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Log in Membership Membership MEMBERSHIP PLANS Pick your path PRO MEMBERSHIP PRO+ MEMBERSHIP TEAM MEMBERSHIP WHAT IS INCLUDED? All you need to succeed TEMPLATES & FRAMEWORKS ONDEMAND VIDEOS EXCLUSIVE CONTENT MENTORSHIP PROGRAM TAKE A PEEK INSIDE See what the fuss is about FREEMIUM MEMBERSHIP MEMBERSHIP RELEASE NOTES PRODUCT ROADMAP FRAMEWORK [FREEBIE] JOBS-TO-BE-DONE CANVAS [FREEBIE] 3 TEMPLATES FOR PLG STRATEGY Resources CONTENT HUB PLG growth hacks ARTICLES EBOOKS PRODUCT-LED ALLIANCE HUBS PRODUCT OPS PORTAL CPO SPACE PRODUCT POCKETS PRODUCT-LED ALLIANCE TV PODCASTS Perk up your ears for some #PLG FOR THE LOVE OF PRODUCT 💙 PRODUCT OPS PODCAST RESEARCH & REPORTS Leading PLG insights UNLOCK THE POWER OF DATA DEMOCRACY Get your copy today STATE OF PRODUCT OPERATIONS 2023 Grab your copy today STATE OF AIPM REPORT 2023 Grab your copy today STATE OF PRODUCT-LED GROWTH SURVEY Have your say BUILDING ANALYTICS INTO YOUR ROADMAP FUEL SUCCESS WITH CORE PLG PRINCIPLES VIEW ALL REPORTS BEST OF THE REST Highlights from elsewhere CREATE & CONTRIBUTE NEWSLETTER WHY PMS 💙 PRODUCT-LED ALLIANCE Events DIGITAL Coming soon to a screen near you THE KPIS THAT DRIVE QUALITY December 7 LIVE BROADCAST SERIES PLANOW: LIVE LINKEDIN WEBINAR Webinar IN-PERSON Events all over the world CHIEF PRODUCT OFFICER SUMMIT | LONDON November 29 PRODUCT-LED SUMMIT | LONDON November 29 & 30 PRODUCT OPERATIONS SUMMIT | LONDON November 29 & 30 PRODUCT-LED SUMMIT | TORONTO December 6 & 7 PRODUCT-LED SUMMIT | AUSTIN February 13 & 14 PRODUCT-OPERATIONS SUMMIT | NEW YORK March 20 & 21 CHIEF PRODUCT OFFICER SUMMIT | NEW YORK March 20 IN-PERSON SUMMIT CALENDAR 2023 tour CATCH-UP Never miss a beat PRODUCT-LED FESTIVAL, VIRTUAL CPO SUMMIT, JUNE 2023 | ON DEMAND PRODUCT OPERATIONS FESTIVAL, VIRTUAL PRODUCT-LED SUMMIT, SAN FRANCISCO CPO SUMMIT, SAN FRANCISCO PRODUCT-LED SUMMIT, LAS VEGAS CPO SUMMIT VOL. 4 PRODUCT-LED SUMMIT, AMSTERDAM PRODUCT-LED FESTIVAL VOL. 5 LIVE BROADCAST REPLAYS Certification CORE CERTIFIED The A to Z of PM essentials PRODUCT MANAGEMENT CERTIFIED: CORE PRODUCT-LED GROWTH CERTIFIED: CORE MASTERS CERTIFIED Master any PM skill PRODUCT OPERATIONS: MASTERS PLG METRICS: MASTERS STORYTELLING: MASTERS PRODUCT-MARKET FIT: MASTERS PRODUCT PRICING: MASTERS PRODUCT-LED ONBOARDING: MASTERS VIEW ALL MASTERS PLG LEADERSHIP The ultimate roadmap for PM leaders PRODUCT OPS LEADERSHIP ACCELERATOR Join the waitlist PRODUCT-LED LEADERSHIP ACCELERATOR Six week live & interactive program C-SUITE MASTERCLASS Four months to become an executive powerhouse Community NETWORK Connect and collaborate SLACK COMMUNITY MEET THE AMBASSADORS MEETUPS PRODUCT-LED ALLIANCE LINKEDIN LEARN Level up your career BECOME AN AMBASSADOR COMMUNITY NEWSLETTER PRODUCT-LED ALLIANCE AWARDS 2023 | YOUR WINNERS PLA CUSTOMER ADVISORY BOARD Jobs About THE BASICS Our journey & how to reach us MISSION PARTNER WITH US SPEAKING OPPORTUNITIES GET INVOLVED CREATE & CONTRIBUTE CONTACT OUR PEOPLE At the heart of Product-Led Alliance THE PRODUCT-LED ALLIANCE TEAM WHY PMS 💙 PRODUCT-LED ALLIANCE What's new? 1 x close Nothing to display... or view by: Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics & Measurement AI & Machine Learning Product Leadership Achieving Scale FUEL YOUR GROWTH WITH A PRODUCT-LED APPROACH. We’re the world’s fastest-growing community for product pros, growth gurus, founders, and thought leaders. You’re in the right place to master your PLG strategy. GET CERTIFIED MEMBERSHIP FROM STARTUPS TO THE WORLD’S BIGGEST BRANDS, WE’RE BRINGING TOGETHER PASSIONATE PRODUCT PROFESSIONALS. The latest talking points. AI & Machine Learning YOU CAN NOW CREATE YOUR OWN CUSTOM CHATGPTBOT. HERE’S WHAT THAT MEANS FOR PRODUCT MANAGERS Read more Members-only Product-led growth Customer onboarding Metrics & measurement AI & machine learning Product leadership Achieving scale Members-only Product-Led Growth USING THE POWER WITHIN YOU TO BUILD YOUR PERSONAL BRAND AS A PM Being a product manager is a heavy responsibility, especially since it's now a recognized profession needed in every organization. While you have to deal with discovery and delivery, you also have to navigate through the human emotions around you. Let's talk about that for a second.... * Rebecca Madro 3 min read Members-only Product Leadership BEYOND THE PRODUCT: HOW PMS CAN COMMAND, CONNECT, AND CONQUER WITH EXECUTIVE PRESENCE Executive presence is the amalgamation of traits and behaviors that make someone a standout leader. So, what does executive presence coaching look like?... * Srinath Kotela 5 min read Members-only Product Operations FROM FILLING GAPS TO TRANSFORMING OPERATIONS: HOW TO POSITION PRODUCT OPS FOR SUCCESS When describing product ops to those outside of tech, it helps to compare the role to the race team for Formula 1 drivers. Product ops is the team that supports the racers.... * Taylor Belchak 9 min read Members-only Podcast PRODUCT OPS: THE (NOT SO) NEW KID ON THE BLOCK Ever wondered if product ops is the fresh-faced superhero of the product world or just a clever rebranding stunt? Join our hosts Graham Reed, Antonia Lanid, and Chris Compston as they dive into the world of product operations, serving up a podcast that's as insightful as it is entertaining.... * Rebecca Madro 2 min read Members-only Product Management 7 LESSONS I LEARNED IN MY FIRST 4 YEARS AS A PRODUCT MANAGER Being a platform PM is all about creating and maintaining a product that acts as the foundation for other products or services within the company. However, as a growth PM, you’re more focused on growing the user base of a product.... * Bhavya Singh 5 min read Members-only Product Leadership A STRUCTURED FRAMEWORK FOR CRUSHING COMPLEX PRODUCT PROBLEMS Simply solving surface-level problems may only provide temporary relief. To unearth bigger opportunities, adopt creative frames to expand your perspective.... * Janardhana Siddhartha Saladi 5 min read SEE ALL POSTS Propel your growth. POPs Portal Inspo and insights on this evolving function. DIVE IN Podcasts Product-led pioneers. Discussing what matters. TUNE IN Broadcasts Regular doses of PLG innovation, all year long. REGISTER Newsletter All the latest PLG hacks, directly to your inbox. SUBSCRIBE Our reports Get the lowdown on how product data has evolved; from where it is now, to what the future holds. We’ve unpacked key areas surrounding product data, providing insights and statistics on key data sources, the power of product analytics, the metrics that matter, and much more. DIVE INTO PRODUCT DATA Propel your career with a PLA membership plan. Learn from the world’s leading product managers, access an ever-growing bank of templates, content, and presentations, and reach your career potential with the quintessential kit for leveling up your product-led efforts today. UNLOCK INVALUABLE CONTENT Get product-led certified. Product-Led Growth Certified: Core is your one-stop shop to gain the crucial, comprehensive, and essential knowledge you need on PLG fundamentals. This encyclopedic certification journeys through everything you need to navigate this shifting model and build, launch, and scale successful products. GET CERTIFIED Join the community. Networking with your peers has never been easier. Join our Slack Community and speak with over 8000 like-minded Product-Led professionals across the globe to exchange ideas, meet in person, ask questions and find new exciting job opportunities. JOIN YOUR PEERS Upcoming product-led events. Location All North America EMEA APAC LATAM Online Type All In-person summits Virtual festivals Virtual courses October 31 - November 1, 2023 SYDNEY Become a world class product leader at Product-Led Summit. Find out more November 8, 2023 SINGAPORE Fuel your future growth with Product-Led Summit. Find out more November 9, 2023 CPO SUMMIT Elevate your product leadership Find out more November 29, 2023 LONDON Maintain a competitive edge in an ever-changinglandscape at CPO Summit. Find out more November 29 & 30, 2023 LONDON Network, solve challenges, and stay on top of current trends at Product-Led Summit. Find out more November 29 & 30, 2023 LONDON Exchange shared challenges & unlock unique solutions at Product Operations Summit. Find out more December 6 & 7, 2023 TORONTO Keep up-to-date with the latest innovations in PLG at Product-Led Summit. Find out more December 7, 2023 THE KPIS THAT DRIVE QUALITY FOR PRODUCT TEAMS Set better goal with the KPIs that really matter. Find out more March 13 & 14, 2024 AUSTIN Keep up-to-date with the latest innovations in PLG at Product-Led Summit. Find out more March 14, 2024 NEW YORK Connecting product leaders to share common challenges and discover innovative solutions. Find out more March 20 & 21, 2024 NEW YORK Share challenges & discover innovative solutions at Product Operations Summit. Find out more March 20 & 21, 2024 NEW YORK Drive the expansion and adoption at Product-Led Summit. Find out more May 8 & 9, 2024 AMSTERDAM Drive the expansion and adoption at Product-Led Summit. Find out more May 22 & 23, 2024 LAS VEGAS Drive the expansion and adoption at Product-Led Summit. Find out more September 4 & 5, 2024 SAN FRANCISCO Drive the expansion and adoption at Product-Led Summit. Find out more September 4 & 5, 2024 SAN FRANCISCO Elevate your product leadership. Find out more We don't have any in the calendar yet, but check back soon for updates. In the meantime, why not explore our other live events? SEE ALL EVENTS SEE MORE EVENTS Lots of ♥, from lots of leaders. They’ve found their tribe, now it’s your turn. Jaikishan Daryanani Product Manager “I can’t say enough about how great PLA has been when it comes to networking with some brightest minds in the product space and their insights. PLA has always been spot-on in illustrating cutting-edge content through their Slack community or festivals. It’s been a delight to be part of the ever-growing space of knowledge and wisdom.” Naimeesha Murthy Founder “PLA is a very resourceful and authentic community. They make it easy for you to connect with and learn from the brightest minds in the industry from around the world. Their topics are always very relevant and applicable in a work setting, and I’m looking forward to hosting, participating, and attending more events through 2021.” Alexandra Lung Head of Product “PLA is a great community with content relevant to all product professionals. The events are very insightful and showcase spot-on topics that can be applied right away. It’s been a pleasure to be part of PLA for the last year!” Osnat Benari VP, Product & Programming “PLA content is best in class with many relevant topics related to product management and their breadth of content is super helpful. I find myself in constant learning mode thanks to them. I also love to share highlights and events with my team and thankful for the multiple networking opportunities.” Sponsors & Partners PARTNER WITH US Stay ahead of the game. Keep track of all the latest news, innovations and updates with our newsletter—straight to your inbox once a month. Subscribe now SEND Product-Led Alliance was founded in December 2019 with a vision of providing an independent learning platform for product pioneers, growth gurus, and go-to-market experts from around the world. We’re committed to sharing Product-Led growth success stories, experiences & challenges. ABOUT * Contribute * Media Guide * Ambassadors * Mission * Privacy Policy * Terms of Service RESOURCES * Podcasts * Reports GENERAL * Events * Membership * Community Learn Product-Led Growth Go-to-Market Customer Success and Onboarding Metrics & Measurement AI & Machine Learning Product Leadership Achieving Scale newGet annual tickets to in-person events when you become a Pro+ member! Alessandro Festa "Absolutely best site for Product Managers. Always reach of content and ideas. Also, the slack community is super active and very inclusive!" See more reviews