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Submission: On May 18 via api from US — Scanned from DE
Effective URL: https://learn.segment.com/forrester-now-tech-cdp/?utm_source=marketo&utm_medium=email&utm_campaign=cnt_2022-05-17-cnt-now-...
Submission: On May 18 via api from US — Scanned from DE
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TWILIO SEGMENT NAMED IN THE LARGE CDP VENDORS AND DATA MANAGEMENT SEGMENTS In Forrester's 2021 Global Marketing Survey, 32% of B2C marketers cited quality of customer data as their greatest challenge to meeting their marketing goals in the next two years. Read this report to learn how enterprises are leveraging customer data platforms to assemble robust customer profiles - and why Forrester named Twilio Segment in the large CDP vendor and data management segments. Download the report RESOURCES © Segment | Privacy | Terms In this report, you’ll learn... * Who the 34 players in the CDP market are * How they differ in terms of market presence and functionality * Why they named Twilio Segment in the large CDP vendor and data management segments In this report, you’ll learn...(custom copy) The explosion of customer data 2020 saw a huge increase in the volume, velocity, and variety of data being tracked across organizations. We explore why. The impact of COVID-19 We explore how digital acceleration on the back of COVID-19 affected the growth of different app categories connected to the Segment platform. Predictions for the CDP market Using insights from CDP users and analysts we give you our top predictions for where the CDP market is headed over the next few years. Most popular Saas tools We take an in-depth look into the fastest growing apps of 2020, and how tech stacks have evolved over the past 12 months. © Segment | Privacy | Terms We'll share a copy of this guide and send you content and updates about Segment’s products as we continue to build the world’s leading CDP. We use your information according to our Privacy Policy. You can update your preferences at any time.