can Google
Shopping’s Local Inventory Ads help store owners meet this demand?

(A) Local inventory ads provide customers with alternative products that match
the criteria.

(B) Local inventory ads lets local shoppers know that the store has the items
they’re looking for.

(C) Local inventory ads direct shoppers to better prices for the same products
in your ads.

(D) Local inventory ads direct shoppers to a physical store location within 40
miles (64 kilometers)

QUESTION #155 – How do Shopping ads help improve the quality of leads over
standard text ads?

(A) Shopping ads only show your products to customers who’ve purchased similar
products.

(B) A Shopping ad will appear on more diverse platforms than a text ad.

(C) A Shopping ad for a single product shows multiple times in a set of search
results.

(D) Shopping ads are visually enticing while providing detailed product
information.

QUESTION #156 – Cheryl owns HomeThings, a shop that sells home goods. You, as
her marketing intern, are describing the various Google Ad offerings. What’s an
accurate description of Local Catalog ads you could give Cheryl?

(A) They use brand ambassadors to promote less popular products.

(B) They’re traditional print-marketing materials delivered by mail.

(C) They’re mobile-based ads that showcase multiple products.

(D) They automatically adjust pricing based on geographic location.

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