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* WHOLE30 ESSENTIALS
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FOOD FREEDOM
MEAL PLANNING MADE SIMPLECREATE YOUR CUSTOM WHOLE30 MEAL PLAN
Simplify your life with the official meal planning tool of the Whole30, Real
Plans. Plan every single meal of your Whole30 AND Reintroduction in minutes,
complete with a shopping list and easy-to-follow, delicious recipes for your
Whole30 and beyond.
Make My Meal Plan
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WHAT IS THE WHOLE30®
The Whole30 has been changing lives since 2009, when co-founder Melissa Urban
blogged about a 30-day dietary experiment that transformed her health, habits,
and emotional relationship with food.
Since then, millions of people have changed their lives* with the Whole30
program; eliminating cravings, improving energy and sleep, reporting an
improvement in allergies, anxiety, chronic pain, digestive issues, skin
conditions; and losing weight healthfully and sustainably.
PROGRAM RULES READ MORE
Thirty days of self-care. Thirty days of new, healthy habits. Thirty days of
community. The Whole30 has the power to change your life, and you are worth it.
Melissa Urban
CO-FOUNDER & CEO
*In a 2016 survey of 7,700 Whole30 alumni, 88% reported the Whole30 really did
change their life. READ OUR I AM WHOLE30 STORIES
MEET THE TEAM
Meet Whole30 CEO Melissa Urban, and get to know the Whole30 team
READ OUR BOOKS
Learn more about the Whole30 and how to achieve Food Freedom in our New York
Times best-selling books
BROWSE OUR RECIPES
Our collection of over 250 free Whole30 recipes will keep you nourished and
satisfied during your Whole30.
GET A WHOLE30 MEAL PLAN
Plan 30 days of delicious, Whole30 meals in under 5 minutes with a customizable
Real Plans subscription
MY RELATIONSHIP WITH FOOD NEEDED AN OVERHAUL.
I met two wonderful women during a solo vacation to Puerto Rico. Within an hour
of our conversation, we ended up chatting about diets, our relationship with
food, and struggles with that relationship….
Read Amy O.’s Whole30 Story
FEATURED ARTICLES
FIVE WAYS THE WHOLE30 CALMS SUGAR CRAVINGS
Can’t get a handle on sugar? It’s not you, it’s your brain. From clinical
psychologist and nutritional therapy practitioner Dr. Nicole Lippman-Barile,
here are five ways the Whole30 program can help.
THE SCIENCE BEHIND WHOLE30’S SUCCESS
Wondering how the Whole30 program has led to millions of success stories? It
starts with an elimination protocol and takes it one step further by combining
the benefits of an elimination diet with the science of behavior change, helping
you reconnect with your body, improve your relationship with food, and build
self-efficacy.
MORE ARTICLES
PODCASTS
01: HACKING THE WHOLE30 WITH THE FOUR TENDENCIES | GRETCHEN RUBIN
Melissa and Gretchen discuss the Four Tendencies (Upholder, Questioner, Obliger,
and Rebel), how each tendency relates to inner and outer expectations, and how
knowing your tendency can help you be more effective in changing any habit. They
also break down how to approach the Whole30 for each archetype, so you can work
with your tendency (not against it) to maximize Whole30 success.
26: WHAT IS THE WHOLE30, FROM CO-FOUNDER MU | JUST MELISSA
In today’s episode, Whole30 co-founder and CEO Melissa Urban explains the
program in her own words, including the Whole30’s inception in 2009, and the
unexpected life-changing results she experienced. She shares the background of
the Whole30 and why it works so well for so many people; the ins-and-outs of
what you’ll be eating for 30 days; and busts some common misconceptions about
the program. (Spoiler: it’s not a weight loss diet.) By the end of the episode,
you’ll feel inspired and empowered to take the first step, and join the millions
of people who have experienced the life-changing benefits of the Whole30.
GET YOUR WHOLE30 STARTER KIT
Sign up for Whole30 email, and we’ll send you the Whole30 Starter Kit: a
printable version of the Whole30 program rules, the Meal Planning template, and
15 recipes from Melissa’s cookbooks. (Your email is safe with us. Promise.)
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PLANT-BASED RESOURCES
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* Reintroduction: Part 2 of the Plant-Based Whole30
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